The 7 Best Conversion Optimization Tools for Greater Revenue

If you run an online store or a website, you may know the problem: You have many website visitors, but only a fraction of them end up performing a conversion (such as purchasing a product or signing up for your sales webinar). The worst-case scenario: Potential customers leave your landing page without further clicks after seconds and your conversion rate – the percentage of website visitors who perform a conversion – is therefore low.

So how do you turn website visitors into interested parties and customers, who later even become regular customers?

Conversion optimization tools support you in this. We therefore present you the seven best tools, based on real user reviews, which you can use to optimize your conversion rate. An overview of all conversion optimization tools can be found on OMR Reviews.

How can conversion optimization tools help you?

It's great if you can attract many visitors to your website or online store. However, you should also find out how many website visitors have actually become customers that have generated revenue for you. Because website traffic alone does not keep your business afloat. As soon as you notice that the ratio of website visitors to conversions is below average, you can get help with so-called Conversion optimization tools to pull up.

The task of such tools is to improve the user experience on your website or in your online store so that visitors convert more often and thus increase your conversion rate and revenue.

The different software for conversion optimization have different features that allow you to take different measures. Typically, the tools help you, for instance, through A/B testing, heat mapping or pop-ups to find out where your deficits are in user-friendliness (User Experience) and content design. Many tools now even work with the support of artificial intelligence (AI), which helps you to personalize the content on your website for the respective users.

By using such conversion optimization tools, the visitors of your website or online store, for example, are confronted with concrete product suggestions which are precisely adapted to the preceding action of the individual person.

You may know this yourself: You're looking around an online store and putting a certain product in the shopping cart – a short time later, products are displayed to you that match your search and your needs. Or you leave a web shop without doing anything, maybe the shopping cart is still filled and a few hours or days later you get an email with a discount for exactly that web shop. Including a reminder, that your shopping cart is still filled.

Thus, your interaction with the website or the online shop is analyzed via the respective conversion optimization tool and you are shown individual products or text elements, which exactly fit your needs. It might sound spooky, but through such measures, retailers can offer an optimal user experience so that visitors (and we all of course) feel comfortable and, if possible, also buy something.

These factors are offered depending on the conversion optimization tool:

• Testing different content, visuals and Call-to-Actions (CTA)
• Pop-ups for renewed attention
• Personalized content distribution
• Better addressing of the target group
• Evaluations of interactions on the website / in the online shop

For which channels are the conversion optimization tools suitable?

Roughly speaking, the area of application of the conversion optimization tools can be divided into three main components:

• Conversion optimization of other (business) websites
• Conversion optimization of lead generation
• Conversion optimization for online shops

With the help of the software you can monitor newsletter registrations, optimize forms on the website or adjust downloads and applications.. Everything that has to do with customer satisfaction and user/purchasing experience can be adapted to the needs of your customers with these tools.

The nice thing is that you can use the conversion optimization software not only for your online shop, but also for other websites – wherever you want to adjust something customer-specific or improve the numbers.

In the next chapter we present you our top 7 conversion optimization tools!

This is what the tools will be about

Kameleoon

Google Optimize

ABlyft

Heyflow

ODOSCOPE

Amplitude

Perspective Funnels

Our Top 7 Conversion Optimization Tools

Now we dedicate ourselves to the top selection of conversion optimization tools that OMR Reviews has compiled for you. Of course, these are not the only tools available, but these seven have convinced our users. You can find the complete selection and reviews of all conversion optimization tools in the appropriate category on our website.

Per tool, we give you a small overview of what the tool can do. In addition, you will get a brief info about what the fun cost you and of course also what tool alternatives there are. The applications must of course fit individually to you and your pain points.

1. Increase your conversions with Kameleoon

Kameleoon on OMR Reviews

With Kameleoon, you can tailor the digital experiences precisely to your target group. In addition, you have the opportunity to create the perfect user experience with AI personalization and A/B testing. Kameleoon covers all basic aspects of an optimized user experience.

Kameleoon Features

• Intuitive personalization options, segments, and triggers for any team
• Intelligent segments can be easily created via Kameleoon's AI
• Creation of custom segments
• GDPR-compliant consent management
• Channel and device cross data reconciliation
• Personalized customer journey
• Individual personalization dashboard

Kameleoon Costs

You can request a demo for the use and subsequently receive a individually composed offer.

