Movable Ink Erfahrungen & Reviews (35)

KI-generierte Zusammenfassung

Was User über Movable Ink sagen

Basierend auf 35 Bewertungen

Movable Ink wird für die Verbesserung des E-Mail-Marketings durch Personalisierung und dynamische Inhalte geschätzt. Anwender loben das reaktionsschnelle Support-Team und die Fähigkeit der Plattform, Live-Daten zu integrieren. Einige empfinden die Plattform anfangs als komplex und erwähnen eine Lernkurve, insbesondere bei kundenspezifischen Lösungen. Vorlagenbasierte Kampagnenberichte und die fehlende mobile Responsivität wurden ebenfalls angemerkt. Insgesamt hilft Movable Ink, Personalisierungsherausforderungen zu lösen, die Content-Vorbereitung zu automatisieren und die Kundenbindung zu erhöhen, was zu verbesserten Konversionsraten und einer effizienten E-Mail-Erstellung führt.

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“Movable Ink ist super um das Kundenerlebnis zu verbessern!”

4.0

Vor mehr als 12 Monaten

Niklas

Verifizierter Reviewer

Online Marketing bei

Lenovo

1001+ Mitarbeiter:innen
Branche: Consumer Electronics

Was gefällt Dir am besten?

Movable Ink zeichnet sich durch seine innovative Technologie aus, die es Unternehmen ermöglicht, personalisierte Marketinginhalte in Echtzeit zu erstellen. Durch die dynamische Anpassung von Inhalten können Unternehmen ihre Kunden besser ansprechen und das Engagement sowie die Conversion-Raten steigern. Die Plattform von Movable Ink bietet eine effektive Möglichkeit, Marketingstrategien zu optimieren und das Kundenerlebnis zu verbessern.

Was gefällt Dir nicht?

Eine Verbesserungsmöglichkeit für Movable Ink könnte darin bestehen, die Benutzerfreundlichkeit der Plattform weiter zu optimieren, um sie noch intuitiver und leichter zugänglich zu machen. Außerdem könnte eine Erweiterung der Funktionen zur noch präziseren Personalisierung von Marketinginhalten den Mehrwert für Unternehmen steigern. Schließlich könnte eine verstärkte Integration von Analysetools helfen, um den Erfolg und die Effektivität der erstellten Inhalte besser zu messen und zu optimieren.

Welche Probleme löst Du mit dem Produkt?

Mit Movable Ink kann ich personalisierte Marketinginhalte in Echtzeit erstellen, um das Engagement meiner Zielgruppe zu verbessern und die Conversion-Raten zu steigern. Die Plattform bietet dynamische Inhalte basierend auf dem Kundenverhalten, eine benutzerfreundliche Oberfläche und umfassende Analysemöglichkeiten.

“Simple solutions to complex issues”

4.0

Vor mehr als 12 Monaten

Sophie

Verifizierter Reviewer

Retention Manager bei

Ocado

51-1000 Mitarbeiter:innen
Branche: Retailers

Was gefällt Dir am besten?

The MI userface is simple to use and the team are able to run through each campaign with ease - they're all subject matter experts and I don't recall a call where we haven't found a solution on the go.

Was gefällt Dir nicht?

Sometimes setting things up can be more complicated, but once it's all built you're ready to go and I like that campaigns can be cloned, tweaked and used again

Welche Probleme löst Du mit dem Produkt?

We are gamifying some of our content to provide exciting and unique features - this ensures customers are engaged in our content - we massively increased our email engagement stats.

“Amazing tool for personalisation and making email engaging”

5.0

Vor mehr als 12 Monaten

Taylor

Verifizierter Reviewer

Senior CRM Manager bei

Which?

51-1000 Mitarbeiter:innen
Branche: Non-Profit Organization Management

Was gefällt Dir am besten?

An amazing team who always have great ideas to share with us to help enhance our email strategy. The platform is really helping us drive our email engagement rates and the copious amounts of training materials and sessions allows my team to use the platform seamlessly.

Was gefällt Dir nicht?

Nothing at the moment - I like all aspects of Movable Ink and look forward to exploring new areas with it

Welche Probleme löst Du mit dem Produkt?

