Bloomreach Erfahrungen & Reviews (120)

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Basierend auf 120 Bewertungen

Bloomreach überzeugt durch eine intuitive Benutzeroberfläche, hervorragende Echtzeit-Datensegmentierung und zeitsparende Automatisierungs-Workflows. Nutzer loben den schnellen Kundensupport und die starken KI-gestützten Personalisierungsfunktionen, die maßgeschneiderte Kampagnen über alle Kanäle hinweg ermöglichen. Dennoch erfordert Bloomreach eine steile Lernkurve für nicht-technische Marketer. Zu den Nachteilen zählen eingeschränkte und teils unübersichtliche Berichtsfunktionen, ein unflexibler E-Mail-Editor sowie hohe Kosten durch separate Modulabrechnungen. Insgesamt löst Bloomreach komplexe Herausforderungen im Bereich Lifecycle-Kampagnen, erfordert jedoch ein entsprechendes Budget und Einarbeitungszeit.

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“Powerful platform to turbo charge sales”
Herkunft der Review
5.0
K
In den letzten 3 Monaten
Kevin
Verifizierter Reviewer
Sales & Marketing Director bei
Woolacombe Bay Holiday Parks
  • 51-1000 Mitarbeiter:innen
  • Branche: Hospitality
Use cases:
A/B TestingCross-Channel AdvertisingCustomer Data Platforms (CDP)
+ 8 mehr

Was gefällt Dir am besten?

Bloomreach enables us to proactively design and optimise customer journeys, allowing us to deliver more relevant and personalised experiences at each stage of the user lifecycle. By leveraging its data-driven capabilities, we can better understand customer behaviour, anticipate needs, and respond in real time with tailored content and product recommendations. This not only improves overall user experience by making interactions smoother and more intuitive, but also directly contributes to stronger engagement, higher conversion rates, and improved sales performance.

Was gefällt Dir nicht?

Bloomreach requires a higher level of technical capability than some other platforms, particularly when it comes to initial setup, configuration, and ongoing optimisation. Its flexibility and depth of functionality mean that teams often need a stronger understanding of data structures, integration processes, and personalisation logic in order to fully unlock its potential. While this can introduce a steeper learning curve, it also enables a more powerful and customised implementation once the necessary expertise is in place, ultimately supporting more advanced use cases and long-term scalability.

Welche Probleme löst Du mit dem Produkt?

Speaking to the right customer at the right time in the right way.
“Powerful yet easy to use CDP”
Herkunft der Review
4.0
B
In den letzten 3 Monaten
Bastiaan
Verifizierter Reviewer
Marketing Automation Specialist bei
Greenchoice
  • 51-1000 Mitarbeiter:innen
  • Branche: Utilities
Use cases:
A/B TestingCross-Channel AdvertisingCustomer Data Platforms (CDP)
+ 3 mehr

Was gefällt Dir am besten?

Bloomreach is very easy to use without compromising on power. Any level of user can feel comfortable within this platform. It has a wide range of features and available integrations.

Was gefällt Dir nicht?

It lacks the possibility of having standardized contents such as headers and footers. If you, for example, want to change your email footer this has to be done for every single template. In automated scenario's it is not possible to see which customers are currently in that scenario. This makes troubleshooting business critical scenario's a pain.

Welche Probleme löst Du mit dem Produkt?

Bringing in data from multiple sources throughout our business and easily executing marketing campaigns with that data. Before this took a marketeer, a data specialist and a developer. Now this can al be done from our marketing and CX departments.
“On the whole, good experience”
Herkunft der Review
4.0
V
In den letzten 3 Monaten
Victoria
Verifizierter Reviewer
Senior CRM Manager bei
MPB
  • 51-1000 Mitarbeiter:innen
  • Branche: Retailers
Use cases:
A/B TestingCustomer Data Platforms (CDP)Email Marketing
+ 3 mehr

Was gefällt Dir am besten?

Fairly intuitive. Simple to build and send emails. Easy to interrogate data. Good support from account manager and live chat.

Was gefällt Dir nicht?

Some minor things really - for example when duplicating entries it gives the duplicate exactly the same name. Wouldn't it be great if this could be identified as a duplicate - e.g. by having 'copy' appended to the title?