More info about Kameleoon's prices can be found on OMR Reviews.

Alternatives to Kameleoon

If you are looking for a Kameleoon alternative, check out OMR Reviews. There you will find experiences and reviews from other users that can support you in choosing a conversion optimization tool.

2. Optimize your conversion rate with Google Optimize

Google Optimize on OMR Reviews

Google Optimize is a testing tool that you can use to test different content for your website to find out what delivers the most value to your users and appeals to them the most. With the goal of achieving conversion rate optimization (CRO) and increasing revenue.

Google recommends its in-house tool in the free version mainly for small and medium-sized businesses. Companies that value more demanding tests are better served with Google Optimize 360.

Google Optimize Features

• Quick setup of tests in a few clicks
• Carrying out A/B tests, redirection tests or multivariate tests for website content
• Test management: Planning of tests, test preview, activity log
• Linking with Google Analytics, Google Ads, Google BigQuery, Firebase, and Accelerated Mobile Pages (AMP)
• Visual text and image editor as well as raw HTML or JavaScript code editor
• Integrated reporting features
• Creation of personalized offers (only with Optimize 360)

Google Optimize Costs

Google Optimize is free in the basic version. Larger companies for whom the free version is no longer sufficient can get individual offers created via the website.

More info about Google Optimize prices can be found on OMR Reviews.

Alternatives to Google Optimize

If you are looking for a Google Optimize alternative, check out OMR Reviews. There you will find experiences and reviews from other users that can support you in choosing a conversion optimization tool.

3. ABlyft helps you increase your optimization

ABlyft on OMR Reviews

ABlyft is an A/B testing platform for marketers and developers. It offers you features in the areas of performance, privacy and compliance, flexibility and productivity, and support. The tool ensures that no personal data is processed or stored. Regardless of the size of your company: ABlyft is suitable for companies of different sizes in the B2B and B2C sectors.

ABlyft Features

With ABlyft you can use the following features for A/B testing among others:

• Development: Let experiments run in parallel and test two existing pages against each other – uncomplicatedly and flexibly. With the asset management you keep an overview. In addition, a rich debug mode and an efficiency-trimmed JavaScript snippet are available to you.
• Targeting: With ABlyft you have the chance to determine who should participate in the experiments. You can use not only specific target groups but also overarching rules that apply globally.
• Hosting & Compliance: ABlyft does not store any personal or personal data and can be embedded synchronously or asynchronously. In addition, you have a self-hosting flow available.
• Results & Overview: You can connect ABlyft with all your analytics tools and also keep an overview with many tests. Get transparent and comprehensive results and keep track of how many test subjects were used in the current billing period.

ABlyft Prices

To get to know the platform and start first experiments, ABlyft offers a free plan. For the payed plan you can request a demo on the ABlyft homepage and then receive an individually tailored offer.

More info about ABlyft's prices can be found on OMR Reviews.

Alternatives to ABlyft

If you are looking for an alternative to ABlyft, check out OMR Reviews. There you will find experiences and reviews from other users that can support you in choosing a conversion optimization tool.

4. Heyflow as a Conversion Optimization Tool

Heyflow on OMR Reviews

Heyflow is a no-code software for creating interactive flows and landing pages to generate leads and recruit applicants. You can easily create sign-up flows, interactive lead forms, landing pages, and much more with Heyflow's drag-and-drop builder — without needing to have programming skills. In addition, you can adjust the design of the flows as desired, track the performance of the flows in the integrated analytics tab, and connect the tool with various marketing platforms via direct integrations (e.g. Google Optimize, Google Analytics, GTM, FB Ads, LinkedIn Ads or HubSpot).

Heyflow Features

• Sending personalized content with dynamic response e-mails
• Creating complete landing pages
• Page speed score of >90
• Connect with entire marketing stack
• Website embedding
• Zapier integration

Heyflow Costs

Heyflow offers four different pricing models: Basic, Pro, Business and Agency, which you can utilize in order for 30 €, 89 €, 219 € and 288 € per month.

More about Heyflow prices can be found on OMR Reviews.

Alternatives to uptain

If you're looking for an alternative to Heyflow, check out OMR Reviews. There you'll find experiences and reviews from other users that can assist you in selecting suitable conversion optimization software.

