Bloomreach Erfahrungen & Reviews (113)

KI-generierte Zusammenfassung
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Basierend auf 113 Bewertungen

Bloomreach wird für seine umfangreichen Personalisierungsoptionen, die robuste Datenintegration und das Omnichannel-Kampagnenmanagement geschätzt. Viele loben die benutzerfreundliche Oberfläche, obwohl einige die anfängliche Einrichtung als komplex und zeitaufwendig mit einer steilen Lernkurve empfinden. Mehrere Benutzer erwähnten den Bedarf an technischem Fachwissen, insbesondere im Umgang mit Jinja-Programmierung. Bloomreach hilft, Kundendaten zu vereinheitlichen, Marketinginitiativen zu automatisieren und die Kundenbindung zu verbessern, aber einige wünschen sich mehr vorgefertigte Vorlagen und einfachere Reporting-Funktionen.

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“Centralizing customer data and automating engagement at scale”
Herkunft der Review
5.0
E
In den letzten 30 Tagen
Erika
Verifizierter Reviewer
Head of CRM & Marketing Automation bei
Plus1
  • 51-1000 Mitarbeiter:innen
  • Branche: Financial Services
Use cases:
A/B TestingCustomer Data Platforms (CDP)Email Marketing
+ 2 mehr

Was gefällt Dir am besten?

Bloomreach enables us to centralize customer data and automate communication across the entire customer journey, from onboarding to ongoing customer engagement. The platform’s segmentation and personalization capabilities help us deliver relevant communication at scale while reducing manual processes. We particularly appreciate the flexibility of the platform and how it supports both marketing initiatives and more advanced data-driven use cases.

Was gefällt Dir nicht?

The platform has a steep learning curve, especially for new users who are not familiar with marketing automation or data management. Some advanced configurations require technical expertise, and troubleshooting can occasionally take longer than expected.

Welche Probleme löst Du mit dem Produkt?

Bloomreach helps us solve the challenge of delivering personalized communication at scale while managing a large number of automated customer journeys. We use the platform to centralize customer data, automate onboarding and retention flows, and improve customer engagement through targeted email and SMS communication. The biggest benefits have been increased automation, better audience segmentation, reduced manual processes, and greater flexibility to optimize customer journeys through testing and data-driven decision making.
“Easy to use & exceptional features ”
Herkunft der Review
5.0
M
In den letzten 30 Tagen
Molly
Verifizierter Reviewer
CRM Manager bei
Benefit Cosmetics
  • 1001+ Mitarbeiter:innen
  • Branche: Retailers
Use cases:
A/B TestingCustomer Data Platforms (CDP)Email Marketing
+ 2 mehr

Was gefällt Dir am besten?

How easy Bloomreach is to use, with highly skilled BC's & TC's on hand to support and loom AI for 24/7 support with insights & reporting. Bloomreach has a wide array of use cases available to download in the platform, it's so easy to unlock personalisation features and scale across your automations for quick wins that drive positive performance.

Was gefällt Dir nicht?

It would be great to see Loomi AI developed to support with marketing requests, I find it difficult to write jinja for personalisation within copy in marketing campaigns, having looms AI to be able to do this for us would be amazing

Welche Probleme löst Du mit dem Produkt?

Peronsalisation, contextual personalisation has allowed us to deliver more hyper personalised experiences within our automations, without having to do the guess work. It assigns the relevant experience or communication to customers with AI, that learns while the experience is live & also looks at the customers profile.
“Great UX, easy cross-project content maintenance and integration-friendly APIs”
Herkunft der Review
4.5
M
In den letzten 30 Tagen
Martin
Verifizierter Reviewer
Team Lead, Email Marketing and Gamification bei
JYSK
  • 51-1000 Mitarbeiter:innen
  • Branche: Retailers
Use cases:
A/B TestingEmail MarketingMarketing Automation

Was gefällt Dir am besten?

The UI of the Engagement platform is super intuitive, it is easy for us to create master templates and transfer these to production projects, APIs are easy to connect to and offers flexibility in data structure. Built for marketeers!

Was gefällt Dir nicht?

Event-based license model makes it difficult to predict costs. Funcionality-wise we have met very few limitations until now.

Welche Probleme löst Du mit dem Produkt?

Marketing coordinators saves a lot of time setting up campaigns as platform is super intuitive, it's easy for us to roll-out new initiatives since event triggers are easily created and duplicated across projects. Time to market is significantly reduced with Bloomreach and it is in general much easier for us to maintain content across projects. Also, platform flexibility allows you to build necessary customer profile views, segments and reports.
“ Powerful personalisation platform with a steep learning curve”
Herkunft der Review
4.0
D
In den letzten 3 Monaten
Dan
Verifizierter Reviewer
Quality Assurance bei
Hornby
  • 51-1000 Mitarbeiter:innen
  • Branche: Consumer Goods
Use cases:
E-MerchandisingWebsite-Personalization

Was gefällt Dir am besten?

What I like best is the flexibility of the platform for customer segmentation, personalisation and marketing automation. Once properly implemented, it provides strong control over customer journeys and ecommerce experiences, and the event tracking capabilities make it useful for data-driven decision making. It also integrates well with wider ecommerce ecosystems and allows teams to build highly targeted campaigns.

Was gefällt Dir nicht?

Some areas of the platform can feel quite complex and unintuitive, especially during initial setup or when troubleshooting tracking/data issues. Certain workflows require a fairly technical understanding to configure correctly, and diagnosing issues across integrations can sometimes take longer than expected. The UI could also be more streamlined in places to improve the day-to-day user experience.

Welche Probleme löst Du mit dem Produkt?

