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Google Analytics

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Web Analytics
Google Analytics
Direktvergleich Adobe Analytics

Google Analytics vs. Adobe Analytics

Leader - Web AnalyticsQ2/26

Google Analytics

371 Bewertungen

Was ist Google Analytics?

Wer sich tagtäglich mit Webanalysen beschäftigt, kommt an Google Analytics wohl nicht vorbei. Mit dem in der Basis-Version kostenlosen Tracking-Tool lassen sich nach eigenen Angaben Unternehmensdaten zentral analysieren, Leistungen von Marketingaktivitäten, Content und eigenen Produkten messen und so "bessere Entscheidungen treffen". Websitebetreiber:innen können damit wichtige Statistiken und Kennzahlen einsehen. Geeignet ist das Tool für Einsteiger:innen und erfahrene Nutzer:innen gleichermaßen. Voraussetzung für die Nutzung ist die Einrichtung eines Google Kontos. Die Nutzungsdaten werden dann mithilfe eines Tracking-Codes von Google, der im Head-Bereich der eigenen Website eingefügt wird, ausgespielt.

Adobe Analytics

113 Bewertungen

Was ist Adobe Analytics?

Adobe gibt an, als einziger Anbieter die Möglichkeit zu bieten, Daten zu jedem beliebigen Zeitpunkt der Customer Journey zu verknüpfen, abzugleichen und zu analysieren. Darüber hinaus spricht das Unternehmen von einem ROI von 224%. Mit Adobe Analytics lassen sich alle Daten an einem zentralen Ort zusammenfassen und sollen so mit dem traditionellen "Silo-Denken" brechen. Betrachtet wird hier also nicht nur ein Ausschnitt, sondern das gesamte Bild. Verfügbar ist das Tool in drei Varianten: Select, Prime und Ultimate. Die Preise können über die Website angefragt werden.

Emarsys

Bewertungen

Bewertungen (371)

Bewertungen

223 Bewertungen

129 Bewertungen

17 Bewertungen

1 Bewertungen

1 Bewertungen

Bewertungen (113)

Bewertungen

50 Bewertungen

48 Bewertungen

11 Bewertungen

2 Bewertungen

2 Bewertungen

Einschätzungen des Bewertenden

Google Analytics

Einschätzungen des Bewertenden

7.4

Benutzerfreundlichkeit

Web Analytics

Kategorie-Durchschnitt: 7.9

9

Erfüllung der Anforderungen

Web Analytics

Kategorie-Durchschnitt: 9.1

7.1

Kundensupport

Web Analytics

Kategorie-Durchschnitt: 8.3

7.2

Einfache Einrichtung

Web Analytics

Kategorie-Durchschnitt: 7.8

Adobe Analytics

Einschätzungen des Bewertenden

7.1

Benutzerfreundlichkeit

Web Analytics

Kategorie-Durchschnitt: 7.9

8.8

Erfüllung der Anforderungen

Web Analytics

Kategorie-Durchschnitt: 9.1

7.7

Kundensupport

Web Analytics

Kategorie-Durchschnitt: 8.3

7

Einfache Einrichtung

Web Analytics

Kategorie-Durchschnitt: 7.8

Preise

Google Analytics

Preise

Keine Informationen vorhanden

Adobe Analytics

Preise

Ultimate

Auf Anfrage

Mit Adobe Analytics Ultimate die Erkenntnisse cross-channel verknüpfen, um einheitliche Kundenprofile zu erhalten und aus Kundendaten mehr herauszuholen.

Prime

Auf Anfrage

Mit Adobe Analytics Prime die Kundschaft besser verstehen, neue Erkenntnisse gewinnen und unmittelbar reagieren.

Select

Auf Anfrage

Adobe Analytics Select unterstützt Unternehmen dabei, Daten für intelligentere Entscheidungen zu zentralisieren.

Screenshots & Videos

Google Analytics

Screenshots & Videos

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Adobe Analytics

Screenshots & Videos

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