Movable Ink Reviews (35)

AI-generated summary

What users say about Movable Ink

Based on 35 reviews

Movable Ink is recognized for enhancing email marketing through personalization and dynamic content. Users appreciate the responsive support team and the platform's ability to integrate live data. Some find the platform complex initially and mention a learning curve, particularly with custom solutions. Templated campaign reports and the lack of mobile responsiveness were also noted. Overall, Movable Ink helps solve personalization challenges, automate content preparation, and increase customer engagement, leading to improved conversion rates and efficient email creation.

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“Movable Ink ist super um das Kundenerlebnis zu verbessern!”

4.0

Older than 12 months

Niklas

Validated Reviewer

Online Marketing at

Lenovo

1001+ employees
Industry: Consumer Electronics

What did you like?

Movable Ink zeichnet sich durch seine innovative Technologie aus, die es Unternehmen ermöglicht, personalisierte Marketinginhalte in Echtzeit zu erstellen. Durch die dynamische Anpassung von Inhalten können Unternehmen ihre Kunden besser ansprechen und das Engagement sowie die Conversion-Raten steigern. Die Plattform von Movable Ink bietet eine effektive Möglichkeit, Marketingstrategien zu optimieren und das Kundenerlebnis zu verbessern.

What did you not like?

Eine Verbesserungsmöglichkeit für Movable Ink könnte darin bestehen, die Benutzerfreundlichkeit der Plattform weiter zu optimieren, um sie noch intuitiver und leichter zugänglich zu machen. Außerdem könnte eine Erweiterung der Funktionen zur noch präziseren Personalisierung von Marketinginhalten den Mehrwert für Unternehmen steigern. Schließlich könnte eine verstärkte Integration von Analysetools helfen, um den Erfolg und die Effektivität der erstellten Inhalte besser zu messen und zu optimieren.

Which problems are you solving with the product?

Mit Movable Ink kann ich personalisierte Marketinginhalte in Echtzeit erstellen, um das Engagement meiner Zielgruppe zu verbessern und die Conversion-Raten zu steigern. Die Plattform bietet dynamische Inhalte basierend auf dem Kundenverhalten, eine benutzerfreundliche Oberfläche und umfassende Analysemöglichkeiten.

“Simple solutions to complex issues”

4.0

Older than 12 months

Sophie

Validated Reviewer

Retention Manager at

Ocado

51-1000 employees
Industry: Retail

What did you like?

The MI userface is simple to use and the team are able to run through each campaign with ease - they're all subject matter experts and I don't recall a call where we haven't found a solution on the go.

What did you not like?

Sometimes setting things up can be more complicated, but once it's all built you're ready to go and I like that campaigns can be cloned, tweaked and used again

Which problems are you solving with the product?

We are gamifying some of our content to provide exciting and unique features - this ensures customers are engaged in our content - we massively increased our email engagement stats.

“Amazing tool for personalisation and making email engaging”

5.0

Older than 12 months

Taylor

Validated Reviewer

Senior CRM Manager at

Which?

51-1000 employees
Industry: Non-Profit Organization Management

What did you like?

An amazing team who always have great ideas to share with us to help enhance our email strategy. The platform is really helping us drive our email engagement rates and the copious amounts of training materials and sessions allows my team to use the platform seamlessly.

What did you not like?

Nothing at the moment - I like all aspects of Movable Ink and look forward to exploring new areas with it

Which problems are you solving with the product?

Increasing email engagement, creating more personalised data driven journeys and automating some content (with web crop) - which really saves time.

“Personalisation Made Easy!”

5.0

Older than 12 months

Jude

Validated Reviewer

Email Marketing Manager at

schuh Ltd

51-1000 employees
Industry: Retail

What did you like?

Movable Ink is easy to use and the team are on hand to help improve campaigns and generate more interactions. We have seen good uplift when using Movable Ink, espeically when using gamification aspects such as their Scratch to Win app.

What did you not like?

I honestly can't think of any! It's so good everyone in your business will want to be using it!

Which problems are you solving with the product?

Gamification is the main one. Movable Ink allows us to create visually pleasing and easy to use gamification that encourages users to interact and win.

