RE&SP

Roland Eisenbrand & Scott Peterson

Contact the author

redaktion@omr.io

Articles by Roland Eisenbrand & Scott Peterson

www.julianhuke.com

5/10/2019 State of the German Internet 2019: The OMR keynote for OMR19—including slides In our annual State of the German Internet keynote, held by OMR founder and CEO Philipp Westermeyer, we take a closer look at the German digital and marketing scene and then compare it to its internat

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4/26/2019 The OMR19 New York Jet: Starring the Gimlet podcast king, top digital journalist from The Atlantic and the Amazon Alexa prophet It’s a premiere for us as well: this year we are flying over a select group of representatives from the US digital scene to Hamburg in a chartered plane for the OMR Festival 2019, where they will ...

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2/26/2019 Amazon’s cutthroat advertising tactics could cause merchant margins to crash

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12/20/2018 Supbot: Did a Torontonian teen turnover 280K with a Supreme bot app?

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11/8/2018 2 million registrations in 2+ weeks—but what is Initiative Q? The future? The blueprint? Or a scam?

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10/30/2018 The scoop on the drop: where did the latest marketing strategy come from and how does it work?

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10/18/2018 3.4 million impressions with a single posts—the latest reach trick on Facebook

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9/5/2018 Shots fired in war against name-brand products: “Wouldn’t you rather buy an Amazon product…”

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6/18/2018 Meme-baiting your way to the top: the Balenciaga playbook

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5/4/2018 FORTNITE IS UPON US: The strategy behind the Epic Games’ creation taking over the gaming world

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4/19/2018 The one and only Scott Galloway in an OMR Podcast exclusive

Philipp Westermeyer on OMR18

4/6/2018 State of the German Internet 2018: Where we see the best chances to get ahead in digital marketing

Vero Influencers

3/6/2018 The bare truth—OMR exposes Vero’s secret to success

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11/28/2017 OMR Festival 2018: Metallica’s Lars Ulrich on the world’s biggest metal band

Axios and Cheddar founders, Jim VandeHei and Jon Steinberg

10/9/2017 Share begging and recycled tech vids: traffic tricks a la Axios and Cheddar

The comeback of Ellesse

9/21/2017 Ellesse: the story of a comeback through digital marketing

Strange cell phone cases

7/25/2017 This is the German company behind the nightmarish phone cases on Amazon

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4/12/2017 Hope after all: How a Yemeni immigrant built a massive community with science videos

The Codewise crew

3/30/2017 Is there an adtech giant on the rise in Poland?

Alexander Nix, Cambridge Analytica, OMR17

3/10/2017 Is this guy really responsible for the Trump presidency?

State of the German Internet 2017

3/3/2017 The State of the German Internet: The OMR Market Study on the German online industry

Trivago founder, Ralf Schrömgens

2/20/2017 From Dusseldorf to a billion dollar NASDAQ IPO—trivago founder on stage at OMR Festival 2017

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12/14/2016 Wanna beef up your conversions? Try a clever targeting campaign with all the fixins

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11/5/2016 The Boom and Bust of Song Lyric Pages

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10/29/2016 Turning Trash into Cash—The New Generation of Instagram Brand Makers

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10/26/2016 How Two 13-Year-Old Girls Built Germany’s Most Successful Instagram Account

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