Increasing email engagement, creating more personalised data driven journeys and automating some content (with web crop) - which really saves time.

“Personalisation Made Easy!”

5.0

Vor mehr als 12 Monaten

Jude

Verifizierter Reviewer

Email Marketing Manager bei

schuh Ltd

51-1000 Mitarbeiter:innen
Branche: Retailers

Was gefällt Dir am besten?

Movable Ink is easy to use and the team are on hand to help improve campaigns and generate more interactions. We have seen good uplift when using Movable Ink, espeically when using gamification aspects such as their Scratch to Win app.

Was gefällt Dir nicht?

I honestly can't think of any! It's so good everyone in your business will want to be using it!

Welche Probleme löst Du mit dem Produkt?

Gamification is the main one. Movable Ink allows us to create visually pleasing and easy to use gamification that encourages users to interact and win.

“Very client-friendly, easy to manage platform that serves highly intelligent dynamic content”

5.0

Vor mehr als 12 Monaten

Rosie

Verifizierter Reviewer

CRM Associate bei

Ralph Lauren

1001+ Mitarbeiter:innen
Branche: Retailers

Was gefällt Dir am besten?

Movable Ink enables us to easily personalize Email content to millions of users, serving different types of content using multiple different data sources. The levels of detailed data that Movable Ink can surface for each user using hierarchical waterfall logic ensures we're serving personalized content to the maximum amount of eligible customers.

Was gefällt Dir nicht?

Campaign reports being templated; we're not able to pull custom campaign performance reports ourselves according to the specific data points needed for required analysis, instead of waiting on SLAs.

Welche Probleme löst Du mit dem Produkt?

Integrating more relevant and valuable content within our emails, combining behavioural & CRM data to give the optimum experience for each customer. We've also been able to access a load more in-depth user-level data (e.g. what users actually saw within the email) to combine with transactional data and enhance our data models.

Was gefällt Dir am besten?

Wir haben Movable Ink verwendet, um unsere ohnehin schon starken Newsletter & Flows über Klaviyo zu optimieren. Nahezu jeder Use Case resultierte in stärken Klickraten und höheren Revenue per Customer. Bspw. Personalisierte Banner passend zum Bedürfnis der Kunden, Dynamische Inhalte in der Mail wie Scratch Offs (Klickraten von >10% bei Average von 4-5%) oder Umfragen (sog. Pollings) und super schnell implementierte Add to Kalender Buttons. Ich kann es jeder Brand empfehlen, die ihr Email Marketing auf das nächste Level bringen will, um ihren Kunden höchst relevante, nicht langweilige Inhalte zu liefern. Die Zusammenarbeit war stets auf Augenhöhe und das sehr kompetente Movable Ink Team hat super supported, wann immer man es brauchte.

Was gefällt Dir nicht?

Im Großen und Ganzen habe ich nichts an dem Tool auszusetzen. Ich hatte nie negative Erfahrungen. Ein Tipp: Die Möglichkeiten an Use Cases sind sehr umfangreich - Umso besser wäre es Benchmarks zu den verschiedenen Use Cases in der Platform zu zeigen, damit man als Nutzer genau weiß, worum es sich handelt. Das könnte man erweitern um „Benchmark anwenden“ Möglichkeiten, die sofort die Benchmark als Template öffnen bspw. Mit gleichen Blöcken / Targeting Rules.

Welche Probleme löst Du mit dem Produkt?

Wer oft Newsletter versendet, hat das Problem dass diese regelmäßig konvertieren und relevant sind, damit der Kunde nicht genervt ist und sich schlimmstenfalls abmeldet. Dank Movable Ink liefert man next Level Content in jeder Mail, passend zu jedem Kunden und seinen Bedürfnissen. Man muss nicht 10 Mails für 10 Segmente aufsetzen und pflegen, sondern sendet 1 Mail welche in 10 verschiedenen Versionen angezeigt wird. Movable Ink ermöglicht es Daten endlich in Personalisierung zu übertragen, ohne riesigen Aufwand - Möglich auch für kleinere Brands.

