RE&SP

Roland Eisenbrand & Scott Peterson

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redaktion@omr.io

Articles by Roland Eisenbrand & Scott Peterson

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9/2/2021 A nine-figure exit? How Oceans Apart became a DTC brand worth millions When Swedish private equity firm Altor announced two weeks ago that they would acquire a majority holding of Rise Up Fashion GmbH, it was paid little mind by the business and startup press—let alone .

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6/1/2021 Poparazzi: Testflight, Tiktok and pre-orders send app to the top in a flash Talk about a start. The day after launch, social media app Poparazzi ascended to the top of Apple’s App Store in 24 countries. While Poparazzi is without a doubt the darling app of digitally-versed zo

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5/5/2021 Trash for cash: Absurdist gross-out vids make major bucks on Facebook Watch

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1/20/2021 How two digital nerds from the Fatherland jumpstarted the Clubhouse hype in Germany

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1/12/2021 Vtubers have millions of subs and huge revenues—but the reality is, they don’t exist

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11/6/2020 Playrix: You may not know this billion-dollar gaming company, but you know their ads

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10/16/2020 Embellish, copy, plagiarize: Three steps to fake it like a pro on LinkedIn

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10/1/2020 Facebook shrinks attribution window: a story of cookies and a sour Apple for advertisers

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9/11/2020 Metaverse – The full story behind the hottest buzzword in the tech scene

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8/6/2020 Is the Clubhouse buzz a sign of bigger things to come for social audio?

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7/16/2020 The LinkedIn ranking: Here are the leading LinkedInfluencers and companies

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6/4/2020 Calendar Marketing: How media outlets and brands are taking aim at your calendar

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5/29/2020 All eyes on Facebook after Giphy takeover

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4/30/2020 Google Shopping is now free (sort of)—Should Amazon be worried?

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1/9/2020 The enigmatic flywheel trend — what’s behind the marketing buzzword du jour

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12/5/2019 $25m in revenue with screenshots–Elon Musk’s marketing masterpiece

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11/8/2019 Beating the drop: Bots are no match for this Frankfurt skateshop

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10/24/2019 2.3 billion views: Did this German agency just set the advertising standard on Tiktok?

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10/2/2019 Uncovering second-hand fashion platform Depop

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9/13/2019 Where do you stand on the big white label affiliate controversy? Good, bad or does it matter?

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8/26/2019 How a 50-something German used car karaoke to turn Rihanna, Chris Brown and Cypress Hill (and 1.5M others) into fans.

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8/19/2019 These teens generate billions of views with AR effects Instagram and Snapchat

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7/10/2019 The answer to “the question is what is the question?” IS your lineup for OMRAS19

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6/14/2019 Megatrend Shoppable Ads & Social Commerce: How platforms are aiming to become the “Malls” of tomorrow

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6/4/2019 Getting the drop—Amazon is now betting on the marketing strategy du jour

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5/20/2019 This Danish lawmaker grabs votes, where others grab themselves—on pornhub.

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