Best Mobile Marketing Software in Comparison


Subcategories of Mobile Marketing
Logo
4.7 (253 reviews)
Logo
4.9 (81 reviews)
Logo
4.8 (69 reviews)
Logo
4.8 (93 reviews)
Logo
4.3 (32 reviews)
Logo
4.4 (87 reviews)
Subcategories of Mobile Marketing
Show filters
Filter (129 Products)
Star rating
Market segments
Logo
Superchat
4.7
(253 reviews)
Price: From 0.00 €
Superchat compiles various communication channels, such as WhatsApp, Facebook, Instagram, and more into one inbox, making communication faster and simpler.
Logo
Chatarmin
Chatarmin, a GDPR-compliant WhatsApp marketing software, offers scalable communication, system integrations, newsletters, campaign analytics, and automations.
Logo
charles
4.8
(69 reviews)
No price information
charles is a WhatsApp marketing software enabling businesses to drive revenue, retention and innovative customer experiences through the reach and richness of WhatsApp.
Logo
Mateo
4.8
(93 reviews)
Price: From 79.00 € / Month
Mateo facilitates omnichannel marketing and communication, allowing businesses to manage customer queries from various platforms.
Logo
Braze
4.4
(48 reviews)
No price information
Braze is a Customer Engagement Platform offering real-time, personalized interactions across multiple channels, improving customer retention and campaign optimization.

Optimization

Integrations - mobile marketing

plus 13 more

Logo
Sinch Engage
Sinch Engage consolidates various messenger apps for use in marketing, sales, HR, and customer service. Facilitates interaction via newsletters, 1:1 chat or chatbots.

Administrator access

Attachments/screencasts

plus 43 more

Logo
hello again
4.7
(18 reviews)
Price: Upon request
Hello again's solution boosts customer loyalty and business turnover via a personal communication dashboard and loyalty club app. Ideal for enterprises and medium-sized businesses.
ChatWerk aggregates chats from various messengers into one inbox for streamlined customer support. Available on desktop, mobile and web. Monthly packages start from €29.
Bloomreach is a Commerce Experience Cloud offering AI-based customer journey optimization and digital growth with products like Discovery, Content and Engagement.

Building and personalizing emails

Sending outbound emails

plus 13 more

Logo
Firebase
4.3
(22 reviews)
Price: From 0.00 $
Google's Firebase platform facilitates app development, maintenance, and marketing with real-time problem fixes, messaging campaigns, and more. Pay only for features you use.

Ease of use

File management

plus 5 more

Logo
Adjust
4.0
(21 reviews)
Price: Upon request
Adjust is a SaaS tool that provides mobile ad analytics, enabling users to understand ROI and refine budgets.

Segmentation

Api / integrations

plus 13 more

Logo
Passcreator
4.5
(10 reviews)
Price: From 0.00 €
Passcreator is a platform for creating and managing Wallet passes, enabling digital tickets, vouchers, or loyalty cards for Apple Wallet and Google Wallet.
Logo
App Annie Intelligence
4.1
(16 reviews)
Price: From 0.00 €
App Annie Intelligence, a Mobile Performance Suite, offers market insights for app lifecycle management, including strategy development and user retention.

User segmentation

Geolocation

plus 7 more

Logo
Userlike
4.4
(87 reviews)
Price: From 0.00 € / Month
Userlike is the complete all-in-one software for AI automation with GPT-powered chatbots, customer messaging on every channel and WhatsApp marketing.

Pop-up chat

Notifications

plus 13 more

LINK Mobility's websms offers automated bulk SMS for businesses. It includes personalized dispatches, contact management, detailed reporting, and user permissions.
Logo
Contentsquare
4.5
(47 reviews)
Price: Upon request
Contentsquare is a leading Digital Experience Analytics provider, tracking micro-interactions on websites to offer key insights.

Sessions - digital analytics

Engagement

plus 13 more

Logo
Infobip
4.3
(9 reviews)
No price information
Infobip provides communication solutions for businesses worldwide, offering various channels like SMS, email, social media, and more.