“Great for email personalization ”

3.5

Vor mehr als 12 Monaten

Reina

Verifizierter Reviewer

Email automation lead bei

Semrush

1001+ Mitarbeiter:innen
Branche: Information Technology and Services

Was gefällt Dir am besten?

Their CSV personalization function has helped us scale email personalization across multiple events, languages and products quickly. It's reduced our set up time for events from 3 hours per event to 20 minutes!

Was gefällt Dir nicht?

It's annoying it's not mobile responsive so we have to set up separate versions of each content block for desktop and mobile. Set up and testing can take time as well.

Welche Probleme löst Du mit dem Produkt?

Scaling email personalization and making updates across multiple assets in one place cuts down production time. Excited to test out their other features, like progress bars and peal to reveal!

“Empowering Personalised Email Marketing with Movable Ink”

5.0

Vor mehr als 12 Monaten

Neil

Verifizierter Reviewer

Head of CRM and Promotions bei

BoyleSports

1001+ Mitarbeiter:innen
Branche: Gambling & Casinos

Was gefällt Dir am besten?

Movable Ink stands out for its user-friendly interface, making it remarkably easy to navigate and utilise. The self-service capabilities have allowed our team to seamlessly integrate personalized elements into our email campaigns without the need for extensive technical expertise. This aspect has not only saved us time but has also empowered our marketers to experiment and implement creative ideas on the fly.

Was gefällt Dir nicht?

As we are mainly self-service users, a downside for us is the inability to personalise the platform to our preferred use. For example, we cannot search by a specific date a campaign was launched.

Welche Probleme löst Du mit dem Produkt?

Being a small team we wanted a system that was easy to deploy and easy to manage on a day-to-day basis. With API integrations we have been able to set up campaigns that are always super contextual no matter when the customer opens and email.

“Mi has a lot to offer, which is great in the role i have sending communications. ”

4.5

Vor mehr als 12 Monaten

Katie

Verifizierter Reviewer

Comms Executive bei

Flutteruki

1001+ Mitarbeiter:innen
Branche: Gambling & Casinos

Was gefällt Dir am besten?

The options they have - there is a lot we can do with MI which makes it a lot better to build emails and how we can build them, for example we can use time targeting to show customers different images on different days rather than having to build several emails which can overall cut down work load for us when coming to send comms. Mi is a great aspect to have and we also do have regular meetings with MI who keep us up to date with everything and we can ask all questions needed too to see if we can do new things, no question is ever too much. Its a great software to have specially when your in marketing, it can do great things and massively helps improve the way we do things from a CRM POV.

Was gefällt Dir nicht?

It can get complicated with options all over, they do have a lot to offer but can find it hard sometimes to find what i need

Welche Probleme löst Du mit dem Produkt?

Its helps us solve any issues we can face sending too many comms and how we build them. Like i said previously things like time targeting is great, we can do one build and it will be fine all month till we have to update again. This is one main thing i have seen what helps us. Theres many advantages to using MI, its helps us as a busniess, a team, gives us more marketing aspects and can do better things to try get customers to engage more in communications.

“The perfect way to level up your CRM strategy”

5.0

Vor mehr als 12 Monaten

Alice

Verifizierter Reviewer

CRM Coordinator bei

Charlotte Tilbury Beauty

1-50 Mitarbeiter:innen
Branche: Kosmetik

Was gefällt Dir am besten?

Movable Ink allows you to break the boundaries of traditional marketing by offering unlimited potential for personalisation

Was gefällt Dir nicht?

The set up and lead times for more complex projects can be challenging but the team always keep in touch consistently throughout the process

Welche Probleme löst Du mit dem Produkt?

Solving the problem of boring, batch emails by offering highly personalised content to each customer.

“Dynamic and effective”

5.0

Vor mehr als 12 Monaten

Nicola

Verifizierter Reviewer

CRM Communications Executive bei

Flutter UK&I

1001+ Mitarbeiter:innen
Branche: Gambling & Casinos

Was gefällt Dir am besten?

I particularly like the ability to personalise and tailor every aspect to fit the project required. It's good that it can pull information in from dynamic tags also.

Was gefällt Dir nicht?

