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Google Analytics
4.3 (371)
Verified profile
This is how users rate the product
7.4
Ease of use
Web Analytics
Average: 7.9
9
Meets requirements
Web Analytics
Average: 9.1
7.1
Customer Support
Web Analytics
Average: 8.3
7.2
Ease of setup
Web Analytics
Average: 7.7
Awards
Global features
Setup & support
Cloud
On-premise
24/7 support
German-speaking support
Data Privacy
Server location DE
Server location EU
Only EU companies affiliated
EU standard contract
Versions
Free version
Free trial
Screenshots & Videos
Google Analytics Features
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Metrics
Engagement
Entry and exit pages
Return
Conversions
Sessions - digital analytics
Standard event tracking
Retention
Administration
User, role, and access management
Performance and reliability
Reporting
Trending
Segmentation
Mobile reporting
Custom reports and dashboards
Other
User data
Site search reporting
Google Analytics Pricing
Last edited: March 2025
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lunapark
BerlinKöln
Experts in GA4, SEO & performance marketing. We deliver data-driven strategies, precise tracking, and AI-powered campaigns for measurable growth and maximum efficiency.
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Zertifiziert für Google Analytics, Tag Manager, Looker Studio, DV360, CM360, SA3
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Google Analytics Reviews (371)
AI-generated summary
What users say about Google Analytics
Based on 371 reviews
Google Analytics is widely used for its comprehensive web analytics, offering numerous features and integrations, particularly with other Google products. Many appreciate its ability to track user behavior and campaign performance. However, users frequently mention concerns about data privacy and the complexity of the interface, especially with the transition to GA4. The platform helps businesses understand traffic sources, optimize websites, and measure marketing effectiveness, though some find the setup challenging and the data sampling limiting.
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