Google Analytics vs. Matomo Comparison

What is Google Analytics?

Anyone who deals with web analysis on a daily basis probably can't avoid Google Analytics. With the tracking tool, which is free in the basic version, according to their own statements, company data can be analyzed centrally, performances of marketing activities, content and own products measured and as such "make better decisions". Website operators can use it to view important statistics and key figures. The tool is suitable for beginners and experienced users alike. The prerequisite for use is setting up a Google Account. The usage data is then played out using a tracking code from Google, which is inserted in the head area of your own website.

What is Matomo (formerly Piwik)?

The open-source solution Matomo (formerly known as Piwik) is often seen as a major competitor to Google Analytics. The PHP-based software describes itself as a "Google Analytics alternative that protects the data and privacy of the user". It is particularly suitable for obtaining a lot of useful and interesting data about the behavior of website users. Matomo can be used both in the cloud and on your own server (the latter is free). In the so-called Matomo Marketplace, you can find numerous free plugins that allow you to expand the range of functions as you wish.