We use Bloomreach to help improve customer personalisation, marketing engagement and ecommerce tracking across the customer journey. It’s been useful for managing customer data, triggering targeted campaigns and gaining better visibility into user behaviour through event tracking and analytics. Some of the key benefits have been improved audience segmentation, more tailored customer experiences and better insight into how users interact with the site. It has also helped streamline certain marketing automation processes and provided more flexibility around customer engagement strategies.
“Fully comprehensive CDP”
Herkunft der Review
5.0
G
In den letzten 3 Monaten
Grace
Verifizierter Reviewer
Senior CRM manager
  • 1001+ Mitarbeiter:innen
  • Branche: Retailers
Use cases:
A/B TestingCustomer Data Platforms (CDP)Email Marketing
+ 2 mehr

Was gefällt Dir am besten?

The platform allows us to build highly targeted, data-driven customer journeys across multiple channels and is great as supporting more advanced retention strategies.

Was gefällt Dir nicht?

Because Bloomreach is capable of doing so much, the platform can sometimes feel overly complex. Certain processes have a steeper learning curve than other CDP's and tasks that should be simple can occasionally take longer due to the depth and flexibility of the system.

Welche Probleme löst Du mit dem Produkt?

Customer retention. Selling products with a long lifecycle, we need to be able to get into the details around our customers and their behaviour. Bloomreach allows us to do exactly that.
“Excellent UX and very flexible tool”
Herkunft der Review
5.0
M
In den letzten 3 Monaten
Mattia
Verifizierter Reviewer
CRM & Loyalty global Director bei
Miele
  • 1001+ Mitarbeiter:innen
  • Branche: Electrical/Electronic Manufacturing
Use cases:
A/B TestingCustomer Data Platforms (CDP)E-Commerce Data Integration
+ 5 mehr

Was gefällt Dir am besten?

UX and flexibility of the tool, very easy to roll out new solutions and scale to multiple markets. easy to turn ideas into working use case

Was gefällt Dir nicht?

nothing in particular, maybe cross projects reporting is a bit tricky and not embedded content creator ai assistant

Welche Probleme löst Du mit dem Produkt?

managing opt in users marketing across multiple platforms
“Versatile and powerful tool”
Herkunft der Review
5.0
B
In den letzten 3 Monaten
Barry
Verifizierter Reviewer
CRM Manager bei
AJ Bell
  • 1001+ Mitarbeiter:innen
  • Branche: Financial Services
Use cases:
A/B TestingCross-Channel AdvertisingCustomer Data Platforms (CDP)
+ 9 mehr

Was gefällt Dir am besten?

When compared to similar systems it's far more capable, well designed and good to use, the team is very responsive to queries and the AI features seem to be developed with care and confidence

Was gefällt Dir nicht?

Some UI issues are still there, not being able to see the full names of nodes in preview etc, I think the complexity means you should double check everything, more useful features are not touted heavily enough

Welche Probleme löst Du mit dem Produkt?

Building advanced segments and from those drilling down in various ways and quickly being able to build on top of those cohorts allowing for complex orchestration with ease.
“Bloomreach Engagement”
Herkunft der Review
5.0
V
In den letzten 3 Monaten
Vaibhav
Verifizierter Reviewer
Senior Manager bei
Flutter
  • 1001+ Mitarbeiter:innen
  • Branche: Gambling & Casinos
Use cases:
A/B TestingEmail MarketingPush Notification
+ 1 mehr

Was gefällt Dir am besten?

Very good features like segmentations, scenario builds and recommendations make it easier to set up personalized comms. Also, real time data flow via events makes it very useful to stay relevant in our messaging.

Was gefällt Dir nicht?

Still in the learning stages but it does require a technical skillset to play around with Jinja so that part is not fully drag and drop per say.

Welche Probleme löst Du mit dem Produkt?

CRM operations to send multi channel comms to our players in real time.
“Transforming Our Email Process”
Herkunft der Review
4.5
H
In den letzten 3 Monaten
Hannah
Verifizierter Reviewer
Business Owner - CRM Systems
  • 51-1000 Mitarbeiter:innen
  • Branche: Leisure, Travel & Tourism
Use cases:
Cross-Channel AdvertisingEmail MarketingMarketing Automation
+ 3 mehr

Was gefällt Dir am besten?

What I like best about Bloomreach is how intuitive and easy the platform is to use. Moving to a completely new system could have been time-consuming, but it was very quick to learn and become confident with, which made the transition much smoother for our team. The efficiency gains have been huge compared to our previous platform. Tasks that used to take several hours, like building emails and setting up campaigns, can now be completed in a fraction of the time thanks to the ability to duplicate and adapt existing events and scenarios so easily. I also really value the level of visibility and insight the platform provides. Being able to track a customer’s full journey — from entering an email queue, to receiving communications, and seeing the related activity on their account — gives us a much clearer understanding of customer behaviour and campaign performance.

Was gefällt Dir nicht?

The only downside I’ve found is that some areas of the platform can feel slightly hidden within others. For example, scenario emails need to be built directly within the scenario itself, which can sometimes make testing a little more difficult for our team. Aside from that, the platform has been very straightforward and easy to work with.

Welche Probleme löst Du mit dem Produkt?

Bloomreach has helped us solve several efficiency and workflow challenges within our marketing team. Previously, creating emails often required support from developers, designers, or more technical team members, which slowed down the process and created additional dependencies. With Bloomreach, marketers are able to build and manage campaigns much more independently, while also significantly reducing the time needed to create and launch emails. The platform has also improved our ability to deliver personalised content at scale. Using catalogs has streamlined the way we manage dynamic and targeted content, removing the need for the more manual and custom-built personalisation processes we previously relied on. This makes it much easier to ensure the right content reaches the right customers in a more efficient and scalable way.
“Bloomreach unlocks customer data in immense detail”
Herkunft der Review
4.5
R
In den letzten 3 Monaten
Rob
Verifizierter Reviewer
CRM & Insights Analyst bei
Superdry
  • 51-1000 Mitarbeiter:innen
  • Branche: Fashion
Use cases:
A/B TestingCustomer Data Platforms (CDP)Email Marketing
+ 3 mehr

Was gefällt Dir am besten?