5. Increase conversion rate & revenue with ODOSCOPE

ODOSCOPE on OMR Reviews

ODOSCOPE determines which products should be presented to which users when. You can use this knowledge for detailed assortment and campaign control and implement it directly via the control panel. ODOSCOPE relies on "situationing" as the next stage of personalization. This way, individually relevant products can be presented to customers in online stores, on websites, in apps or at other digital touchpoints without cookies, user-individually. Using the real-time AI technology, the needs of the current – often unknown – user can be anticipated and predicted user- and situation-specifically.

Odoscope Functions

• Website Analytics
• Marketing Tools
• Real-time AI modules
• Intuitive Control Panel
• Individualized Newsletter
• E-mail Integration
• Content Management
• A/B Tests

Odoscope Costs

Odoscope's pricing model is volume-dependent, i.e., how many visits come together in the shop per year. You can request a pricing individually on the software manufacturer's website.

More info about Odoscope prices can be found on OMR Reviews.

Alternatives to Odoscope

If you are looking for an alternative to Odoscope, have a look at OMR Reviews. There you can find user experiences and reviews for different conversion optimization tools, that can aid you in choosing a tool that suits you.

6. Amplitude as a tool for conversion optimization

Amplitude on OMR Reviews

Amplitude is a product analytics solution that is supposed to be suitable for both large enterprise customers and start-up and scale-ups. The tool helps you analyze the behavior of your own product users in order to optimize metrics such as conversion, activation, and retention.

Amplitude Functions

• Standard Event Tracking
• Custom Event Tracking
• Custom Event Tracking
• Real-time insights
• Dashboard
• User path tracking
• User, role, and access management

Amplitude Costs

In addition to a free version, there is also a growth and enterprise version. The specific prices for using it are available on request.

More info about Amplitude prices can be found on OMR Reviews.

Alternatives to Amplitude

If you are looking for an alternative to Amplitude, check out OMR Reviews. There you will find experiences and reviews from other users that can support you in choosing a conversion optimization tool.

7. Perspective Funnels for Conversion Optimization

Perspective Funnels on OMR Reviews

Perspective Funnels is a software for acquiring new staff, leads & appointments. Using so-called Mobile Funnels, you can specifically address applicants or new customers via advertisements and thus generate leads. With the tool, for instance, you can build Recruiting Funnels to acquire new talents, Appointment Funnels for appointment generation or Freebie Funnels to build an email list.

Perspective Funnels Functions

• A wide selection of customizable templates
• Access to picture and graphics databases and social media tracking integrations
• Ability to connect the funnel with over 2,000 other applications
• A/B testing and analytics
• Mobile-first editor
• PWA Technology (Progressive Web App)

Perspective Funnels Prices

The tool offers three different pricing models: Pro, Business, and Advanced, which you can use in the same order for 63 €, 119 €, and 239 € per month.

More info on Perspective Funnels' prices can be found on OMR Reviews.

Alternatives to Perspective Funnels

If you are looking for an alternative to Perspective Funnels, check out OMR Reviews. There you will find experiences and reviews from other users that can assist you in choosing a conversion optimization tool.

5 Alternative Tools for Conversion Optimization

You want to look at more providers for comparison? Then take a look at these other providers from the field of conversion optimization:

Neocom

EASY2

Varify.io

Heyflow

Conversionmaker.ai

Conclusion on Conversion Optimization Tools

So we conclude – there are practically no limits to good conversion optimization. The tool costs as well. Most of the conversion optimization tools mentioned here offer you a free trial period in which you can test the tool thoroughly.

In addition, with these seven tools you have reliable helpers at hand that exactly do what matters most to you: optimizing your conversion rate.

This article is meant to give you a small insight into the world of conversion optimization tools. In principle, there is a separate tool for every need, but the ones that combine several applications are particularly practical. Here you can optimize your online shop or your website seamlessly, from the first click through E-Mail Marketing to the final purchase.

This is super exciting for those who have a fundamental problem and need to overhaul the entire online shop or entire website.

The focus of many tools is traditionally on increasing the customer experience: Users who land on your website should not only feel comfortable and be kept in a good mood by personalized content, but also, ideally, buy something, return as satisfied regular customers and thus ensure regular revenue.