These are the 7 Best A/B Testing Tools

Are you still testing or are you already optimizing? This doesn't exclude one from the other, as A/B tests assist you in making step-by-step changes to your website, in order not to lose sight of your target group. Specifically, with split testing, you can compare two versions of a website, app or newsletter, and based on the data obtained, decide which version you ultimately want to play out to your users. We have already summarized for you, how exactly an A/B test works.

In this post, we focus on the tools that assist you in A/B testing. We present you the 7 best A/B testing tools with the most reviews on our platform OMR Reviews. This gives you an overview of the prices and key features. This way you can decide more quickly which tool is best suited for your conversion optimization.

These are the Top 7 A/B testing tools

For our Top 7 ranking of the most popular A/B testing tools, we would like to introduce you to different Conversion Optimization Tools. You can also find these tools on OMR Reviews, including real and verified customer reviews.

ABlyft

Kameleoon

trbo

Dynamic Yield

NOSTO

InstaPage

Unbounce

1. ABlyft A/B Testing Tool

ABlyft on OMR Reviews

ABlyft is an A/B testing platform for marketers and developers. It offers you features in the areas of performance, data protection and compliance, flexibility and productivity as well as support. The tool ensures that data protection guidelines are complied with and that no personal data are processed or stored. No matter how large your company is: ABlyft is suitable for companies of different sizes from the B2B and B2C sectors.

ABlyft Functions

With ABlyft you can use the following features for A/B testing:

• Development:Run experiments in parallel and test two existing pages against each other - uncomplicated and flexible. Asset management keeps you informed. You also have a rich debug mode and an efficient JavaScript snippet.
• Targeting:With ABlyft you have the option of specifying who should participate in the experiments. You can use not only specific target groups, but also general rules that apply globally.
• Hosting & Compliance:ABlyft does not store any personal or personally identifiable data and can be embedded synchronously or asynchronously. There is also a self-hosting flow available.
• Results & overview:You can connect ABlyft with all your analytics tools and keep track of many tests. Get transparent and comprehensive results and keep track of how many subjects were used in the current billing period.

ABlyft Prices

To get to know the platform and start initial experiments, ABlyft offers a free plan. For the paid plan, you can initially request a demo on the ABlyft homepage and will then receive an individually tailored offer. More information about the Prices of ABlyft and user reviews with price reference can be found on OMR Reviews.

ABlyft Alternatives

On OMR Reviews you will find an overview of the ABlyft Alternatives and can find the suitable A/B testing tool for you with the help of verified user reviews and experience reports.

2. Kameleoon A/B Testing Tool

Kameleoon on OMR Reviews

Kameleoon is a system for AI personalization and A/B testing that focuses on product owners and conversion-oriented marketers. The tool can be used on both the client and server side. With the help of Kameleoon, you can create completely individualized digital experiences for your target group. The main goal is to create the perfect user experience, which will gradually be achieved through testing and corresponding adjustments to personalization. The developer company of the same name, based in France, claims that companies were able to achieve a 15 percent improvement in their conversion rate with Kameleoon. In addition, the company advertises with an average ROI (Return on Investment) of 291 percent over three years for companies that have invested in Kameleoon.

Kameleoon Functions

With Kameleoon you can use the following features for A/B testing:

• Linking of tests with corporate goals:You have the possibility to use one of the existing goals of Kameleoon or to create your own to track how an A/B test increases the conversion rate, customer retention or engagement of your visitors.
• Segmentation of target groups:With Kameleoon you can segment your target group based on the source of the visitors, their behavior or the type of pages they view. The Kameleoon platform offers over 25 criteria for segmenting your visitors.
• Simulate, QA and share tests:With the simulation tool, you can verify whether your test hypotheses work for your target group. In addition, you can share the complete experience with important stakeholders within the tool in order to convince and release them.
• Extensive widget library:The Kameleoon widget library offers you widgets that you can use and edit to create a better user experience on any device.

Kameleoon Prices

You can initially request a demo on the Kameleoon homepage and will then receive an individually tailored offer. More information about the Prices of Kameleoon and user reviews with price reference can be found on OMR Reviews.

Kameleoon Alternatives

On OMR Reviews, you will find an overview of the Kameleoon Alternatives and can find the suitable A/B testing tool for you with the help of verified user reviews and experience reports.