You can optimise your customer data through endless aggregates and expressions, and then use these figures to personalise the customer experience through recommendations. Building emails is a breeze whether that be using HTML, or the drag and drop function. The adoption of AI is appreciated as it's not just used for the sake of it, but to enhance current offerings. Overall, Bloomreach is an intuitive, inviting platform and a pleasure to use. I also can't fault their customer service who go out of their way to help and are always speedy to respond.

Was gefällt Dir nicht?

The visualisation of reporting could be improved. It's not the end of the world, as I can export the data and create graphs on Excel or Power BI, but would be nice to have more customisation options available on Bloomreach.

Welche Probleme löst Du mit dem Produkt?

Understanding the customer's desires and adapting our strategy based on metrics we create within Bloomreach. We've improved open rate, click rate, conversion, AOV all over various automated programmes by analysing the customer in such depth and taking them on the correct customer journey.
“Powerful CRM engine ”
Herkunft der Review
5.0
G
In den letzten 3 Monaten
Giorgi
Verifizierter Reviewer
Crm Manager bei
Adjarabet.com
  • 1001+ Mitarbeiter:innen
  • Branche: Gambling & Casinos
Use cases:
A/B TestingCross-Channel AdvertisingCustomer Data Platforms (CDP)
+ 8 mehr

Was gefällt Dir am besten?

Bloomreach offers exceptional real-time data processing that enables highly accurate user segmentation. Its intuitive automation workflows significantly reduce the time required to deploy complex lifecycle campaigns. Additionally, the platform's robust integration capabilities allow for seamless connection with our existing ecosystem.

Was gefällt Dir nicht?

The steep learning curve for advanced features can be challenging for new team members. Additionally, the reporting interface sometimes lacks the granular customization options required for complex data analysis.

Welche Probleme löst Du mit dem Produkt?

We are solving customer churn and improving user retention.
“Powerful CDP with Strong Capabilities”
5.0
O
In den letzten 3 Monaten
Omar
Verifizierter Reviewer
Senior Project Manager Marketing Technology bei
Swiss Marketplace Group AG
  • 1001+ Mitarbeiter:innen
  • Branche: Information Technology and Services
Use cases:
A/B TestingCross-Channel AdvertisingCustomer Data Platforms (CDP)
+ 5 mehr

Was gefällt Dir am besten?

Bloomreach CDP stands out for its ability to unify customer data and enable the creation of highly granular audiences. The platform supports cross-channel activation of personalised campaigns and is particularly valuable in complex setups, making it a strong enabler for data-driven marketing.

Was gefällt Dir nicht?

In day-to-day use, the platform shows some room for improvement. Troubleshooting can be time-consuming in more complex setups, and performance may vary for more advanced use cases. Additionally, some features require a certain level of onboarding, especially for less technical users.

Welche Probleme löst Du mit dem Produkt?

Bloomreach helps us bring together fragmented customer data from multiple sources into a single platform. This allows us to define audiences more precisely and deliver personalised campaigns across channels. A key advantage is its scalability: even in complex environments, data-driven marketing activities can be managed and automated efficiently. The platform also enables faster audience activation, which is particularly important for time-sensitive campaigns.
“Great product for our use case!”
5.0
N
In den letzten 6 Monaten
Nikolas
Verifizierter Reviewer
Team Lead Global CX, Websites, Digital Projects bei
Bionorica SE
  • 1001+ Mitarbeiter:innen
  • Branche: Pharmaceuticals
Use cases:
A/B TestingCross-Channel AdvertisingCustomer Data Platforms (CDP)
+ 4 mehr

Was gefällt Dir am besten?

The fairly simple structure of the data (User+Properties+Events) allows us to connect the tool to everything, from Veeva to external chatbot tools to our own developed portals.

Was gefällt Dir nicht?

In some areas the tool is not 100% mature (e.g. surveys, visual editor in banners), but so far we haven't encountered anything that has stopped us.

Welche Probleme löst Du mit dem Produkt?

We create unified profiles across multiple channels, track our users, create scorings, segments, campaigns, and analyze the data afterwards.
“Powerful all-in-one platform for automated CRM and user engagement!!”
5.0
N
In den letzten 12 Monaten
Neuza
Verifizierter Reviewer
Principal CRM Manager bei
gamigo group
  • 51-1000 Mitarbeiter:innen
  • Branche: Computer Games
Use cases:
A/B TestingCustomer Data Platforms (CDP)Email Marketing
+ 3 mehr

Was gefällt Dir am besten?

I love how intuitive the UI is!! New team members can jump right in, no need for those long onboarding sessions. Also, as an employee of a fast paced environment with last minute requests, Bloomreach's ease of use makes it possible for me to still deliver quickly with perfect results. Great speed, deliverability, automation, visual builder, multi-language campaigns, etc! You think it, you have it!!

Was gefällt Dir nicht?

Honestly nothing.. the technical team might have a bit of a learning curve at the beginning for the setup, but Bloomreach team is super supportive and readily available, so once everything is in place, it's super straightforward and I can't fault it in any way.

Welche Probleme löst Du mit dem Produkt?

I can automate and personalise player communication at scale, ensuring that players at different activity stages can receive relevant messaging without manual intervention. The setup is extremely visual and intuitive allowing me to easily create the relevant logic, run A/B tests to optimise engagement and segment users based in any criteria I want. This means time saving, higher KPIs and ability to NEVER miss a deadline.
“Enhancing Customer Engagement and Efficiency with Bloomreach”
4.5
B
In den letzten 12 Monaten
Bruna
Verifizierter Reviewer
CRM-Specialist bei
AirHelp
  • 51-1000 Mitarbeiter:innen
  • Branche: Consumer Services
Use cases:
A/B TestingEmail MarketingMarketing Automation

Was gefällt Dir am besten?

Your remarkably innovative approach to standardizing customer data is truly impressive. Not only does it stand out for its efficiency, but it also contributes significantly to making my work in creating and delivering templates much more seamless, accurate, and ultimately productive. This well-designed system not only saves time, but also facilitates the entire workflow in ways I never thought possible before.