“Very client-friendly, easy to manage platform that serves highly intelligent dynamic content”

5.0

Older than 12 months

Rosie

Validated Reviewer

CRM Associate at

Ralph Lauren

1001+ employees
Industry: Retail

What did you like?

Movable Ink enables us to easily personalize Email content to millions of users, serving different types of content using multiple different data sources. The levels of detailed data that Movable Ink can surface for each user using hierarchical waterfall logic ensures we're serving personalized content to the maximum amount of eligible customers.

What did you not like?

Campaign reports being templated; we're not able to pull custom campaign performance reports ourselves according to the specific data points needed for required analysis, instead of waiting on SLAs.

Which problems are you solving with the product?

Integrating more relevant and valuable content within our emails, combining behavioural & CRM data to give the optimum experience for each customer. We've also been able to access a load more in-depth user-level data (e.g. what users actually saw within the email) to combine with transactional data and enhance our data models.

What did you like?

Wir haben Movable Ink verwendet, um unsere ohnehin schon starken Newsletter & Flows über Klaviyo zu optimieren. Nahezu jeder Use Case resultierte in stärken Klickraten und höheren Revenue per Customer. Bspw. Personalisierte Banner passend zum Bedürfnis der Kunden, Dynamische Inhalte in der Mail wie Scratch Offs (Klickraten von >10% bei Average von 4-5%) oder Umfragen (sog. Pollings) und super schnell implementierte Add to Kalender Buttons. Ich kann es jeder Brand empfehlen, die ihr Email Marketing auf das nächste Level bringen will, um ihren Kunden höchst relevante, nicht langweilige Inhalte zu liefern. Die Zusammenarbeit war stets auf Augenhöhe und das sehr kompetente Movable Ink Team hat super supported, wann immer man es brauchte.

What did you not like?

Im Großen und Ganzen habe ich nichts an dem Tool auszusetzen. Ich hatte nie negative Erfahrungen. Ein Tipp: Die Möglichkeiten an Use Cases sind sehr umfangreich - Umso besser wäre es Benchmarks zu den verschiedenen Use Cases in der Platform zu zeigen, damit man als Nutzer genau weiß, worum es sich handelt. Das könnte man erweitern um „Benchmark anwenden“ Möglichkeiten, die sofort die Benchmark als Template öffnen bspw. Mit gleichen Blöcken / Targeting Rules.

Which problems are you solving with the product?

Wer oft Newsletter versendet, hat das Problem dass diese regelmäßig konvertieren und relevant sind, damit der Kunde nicht genervt ist und sich schlimmstenfalls abmeldet. Dank Movable Ink liefert man next Level Content in jeder Mail, passend zu jedem Kunden und seinen Bedürfnissen. Man muss nicht 10 Mails für 10 Segmente aufsetzen und pflegen, sondern sendet 1 Mail welche in 10 verschiedenen Versionen angezeigt wird. Movable Ink ermöglicht es Daten endlich in Personalisierung zu übertragen, ohne riesigen Aufwand - Möglich auch für kleinere Brands.

“Great for email personalization ”

3.5

Older than 12 months

Reina

Validated Reviewer

Email automation lead at

Semrush

1001+ employees
Industry: Information Technology and Services

What did you like?

Their CSV personalization function has helped us scale email personalization across multiple events, languages and products quickly. It's reduced our set up time for events from 3 hours per event to 20 minutes!

What did you not like?

It's annoying it's not mobile responsive so we have to set up separate versions of each content block for desktop and mobile. Set up and testing can take time as well.

Which problems are you solving with the product?

Scaling email personalization and making updates across multiple assets in one place cuts down production time. Excited to test out their other features, like progress bars and peal to reveal!

“Empowering Personalised Email Marketing with Movable Ink”

5.0

Older than 12 months

Neil

Validated Reviewer

Head of CRM and Promotions at

BoyleSports

1001+ employees
Industry: Gambling & Casinos

What did you like?

Movable Ink stands out for its user-friendly interface, making it remarkably easy to navigate and utilise. The self-service capabilities have allowed our team to seamlessly integrate personalized elements into our email campaigns without the need for extensive technical expertise. This aspect has not only saved us time but has also empowered our marketers to experiment and implement creative ideas on the fly.

