Listed in the following categories:
Movable Ink
4.6 (38)
This is how users rate the tool
0%
Ease of use
Category average: 90 %
0%
Customer support
Category average: 90 %
0%
Meets requirements
Category average: 91 %
0%
Ease of setup
Category average: 92 %
Awards
Global features
Setup & support
Cloud
On-premise
24/7 support
German-speaking support
Data Privacy
Server location DE
Server location EU
Only EU companies affiliated
EU standard contract
Versions
Free version
Free trial
Screenshots & Videos
Movable Ink Pricing
Last edited: March 2025
The provider does not communicate any price information. This is a common practice for software vendors and service providers. Alternatively, you can contact the provider to find out current prices.
Demo version
Movable Ink Downloads
- Marketing Campaigns for Maximum Productivity
2.9 MB Download
- How Thalia Increased Click-Through Rate by 300%
2.1 MB Download
- 5 Ways To Get Personalization Right
8.7 MB Download
- Lenovo's Revenue Boosting & Time Saving Community-Centric Email Campaign
2.4 MB Download
Item 1 of 4
Movable Ink Reviews (38)
AI-generated summary
What users say about Movable Ink
Based on 38 reviews
Movable Ink is recognized for enhancing email marketing through personalization and dynamic content. Users appreciate the responsive support team and the platform's ability to integrate live data. Some find the platform complex initially and mention a learning curve, particularly with custom solutions. Templated campaign reports and the lack of mobile responsiveness were also noted. Overall, Movable Ink helps solve personalization challenges, automate content preparation, and increase customer engagement, leading to improved conversion rates and efficient email creation.
Do summaries like this help you?
You’re seeing a preview version of our AI-assisted summary.
Your feedback helps us to improve this feature.
Filter and sorting
“Besonders spannend finde ich die Gamifications, die wir mit Movable Ink nutzen können!”
5.0
MF
In the last 30 days
Mercedes Fraenzel
Validated Reviewer
CRM Lead at
simpliTV
- 51-1000 employees
- Industry: Computer Software
“Movable Ink ist super um das Kundenerlebnis zu verbessern!”
4.0
N
Older than 12 months
Niklas
Validated Reviewer
Online Marketing at
Lenovo
- 1001+ employees
- Industry: Consumer Electronics
Use cases:
E-Commerce Personalization
What did you like?
Movable Ink zeichnet sich durch seine innovative Technologie aus, die es Unternehmen ermöglicht, personalisierte Marketinginhalte in Echtzeit zu erstellen. Durch die dynamische Anpassung von Inhalten können Unternehmen ihre Kunden besser ansprechen und das Engagement sowie die Conversion-Raten steigern. Die Plattform von Movable Ink bietet eine effektive Möglichkeit, Marketingstrategien zu optimieren und das Kundenerlebnis zu verbessern.
What did you not like?
Eine Verbesserungsmöglichkeit für Movable Ink könnte darin bestehen, die Benutzerfreundlichkeit der Plattform weiter zu optimieren, um sie noch intuitiver und leichter zugänglich zu machen. Außerdem könnte eine Erweiterung der Funktionen zur noch präziseren Personalisierung von Marketinginhalten den Mehrwert für Unternehmen steigern. Schließlich könnte eine verstärkte Integration von Analysetools helfen, um den Erfolg und die Effektivität der erstellten Inhalte besser zu messen und zu optimieren.
Which problems are you solving with the product?
Mit Movable Ink kann ich personalisierte Marketinginhalte in Echtzeit erstellen, um das Engagement meiner Zielgruppe zu verbessern und die Conversion-Raten zu steigern. Die Plattform bietet dynamische Inhalte basierend auf dem Kundenverhalten, eine benutzerfreundliche Oberfläche und umfassende Analysemöglichkeiten.
“Simple solutions to complex issues”
4.0
S
Older than 12 months
Sophie
Validated Reviewer
Retention Manager at
Ocado
- 51-1000 employees
- Industry: Retail
Use cases:
Content CreationE-Commerce Personalization
What did you like?
The MI userface is simple to use and the team are able to run through each campaign with ease - they're all subject matter experts and I don't recall a call where we haven't found a solution on the go.
What did you not like?
