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Compare to Matomo (zuvor Piwik)

Google Analytics vs. Matomo (zuvor Piwik)

Leader - Web AnalyticsQ1/26

Google Analytics

371 Reviews

What is Google Analytics?

Anyone who deals with web analysis on a daily basis probably can't avoid Google Analytics. With the tracking tool, which is free in the basic version, according to their own statements, company data can be analyzed centrally, performances of marketing activities, content and own products measured and as such "make better decisions". Website operators can use it to view important statistics and key figures. The tool is suitable for beginners and experienced users alike. The prerequisite for use is setting up a Google Account. The usage data is then played out using a tracking code from Google, which is inserted in the head area of your own website.

Matomo (zuvor Piwik)

98 Reviews

What is Matomo (formerly Piwik)?

The open-source solution Matomo (formerly known as Piwik) is often seen as a major competitor to Google Analytics. The PHP-based software describes itself as a "Google Analytics alternative that protects the data and privacy of the user". It is particularly suitable for obtaining a lot of useful and interesting data about the behavior of website users. Matomo can be used both in the cloud and on your own server (the latter is free). In the so-called Matomo Marketplace, you can find numerous free plugins that allow you to expand the range of functions as you wish.

Google Marketing Platform

FullStory

Reviews

Reviews (371)

Reviews

223 Reviews

129 Reviews

17 Reviews

1 Reviews

1 Reviews

Reviews (98)

Reviews

32 Reviews

51 Reviews

12 Reviews

2 Reviews

1 Reviews

Reviewers' assessments

Google Analytics

Reviewers' assessments

7.4

Ease of use

Web Analytics

Average: 7.9

9

Meets requirements

Web Analytics

Average: 9.1

7.1

Customer Support

Web Analytics

Average: 8.3

7.2

Ease of setup

Web Analytics

Average: 7.8

Matomo (zuvor Piwik)

Reviewers' assessments

7.8

Ease of use

Web Analytics

Average: 7.9

8.3

Meets requirements

Web Analytics

Average: 9.1

7.8

Customer Support

Web Analytics

Average: 8.3

7.5

Ease of setup

Web Analytics

Average: 7.8

Pricing

Google Analytics

Pricing

No information available

Matomo (zuvor Piwik)

Pricing

Cloud

€19.00/ Month

Gehostet auf unseren Servern

On-Premise

Free

Gehostet auf Ihren Servern

Screenshots & Videos

Google Analytics

Screenshots & Videos

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Matomo (zuvor Piwik)

Screenshots & Videos

No information available

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