What did you not like?

As we are mainly self-service users, a downside for us is the inability to personalise the platform to our preferred use. For example, we cannot search by a specific date a campaign was launched.

Which problems are you solving with the product?

Being a small team we wanted a system that was easy to deploy and easy to manage on a day-to-day basis. With API integrations we have been able to set up campaigns that are always super contextual no matter when the customer opens and email.

“Mi has a lot to offer, which is great in the role i have sending communications. ”

4.5

Older than 12 months

Katie

Validated Reviewer

Comms Executive at

Flutteruki

1001+ employees
Industry: Gambling & Casinos

What did you like?

The options they have - there is a lot we can do with MI which makes it a lot better to build emails and how we can build them, for example we can use time targeting to show customers different images on different days rather than having to build several emails which can overall cut down work load for us when coming to send comms. Mi is a great aspect to have and we also do have regular meetings with MI who keep us up to date with everything and we can ask all questions needed too to see if we can do new things, no question is ever too much. Its a great software to have specially when your in marketing, it can do great things and massively helps improve the way we do things from a CRM POV.

What did you not like?

It can get complicated with options all over, they do have a lot to offer but can find it hard sometimes to find what i need

Which problems are you solving with the product?

Its helps us solve any issues we can face sending too many comms and how we build them. Like i said previously things like time targeting is great, we can do one build and it will be fine all month till we have to update again. This is one main thing i have seen what helps us. Theres many advantages to using MI, its helps us as a busniess, a team, gives us more marketing aspects and can do better things to try get customers to engage more in communications.

“The perfect way to level up your CRM strategy”

5.0

Older than 12 months

Alice

Validated Reviewer

CRM Coordinator at

Charlotte Tilbury Beauty

1-50 employees
Industry: Cosmetics

What did you like?

Movable Ink allows you to break the boundaries of traditional marketing by offering unlimited potential for personalisation

What did you not like?

The set up and lead times for more complex projects can be challenging but the team always keep in touch consistently throughout the process

Which problems are you solving with the product?

Solving the problem of boring, batch emails by offering highly personalised content to each customer.

“Dynamic and effective”

5.0

Older than 12 months

Nicola

Validated Reviewer

CRM Communications Executive at

Flutter UK&I

1001+ employees
Industry: Gambling & Casinos

What did you like?

I particularly like the ability to personalise and tailor every aspect to fit the project required. It's good that it can pull information in from dynamic tags also.

What did you not like?

Sometimes can be hard to navigate, particularly for someone new to the platform. Unless you actually play around with the platform and press all the buttons it's hard to know what they do at a glance. It is quite intimidating as there are so many features to someone that is not familiar with it.

Which problems are you solving with the product?

It works well for us in that if an email is made in Movable Ink and something changes in the offer, or if there is an error that wasn't spotted before it was sent we are able to update it on the Movable Ink platform in real time and it will also update for the customer.

“Moveable Ink is very easy to use.”

5.0

Older than 12 months

Thomas

Validated Reviewer

CRM Communications Executive at

Flutter

1-50 employees
Industry: Gambling & Casinos

What did you like?

The platform is very user-friendly, the layout and structure of the sight makes it easy to navigate and whenever you do need help it is always on hand.

What did you not like?

I wouldn't say anything is particularly negative about MI. But, if I were forced to say something, I would say that the vast possibilities of the platform can make it difficult to keep up.

Which problems are you solving with the product?

As a new user to MI I have limited knowledge but I can see the benefits already - particularly when adding assets to a dynamic email.

“Personalisation - Engaging Comms”

5.0

Older than 12 months

Jordan

Validated Reviewer

CRM Comms Manager at

Sky Betting and Gaming

1001+ employees
Industry: Gambling & Casinos

What did you like?

So many concepts to personalise our communications, Utilising the Polls/Scratch to reveals to drive engagement in our customer journeys brings emails to life and ensures customers can really see the journey we're trying to deliver.

What did you not like?

Nothing that I really dislike, although the app interface could maybe look more aesthetically pleasing to navigate around specific campaigns or builds.