Sometimes can be hard to navigate, particularly for someone new to the platform. Unless you actually play around with the platform and press all the buttons it's hard to know what they do at a glance. It is quite intimidating as there are so many features to someone that is not familiar with it.

Welche Probleme löst Du mit dem Produkt?

It works well for us in that if an email is made in Movable Ink and something changes in the offer, or if there is an error that wasn't spotted before it was sent we are able to update it on the Movable Ink platform in real time and it will also update for the customer.

“Moveable Ink is very easy to use.”

5.0

Vor mehr als 12 Monaten

Thomas

Verifizierter Reviewer

CRM Communications Executive bei

Flutter

1-50 Mitarbeiter:innen
Branche: Gambling & Casinos

Was gefällt Dir am besten?

The platform is very user-friendly, the layout and structure of the sight makes it easy to navigate and whenever you do need help it is always on hand.

Was gefällt Dir nicht?

I wouldn't say anything is particularly negative about MI. But, if I were forced to say something, I would say that the vast possibilities of the platform can make it difficult to keep up.

Welche Probleme löst Du mit dem Produkt?

As a new user to MI I have limited knowledge but I can see the benefits already - particularly when adding assets to a dynamic email.

“Personalisation - Engaging Comms”

5.0

Vor mehr als 12 Monaten

Jordan

Verifizierter Reviewer

CRM Comms Manager bei

Sky Betting and Gaming

1001+ Mitarbeiter:innen
Branche: Gambling & Casinos

Was gefällt Dir am besten?

So many concepts to personalise our communications, Utilising the Polls/Scratch to reveals to drive engagement in our customer journeys brings emails to life and ensures customers can really see the journey we're trying to deliver.

Was gefällt Dir nicht?

Nothing that I really dislike, although the app interface could maybe look more aesthetically pleasing to navigate around specific campaigns or builds.

Welche Probleme löst Du mit dem Produkt?

Personalisation of comms, utilising the platforms allows us to make improvements to our emails.

“Amazing product and service”

5.0

Vor mehr als 12 Monaten

Jake

Verifizierter Reviewer

Senior CRM Communications Exec bei

Sky Bet

1001+ Mitarbeiter:innen
Branche: Gambling & Casinos

Was gefällt Dir am besten?

Friendly customer service, the MI team is always happy to help and ensure that they deliver a top-class product for us to launch to customers. This allows us to be really engaging with our customers and smash our marketing KPI's.

Was gefällt Dir nicht?

It would be great to see some new ways to gamify emails. I know you are always on with improving the products and features so hopefully this is in the pipeline soon

Welche Probleme löst Du mit dem Produkt?

Personalisation using heavy data sets is made really easy using MI. The benefits we have realised means that it has significantly reduced our build times of emails.

“Best Platform to Increase Customer Engagement”

5.0

Vor mehr als 12 Monaten

Keerthana

Verifizierter Reviewer

Marketing Automation Executive bei

Bally's

51-1000 Mitarbeiter:innen
Branche: Gambling & Casinos

Was gefällt Dir am besten?

I like that they are quick, they reach out to us with industry relevant examples for our inspiration and build everything for us. Always ready to work!

Was gefällt Dir nicht?

Nothing really! They have solutions if not work around solutions for everything we need and were never disappointed in MI

Welche Probleme löst Du mit dem Produkt?

Customer engagement in emails, engagement in games, personalisation

“Movable Ink generates the content users want”

4.5

Vor mehr als 12 Monaten

Ichraq

Verifizierter Reviewer

Marketing Automation Manager bei

Financial Times

1001+ Mitarbeiter:innen
Branche: components.ReviewAuthor.industries.newspapers

Was gefällt Dir am besten?

I love how real-time mapping was done by MI. For eg depending on weather and geolocation, the email advertisement would change. Such real-time personalization is amazing! I also appreciate all the innovative ideas we can implement within our comms! and lastly, the customer support is excellent.

Was gefällt Dir nicht?

It takes a few days for MI content to be edited when the strategy changes. Trying out new campaigns can be interesting. You have to have a plan B if it does not work out.

Welche Probleme löst Du mit dem Produkt?

