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Adobe Analytics
4.0 (113 reviews)
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This is how users rate the product
7.1
Ease of use
Web Analytics
Average: 7.9
8.8
Meets requirements
Web Analytics
Average: 9
7.7
Customer Support
Web Analytics
Average: 8.3
7
Ease of setup
Web Analytics
Average: 7.7
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Adobe Analytics Features
Item 1 of 3
Metrics
Sessions - digital analytics
Engagement
Entry and exit pages
Standard event tracking
Retention
Return
Conversions
Custom event tracking
Reporting
Trending
Segmentation
Custom reports and dashboards
Real-time reporting
Retroactive reporting
Other
User data
Campaign tracking
Adobe Analytics Pricing
Last edited: February 2023
Adobe Analytics Reviews (113)
AI-generated summary
What users say about Adobe Analytics
Based on 113 reviews
Adobe Analytics is a comprehensive platform valued for its flexible, customized dashboards and in-depth analysis, enabling users to track detailed metrics and create personalized reports. However, many find the initial setup and interface complex, requiring significant training and expertise. The platform is also noted for its high cost, which may not be suitable for smaller businesses. Despite these challenges, Adobe Analytics helps optimize marketing campaigns, understand user behavior, and improve data-driven decision-making for larger organizations.
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