etracker Analytics vs. Matomo (zuvor Piwik)

What is etracker Analytics?

etracker Analytics is a German data protection-compliant SaaS solution, which operates cookie-free and allows session tracking without consent, so that all visits and conversions can be recorded in compliance with the law. Thanks to integrated tag and consent management, the integration is very comfortable and also allows for the control of third-party tags from Google, Meta, TikTok, LinkedIn, etc. Users can also process the data in the Google Data Studio or as raw data in BI systems and data warehouses. All data and campaigns can be kept in view on the interactive dashboard and analyses and reports provide users with information on shop performance and developments. Integration into shop systems is possible via plugins.