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Google Ads

4.4 (232 reviews)

Verified profile

What is Google Ads?

Google Ads (formerly Google AdWords) is Google’s advertising platform that enables businesses to promote their products, services, or content effectively. Ads appear in Google search results, on YouTube, across the Google Display Network, and on partner websites.

With intelligent keyword targeting and various ad formats, businesses can reach their audience precisely. A key feature is the automated bidding and budget management system, ensuring maximum efficiency and full cost control. Advertisers only pay for actual clicks (CPC), impressions (CPM), or conversions (CPA).

Through detailed reports and AI-driven optimization suggestions, businesses can continuously monitor and improve their ad performance. Google Ads itself is free to use—costs only apply to displayed ads.

This is how users rate the product

Ease of use

Search Engine Advertising (SEA)

Average: 8.7

9.1

Meets requirements

Search Engine Advertising (SEA)

Average: 9.1

Customer Support

Search Engine Advertising (SEA)

Average: 9

7.9

Ease of setup

Search Engine Advertising (SEA)

Average: 8.6

Global features

Setup & support

Cloud

On-premise

24/7 support

German-speaking support

Data Privacy

Server location DE

Server location EU

Only EU companies affiliated

EU standard contract

Versions

Free version

Free trial

Screenshots & Videos

Google Ads Features

Campaign management & optimization

Paid keyword optimization

Bid rules

Ad creation and editing

Portfolio bid optimization

Advanced targeting options

Extensions

Budget execution & monitoring

Ad and landing page scheduling

Analytics & administration

Ad and conversion tracking

Attribution

Reports

Platform

Notifications

Customization

User, role, and access management

Performance and reliability

Google Ads Pricing

Pricing details

Last edited: March 2025

Startguthaben

Trail version

New advertisers receive free ad credit after their first deposit. The amount varies by region. This allows risk-free testing and optimization of initial campaigns.

Google Ads

Pay-Per-Use

Google Ads offers a flexible pay-as-you-use model with no contract terms. Advertisers pay only for clicks or impressions (CPC, CPM, CPA). Budgets are adjustable for full cost control.

Demo version

Hier findest du die Preise auf der Seite des Anbieters

Google Ads trusted partner network

OMRExclusive Partner

Exportarts

RemoteFrankfurt am MainKassel

Exportarts is a leading online marketing agency for individual websites, SEO, SEA and social media - for maximum visibility, more leads and qualified applicants.

More about Exportarts

Certificates & USPs

3× GWA Top 10

Seit 3 Jahren unter den Top 10 der besten Webdesign-Agenturen Deutschlands

Offizieller etracker-Partner

Experten für datenschutzkonformes Tracking & Performance-Optimierung

Google Ads Reviews (232)

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