Google Optimize

Google Optimize was a free testing tool. Check out all the Google Optimize alternatives now.

The free version was recommended for small and medium-sized businesses starting with testing. The core benefits included the ability to conduct A/B tests, native integration into Google Analytics, behavioural targeting, technology alignment, and web app support. In addition, it included MVTs up to 16 combinations, up to three pre-configured test goals, and up to five simultaneous tests. Google recommended larger companies or businesses requiring more complex testing functions to use Optimize 360. This Google Optimize included all the features of the free version but offered more MVTs, test goals, and simultaneous tests, as well as an analytics focus on target groups, an implementation service, and direct support. The costs were calculated upon request.