We use Movable Ink in a variety of ways in our email communications. It's become a vital part of our ability to personalize email content for our customers across multiple email channels and segments. The personalization capabilities have had a strong positive effect on our CTOR and overall engagement.

Was gefällt Dir am besten?

Movable Ink is a great platform to create & design engaging content for emails. There are a variety of components/apps to use strategically in email campaigns to help achieve objectives e.g. countdown timer, scratch-off and polling.

Was gefällt Dir nicht?

It'd be great if there were more how-to guide videos to demonstrate how to use an app alongside the text guide.

Welche Probleme löst Du mit dem Produkt?

Increasing engagement with customers to drive long term customer retention rates e.g. by using the scratch-off component we saw click through rate increase and more customer reactivations (via redeeming an offer behind the scratch off).

“We cinched it with Movable Ink”

5.0

Vor mehr als 12 Monaten

Gilly

Verifizierter Reviewer

Senior CRM Executive bei

cinch.co.uk

51-1000 Mitarbeiter:innen
Branche: Automotive

Was gefällt Dir am besten?

The support from our client experience team is amazing. They understand our business and want us to get the best out of Movable Ink. We can personalise on a large scale and more efficiently than before, saving time and resources. I love seeing the results when we test Movable Ink personalisation vs generic content, our conversion rates have increased immensely.

Was gefällt Dir nicht?

It's been harder to use some of the out-of-the-box apps and event data as buying a car is a considered purchase and one that is made infrequently. But we have created custom apps that meet our needs so we can utilize Moveable Ink to the fullest.

Welche Probleme löst Du mit dem Produkt?

Personalisation is key and improves conversion rate! Before we were using complicated webhooks to bring in content based on customer behavior, the content blocks looked pretty awful and were still generic. Using Movable Ink saves time and allows us to serve hyper-personalised content quickly and on-brand.

“Dynamic Email Experiences: The Movable Ink Advantage”

4.5

Vor mehr als 12 Monaten

Matthew

Verifizierter Reviewer

Email Marketing Executive bei

Toolstation

51-1000 Mitarbeiter:innen
Branche: Bau

Was gefällt Dir am besten?

I find the most useful feature of Movable Ink is the live updating of content. Having content that can be updated post send is a huge advantage, whether that be mistakes (shudder), swapping product due to stock levels or the dynamic pricing features. It means rather than to sending a correction email to the same audience again wasting time and looking silly, it can all be done seamlessly in the background.

Was gefällt Dir nicht?

I think the technical side can slow you down a little bit, I'm talking about the backend stuff which can only be updated by the Movable Ink team. But this is too expected when you are trying new things and finding better and better ways to optimise your content. And to MI's credit the turn around is quick, utilising teams in different timezones to make sure tickets are always picked up.

Welche Probleme löst Du mit dem Produkt?

We are solving the problem of serving content to both click & collect customers and online delivery customers. Movable Ink has allowed us to show a customer local store stock where available and how much stock is in a given store, with the fallback being how much stock is online. This makes content way more relevant to each unique customer. But to be honest we are just scratching the surface of what can be done. There are loads more problems and benefits to be found using Movable Ink!

“Effortless Success with Movable Ink”

5.0

Vor mehr als 12 Monaten

Evelin

Verifizierter Reviewer

CRM Manager bei

Sky

1001+ Mitarbeiter:innen
Branche: Telecommunications

Was gefällt Dir am besten?

I've thoroughly enjoyed my experience working with Movable Ink. The process has been seamless, thanks to our excellent client manager, Ella. Her positive vibes and constant support have played a crucial role in making our campaign a success.

Was gefällt Dir nicht?

No dislikes, I'm only looking forward to working on more great campaigns together in the future! :)

Welche Probleme löst Du mit dem Produkt?

We used Movable Ink to enhance our CRM campaigns, adding creativity through gamification to better engage our customers. The results were evident as we saw increased engagement compared to our standard approach. Movable Ink helped us achieve our goal of making our campaigns more interactive and captivating for our audience.

“We've cinched it with Movable Ink! ”

5.0

Vor mehr als 12 Monaten

Gilly

Verifizierter Reviewer

Senior CRM Executive bei

cinch.co.uk

51-1000 Mitarbeiter:innen
Branche: Automotive

Was gefällt Dir am besten?