Sometimes setting things up can be more complicated, but once it's all built you're ready to go and I like that campaigns can be cloned, tweaked and used again
Which problems are you solving with the product?
We are gamifying some of our content to provide exciting and unique features - this ensures customers are engaged in our content - we massively increased our email engagement stats.
“Amazing tool for personalisation and making email engaging”
5.0
T
Older than 12 months
Taylor
Validated Reviewer
Senior CRM Manager at
Which?
- 51-1000 employees
- Industry: Non-Profit Organization Management
Use cases:
Content CreationCustomer Engagement Plattform (CEP)
What did you like?
An amazing team who always have great ideas to share with us to help enhance our email strategy. The platform is really helping us drive our email engagement rates and the copious amounts of training materials and sessions allows my team to use the platform seamlessly.
What did you not like?
Nothing at the moment - I like all aspects of Movable Ink and look forward to exploring new areas with it
Which problems are you solving with the product?
Increasing email engagement, creating more personalised data driven journeys and automating some content (with web crop) - which really saves time.
“Personalisation Made Easy!”
5.0
J
Older than 12 months
Jude
Validated Reviewer
Email Marketing Manager at
schuh Ltd
- 51-1000 employees
- Industry: Retail
Use cases:
Content Creation
What did you like?
Movable Ink is easy to use and the team are on hand to help improve campaigns and generate more interactions. We have seen good uplift when using Movable Ink, espeically when using gamification aspects such as their Scratch to Win app.
What did you not like?
I honestly can't think of any! It's so good everyone in your business will want to be using it!
Which problems are you solving with the product?
Gamification is the main one. Movable Ink allows us to create visually pleasing and easy to use gamification that encourages users to interact and win.
“Very client-friendly, easy to manage platform that serves highly intelligent dynamic content”
5.0
R
Older than 12 months
Rosie
Validated Reviewer
CRM Associate at
Ralph Lauren
- 1001+ employees
- Industry: Retail
Use cases:
Content CreationE-Commerce Personalization
What did you like?
Movable Ink enables us to easily personalize Email content to millions of users, serving different types of content using multiple different data sources. The levels of detailed data that Movable Ink can surface for each user using hierarchical waterfall logic ensures we're serving personalized content to the maximum amount of eligible customers.
What did you not like?
Campaign reports being templated; we're not able to pull custom campaign performance reports ourselves according to the specific data points needed for required analysis, instead of waiting on SLAs.
Which problems are you solving with the product?
Integrating more relevant and valuable content within our emails, combining behavioural & CRM data to give the optimum experience for each customer. We've also been able to access a load more in-depth user-level data (e.g. what users actually saw within the email) to combine with transactional data and enhance our data models.
What did you like?
Wir haben Movable Ink verwendet, um unsere ohnehin schon starken Newsletter & Flows über Klaviyo zu optimieren. Nahezu jeder Use Case resultierte in stärken Klickraten und höheren Revenue per Customer. Bspw. Personalisierte Banner passend zum Bedürfnis der Kunden, Dynamische Inhalte in der Mail wie Scratch Offs (Klickraten von >10% bei Average von 4-5%) oder Umfragen (sog. Pollings) und super schnell implementierte Add to Kalender Buttons. Ich kann es jeder Brand empfehlen, die ihr Email Marketing auf das nächste Level bringen will, um ihren Kunden höchst relevante, nicht langweilige Inhalte zu liefern. Die Zusammenarbeit war stets auf Augenhöhe und das sehr kompetente Movable Ink Team hat super supported, wann immer man es brauchte.
What did you not like?
Im Großen und Ganzen habe ich nichts an dem Tool auszusetzen. Ich hatte nie negative Erfahrungen. Ein Tipp: Die Möglichkeiten an Use Cases sind sehr umfangreich - Umso besser wäre es Benchmarks zu den verschiedenen Use Cases in der Platform zu zeigen, damit man als Nutzer genau weiß, worum es sich handelt. Das könnte man erweitern um „Benchmark anwenden“ Möglichkeiten, die sofort die Benchmark als Template öffnen bspw. Mit gleichen Blöcken / Targeting Rules.
Which problems are you solving with the product?