Welche Probleme löst Du mit dem Produkt?

Well targeted and segmented emails. Good options for on platform personalisations based on customer attributes.
“Very good experience so far”
Herkunft der Review
4.0
G
In den letzten 3 Monaten
Giusy
Verifizierter Reviewer
CRM Specialist bei
Bang & Olufsen
  • 1001+ Mitarbeiter:innen
  • Branche: Luxury Goods & Jewelry
Use cases:
A/B TestingCustomer Data Platforms (CDP)Email Marketing
+ 2 mehr

Was gefällt Dir am besten?

Bloomreach is intuitive and the interface is very user-friendly. The platform is also fast, flexible and flows can be highly customized.

Was gefällt Dir nicht?

The reports and dashboards section is a bit less user friendly and less straight-forward. The data tracking is sometimes also confusing.

Welche Probleme löst Du mit dem Produkt?

- It is much easier to do personalization and create new journeys. - Better tracking. - Improved performance within email sendouts. - Easier content implementation with the visual designer
“Unlocking the future”
Herkunft der Review
4.5
LE
In den letzten 3 Monaten
Lars Erik
Verifizierter Reviewer
Head of Loyalty & CX bei
Power
  • 1001+ Mitarbeiter:innen
  • Branche: Retailers
Use cases:
A/B TestingCustomer Data Platforms (CDP)Email Marketing
+ 1 mehr

Was gefällt Dir am besten?

1) A huge possibility to gather all our data from all interactions with customers into one single solution 2) Possible to utilise all gathered data in real-time 3) Easy to use and build analytics and measurements

Was gefällt Dir nicht?

Nothing special for now at least, since we are in the implementation phase. And hopefully we will not experience any issues when we are live either.

Welche Probleme löst Du mit dem Produkt?

We hasn´t been able to utilise all the data that we have gathered from our customers before, now we are able to do so.
“Helpful platform, easy to use & supportive team.”
Herkunft der Review
4.0
L
In den letzten 3 Monaten
Leah
Verifizierter Reviewer
Senior CRM Coordinator bei
OFFICE Shoes
  • 1-50 Mitarbeiter:innen
  • Branche: Retailers
Use cases:
A/B TestingEmail MarketingSMS Marketing

Was gefällt Dir am besten?

Bloomreach is a very easy to use platform, with a lot of documentation to help you if you needed it. The team is super supportive and help you resolve an issue until the end. There is a lot of pre-made case studies to help you if needed.

Was gefällt Dir nicht?

There use to be a urgency button when 'raising a ticket', however this is no longer an option. There has been some times where we have urgently been in need of someone to contact, and have had to wait. Other than that, the team is very supportive when they do respond and very helpful and understanding.

Welche Probleme löst Du mit dem Produkt?

A lot of our reporting has been solved through using Bloomreach. Before Bloomreach, our reports were very minimal and manual and we was not able to understand our customer database as well. Now, I feel like we know our customer database very well, all from the useful reports we can make through Bloomreach.
“A tool with endless possibilities ”
Herkunft der Review
4.5
T
In den letzten 3 Monaten
Trine
Verifizierter Reviewer
Sambla bei
Sambla
  • 51-1000 Mitarbeiter:innen
  • Branche: Marketing and Advertising
Use cases:
A/B TestingCustomer Data Platforms (CDP)Marketing Automation
+ 3 mehr

Was gefällt Dir am besten?

What do you like best about Bloomreach? What I like most about Bloomreach is its flexibility and the ability to bring customer data, segmentation, automation, and customer journeys together in one platform. It allows us to create more relevant customer experiences while reducing manual work. I also appreciate how scalable the platform is—there always seems to be another way to improve or optimize what you’re doing. Another aspect that stands out is the customer support. As someone who was relatively new to the platform, I received a lot of guidance from the Customer Success and Support teams. Many times, what initially seemed like a limitation turned out to have a solution once we reached out and asked. That level of support has made a big difference in helping us unlock the value of the platform. What do you dislike about Bloomreach? Because Bloomreach is such a powerful and flexible platform, there is a learning curve. It can take time to fully understand the data structure, reporting capabilities, and all the possibilities available within the platform. I would also like to see stronger deliverability monitoring, particularly around spam and suppression management. More proactive alerts and visibility into potential deliverability issues would help teams identify and resolve problems faster.