We have great support from our Experience team - so knowledgeable and eager for us to get the best out of Movable Ink. They want us to succeed!

Was gefällt Dir nicht?

Our business model is a bit different to the norm so it's been harder to use Movable Ink to the best of its abilities. But where we have used it it has been a great success

Welche Probleme löst Du mit dem Produkt?

Although not yet launched, we are really excited about being able to provide recommendations based on customer behavior. Personalization on a large scale. Increased engagement.

“Endless possibilities delivered by a fantastic team ”

5.0

Vor mehr als 12 Monaten

Emma

Verifizierter Reviewer

CRM Manager bei

UK Tote Group

51-1000 Mitarbeiter:innen
Branche: Gambling & Casinos

Was gefällt Dir am besten?

While we are still very much a 'beginner' in using MI (data capabilities on our side!) I love that it allows us to include quite complex data points within our emails with ease (once we've got it all set up) for example racecards, & overpays.

Was gefällt Dir nicht?

I think the platform can sometimes feel a bit complicated unless you use it regularly

Welche Probleme löst Du mit dem Produkt?

We've used movable ink to create bespoke block - Racecards to display racing information. I've also been able to use MI to create value statements for customers which have provided great engagement.

“Great product and support!”

5.0

Vor mehr als 12 Monaten

Jens

Verifizierter Reviewer

Project Manager bei

Nordlid

1-50 Mitarbeiter:innen
Branche: Marketing and Advertising

Was gefällt Dir am besten?

What's not to like? We have a lot of live data that we now can feed directly into our e-mails, giving us a whole new perspective on personalization. But what really makes the difference in the day to day work, is the support and the lovely people at Moveable Ink . Always ready to help and always with a big smile and great energy. If there is a problem, we find a way to solve it :)

Was gefällt Dir nicht?

Hard to say.. Maybe tickets could be a little faster than 10 working days... And then the scratcher function - it could be cool if it was actually in the email.

Welche Probleme löst Du mit dem Produkt?

We work with sports and betting and have a lot of data - with MI we can put all that data, and live data, into our e-mails and give our clients exactly the info that they want.

“Exploring capabilities for better perso ”

3.0

Vor mehr als 12 Monaten

Louise

Verifizierter Reviewer

Assistant Manager CRM Communications bei

adidas

1001+ Mitarbeiter:innen
Branche: Retailers

Was gefällt Dir am besten?

The out-of-the-box features are easy to use and allow us to implement quick wins in our campaigns, as well as be creative.

Was gefällt Dir nicht?

For some of our business use cases, we have quite specific requirements which require custom-built apps and more support from the MI team.

Welche Probleme löst Du mit dem Produkt?

We are focussing on supporting the following use cases - store finder, commercial activations, personalised product recommendations

“Dynamic messaging design made easy, with brilliant client support”

4.5

Vor mehr als 12 Monaten

Danny

Verifizierter Reviewer

Product Specialist - Customer Experience bei

Global

1001+ Mitarbeiter:innen
Branche: Entertainment

Was gefällt Dir am besten?

The client support at MI is excellent, with very fast response times, dedication to finding solutions, and the ability to work on quick turnarounds.

Was gefällt Dir nicht?

The UI isn't extremely user friendly, and takes some time to become comfortable with. I would hope that UI improvements are on the way to allow for upskilling and onboarding of new colleagues who need to use the tool to happen faster.

Welche Probleme löst Du mit dem Produkt?

We have been able to create in depth personalised messages and emails, which are dynamic and show real-time content to our users. For the first time, we have been able to use MI to design a Year In Review campaign, looking back at our customers' engagement with our products over the last year, and presenting that data through personalised visual assets in email and app messaging. We have also use MI's countdown capabilities to announce ticket sales and new features.

“Working with Movable Ink has been incredible so far”

5.0

Vor mehr als 12 Monaten

Imogen

Verifizierter Reviewer

CRM Manager bei

John Lewis Financial Services

51-1000 Mitarbeiter:innen
Branche: Financial Services

Was gefällt Dir am besten?

