Optimizely Campaign is a professional omnichannel marketing software that allows users to create, send, and evaluate campaign mailings. According to its own statements, the simple and powerful editor supports in the creation and editing of one-shot campaigns as well as more complex marketing automations. In addition to emails, it is also possible to contact customers event-based and personalized via print, SMS, web push and mobile push. Optimizely Campaign seamlessly integrates with popular web analytics, e-commerce, and CRM systems. Users can utilize and expand APIs with various additional functions. Optimizely is a partner of the Certified Senders Alliance (CSA) and participates in their allowlisting program, which simultaneously guarantees the GDPR compliance of a sender's email marketing processes. The CSA allowlisting enables preferred delivery and better inbox placement with participating Internet service providers. According to the company, a total delivery rate of 99.8% is achieved.

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This is how users rate the tool

Ease of use

Category average: 88 %

Very good

Customer support

Category average: 90 %

Very good

Meets requirements

Category average: 91 %

Very good

Ease of setup

Category average: 86 %

Very good

Global features

Setup & support

Cloud

On-premise

24/7 support

German-speaking support

Data Privacy

Server location DE

Server location EU

Only EU companies affiliated

EU standard contract

Versions

Free version

Free trial

Screenshots & Videos

Optimizely Campaign Pricing

Pricing details

Last edited: October 2025

Send Time Optimization

Upon request

Boost email performance with Send Time Optimization by delivering emails at the perfect moment for each subscriber, ensuring maximum opens and engagement

Up to 25% higher open rates

Fewer emails lost in inboxes

Adapts dynamically to subscriber behavior

Marketing Automation

Upon request

Create multi-stage, action-based omni-channel journeys for different target audiences and seamlessly connect multiple flows with each other.

Automated customer relationship nurturing

Trigger emails for targeted communication

Clever combination of multiple channels

Drag-and-Drop Editor

Upon request

The drag-and-drop editor makes managing dynamic, personalized messages simple and efficient. With template sync, you get intuitive content creation, consistent branding, and effortless updates.

Consistent, on-brand content with synced templates

Faster content creation and reduced time-to-market

Easy maintenance and maximum inbox compatibility

Segmentation & Customer Data Platform

Upon request

Consistent segmentation based on behavior, demographics, and predictions. Our Customer Data Platform centralizes all data, enabling real-time targeting and personalized journeys.

Deep customer insights & hyper-personalization

Higher campaign ROI through precise targeting

Centralised data for agility and efficiency

Optimizations & Analytics

Upon request

Test, measure, and improve your digital experiences. Gain insights into user behavior and optimize campaigns, content, and customer journeys with data-driven decisions.

Data-driven insights for smarter decisions

Continuous testing & performance improvement

Reduced risk through optimization before sending (pre-delivery optimizations)

Optimizely Campaign Reviews (88)

AI-generated summary

What users say about Optimizely Campaign

Based on 88 reviews

Optimizely Campaign is recognized for its versatile features, facilitating email marketing, marketing automation, and personalized communication. Many appreciate the responsive customer support and the ability to manage multiple clients. However, some find the user interface not intuitive, with a steep learning curve and occasional slowness. Template customization and reporting also pose challenges for some users. Despite these drawbacks, Optimizely Campaign is considered a reliable tool for achieving effective email marketing campaigns and managing customer relationships.

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Software Guide for the category Marketing Automation

Marketing Automation

In our OMR Reviews Software Guide for the category Marketing Automation we give you a detailed insight into the functions as well as advantages and disadvantages of the tools. Find out more about the briefing or download it directly via the button.

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Optimizely Campaign Content

A/B TestingCarmen Martins 4/19/2026These are the 7 Best A/B Testing Tools

E-Commerce-Plattformen & ShopsystemeThomas Walter 9/2/2025How to Properly Implement Your B2B E-Commerce

Email MarketingSebastian Förster & Chantal Seiter 1/27/2025Email Marketing Trends 2025

Marketing AutomationIsabella Seggert 1/17/2024B2B Marketing Automation: Basics & Applications in Practice

CRMMichael Kröner 11/15/2023Campaign Management with CRM

Marketing AutomationEmail MarketingDavid Marquardt 7/18/2023Meaningful Marketing Automation Along the Customer Journey