These are the 7 Best A/B Testing Tools
We show you which tools are particularly well suited for A/B testing.
- These are the Top 7 A/B testing tools
- 1. Easy2
- 2. ABlyft A/B Testing Tool
- 3. Kameleoon A/B Testing Tool
- 4. Varify.io
- 5. Bloomreach
- 6. AB Tasty
- 7. trbo A/B Testing Tool
- Other helpful tools for your A/B Testing
Are you still testing or are you already optimizing? This doesn't exclude one from the other, as A/B tests assist you in making step-by-step changes to your website, in order not to lose sight of your target group. Specifically, with split testing, you can compare two versions of a website, app or newsletter, and based on the data obtained, decide which version you ultimately want to play out to your users. We have already summarized for you, how exactly an A/B test works.
In this post, we focus on the tools that assist you in A/B testing. We present you the 7 best A/B testing tools with the most reviews on our platform OMR Reviews. This gives you an overview of the prices and key features. This way you can decide more quickly which tool is best suited for your conversion optimization.
These are the Top 7 A/B testing tools
For our Top 7 ranking of the most popular A/B testing tools, we would like to introduce you to different Conversion Optimization Tools. You can also find these tools on OMR Reviews, including real and verified customer reviews.
EASY2
ABlyft
Kameleoon
Varify.io
Bloomreach
AB Tasty
trboIs there a tool missing from our list that you would like to see? Let us know! We welcome your suggestions and will check whether we can add the tool in an update to improve the ranking even further.
Please note: The ranking is based on the status as of October 21, 2025.
1. Easy2
EASY2 is an all-in-one digital marketing software that aims to simplify the online marketing process and provide a comprehensive solution in a single software package. The tool offers numerous features that are essential for effective digital marketing.
Easy2 Functions
The tool offers numerous functions, with the following being particularly noteworthy in the area of A/B testing:
- Funnel creation: Easy creation of funnels with A/B tests and detailed performance evaluation.
- Landing pages & websites: Creation of professional landing pages and websites using drag-and-drop.
- Online shop: A shop system for all kinds of products and services with order management and evaluation.
Easy2 Prices
The tool can be tested free of charge for 14 days. After that, you can choose between three subscription models, depending on the scope of functions: Lite for €37.00 per month, Standard for €77.00 per month, and Plus for €167.00 per month.
Further information on EASY2 prices and user reviews with price references can be found on OMR Reviews.
Easy2 Alternatives
On OMR Reviews, you will find an overview of EASY2 alternatives and can use verified user reviews and testimonials to find the right A/B testing tool for you.
2. ABlyft A/B Testing Tool
ABlyft is an A/B testing platform for marketers and developers. It offers you features in the areas of performance, data protection and compliance, flexibility and productivity as well as support. The tool ensures that data protection guidelines are complied with and that no personal data are processed or stored. No matter how large your company is: ABlyft is suitable for companies of different sizes from the B2B and B2C sectors.
ABlyft Functions
With ABlyft you can use the following features for A/B testing:
- Development:Run experiments in parallel and test two existing pages against each other - uncomplicated and flexible. Asset management keeps you informed. You also have a rich debug mode and an efficient JavaScript snippet.
- Targeting:With ABlyft you have the option of specifying who should participate in the experiments. You can use not only specific target groups, but also general rules that apply globally.
- Hosting & Compliance:ABlyft does not store any personal or personally identifiable data and can be embedded synchronously or asynchronously. There is also a self-hosting flow available.
- Results & overview:You can connect ABlyft with all your analytics tools and keep track of many tests. Get transparent and comprehensive results and keep track of how many subjects were used in the current billing period.
ABlyft Prices
To get to know the platform and start initial experiments, ABlyft offers a free plan. For the paid plan, you can initially request a demo on the ABlyft homepage and will then receive an individually tailored offer. More information about the Prices of ABlyft and user reviews with price reference can be found on OMR Reviews.
ABlyft Alternatives
On OMR Reviews you will find an overview of the ABlyft Alternatives and can find the suitable A/B testing tool for you with the help of verified user reviews and experience reports.