Which problems are you solving with the product?

Personalisation of comms, utilising the platforms allows us to make improvements to our emails.

“Amazing product and service”

5.0

Older than 12 months

Jake

Validated Reviewer

Senior CRM Communications Exec at

Sky Bet

1001+ employees
Industry: Gambling & Casinos

What did you like?

Friendly customer service, the MI team is always happy to help and ensure that they deliver a top-class product for us to launch to customers. This allows us to be really engaging with our customers and smash our marketing KPI's.

What did you not like?

It would be great to see some new ways to gamify emails. I know you are always on with improving the products and features so hopefully this is in the pipeline soon

Which problems are you solving with the product?

Personalisation using heavy data sets is made really easy using MI. The benefits we have realised means that it has significantly reduced our build times of emails.

“Best Platform to Increase Customer Engagement”

5.0

Older than 12 months

Keerthana

Validated Reviewer

Marketing Automation Executive at

Bally's

51-1000 employees
Industry: Gambling & Casinos

What did you like?

I like that they are quick, they reach out to us with industry relevant examples for our inspiration and build everything for us. Always ready to work!

What did you not like?

Nothing really! They have solutions if not work around solutions for everything we need and were never disappointed in MI

Which problems are you solving with the product?

Customer engagement in emails, engagement in games, personalisation

“Movable Ink generates the content users want”

4.5

Older than 12 months

Ichraq

Validated Reviewer

Marketing Automation Manager at

Financial Times

1001+ employees
Industry: components.ReviewAuthor.industries.newspapers

What did you like?

I love how real-time mapping was done by MI. For eg depending on weather and geolocation, the email advertisement would change. Such real-time personalization is amazing! I also appreciate all the innovative ideas we can implement within our comms! and lastly, the customer support is excellent.

What did you not like?

It takes a few days for MI content to be edited when the strategy changes. Trying out new campaigns can be interesting. You have to have a plan B if it does not work out.

Which problems are you solving with the product?

We use Movable Ink in a variety of ways in our email communications. It's become a vital part of our ability to personalize email content for our customers across multiple email channels and segments. The personalization capabilities have had a strong positive effect on our CTOR and overall engagement.

What did you like?

Movable Ink is a great platform to create & design engaging content for emails. There are a variety of components/apps to use strategically in email campaigns to help achieve objectives e.g. countdown timer, scratch-off and polling.

What did you not like?

It'd be great if there were more how-to guide videos to demonstrate how to use an app alongside the text guide.

Which problems are you solving with the product?

Increasing engagement with customers to drive long term customer retention rates e.g. by using the scratch-off component we saw click through rate increase and more customer reactivations (via redeeming an offer behind the scratch off).

“We cinched it with Movable Ink”

5.0

Older than 12 months

Gilly

Validated Reviewer

Senior CRM Executive at

cinch.co.uk

51-1000 employees
Industry: Automotive

What did you like?

The support from our client experience team is amazing. They understand our business and want us to get the best out of Movable Ink. We can personalise on a large scale and more efficiently than before, saving time and resources. I love seeing the results when we test Movable Ink personalisation vs generic content, our conversion rates have increased immensely.

What did you not like?

It's been harder to use some of the out-of-the-box apps and event data as buying a car is a considered purchase and one that is made infrequently. But we have created custom apps that meet our needs so we can utilize Moveable Ink to the fullest.

Which problems are you solving with the product?

Personalisation is key and improves conversion rate! Before we were using complicated webhooks to bring in content based on customer behavior, the content blocks looked pretty awful and were still generic. Using Movable Ink saves time and allows us to serve hyper-personalised content quickly and on-brand.

“Dynamic Email Experiences: The Movable Ink Advantage”

4.5

Older than 12 months

Matthew

Validated Reviewer

Email Marketing Executive at

Toolstation

51-1000 employees
Industry: Construction

What did you like?

I find the most useful feature of Movable Ink is the live updating of content. Having content that can be updated post send is a huge advantage, whether that be mistakes (shudder), swapping product due to stock levels or the dynamic pricing features. It means rather than to sending a correction email to the same audience again wasting time and looking silly, it can all be done seamlessly in the background.