Working with Movable Ink has been incredible so far, I can testify that the technology will enhance your communications and bring them to the next level, as well as the people within the business feeling like an extension of your own- offering help and support along the way.

Was gefällt Dir nicht?

So far, I haven't come across any dislikes in using Movable Ink. Everything has been set up with usability at the forefront.

Welche Probleme löst Du mit dem Produkt?

Personalisation at a customer level, automation and decreasing production time

“Movable Ink is an easy to use platform!”

4.0

Vor mehr als 12 Monaten

Manisha

Verifizierter Reviewer

CRM Analyst bei

Estee Lauder Companies

1001+ Mitarbeiter:innen
Branche: Retailers

Was gefällt Dir am besten?

The most helpful aspects of Movable Ink are all of the creative examples and ideas from competitors on how we can optimise the apps within the platform for our brands. Once we have picked the app to implement there are lots of guides to build this out easily. If we are stuck, we have the helpful support team on hand!

Was gefällt Dir nicht?

The downside of Movable Ink is that the platform can be clunky and not very user friendly when you first set up an app group! It would also be useful to be able to clone/ duplicate work between brands etc rather than build from scratch.

Welche Probleme löst Du mit dem Produkt?

The benefits of Movable ink are making emails more engaging and dynamic, adding more personalisation for our customers!

“Great tool for personalization”

4.5

Vor mehr als 12 Monaten

Tin

Verifizierter Reviewer

Groupe Pierre et Vacances/Center Parcs bei

Groupe Pierre et Vacances/Center Parcs

1001+ Mitarbeiter:innen
Branche: Hospitality

Was gefällt Dir am besten?

I particularly appreciate the numerous customization options that Movable Ink offers. In particular, the use of historical data or scoring with the tool opens up even more possibilities for personalizing emails. The tool's versatility in this regard is truly impressive

Was gefällt Dir nicht?

I find that it takes some time to fully grasp and utilize the tool's complete range of features. Additionally, getting accustomed to the user interface also takes some time. In certain areas, the extent of customization options seems to be larger than necessary.

Welche Probleme löst Du mit dem Produkt?

With the tool, we can implement extensive personalizations quickly. The outstanding aspect is the flexibility that the tool provides to us and the connection with the scoring.

“A lot of creative ideas to enhance email experience, and great support from the team.”

4.5

Vor mehr als 12 Monaten

Irina

Verifizierter Reviewer

CRM Executive bei

Aman

1001+ Mitarbeiter:innen
Branche: Hospitality

Was gefällt Dir am besten?

A quick turnaround on requests, a lot of industry insights / best practices, pro-active approach in suggesting ideas that fit the company

Was gefällt Dir nicht?

It would be great to have more examples on the dynamic content options that don't require access to data. Also, something like "Movable INK hub" with different samples for content personalisation/industry insights will be great, with a feature "Use as a template" to create your own design.

Welche Probleme löst Du mit dem Produkt?

We approach MovableInk when we need to create dynamic content that is not possible by the internal design team. Also, we are developing now email campaigns that will have personalised content based on user behaviour, so we can reduce workload of the team and achieve high level of personalisation

Was gefällt Dir am besten?

The team are amazing to work with and so responsive. I can not praise them enough. The platform has become a key part of our personalization roadmap, and has made our emails more engaging and really has sped up the content building process.

Was gefällt Dir nicht?

It would be good if there was an in platform identification that would flag any potential set-up errors. As opposed to constantly checking preview etc.

Welche Probleme löst Du mit dem Produkt?

It has increased our personalisation rollout, made our email creation more efficient - especially due to the fact we have limited resources.

“Mit Movable Ink holen wir noch mehr aus unseren Kampagnen raus”

4.0

Vor mehr als 12 Monaten

Matthias

Verifizierter Reviewer

Head of CRM bei

Universal Music Group

1001+ Mitarbeiter:innen
Branche: Musik

Was gefällt Dir am besten?

Wir können mit Movable Ink kreativere, spannendere Kampagnen erstellen, die für mehr Engagement und damit für mehr Umsatz sorgen. Mit einem äußerst engagierten Success Manager haben wir einen Partner an unserer Seite, der unz kompetent beratend zu Seite steht.

