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Marketing Analytics

Matomo (zuvor Piwik)

3.9 (98 reviews)

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What is Matomo (formerly Piwik)?

The open-source solution Matomo (formerly known as Piwik) is often seen as a major competitor to Google Analytics. The PHP-based software describes itself as a "Google Analytics alternative that protects the data and privacy of the user". It is particularly suitable for obtaining a lot of useful and interesting data about the behavior of website users. Matomo can be used both in the cloud and on your own server (the latter is free). In the so-called Matomo Marketplace, you can find numerous free plugins that allow you to expand the range of functions as you wish.

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This is how users rate the product

7.8

Ease of use

Web Analytics

Average: 7.9

8.3

Meets requirements

Web Analytics

Average: 9

7.8

Customer Support

Web Analytics

Average: 8.2

7.5

Ease of setup

Web Analytics

Average: 7.7

Related Links

Matomo (zuvor Piwik) Features

Metrics

Sessions - digital analytics

Engagement

Entry and exit pages

Standard event tracking

Custom event tracking

Retention

Return

Conversions

Reporting

Real-time reporting

Segmentation

Custom reports and dashboards

Other

User data

Site search reporting

Administration

Performance and reliability

User, role, and access management

Matomo (zuvor Piwik) Pricing

Pricing details

Last edited: August 2022

On-Premise

Free

Gehostet auf Ihren Servern

Einfach einzurichten: Erfordert technische Kenntnisse und einen Server

Wählen Sie, wo Ihre Daten gespeichert werden

Support: Kostenloser Community-Support oder kostenpflichtige Support-Abonnements

Websites: Unbegrenzt

Teammitglieder: Unbegrenzt

Segmente: Unbegrenzt

Ziele: Unbegrenzt

Benutzerdefinierte Dimensios: 100

Speicherung von Rohdaten: Für immer

Keine Datenstichproben

Google Analytics-Datenimport

GDPR Manager

API-Zugang

Standardberichte

Tag Manager

SQL-Rohdatenzugriff

LDAP-Integration

Benutzerdefinierte Domain

Vollständig anpassbar und erweiterbar

Cloud

€19.00/ Month

Gehostet auf unseren Servern

Einfach einzurichten: Erfordert technische Kenntnisse und einen Server

Daten werden in Europa gespeichert

Support: E-Mail-Support

Websites: 30

Teammitglieder: 30

Segmente: 100

Ziele: 150

Benutzerdefinierte Dimensios: 30

Rohdatenaufbewahrung: 24 Monate

Keine Datenstichproben

Google Analytics Datenimporter

GDPR Manager

API-Zugang

Standardberichte

Aktivitätsprotokoll

WooCommerce Analytics

Leistung von Suchmaschinenschlüsselwörtern

Funnels Benutzerfluss

Benutzerdefiniertes Logo & Farben

Heatmap & Sitzungsaufzeichnung

A/B-Tests

Benutzerdefinierte Berichte: 100

Formulare: 100

Media Analytics

Roll-Up Reporting

Advertising Conversion Export

Multi-Channel Conversion Attribution

Cohorts

Teilweise anpassbar und erweiterbar

Matomo (zuvor Piwik) Reviews (98)

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Matomo (zuvor Piwik) Content

Marketing AnalyticsChantal Seiter & Katharina Iken 9/3/2024The new briefing is all about the best and most popular digital analytics tools.

Web AnalyticsDenise Noetzel 8/21/2024The 7 Best Website Analysis Tools

GIF: Content Hub

Content MarketingJulia Graßmann 1/12/2024Content Hub: Explanation, Benefits, Best Practices & Examples

Business Intelligence (BI)Joel Menk 10/9/2023The New OMR Reviews Software Guide: The Best Tools for Business Intelligence

Web AnalyticsBusiness Intelligence (BI)SponsoredSarah Magdalena Huber 6/5/2023Dark Patterns in Consent Management

Mobile MarketingWeb AnalyticsMargit Kustor-Neubauer 4/6/2023SMS Marketing: The Upgrade for Your Sales Strategy