Mobile Marketing KPIs: Success Measurement Made Easy

1. What are the most important mobile marketing KPIs?
2. More tips: What should you pay attention to?
3. What mobile marketing tools can you use to track the KPIs?

Mobile marketing is an important part of the marketing strategy. Knowledge of the key KPIs for mobile marketing is necessary for the success of a campaign.

Knowing the right KPIs for mobile marketing is important to measure the performance of campaigns and make data-based decisions. In this article, we will introduce you to the nine most important KPIs for mobile marketing and give some tips to make your mobile marketing campaign a complete success.

What are the most important mobile marketing KPIs?

Mobile Marketing KPIs (Key Performance Indicators) are measurable metrics used to evaluate the success of mobile marketing campaigns. Some relevant KPIs for mobile marketing are:

1. Conversion Rate: The percentage of subscribers who make a purchase via a specific link they received via a text message from you. If, for example, one of your subscribers leaves the browser or app without buying the items in the shopping cart, he or she will receive an SMS reminder with a link. This link leads back to the shopping cart where the purchase is completed.
2. User Engagement: Measured by the number of sessions per user, the duration of each session and the number of pages viewed during a session.
3. Cost per Action: Cost per Action refers to the cost you pay for a specific action of the user. You only pay when users perform the desired action. The metric is typically used in advertising campaigns that aim to motivate users to perform a specific action. This can be a purchase, filling out a form, or installing an app.
4. Cost per Engagement: Cost per Engagement is the cost you pay for users' engagement with your mobile ad. Engagement includes actions like clicking on the ad, watching a video ad for a certain period of time, or sharing the ad on social media. The users do not have to perform a specific action. They just have to engage with the ad in some form. It is often used in awareness campaigns to increase brand awareness.
5. Cost per Acquisition: These are the costs of acquiring new customers or users for your mobile offer.
6. Customer Lifetime Value: The total value of a user over the duration of their customer relationship with your application or company. It is cheaper to keep existing customers than to gain new ones.
7. User Retention: User retention is one of the most important KPIs in mobile marketing. It measures how many users use your app or mobile offer for the long term. A high user retention rate is a sign that your offer and user experience are good.
8. Return on Investment: The revenue generated by a mobile marketing campaign compared to the costs incurred for conducting the campaign.
9. Click-Through-Rate: The percentage of people who click on a specific link in a text message or ad, relative to the total number of users who received the message or saw the ad.

More tips: What should you pay attention to?

In addition to the already mentioned KPIs for mobile marketing there are some tips you should pay attention to in your mobile marketing campaigns:

• Set clear goals: Before you start a mobile marketing campaign, you should set clear goals regarding the results you want to achieve with your campaign. This will help you find the best KPIs for measuring success.
• Sources of user acquisition: Find out where the users of your app or visitors of your mobile website come from. This will help you to determine which channels are most effective at generating traffic and acquiring new users.
• Observe user behavior: Analyze user behavior within your app or mobile website. Find out which features are most popular and which ones are not being used. This allows you to improve the user experience and increase interaction.
• Determine session duration: Within the app or the mobile website, the duration of the user sessions should be monitored. This will give you a better understanding of user behavior and you can identify areas where improvements make sense.
• Watch your competitors: Watch your competitors and their mobile marketing strategies. Analyze their app or mobile website and find out where you can improve your offer and stand out from the competition.
• Test and experiment: Continually test and experiment with different mobile marketing strategies, channels and methods. This way, you can find out what works best for your target audience and improve your campaign performance.
• Evaluate user data: Analyzing user data is the key factor in understanding user behavior and optimizing your campaigns. Look at data like device type, geographic location, and demographic information to better understand who your users are and how they use your offer.

What mobile marketing tools can you use to track the KPIs?

Because of the many different types of mobile devices and platforms, it is difficult to measure the efficiency of mobile marketing campaigns and track how users interact with your campaign. To keep track, you need a mobile marketing tool. With these tools you can track the most important KPIs of your mobile marketing campaigns and optimize them continuously. Check out the best mobile marketing tools here:

charles

Sinch Engage

Contentsquare

hello again

Braze

Adjust

Firebase

App Annie Intelligence

Airship

Branch