Amazon DSP

What is Amazon DSP?

Amazon DSP is a demand-side platform (DSP) that can be used to buy ads programmatically to reach new and existing audiences on and off Amazon. TV Ads on Prime Video, Fire TV, Online Video Ads (OLV), Display Ads, E-Commerce Ads, Native Ads and Audio Ads (Amazon Music) are among the available channels and formats of the Amazon DSP.
The biggest advantage is the access to thousands of buyer and product target groups that Amazon offers as targeting segments. Lifestyle targeting, precise postcode targeting, socio-demo targeting and the ability to create look-alike audiences based on your own data are also valuable. Self-service and managed service options are available. Amazon gives agencies and advertisers access via certified ad tech resellers with no entry barriers.