Was gefällt Dir nicht?

It is currently not possible to upload large numbers of templates simultaneously if they are available in different languages. This means that each template must be uploaded individually, which makes the process considerably more time-consuming and less efficient, especially when working with a large number of language variants.

Welche Probleme löst Du mit dem Produkt?

The main problem is that templates have to be uploaded individually for each language, which makes the process unnecessarily complex and time-consuming. However, thanks to Bloomreach's support, we have been able to make significant progress: they have helped us to effectively standardize our customer data, which in turn has greatly simplified and optimized the delivery of our templates.
“Great Customer Data Platform”
Herkunft der Review
5.0
D
In den letzten 12 Monaten
Daniel
Verifizierter Reviewer
Head of CRM Analytics
  • 51-1000 Mitarbeiter:innen
  • Branche: Consumer Goods
Use cases:
A/B TestingMarketing AutomationCustomer Data Platforms (CDP)
+ 1 mehr

Was gefällt Dir am besten?

Vollumfängliche Platform zur Datenintegration, Datensegmentierung & Analyse sowie Kundenaktivierung über verschiedene Kanäle.

Was gefällt Dir nicht?

Da Bloomreach sehr mächtig ist, bedarf es auch technischem Knowhow, um verschiedene Integrationen sauber aufzusetzen.

Welche Probleme löst Du mit dem Produkt?

Bloomreach ermöglicht uns eine 360 Grad Sicht auf den Kunden. Ein weiterer Vorteil ist die native Integration eines ISPs, sodass die Platform innerhalb der initalen Integration einen Kommunikationskanal integriert hat.
“Great tool for mkt automation!”
4.0
N
In den letzten 12 Monaten
Neus
Verifizierter Reviewer
Head of CRM bei
AirHelp
  • 51-1000 Mitarbeiter:innen
  • Branche: Consumer Services
Use cases:
A/B TestingCustomer Data Platforms (CDP)Email Marketing
+ 4 mehr

Was gefällt Dir am besten?

I like it's flexibility, and all the segmentation and automation options it offers. I like how the html are easy to create.

Was gefällt Dir nicht?

Sometimes it's a bit too complex to understand, seems makes things more complicated than expected. The reporting part, although it offers you total flexibility, is not very user friendly, it takes time to get use to it.

Welche Probleme löst Du mit dem Produkt?

Createing a segment is very easy. You can use customer attributes or event based filters.
“Powerful CDP with a good solution for identifiers, a great interface and underrated reporting”
Herkunft der Review
5.0
P
In den letzten 12 Monaten
Phillip
Verifizierter Reviewer
Head of Business Intelligence bei
Peaks & Pies GmbH
  • 1-50 Mitarbeiter:innen
  • Branche: Information Technology and Services
Use cases:
A/B TestingMarketing AutomationCross-Channel Advertising
+ 8 mehr

Was gefällt Dir am besten?

The flexibility of the data model, especially with regard to identifiers, the very user-friendly interface and the reporting, which is underestimated by many. The chat support is also very fast and helpful.

Was gefällt Dir nicht?

The interface can be overwhelming for beginners. In addition to Academy, which unfortunately is only available in English, it would be great to have instructions/a tutorial in the interface.

Welche Probleme löst Du mit dem Produkt?

Data can be easily combined from a wide variety of systems to gain a holistic view of the customer and ensure personalised, cross-channel communication that offers real added value for the customer.
“Top-Tool für Marketing Intelligence”
Herkunft der Review
5.0
P
In den letzten 12 Monaten
Peter
Verifizierter Reviewer
Head of Online Marketing bei
arena SpA
  • 51-1000 Mitarbeiter:innen
  • Branche: Consumer Goods
Use cases:
A/B TestingCustomer Data Platforms (CDP)Email Marketing
+ 3 mehr

Was gefällt Dir am besten?

Die Nutzerfreundlichkeit des Tools und die Out-of-the-Box-Use-Cases überzeugen. Mit dem Tool konnten wir unser veraltetes Newsletter Marketing Tool absetzen und einen großen Schritt in Richtung Marketing Intelligence gehen. Bloomreach dient bei uns als zentrales Tool für unsere Kundendaten, von der aus wir die Daten in Richtung E-Mail, Weblyers, Browser Push, aber auch Performance Marketing Kanäle aktivieren. Der Support des Bloomreach-Teams und deren Integrationspartnern ist hervorragend.

Was gefällt Dir nicht?

Es gibt eigentlich nichts zu kritisieren. Das Abrechnungsmodell auf Event-Basis könnte etwas flexibler sein. Anstatt zu versuchen, permanent Events zu reduzieren, um weiterhin auf einer Abrechnungsstufe zu sein, würde ich lieber die komplette Power des Tools nutzen und damit erstmal keine Zeit verschwenden wollen.

Welche Probleme löst Du mit dem Produkt?

Lückenlose, effektive Sammlung von Kundendaten. Aggration der Daten und anschließende Aktivierung. Mit den Daten können wir sehr granular segmentieren und die Zufriedenheit unserer Kunden verbessern.
“A tool (almost) without limits”
Herkunft der Review
5.0
A
In den letzten 12 Monaten
Ariana
Verifizierter Reviewer
CRM Managerin bei
Kfzteile24
  • 51-1000 Mitarbeiter:innen
  • Branche: Consumer Goods
Use cases:
A/B TestingCross-Channel AdvertisingEmail Marketing
+ 3 mehr

Was gefällt Dir am besten?

What I value most is the tremendous flexibility in segmentation. The ability to create aggregates and formulas allows for almost limitless precise targeting. Particularly impressive is that multiple channels can be seamlessly connected within a single scenario, enabling complex automations. The reporting features, including funnels and dashboards, are intuitively designed and provide all the essential tools, making analysis and evaluation highly efficient.

Was gefällt Dir nicht?

