The 7 Best Content Marketing Tools Compared

1. These are the top 7 content marketing tools on OMR Reviews
2. 1. ContentStudio
3. 2. contentbird Software
4. 3. Sniply
5. 4. Curata
6. 5. Adobe Experience Manager
7. 6. Outgrow
8. 7. emlen Content Engagement Software
9. OMR Report on the topic of Content Marketing

Content is king! To appeal to and reach your target audience even better, content marketing tools are here to support you. With these tools, you can create content for both in-house and external channels and distribute it. If you're looking for a tool for your content marketing but aren't quite sure which tool best fits your needs and requirements, you've come to the right place. We'll introduce you to the best and most popular content marketing tools on our OMR Reviews platform.

These are the top 7 content marketing tools on OMR Reviews

According to the verified reviews and experiences from the OMR community, these are the seven most popular tools for content marketing:

ContentStudio

contentbird Software

Sniply

Curata

Adobe Experience Manager

Outgrow

We will explain step by step what distinguishes the individual content marketing tools. You can find more helpful information and user ratings for the various tools on OMR Reviews in the Content Marketing Software category.

1. ContentStudio

ContentStudio on OMR Reviews

ContentStudio is a content marketing and social media management platform, particularly suitable for publishers, brands, agencies, and start-ups. It helps you to continuously bring your content to your target audience to further increase your reach. Features that ContentStudio offers include Discovery, Planner, Publisher as well as Analytics and beyond that native integrations. Currently, more than 60,000 users are said to trust the solution.

ContentStudio Functions

The most important functions of ContentStudio at a glance:

• Optimizing blog posts with SEO assistant: A virtual SEO assistant keeps an eye on your SEO score when creating a blog post. With these real-time optimization tips, you can implement a complete blog post for search engine ranking even faster.
• Posting schedule: You can schedule your posts directly in ContentStudio. The tool automatically takes care of posting as well as reposting. In addition, you can implement separate posting schedules for each social media channel.
• Implement URL shortener, retargeting pixel & CTAs: With the built-in URL shortener, you can shorten the length of your blog links. In addition, the retargeting pixels and call-to-action widgets functions support you in increasing the reach of your content.
• UTM allocation: ContentStudio allows you to evaluate your content by creating UTM templates and automatically adding UTM parameters to all shared links.

ContentStudio Costs

Price-wise, ContentStudio is divided into four cost models, which differ in their scope of use. You can also choose whether to pay monthly or annually for the tool. The Pro version is mainly aimed at self-employed people and costs $49 per month. For companies, the monthly fee for the content marketing tool is $99 for up to five users, $199 for up to 10 users, and $299 for up to 20 users. If you choose the annual fee, you can test ContentStudio free of charge for the first two months.

More information about the prices of ContentStudio and user reviews related to price can be found on OMR Reviews.

ContentStudio Alternatives

Are you looking for alternatives to ContentStudio and can't decide which tool best fits your requirements? Then check out OMR Reviews! There you will find a large selection of content marketing tools and can select a suitable tool based on real user reviews.

2. contentbird Software

contentbird Software on OMR Reviews

contentbird Software is a content operations software with customizable framework that supports content teams in working better together and producing content cross-channel. In addition, Contenbird offers a content marketing academy. At the moment, more than 500 companies (especially publishers, corporations, middle class and agencies) are said to trust the solution.

contentbird Software Functions

• Content Strategy: In the contentbird software, you can record your entire content strategy, including personas, customer journey and guidelines, and measure it using analysis tools.
• Idea generation and research: Within the contentbird software, you can develop and validate ideas in collaboration.
• Editorial planning and calendar: With the integrated functions Calendar, Mind-Maps and Campaigns, you extend your editorial planning and at the same time get an overview of your projects.
• Collaboration and machine-aided creation: The specialized content editor supports with templates, research tools and artificial intelligence to create better content for users and search engines.

contentbird Software Costs

You can test the contentbird software for free. Afterwards, the start-version starts at 525 € per month, the prices for the grow- and business-version can be obtained on request via the website.

More information about the prices of Contentbird Software and user reviews related to price can be found on OMR Reviews.

contentbird Software Alternatives

Are you looking for alternatives to contentbird Software and can't decide which tool best fits your requirements? Then check out OMR Reviews! There you will find a large selection of content marketing tools and can select a suitable tool based on real user reviews.

3. Sniply

Sniply on OMR Reviews

Sniply summarizes its own functionality with "add a call-to-action to every link you share". Started as a link shortener (snip.ly), the software now offers a browser extension that directly turns links into a call to action that can then be shared via your own social media channels. This should be possible both directly on the platforms and via outsourced social media suites and social media management tools. In addition, a link management dashboard is available to you to track analytics for each custom URL. With A/B testing, you can uncover and measure the best strategies for reaching your goals via Sniply and see what the overall effectiveness and return on investment for your social media efforts look like.

Sniply Functions

• A/B Testing
• Retargeting Pixel
• Custom Tracking
• Custom CSS
• Custom Scripts
• Email Support
• Analytics
• Custom Shortlink

Sniply Costs

The costs for Sniply range between $29 and $299 per month and are primarily dependent on the number of clicks, stored brands, and used accounts. A free trial version of Sniply is also available.

More information about the prices of Sniply and user reviews related to price can be found on OMR Reviews.

Sniply Alternatives

Are you looking for alternatives to Sniply and can't decide which tool best fits your requirements? Then check out OMR Reviews! There you will find a large selection of content marketing tools and can select a suitable tool based on real user reviews.

