Roland Eisenbrand & Scott Peterson 10.5.2019State of the German Internet 2019: The OMR keynote for OMR19—including slidesIn our annual State of the German Internet keynote, held by OMR founder and CEO Philipp Westermeyer, we take a closer look at the German digital and marketing scene and then compare it to its internat
Roland Eisenbrand & Scott Peterson 26.4.2019The OMR19 New York Jet: Starring the Gimlet podcast king, top digital journalist from The Atlantic and the Amazon Alexa prophetIt’s a premiere for us as well: this year we are flying over a select group of representatives from the US digital scene to Hamburg in a chartered plane for the OMR Festival 2019, where they will ...
Roland Eisenbrand & Scott Peterson 26.2.2019Amazon’s cutthroat advertising tactics could cause merchant margins to crash
Roland Eisenbrand & Scott Peterson 20.12.2018Supbot: Did a Torontonian teen turnover 280K with a Supreme bot app?
Roland Eisenbrand & Scott Peterson 8.11.20182 million registrations in 2+ weeks—but what is Initiative Q? The future? The blueprint? Or a scam?
Roland Eisenbrand & Scott Peterson 30.10.2018The scoop on the drop: where did the latest marketing strategy come from and how does it work?
Roland Eisenbrand & Scott Peterson 18.10.20183.4 million impressions with a single posts—the latest reach trick on Facebook
Roland Eisenbrand & Scott Peterson 5.9.2018Shots fired in war against name-brand products: “Wouldn’t you rather buy an Amazon product…”
Roland Eisenbrand & Scott Peterson 18.6.2018Meme-baiting your way to the top: the Balenciaga playbook
Roland Eisenbrand & Scott Peterson 4.5.2018FORTNITE IS UPON US: The strategy behind the Epic Games’ creation taking over the gaming world
Roland Eisenbrand & Scott Peterson 19.4.2018The one and only Scott Galloway in an OMR Podcast exclusive
Roland Eisenbrand & Scott Peterson 6.4.2018State of the German Internet 2018: Where we see the best chances to get ahead in digital marketing
Roland Eisenbrand & Scott Peterson 28.11.2017OMR Festival 2018: Metallica’s Lars Ulrich on the world’s biggest metal band
Roland Eisenbrand & Scott Peterson 9.10.2017Share begging and recycled tech vids: traffic tricks a la Axios and Cheddar
Roland Eisenbrand & Scott Peterson 21.9.2017Ellesse: the story of a comeback through digital marketing
Roland Eisenbrand & Scott Peterson 25.7.2017This is the German company behind the nightmarish phone cases on Amazon
Roland Eisenbrand & Scott Peterson 12.4.2017Hope after all: How a Yemeni immigrant built a massive community with science videos
Roland Eisenbrand & Scott Peterson 3.3.2017The State of the German Internet: The OMR Market Study on the German online industry
Roland Eisenbrand & Scott Peterson 20.2.2017From Dusseldorf to a billion dollar NASDAQ IPO—trivago founder on stage at OMR Festival 2017
Roland Eisenbrand & Scott Peterson 14.12.2016Wanna beef up your conversions? Try a clever targeting campaign with all the fixins
Roland Eisenbrand & Scott Peterson 29.10.2016Turning Trash into Cash—The New Generation of Instagram Brand Makers
Roland Eisenbrand & Scott Peterson 26.10.2016How Two 13-Year-Old Girls Built Germany’s Most Successful Instagram Account