etracker Analytics vs. Matomo Comparison

What is etracker analytics?

etracker analytics is a German data privacy-compliant SaaS solution that works cookie-free and enables web analytics without consent, so that all visits and conversions can be tracked in a legally compliant manner. Thanks to a custom tracking domain, data loss is prevented by tracking blockers and browser protection measures.

Thanks to the integrated tag and consent manager, integration is very convenient and also allows third-party tags from Google, Meta, TikTok, LinkedIn, etc. to be triggered.

Users can also process the data in Looker Studio or as raw data in BI systems and data warehouses.

Conversion data can be automatically transferred to Google, Microsoft, Meta and TikTok Ads via server-side APIs.

A modern reporting interface makes it easy to gain insights. B2B websites can even identify companies that visit their website in compliance with privacy regulations.

What is Matomo (formerly Piwik)?

The open-source solution Matomo (formerly known as Piwik) is often seen as a major competitor to Google Analytics. The PHP-based software describes itself as a "Google Analytics alternative that protects the data and privacy of the user". It is particularly suitable for obtaining a lot of useful and interesting data about the behavior of website users. Matomo can be used both in the cloud and on your own server (the latter is free). In the so-called Matomo Marketplace, you can find numerous free plugins that allow you to expand the range of functions as you wish.