The usability of uploaded catalogs (documents) heavily depends on their formatting. If a field contains multiple values (e.g., several article numbers), searching for a specific value is not straightforward. Additionally, the documentation has its limits when it comes to very specific use cases. In such cases, one relies on support, which, however, is reliable and provides effective assistance.

Welche Probleme löst Du mit dem Produkt?

Bloomreach enables highly personalized yet automated communication. This allows campaigns to be scaled efficiently without losing relevance for individual customers. In combination with catalogs, even very complex use cases can be implemented, such as dynamic product recommendations, individual trigger emails, or multi-step customer journeys across multiple channels. This saves time, reduces manual work, and at the same time significantly enhances the customer experience.
“Leistungsstarkes Tool mit unbegrenzten Möglichkeiten und detaillierten Kundeneinblicken”
4.5
JM
In den letzten 12 Monaten
Johanna Marie
Verifizierter Reviewer
E-Mail-Marketing Manager bei
GRUBE KG
  • 51-1000 Mitarbeiter:innen
  • Branche: Retailers
Use cases:
A/B TestingCustomer Data Platforms (CDP)Email Marketing
+ 1 mehr

Was gefällt Dir am besten?

Nichts ist unmöglich – Bloomreach bietet uns ein hohes Maß an Flexibilität und eine Vielzahl von Optionen für spezifische Anwendungsfälle. Ein umfassendes Kundenverständnis mit tiefgreifender Personalisierung ist hier leicht zu erreichen. Reports liefern detaillierte Einblicke und ermöglichen gezieltes und schnelles Handeln. Sobald Bloomreach und seine Funktionen verstanden werden, stehen alle Türen offen, um das volle Potenzial auszuschöpfen, zu können.

Was gefällt Dir nicht?

Um das volle Potenzial auszuschöpfen, ist eine gründliche Schulung erforderlich, da sich einige der Abläufe von den ursprünglichen Erwartungen unterscheiden. Sobald Sie sich eingearbeitet haben, sind die Funktionen einfach zu bedienen.

Welche Probleme löst Du mit dem Produkt?

Für regelmäßige E-Mail-Kampagnen, zum Verständnis komplexer Kundenprofile, zur automatischen Bereitstellung personalisierter Inhalte und vieles mehr.
“Powerful tool that is easy to use”
5.0
M
Vor mehr als 12 Monaten
Milan
Verifizierter Reviewer
CRM Manager bei
Miele X
  • 51-1000 Mitarbeiter:innen
  • Branche: Marketing and Advertising
Use cases:
A/B TestingEmail MarketingMarketing Automation
+ 1 mehr

Was gefällt Dir am besten?

Very straightforward tool, that is able to capture a lot of data points. By mastering Jinja, the opportunities are endless

Was gefällt Dir nicht?

Most of the features are quite easy to use, however the reporting can be a bit less complicated. But once learned, it can be leveraged in so many ways

Welche Probleme löst Du mit dem Produkt?

* capturing a lot of data points, being able to target properly, the omnichannel opportunity
“Bloomreach - umfangreich & empfehlenswert”
4.5
M
Vor mehr als 12 Monaten
Magdalena
Verifizierter Reviewer
Teamlead Marketing bei
Grube KG
  • 51-1000 Mitarbeiter:innen
  • Branche: Consumer Goods
Use cases:
A/B TestingCustomer Data Platforms (CDP)Email Marketing
+ 1 mehr

Was gefällt Dir am besten?

Bloomreach bietet zahlreiche Möglichkeiten. Besonders hervorzuheben ist die tiefgehende Personalisierung, die ein umfassendes Verständnis der Kunden ermöglicht. Die detaillierten Reports liefern wertvolle Daten und erleichtern es, fundierte Entscheidungen schnell zu treffen. Wer sich mit den Funktionen vertraut macht, kann das volle Potenzial des Tools ausschöpfen.

Was gefällt Dir nicht?

Der Einstieg erfordert eine gewisse Einarbeitungszeit. Auch die technischen Einrichtungen und die Datenmigration aus anderen Tools benötigt seine Zeit. Doch mit etwas Erfahrung erschließen sich die Möglichkeiten und das System wird intuitiv nutzbar. Man sollte allerdings ausreichend Einrichtungszeit einplanen, bis man es umfänglich nutzen kann.

Welche Probleme löst Du mit dem Produkt?

Bloomreach hilft uns, gezielte E-Mail-Kampagnen effizient umzusetzen, Kundenprofile detailliert zu analysieren und personalisierte Inhalte automatisiert bereitzustellen. Es optimiert unsere Kommunikation und steigert die Relevanz unserer Marketingmaßnahmen.
“Fragmented information, not that easy to navigate and track campaigns ”
3.0
E
Vor mehr als 12 Monaten
Ewa
Verifizierter Reviewer
E-commerce Director bei
AirHelp Germany GmbH
  • 51-1000 Mitarbeiter:innen
  • Branche: Leisure, Travel & Tourism
Use cases:
A/B TestingEmail MarketingMarketing Automation
+ 1 mehr

Was gefällt Dir am besten?

campaign automations integration for different channels with advanced scenario building allowing for in depth customisation. easy email creation from templates and preexisting modules. comprehensive A/B testing

Was gefällt Dir nicht?

navigation within the dashboard. While trying to find a campaign the tool is moving the user between different areas in the menu. Easy to loose track where I will finally end up. Analytics and reporting not easy to set up and follow, i.e. could not set up reporting that would work across multiple campaigns. Not enough pre set performance reports that would allow easy acress to data on the go. report creation process is overwhelming

Welche Probleme löst Du mit dem Produkt?

advanced connection to data from different sources (campaign, customer data, digital platforms, website etc.). Behavioural and Customer data triggered campaigns, allowing advanced optimisation also across channels. automation and personalisation of our campaigns
“Can do some things really well, but not everything is the most efficient.”
3.5
A
Vor mehr als 12 Monaten
Alex
Verifizierter Reviewer
Digital Marketing Manager bei
Batmaid SA
  • 51-1000 Mitarbeiter:innen
  • Branche: Utilities
Use cases:
Email MarketingMarketing Automation

Was gefällt Dir am besten?