What did you not like?

I think the technical side can slow you down a little bit, I'm talking about the backend stuff which can only be updated by the Movable Ink team. But this is too expected when you are trying new things and finding better and better ways to optimise your content. And to MI's credit the turn around is quick, utilising teams in different timezones to make sure tickets are always picked up.

Which problems are you solving with the product?

We are solving the problem of serving content to both click & collect customers and online delivery customers. Movable Ink has allowed us to show a customer local store stock where available and how much stock is in a given store, with the fallback being how much stock is online. This makes content way more relevant to each unique customer. But to be honest we are just scratching the surface of what can be done. There are loads more problems and benefits to be found using Movable Ink!

“Effortless Success with Movable Ink”

5.0

Older than 12 months

Evelin

Validated Reviewer

CRM Manager at

Sky

1001+ employees
Industry: Telecommunikation

What did you like?

I've thoroughly enjoyed my experience working with Movable Ink. The process has been seamless, thanks to our excellent client manager, Ella. Her positive vibes and constant support have played a crucial role in making our campaign a success.

What did you not like?

No dislikes, I'm only looking forward to working on more great campaigns together in the future! :)

Which problems are you solving with the product?

We used Movable Ink to enhance our CRM campaigns, adding creativity through gamification to better engage our customers. The results were evident as we saw increased engagement compared to our standard approach. Movable Ink helped us achieve our goal of making our campaigns more interactive and captivating for our audience.

“We've cinched it with Movable Ink! ”

5.0

Older than 12 months

Gilly

Validated Reviewer

Senior CRM Executive at

cinch.co.uk

51-1000 employees
Industry: Automotive

What did you like?

We have great support from our Experience team - so knowledgeable and eager for us to get the best out of Movable Ink. They want us to succeed!

What did you not like?

Our business model is a bit different to the norm so it's been harder to use Movable Ink to the best of its abilities. But where we have used it it has been a great success

Which problems are you solving with the product?

Although not yet launched, we are really excited about being able to provide recommendations based on customer behavior. Personalization on a large scale. Increased engagement.

“Endless possibilities delivered by a fantastic team ”

5.0

Older than 12 months

Emma

Validated Reviewer

CRM Manager at

UK Tote Group

51-1000 employees
Industry: Gambling & Casinos

What did you like?

While we are still very much a 'beginner' in using MI (data capabilities on our side!) I love that it allows us to include quite complex data points within our emails with ease (once we've got it all set up) for example racecards, & overpays.

What did you not like?

I think the platform can sometimes feel a bit complicated unless you use it regularly

Which problems are you solving with the product?

We've used movable ink to create bespoke block - Racecards to display racing information. I've also been able to use MI to create value statements for customers which have provided great engagement.

“Great product and support!”

5.0

Older than 12 months

Jens

Validated Reviewer

Project Manager at

Nordlid

1-50 employees
Industry: Marketing and Advertising

What did you like?

What's not to like? We have a lot of live data that we now can feed directly into our e-mails, giving us a whole new perspective on personalization. But what really makes the difference in the day to day work, is the support and the lovely people at Moveable Ink . Always ready to help and always with a big smile and great energy. If there is a problem, we find a way to solve it :)

What did you not like?

Hard to say.. Maybe tickets could be a little faster than 10 working days... And then the scratcher function - it could be cool if it was actually in the email.

Which problems are you solving with the product?

We work with sports and betting and have a lot of data - with MI we can put all that data, and live data, into our e-mails and give our clients exactly the info that they want.

“Exploring capabilities for better perso ”

3.0

Older than 12 months

Louise

Validated Reviewer

Assistant Manager CRM Communications at

adidas

1001+ employees
Industry: Retail

What did you like?

The out-of-the-box features are easy to use and allow us to implement quick wins in our campaigns, as well as be creative.

What did you not like?

For some of our business use cases, we have quite specific requirements which require custom-built apps and more support from the MI team.

Which problems are you solving with the product?

We are focussing on supporting the following use cases - store finder, commercial activations, personalised product recommendations

“Dynamic messaging design made easy, with brilliant client support”

4.5

Older than 12 months

Danny

Validated Reviewer

Product Specialist - Customer Experience at

Global

1001+ employees
Industry: Entertainment

What did you like?

