Roland Eisenbrand 9.2.2023For the biggest German YouTube channel, making millions was child’s play.Since launching in 2015, Germany’s “Kinder Spielzeug Kanal” channel (Children’s toy channel) has amassed over 20 million subscribers on YouTube and generated more than 10 billion ...
Florian Rinke 2.2.2023Snapchat founder Evan Spiegel doesn’t see AR glasses breakthrough until end of decadeBy founding Snapchat in his mid-20s, Evan Spiegel reached billionaire status at a very early age. Today, some 350 million people use the app globally. In the OMR Podcast, he talks about the failure of
19.1.2023“Our decisions led to distasteful content and produced toxic mixes,” Ex-Google ads SVP Sridhar Ramaswamy in the OMR Podcast.
21.12.2022Celebrity promo not labeled as advertising: class action lawsuit against Bored Ape Yacht Club
15.12.2022“We don’t have all the answers, but we’ve got all the right questions,” Tim Brown CEO of Allbirds on sustainability in the OMR Podcast
8.12.2022Not your average tourist—She turned her passion for film and travel into this digital business
23.11.2022Etoro Founder Yoni Assia: “Out of USD 1.2b in annual revenue, we invest USD 500m into marketing.”
4.11.2022“It doesn’t matter how fantastic a creative is, if the UX is poor it won’t perform” Jon Cherki CEO & Founder of Contentsquare in the OMR Podcast
28.10.2022How German finance blog Finanztip got 1m subscribers to its newsletter—and is now making millions
19.10.2022“We did the exact opposite of what banks were doing,” Nobel Peace Prize winner Prof Muhammed Yunus in the OMR Podcast
15.9.2022With more revenue and increased control, Apple is set to be the dominant global marketing player.
6.9.2022The true story of faux-crime creators. How influencers fake their own abductions and make bank
1.9.2022Meditate with Yoda or focus with Erykah Badu. For Morgan Selzer, CCO Headspace, mental health content spans more than meditation.
8.8.2022Fast fashion app Cider is Shein’s top competition—and a unicorn just two years after founding