Insights are key: Offer your customers a successful customer experience with clever AI features

1. Create the best customer experience for your customers
2. These tools use AI to help you provide good customer experience
3. Customers want positive experiences

We emphasize it over and over again: A good customer experience is essential if your business is to survive. Customers are demanding and they expect a lot from the brands they love. In order to perform well along the entire customer journey, you need to understand your customers better than ever before. The many channels and touchpoints where you can be present - and should be depending on the product or service - don't make this any easier. The good news is that clever tools are here to help: Where people are moving (online), data comes together which you can evaluate, interpret and above all use with the right software. And what if we told you that Artificial Intelligence makes it even more pleasant?

Since the launch of ChatGPT at the end of 2022, Artificial Intelligence has been occupying many people and companies. The helpful chat bot and the AI debate have quickly shown us: If you don't get on board now, you will have a hard time later. Many software providers did not need to be told twice and have expanded their products with practical AI functions or integrations - and in some cases, this was well before ChatGPT was on everyone's lips. We present the coolest AI functions of tools in our series of articles.

Create the best customer experience for your customers

Good customer experiences are essential if you want to bind your target group to yourself. Find out what concerns your customers and where you can reach them best. The most important basis for this is meaningful data - and most companies already collect this extensively. Now it's just a matter of making this data usable and interpreting it correctly. This brings us to the key point: Customer Experience Analytics,

While a few decades ago companies only had a handful of touchpoints, today you have many ways to get potential customers interested in you. The data you collect at these touchpoints tells a lot about the needs of your customers. This so-called Omnichannel Marketing helps you understand your target groups. Based on the data you collect, you can create meaningful customer profiles, which in turn form the basis for a suitable customer approach - which ultimately benefits all teams in your company. Once you have stored your data in a clear and structured way at one point, no team has to cook its own soup. Instead, everything goes hand in hand and both, marketing and customer service, are informed about all changes in the customer profile. And in turn, that is the foundation for a successful customer experience. How annoying it is when you have complained about a product to customer service and a few days later you receive a newsletter suggesting exactly this product for purchase?

These tools use AI to help you provide good customer experience

A central view of your customer - this may sound logical at first, but in practice it doesn't always run smoothly. After all, in most companies, many data sources converge. Consolidating and properly processing this data can be quite a bit of work. If everything goes well, the data that marketing, sales and customer service collect will eventually end up, for example, in a Customer Data Platform (CDP) . From there, you can start your customer communication and Use CDPs for your marketing, for example.

So that this and other to-dos related to your customer data and the customer experience based on it run smoothly, more and more tools with AI functions and integrations are coming up. They make your everyday life easier, for example, by making helpful predictions or automatically personalizing the individual buying experience of your customers. This helps you to stay positive in their memory and to make them return to you in the future.

What AI can do in Contentsquare

With Contentsquare you can analyze the behavior of your users and website visitors. Based on these user data, you can offer them optimized experiences. The basis for the analyses with Contentsquare are actions such as mouse clicks, movements or inputs in forms in your app or on your website. These insights help you to identify weaknesses and optimise them quickly. In this way, you can find out from reliable data what is keeping your users or customers from taking desired actions.

In order to get even more out of these data, Contentsquare relies on its own AI models. They help you to better understand and predict the behavior of your users and customers based on historical and real-time actions. For example, the tool can warn you specifically if there is a problem somewhere. This speeds up important change processes and leads to quicker decisions - which are essential on fast-moving digital channels.

What AI can do in Sprinklr

Sprinklr combines social media management, marketing automation and customer experience management in one platform. This allows you to reach your customers at all the important touchpoints on the customer journey with your messages and provide them with comprehensive service. The feature Sprinklr Insights provides important insights into the motivations of your target group. With the tool, you can monitor conversations or reviews and draw important conclusions for your brand and products from these insights. In addition, Sprinklr gives you insights into the most important market trends and strategies of your competitors.