The client support at MI is excellent, with very fast response times, dedication to finding solutions, and the ability to work on quick turnarounds.

What did you not like?

The UI isn't extremely user friendly, and takes some time to become comfortable with. I would hope that UI improvements are on the way to allow for upskilling and onboarding of new colleagues who need to use the tool to happen faster.

Which problems are you solving with the product?

We have been able to create in depth personalised messages and emails, which are dynamic and show real-time content to our users. For the first time, we have been able to use MI to design a Year In Review campaign, looking back at our customers' engagement with our products over the last year, and presenting that data through personalised visual assets in email and app messaging. We have also use MI's countdown capabilities to announce ticket sales and new features.

“Working with Movable Ink has been incredible so far”

5.0

Older than 12 months

Imogen

Validated Reviewer

CRM Manager at

John Lewis Financial Services

51-1000 employees
Industry: Financial Services

What did you like?

Working with Movable Ink has been incredible so far, I can testify that the technology will enhance your communications and bring them to the next level, as well as the people within the business feeling like an extension of your own- offering help and support along the way.

What did you not like?

So far, I haven't come across any dislikes in using Movable Ink. Everything has been set up with usability at the forefront.

Which problems are you solving with the product?

Personalisation at a customer level, automation and decreasing production time

“Movable Ink is an easy to use platform!”

4.0

Older than 12 months

Manisha

Validated Reviewer

CRM Analyst at

Estee Lauder Companies

1001+ employees
Industry: Retail

What did you like?

The most helpful aspects of Movable Ink are all of the creative examples and ideas from competitors on how we can optimise the apps within the platform for our brands. Once we have picked the app to implement there are lots of guides to build this out easily. If we are stuck, we have the helpful support team on hand!

What did you not like?

The downside of Movable Ink is that the platform can be clunky and not very user friendly when you first set up an app group! It would also be useful to be able to clone/ duplicate work between brands etc rather than build from scratch.

Which problems are you solving with the product?

The benefits of Movable ink are making emails more engaging and dynamic, adding more personalisation for our customers!

“Great tool for personalization”

4.5

Older than 12 months

Tin

Validated Reviewer

Groupe Pierre et Vacances/Center Parcs at

Groupe Pierre et Vacances/Center Parcs

1001+ employees
Industry: Hospitality

What did you like?

I particularly appreciate the numerous customization options that Movable Ink offers. In particular, the use of historical data or scoring with the tool opens up even more possibilities for personalizing emails. The tool's versatility in this regard is truly impressive

What did you not like?

I find that it takes some time to fully grasp and utilize the tool's complete range of features. Additionally, getting accustomed to the user interface also takes some time. In certain areas, the extent of customization options seems to be larger than necessary.

Which problems are you solving with the product?

With the tool, we can implement extensive personalizations quickly. The outstanding aspect is the flexibility that the tool provides to us and the connection with the scoring.

“A lot of creative ideas to enhance email experience, and great support from the team.”

4.5

Older than 12 months

Irina

Validated Reviewer

CRM Executive at

Aman

1001+ employees
Industry: Hospitality

What did you like?

A quick turnaround on requests, a lot of industry insights / best practices, pro-active approach in suggesting ideas that fit the company

What did you not like?

It would be great to have more examples on the dynamic content options that don't require access to data. Also, something like "Movable INK hub" with different samples for content personalisation/industry insights will be great, with a feature "Use as a template" to create your own design.

Which problems are you solving with the product?

We approach MovableInk when we need to create dynamic content that is not possible by the internal design team. Also, we are developing now email campaigns that will have personalised content based on user behaviour, so we can reduce workload of the team and achieve high level of personalisation

What did you like?

The team are amazing to work with and so responsive. I can not praise them enough. The platform has become a key part of our personalization roadmap, and has made our emails more engaging and really has sped up the content building process.

What did you not like?

It would be good if there was an in platform identification that would flag any potential set-up errors. As opposed to constantly checking preview etc.

Which problems are you solving with the product?

It has increased our personalisation rollout, made our email creation more efficient - especially due to the fact we have limited resources.

