trbo

trbo, a company based in Munich, describes itself as an "onsite personalization platform" that allows customers to be addressed individually and personally in real time. Ideally, this turns visitors into customers. The solution is said to be suitable for a wide range of industries - from travel and sports to retail. What's special about it: trbo's self-learning algorithm is supposed to be able to analyze user behavior based on over 50 visitor characteristics. The data then allows for a "targeted delivery of various layers in the design of the online presence," which should demonstrably optimize the shopping experience of website visitors. In early 2023, trbo also acquired the company and service portfolio of Chatchamp.