3. trbo A/B Testing Tool

trbo on OMR Reviews

trbo, a company from Munich, describes itself as an “onsite personalization platform” that allows you to address your customers individually and personally in real time. Ideally, this turns visitors into customers. The solution is supposed to be suitable for various industries - from travel to sports to retail. The special thing about it: trbo's self-learning algorithm is supposed to be able to analyze user behavior based on over 50 visitor characteristics. In the next step, the data allow a “targeted delivery of various layers in the design of the online presence”, which should demonstrably optimize the shopping experience of website visitors.

trbo Functions

With trbo you can use the following features for A/B testing:

• A/B and multivariate tests:With the onsite personalization platform, you can perform both (dynamic) A/B tests and multivariate tests. You can then view the results directly in the trbo system or in your preferred tracking and use them for further optimization of the website.
• Dynamic Segmentation:With trbo, you have the option of dividing your users (dynamically) into segments - according to interests, preferences or surfing behavior on the website. This enables a targeted approach to users - even without comprehensive individualization.
• Intelligent Targeting:In order to be able to adapt the website content in a targeted manner, trbo uses more than 50 data points on user behavior, but also on geolocation or the weather. This way, you can address your users with exactly the right, smartly selected content.
• Customer Data Enrichment:By enriching customer and user data, you gain valuable information about your customers and their personalized experiences on the website. Simple integration and the accompanying addition of existing behavior and purchasing data enable an even more precise approach to customers.

trbo prices

You can initially request a demo on the trbo homepage and will then receive an individually tailored offer. More information about the Prices of trbo and user reviews with price reference can be found on OMR Reviews.

trbo Alternatives

On OMR Reviews you will find an overview of the trbo alternatives and can find the suitable A/B testing tool for you with the help of verified user reviews and experience reports.

4. Dynamic Yield A/B Testing Tool

Dynamic Yield on OMR Reviews

Dynamic Yield is a customer experience optimization platform. The company was founded in 2011 and is headquartered in New York with other international locations, including Germany. The platform offers you eight different key functions. These include, for example, the segmentation of customer data and the personalization of customer interactions. Decision algorithms provide the optimal content and product recommendations along the customer journey. In addition, the tool has its own public learning center, where you can take lessons on testing, targeting, growth marketing, and much more. Dynamic Yield's goal is to create agile digital experiences for its customers, increase their revenue, and gain a sustainable competitive advantage.

Dynamic Yield Functions

With Dynamic Yield, you can use the following features for A/B testing:

• Process Optimization:With the tool, you can develop, implement, and test personalized campaigns to ensure they provide a consistent user experience for you and your customers.
• Predictive Targeting:The predictive targeting can be used to automatically identify and adjust the optimal experience for your visitors by analyzing the performance of each variant for all audience segments.
• Development of Targeting Rules:Based on customer events, cookie values or business rules, you can offer your digital visitors tailored and optimized experiences with Dynamic Yield.
• Testing in different channels:You can implement your A/B tests in a multivariable way by, e.g., optimizing content, recommendations, notifications, overlays, etc. on websites as well as in mobile apps and emails.

Dynamic Yield Prices

You can initially request a demo on the Dynamic Yield homepage and will then receive an individually tailored offer.

More information about the Prices of Dynamic Yield and user reviews with price reference can be found on OMR Reviews.

Dynamic Yield Alternatives

On OMR Reviews, you will find an overview of the Dynamic Yield Alternatives and can find the suitable A/B testing tool for you with the help of verified user reviews and experience reports.

5. NOSTO A/B Testing Tool

NOSTO on OMR Reviews

NOSTO allows you as a retailer to develop, create and launch personalized digital experiences that can make every interaction along the customer journey more relevant and valuable. And it's simple. From complete merchandising to automated Dynamic Bundles, the tool offers various ways to use personalization and merchandising in more onsite interactions.

NOSTO Functions

With NOSTO you can use the following functions for A/B testing:

• Personalization and Merchandising Strategies:With NOSTO you can determine how the different segments of the tests performed. This tells you which strategies you should apply to different lifecycle and affinity groups.
• Different types of tests:NOSTO offers you the opportunity to run a variety of different test types across any combination of page elements.
• Intuitive user interface & integration:With NOSTO you can set up tests in minutes. With the user-friendly interface and seamless integration with other products, you can focus on growing revenues.