All the automation and scenario capabilities, the CRM is really great too and the customer success teams are helpful. The ease of designing templates and modification is also great, the custom rows/blocks work well for teams to align.

Was gefällt Dir nicht?

The survey results need to be reworked, I currently have to create complex excel files to re-work all the data. Maybe a lack of non e-commerce features/functionalities or documentation.

Welche Probleme löst Du mit dem Produkt?

Email automation and customer reactivation strategies. Pluging and automating the customer data with email strategies is really great.
“We BLOOM-ed with Bloomreach”
5.0
V
Vor mehr als 12 Monaten
Victoria
Verifizierter Reviewer
CRM Manager bei
PrettyLittleThing
  • 51-1000 Mitarbeiter:innen
  • Branche: Fashion
Use cases:
A/B TestingCross-Channel AdvertisingCustomer Data Platforms (CDP)
+ 8 mehr

Was gefällt Dir am besten?

Bloomreach is the modern day CDP - comparing to other competitors I've used in the past, Bloomreach are by far the most user friendly platform. What once took an age in another platform (e.g. running segments), now take seconds (and you can even get AI to do it for you!). The Bloomreach consultancy team are also brilliant - always on hand to help with any last minute wild request.

Was gefällt Dir nicht?

My only dislike with Bloomreach is that I don't have enough time in the day to learn and explore all of its possibilities!

Welche Probleme löst Du mit dem Produkt?

Bloomreach has aided in all areas of business from team productivity to new opportunities. On the team side of things, the speed and ease at which we can use the platform help us in our everyday tasks. With new opportunities we have been able to expand into new channels such as WhatsApp & Weblayers, and looking to branch out to App Inbox.
“The best marketing automation tool we have ever used.”
5.0
S
Vor mehr als 12 Monaten
Sanket
Verifizierter Reviewer
Digital Marketing Manger bei
Be Lenka s.r.o.
  • 51-1000 Mitarbeiter:innen
  • Branche: Fashion
Use cases:
A/B TestingMarketing AutomationE-Commerce Personalization
+ 3 mehr

Was gefällt Dir am besten?

It is by far the best CRM, Marketing Automation and Gen AI tool we have used, which keeps on giving. We have been able to acheive some great results so far. Their customer support team and integration team have been extremely helpful.

Was gefällt Dir nicht?

To be very honest there is not very much to dislike because this platform provides so many advanced features for marketers that there is nothing to compare it to at the moment.

Welche Probleme löst Du mit dem Produkt?

The Bloomreach Engagement platform enables us to customize our marketing initiatives, enabling us to promote the appropriate products to the correct demographics. Because Bloomreach utilizes a sophisticated AI engine, its forecasting models and Gen AI elements are highly effective and valuable. Its wide range of digital marketing capabilities has empowered us to explore and reach new markets.
“An all in one CRM & Analytics platform”
5.0
J
Vor mehr als 12 Monaten
Jonnie
Verifizierter Reviewer
Senior CRM Executive bei
LOVALL
  • 1-50 Mitarbeiter:innen
  • Branche: Fashion
Use cases:
A/B TestingMarketing AutomationCustomer Data Platforms (CDP)
+ 2 mehr

Was gefällt Dir am besten?

The easy to use user-interface that makes everything from creating email & SMS campaigns to detailed analytic reports easy to do and understand. The depth of customer data we can retrieve from the platform is better than any CRM platform I have used in the past.

Was gefällt Dir nicht?

Addressing the elephant in the room, it is not the cheapest CRM solution out there, but having used a host of other providers in the past, I would never now be without Bloomreach. It has already been a deciding factor in my career when deciding which company to join.

Welche Probleme löst Du mit dem Produkt?

Before we partnered with Bloomreach we had an ESP, SMS platform, and relied solely on Google Analytics for all reporting. Now that we are with Bloomreach, we are going to be able to pull together each of these solutions to one platform. The support that Bloomreach provides in the form of weekly sync calls, consistently analysing our offering and suggesting out of the box automations & dashboards that will supercharge our performance, and business intelligence.
“Bloomreach helps us orchestrate our marketing”
5.0
M
Vor mehr als 12 Monaten
Marek
Verifizierter Reviewer
Head of Digital bei
Isadore
  • 1-50 Mitarbeiter:innen
  • Branche: Sporting Goods
Use cases:
A/B TestingCustomer Data Platforms (CDP)Marketing Automation
+ 4 mehr

Was gefällt Dir am besten?

Bloomreach Engagement is highly helpful for simplifying and automating marketing campaigns. Its most valuable feature is the ability to gather customer data from multiple touchpoints, enabling businesses to deliver personalized experiences. The real-time customer segmentation and visual workflow editor make it easy to create and adjust targeted campaigns without coding, saving time and improving effectiveness. Overall, it enhances customer engagement and boosts revenue through more personalized, data-driven interactions.

Was gefällt Dir nicht?

One downside of Bloomreach Engagement is its longer learning curve. While the platform offers powerful features, it can take time for teams to fully understand and utilize all its capabilities. The complexity of setting up advanced workflows and integrations may require additional training or support, especially for less tech-savvy users.

Welche Probleme löst Du mit dem Produkt?

With Bloomreach Engagement, we are solving issues related to customer engagement and personalization. We’ve been able to streamline our email campaigns, create effective pop-ups and weblayers, and leverage first-party data to better target our customers. This has resulted in more relevant communications, higher engagement rates, and improved customer retention. By utilizing first-party data, we can now offer more personalized experiences, leading to better conversion rates and overall marketing efficiency.
“Complete CPD product ”
5.0
A
Vor mehr als 12 Monaten
Abbie
Verifizierter Reviewer
Senior Customer Marketing Manager bei
PrettyLittleThing
  • 51-1000 Mitarbeiter:innen
  • Branche: Fashion
Use cases:
A/B TestingCross-Channel AdvertisingCustomer Data Platforms (CDP)
+ 5 mehr

Was gefällt Dir am besten?

