Google Analytics vs. Matomo (zuvor Piwik)

What is Google Analytics?

Anyone who deals with web analysis on a daily basis probably can't avoid Google Analytics. With the tracking tool, which is free in the basic version, according to their own statements, company data can be analyzed centrally, performances of marketing activities, content and own products measured and as such "make better decisions". Website operators can use it to view important statistics and key figures. The tool is suitable for beginners and experienced users alike. The prerequisite for use is setting up a Google Account. The usage data is then played out using a tracking code from Google, which is inserted in the head area of your own website.