AB Tasty

AB Tasty is a Customer Experience Optimization (CXO) platform that leverages AI technologies to help businesses optimize brand and product experiences. It enables integrated experimentation, personalization, and feature management across various business areas. The platform emphasizes user-friendliness and provides specialized support teams for campaign implementation.

AB Tasty Features and Benefits

Web Experimentation

AB Tasty provides solutions for A/B tests and multivariate tests. It offers features for experimenting with web traffic, including audience segmentation, variation creation, and traffic distribution. The platform relies on a Bayesian statistics engine and utilizes data analysis to enable decisions aimed at enhancing conversions. Analysis and reporting are supported by dashboards for tracking the Return on Investment (ROI) of experiments.

Personalization

AB Tasty facilitates the personalization of customer experiences on websites to boost brand loyalty and conversion rates. It applies AI and data-driven segmentation, including behavior, transaction, and location data, to enable targeted campaigns. Users can utilize specific campaign triggers and access a collection of tools for optimizing user interactions. AB Tasty offers segmentation based on emotional needs and allows for the creation of personalized experiences based on psychographics.

Feature Experimentation

AB Tasty enables omnichannel experiments for feature releases. It supports server-side experiments for A/B tests without noticeable delays and provides options for live feedback to optimize the user experience. AB Tasty offers various implementation methods, including an agnostic API or SDKs, and is designed for performance and scalability, supported by a global CDN. It provides reports and data collection for decision-making and caters to developers, product, and marketing teams. AB Tasty allows feature flag control via a web dashboard. Through the use of user segments and targeting, new features can be introduced specifically to certain user groups. The platform also supports gradual rollouts and provides automatically triggered rollbacks for risk-free releases.

Rollouts

AB Tasty Rollouts is a platform for development and product teams that enables features such as feature flags and toggles for low-risk control of software releases. It focuses on powerful, scalable architecture and allows flexible management of feature flags as well as different implementation methods and adaptation to various platforms, including web, mobile and IoT. The platform offers gradual rollout strategies and rollback options for risk reduction.

Search

Intelligent Search plays a crucial role in e-commerce by supporting customer guidance and potential revenue growth. It provides personalized results, quick search, error correction, and linguistic adjustments intended to improve user-friendliness. AB Tasty enables detailed analyses for strategy optimization and promises easy integration and AI-assisted personalization.

Recommendations

A recommendation engine uses AI to offer customers personalized product suggestions and potentially increase the average order value. The technology, as used by AB Tasty, aims to identify revenue opportunities and positively influence purchase decisions, applying various personalization strategies across multiple channels. The engine offers features like real-time recommendations and the ability to implement personalized merchandising. It can highlight recommendations throughout the customer journey and boost the shopping cart value, including email recommendations that generate at the moment of opening.