3. Kameleoon A/B Testing Tool
Kameleoon is a system for AI personalization and A/B testing that focuses on product owners and conversion-oriented marketers. The tool can be used on both the client and server side. With the help of Kameleoon, you can create completely individualized digital experiences for your target group. The main goal is to create the perfect user experience, which will gradually be achieved through testing and corresponding adjustments to personalization. The developer company of the same name, based in France, claims that companies were able to achieve a 15 percent improvement in their conversion rate with Kameleoon. In addition, the company advertises with an average ROI (Return on Investment) of 291 percent over three years for companies that have invested in Kameleoon.
Kameleoon Functions
With Kameleoon you can use the following features for A/B testing:
- Linking of tests with corporate goals:You have the possibility to use one of the existing goals of Kameleoon or to create your own to track how an A/B test increases the conversion rate, customer retention or engagement of your visitors.
- Segmentation of target groups:With Kameleoon you can segment your target group based on the source of the visitors, their behavior or the type of pages they view. The Kameleoon platform offers over 25 criteria for segmenting your visitors.
- Simulate, QA and share tests:With the simulation tool, you can verify whether your test hypotheses work for your target group. In addition, you can share the complete experience with important stakeholders within the tool in order to convince and release them.
- Extensive widget library:The Kameleoon widget library offers you widgets that you can use and edit to create a better user experience on any device.
Kameleoon Prices
You can initially request a demo on the Kameleoon homepage and will then receive an individually tailored offer. More information about the Prices of Kameleoon and user reviews with price reference can be found on OMR Reviews.
Kameleoon Alternatives
On OMR Reviews, you will find an overview of the Kameleoon Alternatives and can find the suitable A/B testing tool for you with the help of verified user reviews and experience reports.
4. Varify.io
Varify.io wants to make conversion optimization accessible to everyone. The platform can be used to create A/B tests, personalizations, and dynamic landing pages. Its offering is aimed at marketers with no programming knowledge as well as professional developers of A/B tests. The German software is 100% GDPR-compliant and can also be used without user consent.
Varify.io Functions
Varify.io provides you with comprehensive A/B testing features:
- A/B and multivariate testing: With Varify.io, you can perform A/B tests, multivariate tests, and split URL tests.
- Target group options: Experiments can be customized by defining specific pages, events, target groups, and even IP addresses that should participate in the tests. This ensures that the right users see the right variants at the right time.
- Visual editor: The visual editor offers a no-code solution for creating and editing A/B test variants, making it accessible even to users without programming knowledge. For advanced users, custom HTML, CSS, and JavaScript are supported.
- Automatic tracking and analytics integration: Seamless integration with tools such as Google Analytics 4, Snowplow, and Microsoft Clarity, enabling real-time data tracking and analysis of A/B tests directly within these platforms.
Varify.io Prices
You can try Varify.io free of charge for 30 days and then decide on a subscription model. There is a choice between the Single Domain model for €99.00/month and the Agency model for €79.00 per domain/month, which is recommended if you have multiple domains.
Further information on Varify.io prices and user reviews with price references can be found on OMR Reviews.
Varify.io Alternatives
On OMR Reviews, you will find an overview of Varify.io alternatives and can use verified user reviews and testimonials to find the right A/B testing tool for you.
5. Bloomreach
Bloomreach is essentially a commerce experience cloud that enables companies to stand out from the competition through high-level personalization, profitable growth, and powerful content strategies. The platform offers a wide range of features such as customer engagement, A/B testing, product discovery, real-time customer journey, a segment & audience builder, and a customer data engine. The tool is ideal for companies that want to offer their customers an unparalleled shopping experience.
Bloomreach Functions
This tool also offers these comprehensive features, among others:
- Engagement
- Experiments and AB testing
- Omnichannel marketing
- Ads & retargeting
- Marketing intelligence and insights
Bloomreach Prices
Bloomreach's prices vary across three packages: Engagement, Discovery, and Content. Prices are available upon request from the provider.
Bloomreach Alternatives
On OMR Reviews, you can find an overview of Bloomreach alternatives and use verified user reviews to select the right customer data platform for you.
