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Movable Ink

4,7 (34 Bewertungen)
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8

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Content Creation

Kategorie-Durchschnitt: 8.9

9.4

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Content Creation

Kategorie-Durchschnitt: 9.1

9.7

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Content Creation

Kategorie-Durchschnitt: 9

7.9

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Content Creation

Kategorie-Durchschnitt: 9.2

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Movable Ink Erfahrungen & Reviews (34)

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movable personalisation personalised moveable engaging personalise increased personalization examples enhance customers comms communications dynamic scratch more downside always aspects aspect
“Simple solutions to complex issues”
Herkunft der Review
S
In den letzten 3 Monaten
Sophie
Verifizierter Reviewer
Retention Manager bei
Ocado
  • 51-1000 Mitarbeiter:innen
  • Branche: Retail

Was gefällt Dir am besten?

The MI userface is simple to use and the team are able to run through each campaign with ease - they're all subject matter experts and I don't recall a call where we haven't found a solution on the go.

Was gefällt Dir nicht?

Sometimes setting things up can be more complicated, but once it's all built you're ready to go and I like that campaigns can be cloned, tweaked and used again

Welche Probleme löst Du mit dem Produkt?

We are gamifying some of our content to provide exciting and unique features - this ensures customers are engaged in our content - we massively increased our email engagement stats.
“Amazing tool for personalisation and making email engaging”
T
In den letzten 3 Monaten
Taylor
Verifizierter Reviewer
Senior CRM Manager bei
Which?
  • 51-1000 Mitarbeiter:innen
  • Branche: Non-Profit Organization Management

Was gefällt Dir am besten?

An amazing team who always have great ideas to share with us to help enhance our email strategy. The platform is really helping us drive our email engagement rates and the copious amounts of training materials and sessions allows my team to use the platform seamlessly.

Was gefällt Dir nicht?

Nothing at the moment - I like all aspects of Movable Ink and look forward to exploring new areas with it

Welche Probleme löst Du mit dem Produkt?

Increasing email engagement, creating more personalised data driven journeys and automating some content (with web crop) - which really saves time.
“Personalisation Made Easy!”
Herkunft der Review
J
In den letzten 6 Monaten
Jude
Verifizierter Reviewer
Email Marketing Manager bei
schuh Ltd
  • 51-1000 Mitarbeiter:innen
  • Branche: Retail

Was gefällt Dir am besten?

Movable Ink is easy to use and the team are on hand to help improve campaigns and generate more interactions. We have seen good uplift when using Movable Ink, espeically when using gamification aspects such as their Scratch to Win app.

Was gefällt Dir nicht?

I honestly can't think of any! It's so good everyone in your business will want to be using it!

Welche Probleme löst Du mit dem Produkt?

Gamification is the main one. Movable Ink allows us to create visually pleasing and easy to use gamification that encourages users to interact and win.
“Very client-friendly, easy to manage platform that serves highly intelligent dynamic content”
Herkunft der Review
R
In den letzten 6 Monaten
Rosie
Verifizierter Reviewer
CRM Associate bei
Ralph Lauren
  • 1001+ Mitarbeiter:innen
  • Branche: Retail

Was gefällt Dir am besten?

Movable Ink enables us to easily personalize Email content to millions of users, serving different types of content using multiple different data sources. The levels of detailed data that Movable Ink can surface for each user using hierarchical waterfall logic ensures we're serving personalized content to the maximum amount of eligible customers.

Was gefällt Dir nicht?

Campaign reports being templated; we're not able to pull custom campaign performance reports ourselves according to the specific data points needed for required analysis, instead of waiting on SLAs.

Welche Probleme löst Du mit dem Produkt?

Integrating more relevant and valuable content within our emails, combining behavioural & CRM data to give the optimum experience for each customer. We've also been able to access a load more in-depth user-level data (e.g. what users actually saw within the email) to combine with transactional data and enhance our data models.
“Eines der besten Tools für mehr Newsletter Wachstum!”
Herkunft der Review
J
In den letzten 6 Monaten
Jonas
Verifizierter Reviewer
CRM Manager bei
Pacific Healthcare AG
  • 1-50 Mitarbeiter:innen
  • Branche: Cosmetics

Was gefällt Dir am besten?

Wir haben Movable Ink verwendet, um unsere ohnehin schon starken Newsletter & Flows über Klaviyo zu optimieren. Nahezu jeder Use Case resultierte in stärken Klickraten und höheren Revenue per Customer. Bspw. Personalisierte Banner passend zum Bedürfnis der Kunden, Dynamische Inhalte in der Mail wie Scratch Offs (Klickraten von >10% bei Average von 4-5%) oder Umfragen (sog. Pollings) und super schnell implementierte Add to Kalender Buttons. Ich kann es jeder Brand empfehlen, die ihr Email Marketing auf das nächste Level bringen will, um ihren Kunden höchst relevante, nicht langweilige Inhalte zu liefern. Die Zusammenarbeit war stets auf Augenhöhe und das sehr kompetente Movable Ink Team hat super supported, wann immer man es brauchte.

Was gefällt Dir nicht?

Im Großen und Ganzen habe ich nichts an dem Tool auszusetzen. Ich hatte nie negative Erfahrungen. Ein Tipp: Die Möglichkeiten an Use Cases sind sehr umfangreich - Umso besser wäre es Benchmarks zu den verschiedenen Use Cases in der Platform zu zeigen, damit man als Nutzer genau weiß, worum es sich handelt. Das könnte man erweitern um „Benchmark anwenden“ Möglichkeiten, die sofort die Benchmark als Template öffnen bspw. Mit gleichen Blöcken / Targeting Rules.