Wer oft Newsletter versendet, hat das Problem dass diese regelmäßig konvertieren und relevant sind, damit der Kunde nicht genervt ist und sich schlimmstenfalls abmeldet. Dank Movable Ink liefert man next Level Content in jeder Mail, passend zu jedem Kunden und seinen Bedürfnissen. Man muss nicht 10 Mails für 10 Segmente aufsetzen und pflegen, sondern sendet 1 Mail welche in 10 verschiedenen Versionen angezeigt wird. Movable Ink ermöglicht es Daten endlich in Personalisierung zu übertragen, ohne riesigen Aufwand - Möglich auch für kleinere Brands.
“Großes Potenzial, schwer auszuschöpfen. ”
Source of review
3.0
F
In the last 6 months
Fritz
Validated Reviewer
CRM Expert at
CHRIST Juweliere und Uhrmacher 1863
- 1001+ employees
- Industry: Luxury Goods & Jewelry
Use cases:
E-Commerce Personalization
What did you like?
Der Support durch das Client Success Team: Schnelle Antworten, regelmäßige Denkanstöße, wertvoller Input und das Alles von Stunde eins an. Außerdem gefällt mir das Gefühl nie am Ende zu sein und stetig weitere nützliche Features entdecken zu können. Ist man einmal mit einem Use-Case 100%ig zufrieden, ist die Implementation in das gewünschte Medium wirklich simpel.
What did you not like?
Die zu Beginn sehr unintuitiv zu erfassende UI. Der Weg vom erstem Klick bis zum finalen Deployment einzelner Maßnahmen funktionierte selten reibungslos. Erstellung von Grafiken im Designer könnte leider kaum schlechter sein, sobald die Grafik über mehr als einige wenige schlichte Elemente verfügen soll, limitiert einen der Designer im Vergleich zu anderen Lösungen ungemein.
Which problems are you solving with the product?
Moveable Ink schließt eine für uns wichtige Lücke und zwar die der simplen Echtzeit-Personalisierung von Visuals in Marketing E-Mails. Darüber hinaus bieten Scratch-, Peel-Offs und Live Polls die Möglichkeit ehemals statischen Inhalten eine interaktive Note zu verleihen. Starker Time-To-Value Aspekt durch diverse vorgefertigte Tactics.
“sehr fortgeschrittene Personalisierungssoftware”
Source of review
4.0
S
In the last 6 months
Sandro
Validated Reviewer
OMM at
Fust
- 1001+ employees
- Industry: Retail
Use cases:
E-Commerce Personalization
What did you like?
Mir gefällt besonders die Möglichkeit, Inhalte dynamisch und personalisiert in Echtzeit auszuspielen. Templates und Inhalte lassen sich schnell anpassen, ohne dass jedes Mal ein komplett neues Mailing gebaut werden muss.
What did you not like?
Gerade am Anfang ist es nicht ganz trivial zu verstehen, wie alles zusammenspielt (Feeds, Logik, Templates etc.). Die Personalisierung ist nur so gut wie die Daten dahinter – wenn die Daten nicht sauber sind, leidet die Qualität der Ausspielung.
Which problems are you solving with the product?
Unpersonalisierte Standard-Mailings:
Statt generischer Inhalte kann ich Inhalte individuell und kontextbasiert ausspielen. Höhere Relevanz für den User → bessere Performance
Personalisierte Inhalte führen in der Regel zu besseren Öffnungs- und Klickraten.
“Great for email personalization ”
3.5
R
Older than 12 months
Reina
Validated Reviewer
Email automation lead at
Semrush
- 1001+ employees
- Industry: Information Technology and Services
Use cases:
Content Creation
What did you like?
Their CSV personalization function has helped us scale email personalization across multiple events, languages and products quickly. It's reduced our set up time for events from 3 hours per event to 20 minutes!
What did you not like?
It's annoying it's not mobile responsive so we have to set up separate versions of each content block for desktop and mobile. Set up and testing can take time as well.
Which problems are you solving with the product?
Scaling email personalization and making updates across multiple assets in one place cuts down production time. Excited to test out their other features, like progress bars and peal to reveal!
“Empowering Personalised Email Marketing with Movable Ink”
5.0
N
Older than 12 months
Neil
Validated Reviewer
Head of CRM and Promotions at
BoyleSports
- 1001+ employees
- Industry: Gambling & Casinos
Use cases:
Content CreationCustomer Engagement Plattform (CEP)E-Commerce Personalization
What did you like?