Flexibility of the platform and how easy it is to use your data in whatever way you want whether it be in reporting or segmentation

Was gefällt Dir nicht?

Since platform is priced on event usage, this can be hard to forecast long term

Welche Probleme löst Du mit dem Produkt?

All CRM channels are in one platform and can be used in the same way. Easy to set up consistent journeys across channels
“Modern day platform for modern day businesses. Really good dashboards and features.”
5.0
R
Vor mehr als 12 Monaten
Ricky
Verifizierter Reviewer
CEM Product Manager bei
LNER
  • 1001+ Mitarbeiter:innen
  • Branche: Leisure, Travel & Tourism
Use cases:
A/B TestingCross-Channel AdvertisingCustomer Data Platforms (CDP)
+ 6 mehr

Was gefällt Dir am besten?

Fast. Great dashboards. Can create journeys. Run personalised campaigns across different channels . Real time data gives opportunity to report better.

Was gefällt Dir nicht?

So much to learn....not a bad thing lol. It is always being improved so there's lots of new features to use.

Welche Probleme löst Du mit dem Produkt?

We can create personalised campaigns so much easily. Real time dashboards for reporting.
“Best in class email designer”
4.5
B
Vor mehr als 12 Monaten
Ben
Verifizierter Reviewer
Online brand manager bei
Rapha
  • 51-1000 Mitarbeiter:innen
  • Branche: Fashion
Use cases:
A/B TestingCustomer Data Platforms (CDP)E-Commerce Data Integration
+ 5 mehr

Was gefällt Dir am besten?

The super-flexible email designer makes editing to tight deadlines easy. Alongside the intuitive scenario builder you can be master of your email sends.

Was gefällt Dir nicht?

Asset management is only functional and could be a bit faster. It's a small price to pay however.

Welche Probleme löst Du mit dem Produkt?

Changing layouts in emails and being able to A/B test them with a quick turnaround. Being able to template from any design and being able to save and reuse modular parts of designs. Language adaptations are also easy.
“Bloomreach Engagement is a very intuitive tool that is constantly evolving, highly committed team”
4.5
Z
Vor mehr als 12 Monaten
Zsuzsanna
Verifizierter Reviewer
Head of Customer Engagement bei
Swissmarketplace Group
  • 51-1000 Mitarbeiter:innen
  • Branche: Internet
Use cases:
Customer Data Platforms (CDP)Marketing AutomationEmail Marketing
+ 1 mehr

Was gefällt Dir am besten?

Scenario builder ist sehr einfach zu bedienen, die Academy ist sehr hilfreich und bietet einen echten Mehrwert, es wird kontiniuerlich am Tol weiterentwickelt

Was gefällt Dir nicht?

Bei komplexen multi-brand setups müssen wir teilweise über workarounds Lösungen finden

Welche Probleme löst Du mit dem Produkt?

Omnichannel engagement journeys und echte CDP capabilities
“Limitless omnichannel marketing, personalisation and CRM”
5.0
V
Vor mehr als 12 Monaten
Vladimír
Verifizierter Reviewer
Lead Consultant bei
Vielendark
  • 1-50 Mitarbeiter:innen
  • Branche: Marketing and Advertising
Use cases:
A/B TestingCross-Channel AdvertisingCustomer Data Platforms (CDP)
+ 7 mehr

Was gefällt Dir am besten?

Ability to work with your customer data easily and basically with no limits. How easy it is to understand, to use within marketing teams.

Was gefällt Dir nicht?

Lots of my clients would prefer more pre-made dashboards and reports that would not require much further adjustment. This is also what I like that you can work with your data however needed (but on the other hand makes using premade templates harder).

Welche Probleme löst Du mit dem Produkt?

360 degrees customer view and customer segmentations. Personalisation and omnichannel marketing. Lots of AB testing.
“The platform that has it all!”
5.0
R
Vor mehr als 12 Monaten
Rebecca
Verifizierter Reviewer
CRM Lead bei
World of Books Group
  • 51-1000 Mitarbeiter:innen
  • Branche: Retailers
Use cases:
A/B TestingEmail MarketingMobile Marketing
+ 2 mehr

Was gefällt Dir am besten?

I like how once you have the basics, you are continuing to learn with the tool and the features I have set live in engagement have given instant results! I also love the support team and our CSM who are both equally friendly and helpful in their responses!

Was gefällt Dir nicht?

It is very techy! You will need to take their courses but who doesn't love learning!

Welche Probleme löst Du mit dem Produkt?

I have solved ease of application of promotions with bloomreach by utilising their use cases. I have been able to use AI to create quick reports that other people have been looking for. I have also increased our subscriber base by just a simple pop up!
“Das Tor zum modernen, personalisierten E-Commerce.”
4.5
J
Vor mehr als 12 Monaten
Johan
Verifizierter Reviewer
Ecom MarTech Specialist & CDP Engineer bei
Yawiss VOF
  • 1-50 Mitarbeiter:innen
  • Branche: Information Technology and Services
Use cases:
A/B TestingCross-Channel AdvertisingCustomer Data Platforms (CDP)
+ 12 mehr

Was gefällt Dir am besten?

Bei schemalosen Datenstrukturen gibt es nur sehr wenige Einschränkungen bei der Einrichtung der CDP. Die In-RAM-Datenspeicherung macht die Datenverarbeitung und die Benutzeroberfläche rasend schnell. In der Regel kann allein mit dem E-Mail-Kanal ein erheblicher ROI erzielt werden, da er eine hervorragende Zustellbarkeit von E-Mails ermöglicht.

Was gefällt Dir nicht?

