Listed in the following categories:

E-Commerce Personalization

E-Commerce Analytics

Mobile Advertising

Criteo Mobile App Advertising

Name: Criteo Mobile App Advertising
Brand: Criteo Mobile App Advertising
Rating: 3.50 (1 reviews)

3.5 (1)

What is Criteo Mobile App Advertising?

Criteo Mobile App Advertising is a mobile platform for app installs, engagement, and retargeting, which is part of the French company Criteo. In the area of app installs, the tool reportedly enables unparalleled identification of users and addressing qualified target groups through so-called machine learning technologies. In app engagement, new users can be activated, re-installations earned, and former users addressed. The 'App-Retargeting' is supposed to increase the 'In-App-Conversions' with dynamic ads and link to recently viewed products.

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This is how users rate the tool

Ease of use

Category average: 88 %

Very good

Customer support

Category average: 90 %

Excellent

Meets requirements

Category average: 91 %

Excellent

Ease of setup

Category average: 85 %

Very good

Global features

Setup & support

Cloud

On-premise

24/7 support

German-speaking support

Data Privacy

Server location DE

Server location EU

Only EU companies affiliated

EU standard contract

Versions

Free version

Free trial

Criteo Mobile App Advertising Pricing

Last edited: February 2025

The provider does not communicate any price information. This is a common practice for software vendors and service providers. Alternatively, you can contact the provider to find out current prices.

Criteo Mobile App Advertising Reviews (1)

What users say about Criteo Mobile App Advertising

There are not enough reviews yet to create a summary.

“Unkompliziertes App Advertising mit starkem Support”

3.5

Older than 12 months

Anne

Validated Reviewer

Online Marketing Managerin at

Witt Gruppe

1001+ employees
Industry: Fashion

Use cases:

Mobile Marketing

What did you like?

Durch Criteo kann man zum einen gezielt App Install Kampagnen aufsetzen, andererseits ist es möglich durch eigene Kampagnen User, die bereits eine App haben, separat zu retargeten. Diese User würden sonst verloren gehen. Dabei ist das Setup relativ unkompliziert und wird durch den Criteo Support gut unterstützt.

What did you not like?

Generell ist das Thema App sehr stark abhängig vom Tracking. Um die Fuktionen vin Criteo für mobile App Retargeting nutzen zu können muss auch technisch alles vorhanden sein (z. B. Eine Anbindung an ein App Tracking Tool wie Adjust).

Which problems are you solving with the product?

Durch die Lösung kann man zum einen unkompliziert App Install Kampagnen schalten. Die auch relativ gut funktionieren. Außerdem kann man User, die bereits eine App downgeloaded haben dur h eine Kampagne retargeten. Das läuft dann innerhalb einer sogenannten In App Retargeting Kampagne ab. Diese erzielt auch innerhalb kürzester Zeit gute Werte. Der Algo vin Criteo hat ja im Vergleich zu Google eine eher kürzere Lernphase.

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