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Google Analytics

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Compare to Adobe Analytics

Google Analytics vs. Adobe Analytics

Leader - Web AnalyticsQ2/26

Google Analytics

371 Reviews

What is Google Analytics?

Anyone who deals with web analysis on a daily basis probably can't avoid Google Analytics. With the tracking tool, which is free in the basic version, according to their own statements, company data can be analyzed centrally, performances of marketing activities, content and own products measured and as such "make better decisions". Website operators can use it to view important statistics and key figures. The tool is suitable for beginners and experienced users alike. The prerequisite for use is setting up a Google Account. The usage data is then played out using a tracking code from Google, which is inserted in the head area of your own website.

Adobe Analytics

113 Reviews

What is Adobe Analytics?

Adobe claims to be the only provider that offers the ability to link, match, and analyze data at any point in the customer journey. Furthermore, the company talks about an ROI of 224%. With Adobe Analytics, all data can be consolidated in one central place to break away from traditional "silo thinking." Therefore, not just a snapshot is considered here, but the whole picture. The tool is available in three versions: Select, Prime, and Ultimate. Prices can be requested via the website.

Emarsys

Reviews

Reviews (371)

Reviews

223 Reviews

129 Reviews

17 Reviews

1 Reviews

1 Reviews

Reviews (113)

Reviews

50 Reviews

48 Reviews

11 Reviews

2 Reviews

2 Reviews

Reviewers' assessments

Google Analytics

Reviewers' assessments

7.4

Ease of use

Web Analytics

Average: 7.9

9

Meets requirements

Web Analytics

Average: 9.1

7.1

Customer Support

Web Analytics

Average: 8.3

7.2

Ease of setup

Web Analytics

Average: 7.8

Adobe Analytics

Reviewers' assessments

7.1

Ease of use

Web Analytics

Average: 7.9

8.8

Meets requirements

Web Analytics

Average: 9.1

7.7

Customer Support

Web Analytics

Average: 8.3

7

Ease of setup

Web Analytics

Average: 7.8

Pricing

Google Analytics

Pricing

No information available

Adobe Analytics

Pricing

Ultimate

Upon request

Mit Adobe Analytics Ultimate die Erkenntnisse cross-channel verknüpfen, um einheitliche Kundenprofile zu erhalten und aus Kundendaten mehr herauszuholen.

Prime

Upon request

Mit Adobe Analytics Prime die Kundschaft besser verstehen, neue Erkenntnisse gewinnen und unmittelbar reagieren.

Select

Upon request

Adobe Analytics Select unterstützt Unternehmen dabei, Daten für intelligentere Entscheidungen zu zentralisieren.

Screenshots & Videos

Google Analytics

Screenshots & Videos

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Adobe Analytics

Screenshots & Videos

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