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Google Analytics

4.3 (371 reviews)
Verified profile

This is how users rate the product
7.4

Ease of use

Web Analytics

Average: 7.9

9

Meets requirements

Web Analytics

Average: 9

7.1

Customer Support

Web Analytics

Average: 8.3

7.2

Ease of setup

Web Analytics

Average: 7.7

Awards
LEADER WEB ANALYTICS Q4/25
LEADER MARKETING ANALYTICS Q4/25

Global features

Setup & support

Cloud
On-premise
24/7 support
German-speaking support

Data Privacy

Server location DE
Server location EU
Only EU companies affiliated
EU standard contract

Versions

Free version
Free trial

Screenshots & Videos

Screenshots & Videos Screenshot #0
Screenshots & Videos Screenshot #1
Screenshots & Videos Screenshot #2
Screenshots & Videos Screenshot #3

Google Analytics Features

Metrics

Engagement

Entry and exit pages

Return

Conversions

Sessions - digital analytics

Standard event tracking

Retention

Administration

User, role, and access management

Performance and reliability

Reporting

Trending

Segmentation

Mobile reporting

Custom reports and dashboards

Other

User data

Site search reporting

Google Analytics Pricing

Last edited: March 2025

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lunapark_logo_big - Markus Vollmert.png
lunapark
Köln

As an agency, we support companies with programmatic, SEA and social campaigns, tagging websites and apps and building and operating analytics solutions.

More about lunapark
Certificates & USPs
Google Marketing Platform Partner

Zertifiziert für Google Analytics, Tag Manager, Looker Studio, DV360, CM360, SA3

Google Analytics Reviews (371)

AI-generated summary
What users say about Google Analytics
Based on 371 reviews

Google Analytics is widely used for its comprehensive web analytics, offering numerous features and integrations, particularly with other Google products. Many appreciate its ability to track user behavior and campaign performance. However, users frequently mention concerns about data privacy and the complexity of the interface, especially with the transition to GA4. The platform helps businesses understand traffic sources, optimize websites, and measure marketing effectiveness, though some find the setup challenging and the data sampling limiting.

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