Customization

User, role, and access management

plus 62 more

Logo
Airship
4.3
(12 reviews)
No price information
Airship is a Customer Engagement Platform that optimizes and integrates multiple channels for better user engagement.
Logo
CleverTap
4.2
(6 reviews)
Price: Upon request
CleverTap is a mobile marketing platform providing behavioral analysis, optimizing campaigns, and enhancing customer loyalty. Offers personalized campaigns for varied users.

Campaign analysis

Push notifications

plus 13 more

Logo
Kochava
4.6
(4 reviews)
Price: From 0.00 €
Kochava is a mobile-first data market offering solutions for identity solutions, links, user engagement, measurement, fraud prevention, and data management.

Performance and reliability

User segmentation

plus 13 more

More about Best Mobile Marketing Software & Tools

Mobile Marketing Software: Our comparison provides the best mobile marketing tools - here you will find further useful information.

The number of mobile device and corresponding app users is constantly increasing. Logically, this comes with a particularly high relevance of marketing measures to effectively reach these users. The corresponding possibilities, but also the necessities, prove to be enormously diverse. Mobile marketing software helps marketers implement these efficiently. Companies can plan, implement and control marketing campaigns directly using tools for smartphones, tablets and other mobile devices, in mobile web browsers, mobile apps or specialized mobile advertising. Mobile marketing software often offers the opportunity to gather specific user data from respective mobile devices or applications. These can then be used to optimize marketing measures and more generally for individual, precise, and timely interaction with those users.

These are popular mobile marketing softwares and apps:

Good Mobile Marketing Software brings amongst other things following features or benefits:

  • It allows to reach (potential) customers precisely via their mobile devices.
  • Mobile marketing software attracts attention via web browsers, push notifications, and in-app, or even in-game advertisements.
  • It provides templates or design platforms for mobile advertising or marketing campaigns.
  • It allows collection of specific interaction data for every campaign, advertisement, etc.
  • It can be used in combination with other programs, such as email marketing software or advanced analysis tools.

What types of Mobile Marketing Software are there?

Marketers can reach (potential) customers through their mobile devices in a variety of ways and very effectively. The numerous options can be implemented efficiently using mobile marketing software. Mobile users are persuaded to make a purchase decision, to transmit their data or other actions beneficial to the company in different marketing channels or guided towards corresponding goals. The individual types of mobile marketing software differ significantly in the channels they serve. The following three groups are central to mention - although there are also "all-rounders".

  • SMS Marketing Software: With SMS marketing software, companies can plan and implement marketing campaigns that target mobile devices via SMS. With bulk messaging, it is possible to send advertising text messages to many (potential) customers with just one click. This functionality gives businesses - if the SMS strategy is well thought out - a large number of new prospects or buyers in a relatively simple way.
  • Push Notification Software: With the help of push notification software, companies can send messages directly to the mobile device of (potential) customers and provide them with important updates of all kinds. These solutions are typically used by marketing teams that are targeting a particular action with a campaign. The suitable call-to-action is very important here. The latter can be created within the software and sent directly to the device of (potential) customers via a mobile application, a desktop application or a web browser.
  • In-App Messaging Software: This type of mobile marketing software - and indeed all other types as well - is ideal for re-engagement purposes, but also to enhance the user experience when using an app or game. An example of in-app messaging is sending messages to (potential) customers that remind them of a limited time offer or another special event that is somehow associated with the application and/or the user's behavior.

Who uses Mobile Marketing Tools?

Mobile marketing software has two main user groups - marketers (in companies) and digital agencies. The former group primarily uses mobile marketing software to connect mobile campaigns with other marketing channels. Marketers can use such programs to react to the behavior of (potential) customers in real time and also across a variety of mobile channels, such as apps or mobile-optimized websites. Digital marketing agencies come into play when companies do not have their own marketing team or want to outsource digital marketing efforts. These companies usually have many customers to take care of. Since mobile marketing, due to the enormous number of mobile users, has a great relevance and is being adopted by more and more companies for their purposes, digital agencies can no longer handle corresponding tasks without using special mobile marketing software.