Discovery und Engagement werden im Laufe der Zeit stärker integriert, aber im Moment gibt es noch einige Redundanzen, wie z. B. Produkt-Feeds/Indizes. Der Engagement Service Worker arbeitet nicht gut mit Shopify zusammen, vor allem aufgrund der Shopify-Einschränkungen.

Welche Probleme löst Du mit dem Produkt?

Als unabhängiger MarTech-Ingenieur ist die Implementierung des Bloomreach Engagement CDP- und Marketing Automation-Stacks aufgrund der hervorragenden Dokumentation, der flexiblen Datenstrukturen, der schnellen Datenaufnahme, der wiederverwendbaren Komponenten und des hervorragenden Supports ein Kinderspiel. Die Marketingabteilungen meiner Kunden sind dann weniger auf die IT-Entwicklung angewiesen, weil sie selbst mehr erreichen können. Durch die Konsolidierung mehrerer Martech-Anbieter zu einer Best-of-Suite-Lösung wird auch die technische Wartung weniger kostspielig.
“Bloomreach is a powerful marketing tool for intermediate to advanced users”
4.5
D
Vor mehr als 12 Monaten
Dan
Verifizierter Reviewer
Product Manager bei
Hal Leonard
  • 51-1000 Mitarbeiter:innen
  • Branche: Musik
Use cases:
Email MarketingMarketing AutomationWebsite-Personalization

Was gefällt Dir am besten?

I love being able to instantly deploy custom weblayers to our website, as well as the easy-to-use drag-and-drop email editor.

Was gefällt Dir nicht?

Some powerful features require a fairly robust understanding of coding language, specifically Jinja. Would be nice to have more wizard tools for this.

Welche Probleme löst Du mit dem Produkt?

Bloomreach allows me to automate email marketing to connect with customers at the right time in their life cycle. Weblayers allow us to quickly and easily deploy onsite messaging to highlight promotions or deliver timely messaging about site maintenance/outages, or shipping delays.
“best CRM / CDP platform”
5.0
R
Vor mehr als 12 Monaten
Rita
Verifizierter Reviewer
Head of CRM bei
Lounge
  • 51-1000 Mitarbeiter:innen
  • Branche: Retailers
Use cases:
A/B TestingCross-Channel AdvertisingCustomer Data Platforms (CDP)
+ 4 mehr

Was gefällt Dir am besten?

Bloomreach stands out as the epitome of flexibility in CPD platform, it has great adaptability. The option to build reports, analyses, funnels, and metrics, allow your company to unlock so much potential. It's a platform where the effort you invest directly correlates with the value you derive.

Was gefällt Dir nicht?

Despite its impressive flexibility, using Bloomreach effectively demands a significant time commitment. Moreover, navigating its features can feel daunting until you've gained a solid understanding of the platform. Users should exercise caution with processed events, as they accumulate rapidly. It's crucial to bear in mind that every action, from campaigns to Facebook audiences to AB tests, generates events. Following recommended best practices can exacerbate this issue in many cases.

Welche Probleme löst Du mit dem Produkt?

The accessibility of customer insights has massively improved for us since we implemented bloomreach, as well as the ease of data analysis. Truly enabling a omnichannel approach
“Multi-channel-orchestration, flexible personalisation and complex data segmentation in realtime”
4.0
M
Vor mehr als 12 Monaten
Maike
Verifizierter Reviewer
Head of CRM bei
Invia Travel Germany GmbH
  • 51-1000 Mitarbeiter:innen
  • Branche: Leisure, Travel & Tourism
Use cases:
A/B TestingCross-Channel AdvertisingCustomer Data Platforms (CDP)
+ 4 mehr

Was gefällt Dir am besten?

Bloomreach enables us to have all data in one tool and every calculation is really done in a few seconds. It's awesome to click complex segmentations that easily. Expressions and aggregates help to screen event attributes and use relevant parts of them as customer attributes without further imports. Furthermore, the data activation is done directly in Bloomreach and we can manage campaigns without loosing data when transferring from one to another tool.

Was gefällt Dir nicht?

The tool is very complex and is quite hard to understand in the beginning. The setup is quite difficult when not worked with such a system before and some mistakes can't be cleaned easily afterwards. I would always recommend to read through the very detailled documentation before starting live projects. Housekeeping should be done carefully and event volumens need to be monitored strictly as they might explode by mistakes and cause more costs than expected.

Welche Probleme löst Du mit dem Produkt?

Data management, campaign creation, segmentation and orchestration as well as reporting in one tool. Less problems with synchronisation between tools or systems. Independency from IT ressources as soon as implemented well and Marketing department got know-how in Jinja and using Bloomreach.
“Intuitives CMS zur Erstellung von Webseiten”
3.5
V
Vor mehr als 12 Monaten
Viktoria
Verifizierter Reviewer
Online Marketing Manager bei
1&1 Mail & Media GmbH
  • 1001+ Mitarbeiter:innen
  • Branche: Telecommunications
Use cases:
A/B TestingWeb Content ManagementWebsite-Personalization

Was gefällt Dir am besten?

Sehr intuitiv bei der Erstellung von Webseiten, durch Baukastensystem mit wiederverwendbaren Modulen (dadurch einheitliches Erscheinungsbild aller Seiten), Livegang von Änderungen kann voreingestellt werden und automatisch zum bestimmten Zeitpunkt live gehen, optimale Aussteuerung der Seiten auf allen Endgeräten.

Was gefällt Dir nicht?

Suchfunktion funktioniert nicht optimal (Find and replace nicht vorhanden), man weiss nicht welche Module auf welcher Seite verbaut sind

Welche Probleme löst Du mit dem Produkt?

Mit Bloomreach werden Internetseiten in einheitlichem Look erstellt. Die vielen Funktionsmöglichkeiten erlauben Flexibilität bei der Gestaltung der Seiten. Diese werden auf allen Devices optimal ausgestrahlt. Durch Funktion des Schedulings können Änderungen zu gewünschten Zeitpunkten (z.b. mit Beginn einer Kampagne um 0:00 Uhr) automatisch publiziert werden.
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