Backlink Tools & Backlink Management Software Comparison

Backlinks are links that refer from one website to another. They are also referred to as "inbound links" or "incoming links". Backlinks are important for search engine optimization (SEO) as they represent a crucial criterion for search engines like Google in assessing the relevance and authority of a website. Various strategies can be used to build backlinks, including guest posting, broken-link building, infographics, link round-ups, and much more.

If a website receives many high-quality backlinks from other trusted and relevant websites, it is perceived by search engines to also be more important and relevant for certain search terms, which can lead to a higher ranking in the search results. However, backlinks can likewise be negative if they originate from low-quality or irrelevant websites, potentially leading to a downgrade or even a penalty by search engines.

There are various tools that can be used to build backlinks, find existing backlinks, discover potential link sources, and track or monitor backlinks.