Was gefällt Dir nicht?

Die Oberfläche von Movable Ink benötigt Eingewöhnungszeit. Gerade bei Custom Built Lösungen werden die Möglichkeiten vielfältig und die Oberfläche damit komplex, gerade für neue NutzerInnen.

Welche Probleme löst Du mit dem Produkt?

Dank Movable Ink können wir besser personalisieren und skalieren: Bessere Email Kommunikation mit weniger Ressourcen.

“Very good customer service”

4.5

Vor mehr als 12 Monaten

Gian

Verifizierter Reviewer

Digital Marketing Exec bei

Flagstone

51-1000 Mitarbeiter:innen
Branche: Financial Services

Was gefällt Dir am besten?

Friendly, helpful and speedy support can be priceless when in time of need, and the team at Movable Ink are always top notch.

Was gefällt Dir nicht?

The CSV data sources are a bit tricky to configure - which means we often have to ask for support. But that's more of a minor nuisance than a problem.

Welche Probleme löst Du mit dem Produkt?

We advertise banking products that change every day. Being able to build these variable fields into our email automations prevents us from doing A TON of manual updates on a daily basis.

“MI is a game changer with live personalised dynamic content”

5.0

Vor mehr als 12 Monaten

Chris

Verifizierter Reviewer

Senior Manager, CRM bei

Exinity

51-1000 Mitarbeiter:innen
Branche: Financial Services

Was gefällt Dir am besten?

As well as the out of the box features the support team are amazing. Helping to create a custom solution for the need of the business/campaign. Really advanced capabilities using any API or webpage having access to. I have worked with them for years and provide a lot benefit to enrich campaigns and boost CTR

Was gefällt Dir nicht?

Yet to find a downside really, whenever have had a bug or needed an update they have always had a near immediate response and reasonable time for devs to provide solution

Welche Probleme löst Du mit dem Produkt?

Live data being shown it vital. Especially in the trading space. Numbers, prices and advice can change by the minute, so enabling us to automatically change content in users inbox is a huge benefit. Being numbers, promos, recommended content, time based content etc

“The team are as great as the product!”

5.0

Vor mehr als 12 Monaten

Christine

Verifizierter Reviewer

Head of Marketing Communications bei

Big Bus Tours

51-1000 Mitarbeiter:innen
Branche: Hospitality

Was gefällt Dir am besten?

I feel like the MI team are supportive and always a joy to work with. They are communicative and always follow up promptly with any post meeting actions.

Was gefällt Dir nicht?

A very personal one, but I personally find the platform a little confusing to use. Probably my lack of tech knowledge, but I sometimes feel it could be a little more intuitive.

Welche Probleme löst Du mit dem Produkt?

We are solving the issue of personalisation with Moveable Ink. We are a global company with lots of user cases, and so having Moveable Ink offer dynamic content allows us to provide a far more relevant service.

“Tolles Produkt mit starkem Team dahinter!”

4.5

Vor mehr als 12 Monaten

Arthur

Verifizierter Reviewer

Customer Lifecycle Manager bei

Sky Deutschland

1001+ Mitarbeiter:innen
Branche: Entertainment

Was gefällt Dir am besten?

Rundum Service mit: Beratung, Umsetzungshilfe, Notfallhilfe und Auswertung; Gemeinsame Brainstormings bringen sehr gute Kampagnen-Outputs; Hilfe bei Digitalisierung und Automatisierung inkl. Personalisierung -> aus einer Menge Datenstränge macht Movable Ink eine perfekte Automation

Was gefällt Dir nicht?

Es gibt Verbesserungspotential: bspw. könnte das Tool auch noch um integrierte Videos erweitert werden, sodass diese direkt in den Mails abgespielt werden; hier und da kann man sicherlich noch Perfektion erlangen, aber nichts ist perfekt, von daher... Und am Team und dem Support ist nichts zu kritisieren!

Welche Probleme löst Du mit dem Produkt?

Automatisierung der B2C Kommunikation; Automatisierung der Content Vorbereitung; Personalisierung der Datenstränge auf Basis der Kundendaten