6. AB Tasty
AB Tasty describes itself as a solution for optimizing experiences based on a suite of experimentation and personalization tools, powerful analytics, and machine learning. The tool offers marketing and product teams a platform that helps optimize digital experiences to convert visitors into customers, subscribers, or leads. The software provides AI-powered testing and personalization options, templates for segmentation options, and add-on elements such as social proof, NPS, and countdown banners. The Berlin-based tool is currently used by over 900 companies.
AB Tasty Functions
With AB Tasty, you can use the following functions for A/B testing, among others:
- Targeting segments: To address your users more specifically with a test, you can choose between an existing segment or one you have created yourself.
- Variation editor: You can determine which actions are to be tracked directly in an editor.
- Goals & KPIs: In AB Tasty, you can assign and evaluate direct goals for your experiments. You can also divide these into primary and secondary goals, e.g., total conversions or clicks.
- Traffic distribution: You can determine for yourself what percentage of your target group sees changes, giving you full control over distribution.
AB Tasty Prices
The pricing packages for AB Tasty are customized. You can submit an individual request via the website.
Further information on AB Tasty's prices and user reviews with price references can be found on OMR Reviews.
AB Tasty Alternatives
On OMR Reviews, you can find an overview of AB Tasty alternatives and use verified user reviews to help you choose the right customer data platform for you.
7. trbo A/B Testing Tool
trbo, a company from Munich, describes itself as an “onsite personalization platform” that allows you to address your customers individually and personally in real time. Ideally, this turns visitors into customers. The solution is supposed to be suitable for various industries - from travel to sports to retail. The special thing about it: trbo's self-learning algorithm is supposed to be able to analyze user behavior based on over 50 visitor characteristics. In the next step, the data allow a “targeted delivery of various layers in the design of the online presence”, which should demonstrably optimize the shopping experience of website visitors.
trbo Functions
With trbo you can use the following features for A/B testing:
- A/B and multivariate tests:With the onsite personalization platform, you can perform both (dynamic) A/B tests and multivariate tests. You can then view the results directly in the trbo system or in your preferred tracking and use them for further optimization of the website.
- Dynamic Segmentation:With trbo, you have the option of dividing your users (dynamically) into segments - according to interests, preferences or surfing behavior on the website. This enables a targeted approach to users - even without comprehensive individualization.
- Intelligent Targeting:In order to be able to adapt the website content in a targeted manner, trbo uses more than 50 data points on user behavior, but also on geolocation or the weather. This way, you can address your users with exactly the right, smartly selected content.
- Customer Data Enrichment:By enriching customer and user data, you gain valuable information about your customers and their personalized experiences on the website. Simple integration and the accompanying addition of existing behavior and purchasing data enable an even more precise approach to customers.
trbo prices
You can initially request a demo on the trbo homepage and will then receive an individually tailored offer. More information about the Prices of trbo and user reviews with price reference can be found on OMR Reviews.
trbo Alternatives
On OMR Reviews you will find an overview of the trbo alternatives and can find the suitable A/B testing tool for you with the help of verified user reviews and experience reports.
Other helpful tools for your A/B Testing
The right A/B testing tool for you is not here? Then visit OMR Reviews, the comparison platform for business software. There we have listed over 30 A/B testing tools in the Conversion Optimization category which we introduce in more detail and which have been rated by real users. This way you will surely find a suitable tool for your conversion optimization.
- Neocom is an AI-driven Software-as-a-Service solution that allows you as an online retailer to map out a digital product consultation. Surveys from the customer service are supposed to be reduced by intelligent conversations that mimic a human consultation.
- ClickFunnels is a tool that allows entrepreneurs to create websites within a sales funnel without programming knowledge. Visitors to a website can be guided step by step through the sales process of a website and directed directly to specific products or services.
- Adobe Target provides you with optimization and personalization applications. Through the applications, visitor interactions on websites can be improved and data can be used for automated personalization.
- Ptengineis a comprehensive marketing and analytics platform. The tool assists you in understanding your own users more easily and taking action by personalizing content and conducting A/B tests.
- VWO Testing is a tool by VWO, a Visual Website Optimizer. The tool allows you to design individual visitor experiences through A/B testing, multivariate testing and split URL testing.
Carmen ist Content Marketing Managerin bei OMR Reviews. Zuvor hat sie Content-Themen für einen Lebensmittelgroßhändler verantwortet sowie einen MA in Public Relations absolviert.