4. Curata

Curata on OMR Reviews

Curata gives users access to the largest selection of published content available online. Based on keywords, news sources, authors, bookmarks or shared content etc, Curata CCS scours the internet and delivers relevant results in a dashboard that allows you to include your own summary and brand voice, embed royalty-free imagery, plan and share. Based on the shared content, an integrated learning machine improves the shared content. At the moment, more than 1,000 customers worldwide are said to trust the solution. In addition, the tool is GDPR-compliant.

Curata Functions

• Find: Curata finds new and suitable content for you, which is made available to you in one place. You can also optimize your content with the help of the integrated learning machine.
• Curate: The integrated SEO tool gives you suitable keyword and topic recommendations for your target group.
• Share: With just a few clicks, you can publish your content on all relevant channels and set the publishing times. In addition, Curata offers a seamless integration with your content management system.

Curata Costs

If you are interested in the content marketing tool, you can request a quote via the website. A demo is also available if you want to get a better overview of Curata.

More information about the prices of Curata and user reviews related to price can be found on OMR Reviews.

Curata Alternatives

You are looking for alternatives to Curata and can't decide which tool best fits your requirements? Then check out OMR Reviews! There you will find a large selection of content marketing tools and can select a suitable tool based on real user reviews.

5. Adobe Experience Manager

Adobe Experience Manager on OMR Reviews

The Adobe Experience Manager aims to combine digital asset management with the power of a CMS and support the design, management and optimization of the digital customer experience across all channels. With the content management feature, users are provided with AI-supported scalability, personalizations, or cross-channel content. The asset management feature offers asset automation and the provision of so-called rich media. The Creative Cloud is also available. The Digital Forms feature enables users to digitize registration and onboarding processes and other communication processes. The Adobe Experience Manager is GDPR-compliant.

Adobe Experience Manager Functions

• Content Management System: This function ensures that your content is consistent and tailored to your target audience. Thanks to the integrated tools, you create and manage your content across all relevant channels.
• Digital Asset Management: Adobe Experience Manager Assets offers you automation and intelligent tools for the fast acquisition, adaptation and provision of your content for different target groups and channels.
• Digital Enrollment & Forms: Adobe Experience Manager Forms is an end-to-end solution for digital documents, with which you can create responsive forms that customers can easily complete and sign electronically, to enable a seamless customer journey from acquisition to customer retention.
• Cloud Service: Cloud Service supports you with proven best practices and tools as well as developer tools that let you create and launch new websites and applications. Also, cloud experts are available for advice, helping you take advantage of the latest innovations.

Adobe Experience Manager Costs

There are no prices available on the website for Adobe Experience Manager as well. If you are interested in the content marketing tool, you can request a quote via the website. A demo is also available if you want to get a better overview.

More information about the prices of Adobe Experience Manager and user reviews related to price can be found on OMR Reviews.

Adobe Experience Manager Alternatives

You are looking for alternatives to the Adobe Experience Manager and can't decide which tool best fits your requirements? Then check out OMR Reviews! There you will find a large selection of content marketing tools and can select a suitable tool based on real user reviews.

6. Outgrow

Outgrow on OMR Reviews

With the content marketing tool Outgrow, users can reach new customers with easily configurable, interactive content. Over 1000 design templates are said to be available, which can be directly embedded in advertising, websites, apps, social media and email communication. The tool also features 300 prepared and optimized content pieces and funnels to increase conversion. According to their own information, Outgrow can be integrated into over 1000 marketing tools.

Outgrow Functions

• Marketing Tools: The tools include surveys, chatbots or quiz formats that you can integrate for your content creation.
• Design: With the help of design templates, you can highlight your brand and the associated content even more. These include fonts, images, icons and colors.
• Analytics: The tool recognizes patterns and drop points to increase your conversion rate.

Outgrow Costs

The prices are different for single or multiple use: for multiple users, the "Essential" package starts at $95 per month, so-called "Solo Creators" can already use a free basic version.

More information about the prices of Outgrow and user reviews related to price can be found on OMR Reviews.

Outgrow Alternatives

You are looking for alternatives to Outgrow and can't decide which tool best fits your requirements? Then check out OMR Reviews! There you will find a large selection of content marketing tools and can select a suitable tool based on real user reviews.

7. emlen Content Engagement Software

emlen on OMR Reviews

emlen describes itself as a 3-in-1 platform for content management and offers a content hub, content distribution and analytics. The content hub allows you to manage your content centrally, while the content distribution allows you to distribute user-based content individually. Content Intelligence helps you analyze your performance and interaction in real time. In addition, you can use various content experience features with emlen.

emlen Content Engagement Software Functions

• CRM Integrations
• Chrome Extension
• Buyer & Content Analysis
• Content Engagement & Engagement with 2 Destination (White + Dark) Templates
• Content Availability with all supported formats
• Unlimited number of Content Assets

emlen Content Engagement Software Costs

emlen comes in three different price categories. The starter package starts from 99 € per month and is mainly aimed at founder sales. In addition, there is a demo version of emlen available.

More information about the prices of emlen and user reviews related to price can be found on OMR Reviews.

emlen Content Engagement Software Alternatives

Are you looking for an alternative to emlen and can't decide which tool best fits your requirements? Then check out OMR Reviews! There you will find a large selection of content marketing tools and can select a suitable tool based on real user reviews.

OMR Report on the topic of Content Marketing

You want to engage more with the topic of content marketing? In the current OMR Report Professional Guide to Content Marketing you will find suitable content for the strategic setup of content marketing campaigns as well as everything about goals, distribution, formats and tools.