Best Mobile Marketing Software & Tools

Mobile Marketing Software: Our comparison provides the best mobile marketing tools - here you will find further useful information.

The number of mobile device and corresponding app users is constantly increasing. Logically, this comes with a particularly high relevance of marketing measures to effectively reach these users. The corresponding possibilities, but also the necessities, prove to be enormously diverse. Mobile marketing software helps marketers implement these efficiently. Companies can plan, implement and control marketing campaigns directly using tools for smartphones, tablets and other mobile devices, in mobile web browsers, mobile apps or specialized mobile advertising. Mobile marketing software often offers the opportunity to gather specific user data from respective mobile devices or applications. These can then be used to optimize marketing measures and more generally for individual, precise, and timely interaction with those users.

These are popular mobile marketing softwares and apps:

• Adjust

• hello again

• App Annie Intelligence

• Branch

• Contentsquare

• AppsFlyer

• Braze

• MessengerPeople

• Firebase

• Tune

Good Mobile Marketing Software brings amongst other things following features or benefits:

• It allows to reach (potential) customers precisely via their mobile devices.
• Mobile marketing software attracts attention via web browsers, push notifications, and in-app, or even in-game advertisements.
• It provides templates or design platforms for mobile advertising or marketing campaigns.
• It allows collection of specific interaction data for every campaign, advertisement, etc.
• It can be used in combination with other programs, such as email marketing software or advanced analysis tools.

What types of Mobile Marketing Software are there?

Marketers can reach (potential) customers through their mobile devices in a variety of ways and very effectively. The numerous options can be implemented efficiently using mobile marketing software. Mobile users are persuaded to make a purchase decision, to transmit their data or other actions beneficial to the company in different marketing channels or guided towards corresponding goals. The individual types of mobile marketing software differ significantly in the channels they serve. The following three groups are central to mention - although there are also "all-rounders".

• SMS Marketing Software: With SMS marketing software, companies can plan and implement marketing campaigns that target mobile devices via SMS. With bulk messaging, it is possible to send advertising text messages to many (potential) customers with just one click. This functionality gives businesses - if the SMS strategy is well thought out - a large number of new prospects or buyers in a relatively simple way.
• Push Notification Software: With the help of push notification software, companies can send messages directly to the mobile device of (potential) customers and provide them with important updates of all kinds. These solutions are typically used by marketing teams that are targeting a particular action with a campaign. The suitable call-to-action is very important here. The latter can be created within the software and sent directly to the device of (potential) customers via a mobile application, a desktop application or a web browser.
• In-App Messaging Software: This type of mobile marketing software - and indeed all other types as well - is ideal for re-engagement purposes, but also to enhance the user experience when using an app or game. An example of in-app messaging is sending messages to (potential) customers that remind them of a limited time offer or another special event that is somehow associated with the application and/or the user's behavior.

Who uses Mobile Marketing Tools?

Mobile marketing software has two main user groups - marketers (in companies) and digital agencies. The former group primarily uses mobile marketing software to connect mobile campaigns with other marketing channels. Marketers can use such programs to react to the behavior of (potential) customers in real time and also across a variety of mobile channels, such as apps or mobile-optimized websites. Digital marketing agencies come into play when companies do not have their own marketing team or want to outsource digital marketing efforts. These companies usually have many customers to take care of. Since mobile marketing, due to the enormous number of mobile users, has a great relevance and is being adopted by more and more companies for their purposes, digital agencies can no longer handle corresponding tasks without using special mobile marketing software.

What can Mobile Marketing Software do in detail?

Of course, there are - as with any software - also mobile marketing tools programs that come with a very wide range of functions and those that offer less options. This does not generally make them better or worse. Ultimately, the users and their prerequisites determine whether a software and its features are sufficient or not, or whether it fits well with the company or whether another should be chosen. Therefore, it is hardly possible to generally determine what mobile marketing software can or must be able to do. To clarify the wide range of opportunities and potentially positive effects, we have summarized what is theoretically possible for you.

Create target group-specific messages and send them to mobile devices

With mobile marketing software, companies create message campaigns relatively quickly and can largely automate them. Corresponding programs offer templates for all conceivable needs, such as advertising messages, responses, email opt-ins, news and so on. This already has a lot of potential. With a profile feature, marketers can get to know their target group very well. Mobile marketing software allows extensive user profiles to be created, in which the behaviours, preferences and other prerequisites of the respective target customers are summarised. This allows for even more precise mobile marketing. Furthermore, such data can also be combined with other information - for example from CRM software - to operate even more precise marketing on different levels. When marketers equip apps with push notifications, in-app purchases can be significantly increased. This is possible, for example, by sending out offers or discounts to the smartphone. Furthermore, this can increase app usage. Mobile marketing software provides the opportunity to target such messages very precisely based on data such as device type or location.

Push interactions through relevant messages that take into account the challenges or preferences or the behaviour of (potential) customers

In modern marketing, the target group always plays a very important role. Corresponding measures need to be precisely adjusted to their prerequisites, otherwise they will not work. This naturally also applies to mobile marketing. Mobile marketing software helps to easily segment the addressees of campaigns according to problems, wishes etc. Personalized messages that include location are likely to have a great impact. In addition, mobile marketing software enables the automatic sending of messages via triggers. Time-critical or transaction-related messages, delivery updates, opt-ins or password resets are sent exactly at the right time, entirely automatically. Automation can go so far that almost every opportunity is used. Not only triggers, but also recurring past occurrences or past behaviour in certain contexts can lead to an automatic dispatch of messages. Ideally, (potential) customers are always reached at the best time. The data necessary for this is of course only obtained by marketers through analyses and long-term monitoring. Mobile marketing software is also very well equipped for this. It allows almost all conceivable actions - both on the marketing and customer side - to be tracked and documented. Reports prepare corresponding data in a comprehensible way for everyone. In this way, companies constantly gain insights into successes or failures, peak interactions and much more.

Connect the analogue and digital world via location-based technology

The possibilities of location-based technologies in connection with mobile marketing have already been briefly mentioned - in fact, marketers can send messages via mobile marketing software exactly when (potential) customers are near a store or at another location relevant for business purposes. Promotions, vouchers, discounts or news, tips and tricks as well as many other conceivable content can be played out precisely as soon as (potential) customers move into a certain target area. Relevant SMS or push notifications combined with rich media content offer even more potential. For example, context pages for mobile campaigns can be created and equipped with comfortable push functions. This way, information about sales promotions, the daily programme of a theatre or other visual content for a specific location and/or time can be shared. Mobile marketing software also allows very specific location-based messages to be transmitted via beacons. When (potential) customers are already in the store, for example, they can be made aware of specific offers via Bluetooth beacons. Such messages have particularly great potential for success, as they really concern the products that customers are currently looking at and therefore probably have a real benefit for them.

Create a more holistic marketing

In the end, with mobile marketing software, mobile marketing can be very efficiently integrated into the general marketing strategy. This makes it particularly possible to guide (potential) customers more towards mobile and digital business processes. But mobile marketing software also offers advantages for other marketing channels. For example, mobile messages can be sent in parallel with email marketing, ad and other internet campaigns. In this way, companies ideally create a very consistent customer journey across all channels and devices, in which (potential) customers receive a very comprehensive good customer experience through target group, demand and context accurate messages and automations.