Roland Eisenbrand & Scott Peterson 2.9.2021A nine-figure exit? How Oceans Apart became a DTC brand worth millionsWhen Swedish private equity firm Altor announced two weeks ago that they would acquire a majority holding of Rise Up Fashion GmbH, it was paid little mind by the business and startup press—let alone .
Roland Eisenbrand & Scott Peterson 1.6.2021Poparazzi: Testflight, Tiktok and pre-orders send app to the top in a flashTalk about a start. The day after launch, social media app Poparazzi ascended to the top of Apple’s App Store in 24 countries. While Poparazzi is without a doubt the darling app of digitally-versed zo
Roland Eisenbrand & Scott Peterson 5.5.2021Trash for cash: Absurdist gross-out vids make major bucks on Facebook Watch
Roland Eisenbrand & Scott Peterson 20.1.2021How two digital nerds from the Fatherland jumpstarted the Clubhouse hype in Germany
Roland Eisenbrand & Scott Peterson 12.1.2021Vtubers have millions of subs and huge revenues—but the reality is, they don’t exist
Roland Eisenbrand & Scott Peterson 6.11.2020Playrix: You may not know this billion-dollar gaming company, but you know their ads
Roland Eisenbrand & Scott Peterson 16.10.2020Embellish, copy, plagiarize: Three steps to fake it like a pro on LinkedIn
Roland Eisenbrand & Scott Peterson 1.10.2020Facebook shrinks attribution window: a story of cookies and a sour Apple for advertisers
Roland Eisenbrand & Scott Peterson 11.9.2020Metaverse – The full story behind the hottest buzzword in the tech scene
Roland Eisenbrand & Scott Peterson 6.8.2020Is the Clubhouse buzz a sign of bigger things to come for social audio?
Roland Eisenbrand & Scott Peterson 16.7.2020The LinkedIn ranking: Here are the leading LinkedInfluencers and companies
Roland Eisenbrand & Scott Peterson 4.6.2020Calendar Marketing: How media outlets and brands are taking aim at your calendar
Roland Eisenbrand & Scott Peterson 30.4.2020Google Shopping is now free (sort of)—Should Amazon be worried?
Roland Eisenbrand & Scott Peterson 9.1.2020The enigmatic flywheel trend — what’s behind the marketing buzzword du jour
Roland Eisenbrand & Scott Peterson 5.12.2019$25m in revenue with screenshots–Elon Musk’s marketing masterpiece
Roland Eisenbrand & Scott Peterson 8.11.2019Beating the drop: Bots are no match for this Frankfurt skateshop
Roland Eisenbrand & Scott Peterson 24.10.20192.3 billion views: Did this German agency just set the advertising standard on Tiktok?
Roland Eisenbrand & Scott Peterson 13.9.2019Where do you stand on the big white label affiliate controversy? Good, bad or does it matter?
Roland Eisenbrand & Scott Peterson 26.8.2019How a 50-something German used car karaoke to turn Rihanna, Chris Brown and Cypress Hill (and 1.5M others) into fans.
Roland Eisenbrand & Scott Peterson 19.8.2019These teens generate billions of views with AR effects Instagram and Snapchat
Roland Eisenbrand & Scott Peterson 10.7.2019The answer to “the question is what is the question?” IS your lineup for OMRAS19
Roland Eisenbrand & Scott Peterson 14.6.2019Megatrend Shoppable Ads & Social Commerce: How platforms are aiming to become the “Malls” of tomorrow
Roland Eisenbrand & Scott Peterson 4.6.2019Getting the drop—Amazon is now betting on the marketing strategy du jour
Roland Eisenbrand & Scott Peterson 20.5.2019This Danish lawmaker grabs votes, where others grab themselves—on pornhub.