“Mit Movable Ink holen wir noch mehr aus unseren Kampagnen raus”

4.0

Older than 12 months

Matthias

Validated Reviewer

Head of CRM at

Universal Music Group

1001+ employees
Industry: Music

What did you like?

Wir können mit Movable Ink kreativere, spannendere Kampagnen erstellen, die für mehr Engagement und damit für mehr Umsatz sorgen. Mit einem äußerst engagierten Success Manager haben wir einen Partner an unserer Seite, der unz kompetent beratend zu Seite steht.

What did you not like?

Die Oberfläche von Movable Ink benötigt Eingewöhnungszeit. Gerade bei Custom Built Lösungen werden die Möglichkeiten vielfältig und die Oberfläche damit komplex, gerade für neue NutzerInnen.

Which problems are you solving with the product?

Dank Movable Ink können wir besser personalisieren und skalieren: Bessere Email Kommunikation mit weniger Ressourcen.

“Very good customer service”

4.5

Older than 12 months

Gian

Validated Reviewer

Digital Marketing Exec at

Flagstone

51-1000 employees
Industry: Financial Services

What did you like?

Friendly, helpful and speedy support can be priceless when in time of need, and the team at Movable Ink are always top notch.

What did you not like?

The CSV data sources are a bit tricky to configure - which means we often have to ask for support. But that's more of a minor nuisance than a problem.

Which problems are you solving with the product?

We advertise banking products that change every day. Being able to build these variable fields into our email automations prevents us from doing A TON of manual updates on a daily basis.

“MI is a game changer with live personalised dynamic content”

5.0

Older than 12 months

Chris

Validated Reviewer

Senior Manager, CRM at

Exinity

51-1000 employees
Industry: Financial Services

What did you like?

As well as the out of the box features the support team are amazing. Helping to create a custom solution for the need of the business/campaign. Really advanced capabilities using any API or webpage having access to. I have worked with them for years and provide a lot benefit to enrich campaigns and boost CTR

What did you not like?

Yet to find a downside really, whenever have had a bug or needed an update they have always had a near immediate response and reasonable time for devs to provide solution

Which problems are you solving with the product?

Live data being shown it vital. Especially in the trading space. Numbers, prices and advice can change by the minute, so enabling us to automatically change content in users inbox is a huge benefit. Being numbers, promos, recommended content, time based content etc

“The team are as great as the product!”

5.0

Older than 12 months

Christine

Validated Reviewer

Head of Marketing Communications at

Big Bus Tours

51-1000 employees
Industry: Hospitality

What did you like?

I feel like the MI team are supportive and always a joy to work with. They are communicative and always follow up promptly with any post meeting actions.

What did you not like?

A very personal one, but I personally find the platform a little confusing to use. Probably my lack of tech knowledge, but I sometimes feel it could be a little more intuitive.

Which problems are you solving with the product?

We are solving the issue of personalisation with Moveable Ink. We are a global company with lots of user cases, and so having Moveable Ink offer dynamic content allows us to provide a far more relevant service.

“Tolles Produkt mit starkem Team dahinter!”

4.5

Older than 12 months

Arthur

Validated Reviewer

Customer Lifecycle Manager at

Sky Deutschland

1001+ employees
Industry: Entertainment

What did you like?

Rundum Service mit: Beratung, Umsetzungshilfe, Notfallhilfe und Auswertung; Gemeinsame Brainstormings bringen sehr gute Kampagnen-Outputs; Hilfe bei Digitalisierung und Automatisierung inkl. Personalisierung -> aus einer Menge Datenstränge macht Movable Ink eine perfekte Automation

What did you not like?

Es gibt Verbesserungspotential: bspw. könnte das Tool auch noch um integrierte Videos erweitert werden, sodass diese direkt in den Mails abgespielt werden; hier und da kann man sicherlich noch Perfektion erlangen, aber nichts ist perfekt, von daher... Und am Team und dem Support ist nichts zu kritisieren!

Which problems are you solving with the product?

Automatisierung der B2C Kommunikation; Automatisierung der Content Vorbereitung; Personalisierung der Datenstränge auf Basis der Kundendaten