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etracker Analytics

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Direktvergleich Matomo (zuvor Piwik)

etracker Analytics vs. Matomo (zuvor Piwik)

etracker Analytics

95 Bewertungen

Was ist etracker analytics?

etracker analytics ist eine deutsche datenschutzkonforme SaaS-Lösung, welche Cookie-frei arbeitet und Web-Analyse ohne Einwilligung ermöglicht, sodass sich alle Besuche und Conversions rechtskonform erfassen lassen. Dank einer eigenen Tracking Domain werden Datenverluste durch Tracking Blocker und Browser-Schutzmaßnahmen verhindert.

Dank integriertem Tag und Consent Manager ist die Integration sehr komfortabel und erlaubt auch das Aussteuern von Drittanbieter-Tags von Google, Meta, TikTok, LinkedIn usw.

Nutzer*innen können die Daten auch im Looker Studio oder als Rohdaten in BI-Systemen und Data Warehouses weiterverarbeiten.

Einwilligungsfrei erfasste Conversion-Daten lassen sich automatisiert Server-seitig per Schnittstelle an Google, Microsoft, Meta und TikTok Ads übertragen.

Eine moderne Reporting-Oberfläche macht es einfach, Erkenntnisse zu gewinnen. B2B-Websites können sogar Unternehmen datenschutzkonform identifizieren, die ihre Website besuchen.

Matomo (zuvor Piwik)

98 Bewertungen

Was ist Matomo (zuvor Piwik)?

Die Open-Source Lösung Matomo (früher unter dem Namen Piwik bekannt) wird oftmals als großer Konkurrent von Google Analytics gehandhabt. Sich selbst beschreibt die Software auf PHP-Basis als "Google Analytics Alternative, die Daten und die Privatsphäre des/der Nutzer:in schützt". Sie soll sich besonders dafür eignen, jede Menge nützliche und interessante Daten über das Verhalten der Website-Nutzer:innen zu erhalten. Genutzt werden kann Matomo sowohl in der Cloud als auch auf dem eigenen Server (zweiteres ist kostenlos). Im sogenannten Matomo Marketplace lassen sich zahlreiche kostenlose Plug-ins finden, mit denen sich der Funktionsumfang beliebig erweitern lässt.

Google Marketing Platform

Adobe Analytics

Bewertungen

Bewertungen (95)

Bewertungen

68 Bewertungen

22 Bewertungen

5 Bewertungen

0 Bewertungen

0 Bewertungen

Bewertungen (98)

Bewertungen

32 Bewertungen

51 Bewertungen

12 Bewertungen

2 Bewertungen

1 Bewertungen

Einschätzungen des Bewertenden

etracker Analytics

Einschätzungen des Bewertenden

8.5

Benutzerfreundlichkeit

Web Analytics

Kategorie-Durchschnitt: 7.9

9.3

Erfüllung der Anforderungen

Web Analytics

Kategorie-Durchschnitt: 9.1

8.9

Kundensupport

Web Analytics

Kategorie-Durchschnitt: 8.3

8.3

Einfache Einrichtung

Web Analytics

Kategorie-Durchschnitt: 7.8

Matomo (zuvor Piwik)

Einschätzungen des Bewertenden

7.8

Benutzerfreundlichkeit

Web Analytics

Kategorie-Durchschnitt: 7.9

8.3

Erfüllung der Anforderungen

Web Analytics

Kategorie-Durchschnitt: 9.1

7.8

Kundensupport

Web Analytics

Kategorie-Durchschnitt: 8.3

7.5

Einfache Einrichtung

Web Analytics

Kategorie-Durchschnitt: 7.8

Preise

etracker Analytics

Preise

Basic

Ab €10,80/ Monat

Für Blogs & Content-Websites

Pro

Ab €22,80/ Monat

Für Shops & Conversion Tracking

Enterprise

Ab €118,80/ Monat

Für Analytics auf höchstem Niveau

Matomo (zuvor Piwik)

Preise

Cloud

€19,00/ Monat

Gehostet auf unseren Servern

On-Premise

Kostenlos

Gehostet auf Ihren Servern

Screenshots & Videos

etracker Analytics

Screenshots & Videos

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Matomo (zuvor Piwik)

Screenshots & Videos

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