Google Analytics
Ease of use
Web Analytics
Average: 7.9
Meets requirements
Web Analytics
Average: 9
Customer Support
Web Analytics
Average: 8.3
Ease of setup
Web Analytics
Average: 7.7
Global features
Setup & support
Data Privacy
Versions
Screenshots & Videos
Google Analytics Features
Metrics
Engagement
Entry and exit pages
Return
Conversions
Sessions - digital analytics
Standard event tracking
Retention
Administration
User, role, and access management
Performance and reliability
Reporting
Trending
Segmentation
Mobile reporting
Custom reports and dashboards
Other
User data
Site search reporting
Google Analytics Pricing
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Google Analytics trusted partner network
As an agency, we support companies with programmatic, SEA and social campaigns, tagging websites and apps and building and operating analytics solutions.
Zertifiziert für Google Analytics, Tag Manager, Looker Studio, DV360, CM360, SA3
Google Analytics Reviews (371)
Google Analytics is widely used for its comprehensive web analytics, offering numerous features and integrations, particularly with other Google products. Many appreciate its ability to track user behavior and campaign performance. However, users frequently mention concerns about data privacy and the complexity of the interface, especially with the transition to GA4. The platform helps businesses understand traffic sources, optimize websites, and measure marketing effectiveness, though some find the setup challenging and the data sampling limiting.
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