When you use Sprinklr to reach out, large amounts of data come together. Artificial intelligence supports you in this: the AI consolidates all relevant data and transforms them into understandable insights for you. This allows you to make faster decisions and act based on AI-supported predictions before it's too late. This not only helps product and marketing teams, but can also be a decisive basis for your PR strategies.

What AI can do in Talkwalker

With Talkwalker you can keep track of important trends and needs of your target group through social listening. The tool combines data from social media, websites and feedback for you and supports you in quickly making founded decisions. And this is especially important given the constantly changing needs and requirements of consumers. Additional features include audience insights, to help you reach the right consumers with your product or service, and media monitoring to keep you informed about your brand's performance in the media.

During the interpretation of this large amounts of data, Talkwalker’s Blue Silk™ GPT helps you. The artificial Intelligence analyses all data for you and reveals behavioural patterns and trends that you could easily overlook otherwise. So every team has the insights they need for their work in marketing, customer service or product development.

What AI can do in Tealium

With Tealium , you collect important data from your clients and combine them on a Customer data Platform to form complete customer profiles. This gives you a comprehensive view of your customers and their needs and helps you to reach them with the right messages. Once the data is consolidated in one place and in real time, different teams always stay in the loop. This supports marketing in the choice of the right target groups and their approach, and also customer service in keeping track of orders placed or ongoing service cases.

In order to get even more out of this data with Tealium, the software provider uses machine learning: Tealium Predict ML allows you to predict the behavior of your customers, so you can act in time across all relevant channels. For this, the tool analyses past behaviours of your customers and draws important conclusions for the future. These insights also help you to identify potential customers and to convince them with the right advertising messages, or not to spend your budgets on individuals who definitely won't buy from you.

What AI can do in AB Tasty

AB Tasty helps you optimize your customer experience. But you don't have to make decisions out of the blue, instead you get important insights into the performance of your products from test results and experiments. Analyse the digital experiences you offer your customers and find out with AB Tasty which features are particularly convincing and which ones you should adjust. By only rolling out new features to certain users, you always have a direct comparison to help you with your next steps.

An artificial Intelligence in AB Tasty also helps you out: If a winning variant emerges from an A/B test, for example, AB Tasty's AI supported traffic allocation directs new users automatically to this variant. The tool also helps you to form suitable target group segments for your campaigns, to identify interesting content for your users and to divide your target group into unbound and loyal users based on their engagement. You can also enrich AB Tasty with data from your CDP for an even higher degree of personalization. This way, you can always offer your target group the best experiences, which in turn affects conversion rates and brand loyalty.

What AI can do in Kameleoon

With Kameleoon you can optimize and personalize the digital experiences of your users and customers. With the help of A/B tests and experiments, you can find out where you can improve your offer and thus ensure a successful customer experience. You are also supported by machine-learning algorithms, which in real-time predict the purchasing and engagement intentions of your users. This way, marketing teams can proactively approach potential customers and play out individualized content and suitable offers to them based on their intentions.

Kameleoon Predict enables your company to...

• ... target the right people for marketing activities
• ... adapt the homepage or menus for returning visitors
• ... play out the most effective triggers at the right time
• ... target the most promising target groups using retargeting to optimize ad spend

Customers want positive experiences

Anyone who wants to score points with their target group today has to take a lot into consideration. In times of interchangeable products and especially in an age of abundance, brands need convincing arguments for their offer. Many companies have already realized this and therefore rely on effective advertising measures and the most diverse extras. What should not be overlooked here? A clear view of the data. While huge piles of data accumulate at many points, the correct handling of these actually valuable insights is often lacking, the keyword here is customer analysis. With the tools presented here, however, you will make great progress: They help you, for example in the form of Customer Data Platforms (CDP), to create significant customer profiles that all units of your company can work with. Artificial Intelligence gets even more out of such tools or helps you with A/B testing to optimize the experiences of your customers and users.

Do you want to know how Artificial Intelligence can support you in your other tasks? In our series of articles on AI functions of tools we present you the most helpful AI features for the different areas.