Roland Eisenbrand & Scott Peterson
2.9.2021
A nine-figure exit? How Oceans Apart became a DTC brand worth millions When Swedish private equity firm Altor announced two weeks ago that they would acquire a majority holding of Rise Up Fashion GmbH, it was paid little mind by the business and startup press—let alone .Artikel von Roland Eisenbrand & Scott Peterson
Roland Eisenbrand & Scott Peterson
2.9.2021
A nine-figure exit? How Oceans Apart became a DTC brand worth millions When Swedish private equity firm Altor announced two weeks ago that they would acquire a majority holding of Rise Up Fashion GmbH, it was paid little mind by the business and startup press—let alone .
Roland Eisenbrand & Scott Peterson
1.6.2021
Poparazzi: Testflight, Tiktok and pre-orders send app to the top in a flash Talk about a start. The day after launch, social media app Poparazzi ascended to the top of Apple’s App Store in 24 countries. While Poparazzi is without a doubt the darling app of digitally-versed zo
Roland Eisenbrand & Scott Peterson
5.5.2021
Trash for cash: Absurdist gross-out vids make major bucks on Facebook Watch 
Roland Eisenbrand & Scott Peterson
20.1.2021
How two digital nerds from the Fatherland jumpstarted the Clubhouse hype in Germany 
Roland Eisenbrand & Scott Peterson
12.1.2021
Vtubers have millions of subs and huge revenues—but the reality is, they don’t exist 
Roland Eisenbrand & Scott Peterson
6.11.2020
Playrix: You may not know this billion-dollar gaming company, but you know their ads 
Roland Eisenbrand & Scott Peterson
16.10.2020
Embellish, copy, plagiarize: Three steps to fake it like a pro on LinkedIn 
Roland Eisenbrand & Scott Peterson
1.10.2020
Facebook shrinks attribution window: a story of cookies and a sour Apple for advertisers 
Roland Eisenbrand & Scott Peterson
11.9.2020
Metaverse – The full story behind the hottest buzzword in the tech scene 
Roland Eisenbrand & Scott Peterson
6.8.2020
Is the Clubhouse buzz a sign of bigger things to come for social audio? 
Roland Eisenbrand & Scott Peterson
16.7.2020
The LinkedIn ranking: Here are the leading LinkedInfluencers and companies 
Roland Eisenbrand & Scott Peterson
4.6.2020
Calendar Marketing: How media outlets and brands are taking aim at your calendar 
Roland Eisenbrand & Scott Peterson
30.4.2020
Google Shopping is now free (sort of)—Should Amazon be worried? 
Roland Eisenbrand & Scott Peterson
9.1.2020
The enigmatic flywheel trend — what’s behind the marketing buzzword du jour 
Roland Eisenbrand & Scott Peterson
5.12.2019
$25m in revenue with screenshots–Elon Musk’s marketing masterpiece 
Roland Eisenbrand & Scott Peterson
8.11.2019
Beating the drop: Bots are no match for this Frankfurt skateshop 
Roland Eisenbrand & Scott Peterson
24.10.2019
2.3 billion views: Did this German agency just set the advertising standard on Tiktok? 
Roland Eisenbrand & Scott Peterson
13.9.2019
Where do you stand on the big white label affiliate controversy? Good, bad or does it matter? 
Roland Eisenbrand & Scott Peterson
26.8.2019
How a 50-something German used car karaoke to turn Rihanna, Chris Brown and Cypress Hill (and 1.5M others) into fans. 
Roland Eisenbrand & Scott Peterson
19.8.2019
These teens generate billions of views with AR effects Instagram and Snapchat 
Roland Eisenbrand & Scott Peterson
10.7.2019
The answer to “the question is what is the question?” IS your lineup for OMRAS19 
Roland Eisenbrand & Scott Peterson
14.6.2019
Megatrend Shoppable Ads & Social Commerce: How platforms are aiming to become the “Malls” of tomorrow 
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