Listed in the following categories:

Conversion Rate Optimization

Keyword Research

Website-Personalization

Customer Journey Mapping

Landing Page Builders

SEO Analyse

SEO Monitoring

SEO Reporting

Content Delivery Network (CDN)

Varify.io

Name: Varify.io
Brand: Varify.io
Rating: 4.84 (101 reviews)

4.8 (101)

What is Varify.io?

Varify.io®️ enables the creation of A/B tests and dynamic landing pages and was founded by CRO experts. The platform caters to marketers without coding knowledge through to professional A/B test developers. The German software is 100% GDPR compliant and also offers the possibility to be used without user consent. Varify.io®️ is a cost-effective solution and can be used as an alternative to Google Optimize.

Benefits of Varify.io

In addition to many other services, Varify.io®️ A/B Testing offers a visual editor, direct tracking integration into the existing web analytics tool, and a variant and traffic flat rate. Users also have a personal point of contact and a 30-day free trial account. Additionally, Varify.io offers flexible contract terms.

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This is how users rate the tool

Ease of use

Category average: 87 %

Excellent

Customer support

Category average: 92 %

Excellent

Meets requirements

Category average: 91 %

Excellent

Ease of setup

Category average: 86 %

Excellent

Global features

Setup & support

Cloud

On-premise

24/7 support

German-speaking support

Data Privacy

Server location DE

Server location EU

Only EU companies affiliated

EU standard contract

Versions

Free version

Free trial

Screenshots & Videos

Varify.io Features

Customizations

Templates

Drag and drop

Html input

Growth

Site analytics

Marketing tools

E-commerce

Content

Content management

Permissions

Administration

Integrations

Page customization

Templates

Drag and drop

Advanced customization

Integrations

Domain integration

Personalization

Content

A/b testing

Visitor behavior

Monitoring

Targeting

Guided selling

Templates

Library

Customization

Optimization

Multichannel

Web

Mobile

Page optimization

Mobile responsive

Web analytics

Segmentation

A/b testing

Customer profiles

Targeting

Behavioral targeting

Contextual targeting

Triggered content

Triggered messages

Personalized content

Personalized discounts

Website personalization

Varify.io Pricing

Pricing details

Last edited: February 2026

Kostenlos testen
Free Trial
30 Tage kostenlos testen
Unlimited traffic
Unlimited experiments
Unlimited team members
Visual editor
Code editor
Subdomains included
Single Page Application compatible
Campaign Booster
Dynamic content
URL & Audience Targeting
Preview function
Google Analytics 4 Integration
Google Tag Manager Integration
Matomo, Piwik & Snowplow Integration
GDPR & Compliance compliant
Simple step-by-step onboarding
E-mail & telephone support
Monthly term
Growth
From149.00 €/ Month
For companies starting with A/B testing
1 website incl. test environment
Unlimited subdomains
Unlimited traffic (MTU)
Unlimited team members
A/B Testing & Split URL Testing
Visual & Code editor
Campaign Booster
Basic Page & Audience Targeting
Google Analytics 4 Integration
GDPR & Compliance
Technical e-mail support
Pro
From249.00 €/ Month
Includes all the features of Growth, plus
Detailed onboarding call
Prime Support
Flexible payment options
Experiment & Reporting API
Big Query Integration
Full Page and Audience Targeting
Outlier smoothing
Export result
Mutual exclusion of experiments
All available 3rd party integrations
Restricted roles & rights management

Free trial version (30 days)

Demo version

Varify.io Reviews (101)

AI-generated summary

What users say about Varify.io

Based on 101 reviews

Varify.io is praised for its ease of use, making A/B testing accessible even without technical expertise, and for its cost-effective pricing model with unlimited testing. Users appreciate the responsive customer support and helpful documentation. The integration with Google Analytics for data analysis is also a plus. Some users mention the interface could be more intuitive and that more direct, in-tool reporting would be beneficial. Varify.io effectively solves the problem of needing a Google Optimize alternative, enabling data-driven decisions and conversion optimization.

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