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Google Optimize

4.3 (57 reviews)

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What is Google Optimize?

Google Optimize was a free testing tool. Check out all the Google Optimize alternatives now.

The free version was recommended for small and medium-sized businesses starting with testing. The core benefits included the ability to conduct A/B tests, native integration into Google Analytics, behavioural targeting, technology alignment, and web app support. In addition, it included MVTs up to 16 combinations, up to three pre-configured test goals, and up to five simultaneous tests. Google recommended larger companies or businesses requiring more complex testing functions to use Optimize 360. This Google Optimize included all the features of the free version but offered more MVTs, test goals, and simultaneous tests, as well as an analytics focus on target groups, an implementation service, and direct support. The costs were calculated upon request.

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This is how users rate the product

9.1

Ease of use

Conversion Rate Optimization

Average: 8.8

9.1

Meets requirements

Conversion Rate Optimization

Average: 9.1

6.8

Customer Support

Conversion Rate Optimization

Average: 9.1

Ease of setup

Conversion Rate Optimization

Average: 8.7

Global features

Setup & support

Cloud

On-premise

24/7 support

German-speaking support

Data Privacy

Server location DE

Server location EU

Only EU companies affiliated

EU standard contract

Versions

Free version

Free trial

Google Optimize Pricing

The provider does not communicate any price information. This is a common practice for software vendors and service providers. Alternatively, you can contact the provider to find out current prices.

Google Optimize Reviews (57)

AI-generated summary

What users say about Google Optimize

Based on 57 reviews

Google Optimize is appreciated for its seamless integration with Google Analytics, ease of use, and cost-free accessibility, making A/B testing straightforward for beginners. Many find the visual editor helpful for making simple changes without coding. However, the free version's limitations, such as the restricted number of concurrent tests (5) and limited support, are frequently mentioned. Some users report occasional discrepancies between Google Optimize and Analytics data, and the Chrome-only editor is also a drawback.

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