What can Mobile Marketing Software do in detail?

Of course, there are - as with any software - also mobile marketing tools programs that come with a very wide range of functions and those that offer less options. This does not generally make them better or worse. Ultimately, the users and their prerequisites determine whether a software and its features are sufficient or not, or whether it fits well with the company or whether another should be chosen. Therefore, it is hardly possible to generally determine what mobile marketing software can or must be able to do. To clarify the wide range of opportunities and potentially positive effects, we have summarized what is theoretically possible for you.

Create target group-specific messages and send them to mobile devices

With mobile marketing software, companies create message campaigns relatively quickly and can largely automate them. Corresponding programs offer templates for all conceivable needs, such as advertising messages, responses, email opt-ins, news and so on. This already has a lot of potential. With a profile feature, marketers can get to know their target group very well. Mobile marketing software allows extensive user profiles to be created, in which the behaviours, preferences and other prerequisites of the respective target customers are summarised. This allows for even more precise mobile marketing. Furthermore, such data can also be combined with other information - for example from CRM software - to operate even more precise marketing on different levels. When marketers equip apps with push notifications, in-app purchases can be significantly increased. This is possible, for example, by sending out offers or discounts to the smartphone. Furthermore, this can increase app usage. Mobile marketing software provides the opportunity to target such messages very precisely based on data such as device type or location.

Push interactions through relevant messages that take into account the challenges or preferences or the behaviour of (potential) customers

In modern marketing, the target group always plays a very important role. Corresponding measures need to be precisely adjusted to their prerequisites, otherwise they will not work. This naturally also applies to mobile marketing. Mobile marketing software helps to easily segment the addressees of campaigns according to problems, wishes etc. Personalized messages that include location are likely to have a great impact. In addition, mobile marketing software enables the automatic sending of messages via triggers. Time-critical or transaction-related messages, delivery updates, opt-ins or password resets are sent exactly at the right time, entirely automatically. Automation can go so far that almost every opportunity is used. Not only triggers, but also recurring past occurrences or past behaviour in certain contexts can lead to an automatic dispatch of messages. Ideally, (potential) customers are always reached at the best time. The data necessary for this is of course only obtained by marketers through analyses and long-term monitoring. Mobile marketing software is also very well equipped for this. It allows almost all conceivable actions - both on the marketing and customer side - to be tracked and documented. Reports prepare corresponding data in a comprehensible way for everyone. In this way, companies constantly gain insights into successes or failures, peak interactions and much more.

Connect the analogue and digital world via location-based technology

The possibilities of location-based technologies in connection with mobile marketing have already been briefly mentioned - in fact, marketers can send messages via mobile marketing software exactly when (potential) customers are near a store or at another location relevant for business purposes. Promotions, vouchers, discounts or news, tips and tricks as well as many other conceivable content can be played out precisely as soon as (potential) customers move into a certain target area. Relevant SMS or push notifications combined with rich media content offer even more potential. For example, context pages for mobile campaigns can be created and equipped with comfortable push functions. This way, information about sales promotions, the daily programme of a theatre or other visual content for a specific location and/or time can be shared. Mobile marketing software also allows very specific location-based messages to be transmitted via beacons. When (potential) customers are already in the store, for example, they can be made aware of specific offers via Bluetooth beacons. Such messages have particularly great potential for success, as they really concern the products that customers are currently looking at and therefore probably have a real benefit for them.

Create a more holistic marketing

In the end, with mobile marketing software, mobile marketing can be very efficiently integrated into the general marketing strategy. This makes it particularly possible to guide (potential) customers more towards mobile and digital business processes. But mobile marketing software also offers advantages for other marketing channels. For example, mobile messages can be sent in parallel with email marketing, ad and other internet campaigns. In this way, companies ideally create a very consistent customer journey across all channels and devices, in which (potential) customers receive a very comprehensive good customer experience through target group, demand and context accurate messages and automations.

Mobile Marketing Content