NOSTO Prices

You can initially request a demo on the NOSTO homepage and will then receive an individually tailored offer. More information about the Prices of NOSTO and user reviews with price reference can be found on OMR Reviews.

NOSTO Alternatives

On OMR Reviews, you will find an overview of the NOSTO Alternatives and can find the suitable A/B testing tool for you with the help of verified user reviews and experience reports.

6. InstaPage A/B Testing Tool

InstaPage on OMR Reviews

InstaPage offers you various products and features to increase the conversion rate of digital advertising. Optimize your landing pages for conversions, both on the standard landing pages of InstaPage and on AMP pages. The tool allows you to track visitor behavior and test new elements (e.g. form length and background images), layouts and designs to adapt them to your target group in the next step.

InstaPage Functions

With InstaPage you can use the following functions for A/B testing:

• Check:With the A/B test from InstaPage you can improve the conversion rate of your landing page.
• Analyze:After conducting the test, analyze the results to find out which page variant you should choose.
• Optimize:Repeat the process to continuously increase your conversion rate.

InstaPage Prices

You can initially request a demo on the InstaPage homepage and will then receive an individually tailored offer. More information about the Prices of InstaPage and user reviews with price reference can be found on OMR Reviews.

InstaPage Alternatives

On OMR Reviews you will find an overview of the InstaPage Alternatives and can find the suitable A/B testing tool for you with the help of verified user reviews and experience reports.

7. Unbounce

Unbounce on OMR Reviews

Unbounce is a platform for building and optimizing landing pages and is used by over 15,000 brands. You can use over 100 landing page templates and create custom landing pages with drag-and-drop. Other features include automatic adaptation to mobile devices, a script manager, Dynamic Text Replacement, or the selection of over 850,000 professional images via Unsplash. The insertion of pop-ups and sticky bars is also possible. You can publish the landing pages directly in WordPress or on your own business domain. You can also use the so-called Unbounce Conversion Intelligence to push the conversion based on AI and reduce the cost-per-acquisition. Unbounce is said to be able to integrate into over 1,000 tools.

Unbounce Functions

With Unbounce you can use the following functions for A/B testing:

• Creating Campaigns:With Unbounce, you have the option to create your own landing pages. You can align these individually according to your industry and your goals and implement them in a mobile-optimized way.
• Generating content:With Smart Copy, you can quickly create brand-compliant content for landing pages, ads, and emails, reshape and expand it.
• Customizing Conversions:With the Smart Traffic function, your visitors are automatically redirected to the most suitable landing pages, so your conversion rates can increase (on average) by 30%.

Unbounce prices

Unbounce offers you a total of three different pricing packages. In the annual subscription, the 'Launch' package starts at $ 72 per month. The 'Optimize' package costs $ 108 per month, the 'Accelerate' package $ 180 per month and the 'Scale' package is $ 270 per month.

More information about the Unbounce prices and user reviews with price reference can be found on OMR Reviews. However, you also have the option to test Unbounce free for 14 days Use the exclusive OMR Reviews Sign up Link to get 20% to 35% discount after the trial period.

Unbounce Alternatives

On OMR Reviews, you will find an overview of the Unbounce Alternatives and can locate the suitable A/B testing tool for you with the help of verified user reviews and experience reports.

Other helpful tools for your A/B Testing

The right A/B testing tool for you is not here? Then visit OMR Reviews, the comparison platform for business software. There we have listed over 30 A/B testing tools in the Conversion Optimization category which we introduce in more detail and which have been rated by real users. This way you will surely find a suitable tool for your conversion optimization.

• Neocom is an AI-driven Software-as-a-Service solution that allows you as an online retailer to map out a digital product consultation. Surveys from the customer service are supposed to be reduced by intelligent conversations that mimic a human consultation.
• ClickFunnelsis a tool that allows entrepreneurs to create websites within a sales funnel without programming knowledge. Visitors to a website can be guided step by step through the sales process of a website and directed directly to specific products or services.
• Adobe Target provides you with optimization and personalization applications. Through the applications, visitor interactions on websites can be improved and data can be used for automated personalization.
• Ptengineis a comprehensive marketing and analytics platform. The tool assists you in understanding your own users more easily and taking action by personalizing content and conducting A/B tests.
• VWO Testing is a tool by VWO, a Visual Website Optimizer. The tool allows you to design individual visitor experiences through A/B testing, multivariate testing and split URL testing.