Branch

Branch is a "Mobile Measurement and Deep Linking Platform" that aims to allow users to increase their mobile device revenue through links. The functions of this tool mainly lie in attribution, that is the data-based assignment and allocation of budgets, by which, according to its own statements, customer insights and cross-channel visibilities are also ensured. Deep links ensure that customers are directed to the content that is relevant to them and thus also intended to increase engagement. The tool offers a free basic version as well as custom pricing structures for enterprises.