Welche Probleme löst Du mit dem Produkt?

Wer oft Newsletter versendet, hat das Problem dass diese regelmäßig konvertieren und relevant sind, damit der Kunde nicht genervt ist und sich schlimmstenfalls abmeldet. Dank Movable Ink liefert man next Level Content in jeder Mail, passend zu jedem Kunden und seinen Bedürfnissen. Man muss nicht 10 Mails für 10 Segmente aufsetzen und pflegen, sondern sendet 1 Mail welche in 10 verschiedenen Versionen angezeigt wird. Movable Ink ermöglicht es Daten endlich in Personalisierung zu übertragen, ohne riesigen Aufwand - Möglich auch für kleinere Brands.
“Great for email personalization ”
R
In den letzten 3 Monaten
Reina
Verifizierter Reviewer
Email automation lead bei
Semrush
  • 1001+ Mitarbeiter:innen
  • Branche: Information Technology and Services

Was gefällt Dir am besten?

Their CSV personalization function has helped us scale email personalization across multiple events, languages and products quickly. It's reduced our set up time for events from 3 hours per event to 20 minutes!

Was gefällt Dir nicht?

It's annoying it's not mobile responsive so we have to set up separate versions of each content block for desktop and mobile. Set up and testing can take time as well.

Welche Probleme löst Du mit dem Produkt?

Scaling email personalization and making updates across multiple assets in one place cuts down production time. Excited to test out their other features, like progress bars and peal to reveal!
“Empowering Personalised Email Marketing with Movable Ink”
Herkunft der Review
N
In den letzten 3 Monaten
Neil
Verifizierter Reviewer
Head of CRM and Promotions bei
BoyleSports
  • 1001+ Mitarbeiter:innen
  • Branche: Gambling & Casinos

Was gefällt Dir am besten?

Movable Ink stands out for its user-friendly interface, making it remarkably easy to navigate and utilise. The self-service capabilities have allowed our team to seamlessly integrate personalized elements into our email campaigns without the need for extensive technical expertise. This aspect has not only saved us time but has also empowered our marketers to experiment and implement creative ideas on the fly.

Was gefällt Dir nicht?

As we are mainly self-service users, a downside for us is the inability to personalise the platform to our preferred use. For example, we cannot search by a specific date a campaign was launched.

Welche Probleme löst Du mit dem Produkt?

Being a small team we wanted a system that was easy to deploy and easy to manage on a day-to-day basis. With API integrations we have been able to set up campaigns that are always super contextual no matter when the customer opens and email.
“Mi has a lot to offer, which is great in the role i have sending communications. ”
Herkunft der Review
K
In den letzten 3 Monaten
Katie
Verifizierter Reviewer
Comms Executive bei
Flutteruki
  • 1001+ Mitarbeiter:innen
  • Branche: Gambling & Casinos

Was gefällt Dir am besten?

The options they have - there is a lot we can do with MI which makes it a lot better to build emails and how we can build them, for example we can use time targeting to show customers different images on different days rather than having to build several emails which can overall cut down work load for us when coming to send comms. Mi is a great aspect to have and we also do have regular meetings with MI who keep us up to date with everything and we can ask all questions needed too to see if we can do new things, no question is ever too much. Its a great software to have specially when your in marketing, it can do great things and massively helps improve the way we do things from a CRM POV.

Was gefällt Dir nicht?

It can get complicated with options all over, they do have a lot to offer but can find it hard sometimes to find what i need

Welche Probleme löst Du mit dem Produkt?

Its helps us solve any issues we can face sending too many comms and how we build them. Like i said previously things like time targeting is great, we can do one build and it will be fine all month till we have to update again. This is one main thing i have seen what helps us. Theres many advantages to using MI, its helps us as a busniess, a team, gives us more marketing aspects and can do better things to try get customers to engage more in communications.
“The perfect way to level up your CRM strategy”
Herkunft der Review
A
In den letzten 3 Monaten
Alice
Verifizierter Reviewer
CRM Coordinator bei
Charlotte Tilbury Beauty
  • 1-50 Mitarbeiter:innen
  • Branche: Cosmetics

Was gefällt Dir am besten?

Movable Ink allows you to break the boundaries of traditional marketing by offering unlimited potential for personalisation

Was gefällt Dir nicht?

The set up and lead times for more complex projects can be challenging but the team always keep in touch consistently throughout the process

Welche Probleme löst Du mit dem Produkt?

Solving the problem of boring, batch emails by offering highly personalised content to each customer.
“Dynamic and effective”
Herkunft der Review
N
In den letzten 3 Monaten
Nicola
Verifizierter Reviewer
CRM Communications Executive bei
Flutter UK&I
  • 1001+ Mitarbeiter:innen
  • Branche: Gambling & Casinos

Was gefällt Dir am besten?

I particularly like the ability to personalise and tailor every aspect to fit the project required. It's good that it can pull information in from dynamic tags also.

Was gefällt Dir nicht?

Sometimes can be hard to navigate, particularly for someone new to the platform. Unless you actually play around with the platform and press all the buttons it's hard to know what they do at a glance. It is quite intimidating as there are so many features to someone that is not familiar with it.

Welche Probleme löst Du mit dem Produkt?

It works well for us in that if an email is made in Movable Ink and something changes in the offer, or if there is an error that wasn't spotted before it was sent we are able to update it on the Movable Ink platform in real time and it will also update for the customer.
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