Movable Ink stands out for its user-friendly interface, making it remarkably easy to navigate and utilise. The self-service capabilities have allowed our team to seamlessly integrate personalized elements into our email campaigns without the need for extensive technical expertise. This aspect has not only saved us time but has also empowered our marketers to experiment and implement creative ideas on the fly.
What did you not like?
As we are mainly self-service users, a downside for us is the inability to personalise the platform to our preferred use. For example, we cannot search by a specific date a campaign was launched.
Which problems are you solving with the product?
Being a small team we wanted a system that was easy to deploy and easy to manage on a day-to-day basis. With API integrations we have been able to set up campaigns that are always super contextual no matter when the customer opens and email.
“Mi has a lot to offer, which is great in the role i have sending communications. ”
4.5
K
Older than 12 months
Katie
Validated Reviewer
Comms Executive at
Flutteruki
- 1001+ employees
- Industry: Gambling & Casinos
Use cases:
Content Creation
What did you like?
The options they have - there is a lot we can do with MI which makes it a lot better to build emails and how we can build them, for example we can use time targeting to show customers different images on different days rather than having to build several emails which can overall cut down work load for us when coming to send comms. Mi is a great aspect to have and we also do have regular meetings with MI who keep us up to date with everything and we can ask all questions needed too to see if we can do new things, no question is ever too much. Its a great software to have specially when your in marketing, it can do great things and massively helps improve the way we do things from a CRM POV.
What did you not like?
It can get complicated with options all over, they do have a lot to offer but can find it hard sometimes to find what i need
Which problems are you solving with the product?
Its helps us solve any issues we can face sending too many comms and how we build them. Like i said previously things like time targeting is great, we can do one build and it will be fine all month till we have to update again. This is one main thing i have seen what helps us. Theres many advantages to using MI, its helps us as a busniess, a team, gives us more marketing aspects and can do better things to try get customers to engage more in communications.
“The perfect way to level up your CRM strategy”
5.0
A
Older than 12 months
Alice
Validated Reviewer
CRM Coordinator at
Charlotte Tilbury Beauty
- 1-50 employees
- Industry: Cosmetics
Use cases:
Customer Engagement Plattform (CEP)E-Commerce Personalization
What did you like?
Movable Ink allows you to break the boundaries of traditional marketing by offering unlimited potential for personalisation
What did you not like?
The set up and lead times for more complex projects can be challenging but the team always keep in touch consistently throughout the process
Which problems are you solving with the product?
Solving the problem of boring, batch emails by offering highly personalised content to each customer.
“Dynamic and effective”
5.0
N
Older than 12 months
Nicola
Validated Reviewer
CRM Communications Executive at
Flutter UK&I
- 1001+ employees
- Industry: Gambling & Casinos
Use cases:
Content CreationE-Commerce Personalization
What did you like?
I particularly like the ability to personalise and tailor every aspect to fit the project required. It's good that it can pull information in from dynamic tags also.
What did you not like?
Sometimes can be hard to navigate, particularly for someone new to the platform. Unless you actually play around with the platform and press all the buttons it's hard to know what they do at a glance. It is quite intimidating as there are so many features to someone that is not familiar with it.
Which problems are you solving with the product?
It works well for us in that if an email is made in Movable Ink and something changes in the offer, or if there is an error that wasn't spotted before it was sent we are able to update it on the Movable Ink platform in real time and it will also update for the customer.
“Moveable Ink is very easy to use.”
5.0
T
Older than 12 months
Thomas
Validated Reviewer
CRM Communications Executive at
Flutter
- 1-50 employees
- Industry: Gambling & Casinos
Use cases:
Customer Engagement Plattform (CEP)E-Commerce Personalization
What did you like?
The platform is very user-friendly, the layout and structure of the sight makes it easy to navigate and whenever you do need help it is always on hand.
What did you not like?
I wouldn't say anything is particularly negative about MI. But, if I were forced to say something, I would say that the vast possibilities of the platform can make it difficult to keep up.
Which problems are you solving with the product?
As a new user to MI I have limited knowledge but I can see the benefits already - particularly when adding assets to a dynamic email.
Get in contact
Alternatives to Movable Ink
Item 1 of 8