Was gefällt Dir nicht?

Because Bloomreach is such a powerful and flexible platform, there is a learning curve. It can take time to fully understand the data structure, reporting capabilities, and all the possibilities available within the platform. I would also like to see stronger deliverability monitoring, particularly around spam and suppression management. More proactive alerts and visibility into potential deliverability issues would help teams identify and resolve problems faster.

Welche Probleme löst Du mit dem Produkt?

One of the biggest challenges we wanted to solve was creating more relevant customer experiences while managing CRM activities efficiently at scale. We needed a platform that could help us bring customer data, segmentation, automation, and customer journeys together in a more connected way. With Bloomreach, we have been able to streamline workflows, reduce manual processes, and build more sophisticated customer journeys. Having key CRM capabilities in one platform has also improved visibility into customer engagement and made it easier to act on customer insights. The biggest benefit for our team has been the ability to spend less time on operational tasks and more time focusing on optimization, testing, and improving the customer experience. Bloomreach has given us a stronger foundation for personalization and long-term customer engagement.
“Brilliant onboarding”
Herkunft der Review
5.0
C
In den letzten 3 Monaten
Chris
Verifizierter Reviewer
CRM Optimisation Manager bei
Rank
  • 51-1000 Mitarbeiter:innen
  • Branche: Gambling & Casinos
Use cases:
A/B TestingCross-Channel AdvertisingEmail Marketing
+ 5 mehr

Was gefällt Dir am besten?

I really enjoy the scenario builder. It is a lot quicker and more flexible than anything I have used before. I feel like I can build very complex workflows in a fraction of the time to what I have before.

Was gefällt Dir nicht?

Some menus are a little too hidden e.g. email assets in the asset manager. However, once you get used to it, it's absolutely fine.

Welche Probleme löst Du mit dem Produkt?

Speed and ease of use. Whereas before we needed skilled developers to build even the most moderately difficult scenario, now all of our team will be able to achieve this.
“Centralizing customer data and automating engagement at scale”
Herkunft der Review
5.0
E
In den letzten 3 Monaten
Erika
Verifizierter Reviewer
Head of CRM & Marketing Automation bei
Plus1
  • 51-1000 Mitarbeiter:innen
  • Branche: Financial Services
Use cases:
A/B TestingCustomer Data Platforms (CDP)Email Marketing
+ 2 mehr

Was gefällt Dir am besten?

Bloomreach enables us to centralize customer data and automate communication across the entire customer journey, from onboarding to ongoing customer engagement. The platform’s segmentation and personalization capabilities help us deliver relevant communication at scale while reducing manual processes. We particularly appreciate the flexibility of the platform and how it supports both marketing initiatives and more advanced data-driven use cases.

Was gefällt Dir nicht?

The platform has a steep learning curve, especially for new users who are not familiar with marketing automation or data management. Some advanced configurations require technical expertise, and troubleshooting can occasionally take longer than expected.

Welche Probleme löst Du mit dem Produkt?

Bloomreach helps us solve the challenge of delivering personalized communication at scale while managing a large number of automated customer journeys. We use the platform to centralize customer data, automate onboarding and retention flows, and improve customer engagement through targeted email and SMS communication. The biggest benefits have been increased automation, better audience segmentation, reduced manual processes, and greater flexibility to optimize customer journeys through testing and data-driven decision making.
“Easy to use & exceptional features ”
Herkunft der Review
5.0
M
In den letzten 3 Monaten
Molly
Verifizierter Reviewer
CRM Manager bei
Benefit Cosmetics
  • 1001+ Mitarbeiter:innen
  • Branche: Retailers
Use cases:
A/B TestingCustomer Data Platforms (CDP)Email Marketing
+ 2 mehr

Was gefällt Dir am besten?

How easy Bloomreach is to use, with highly skilled BC's & TC's on hand to support and loom AI for 24/7 support with insights & reporting. Bloomreach has a wide array of use cases available to download in the platform, it's so easy to unlock personalisation features and scale across your automations for quick wins that drive positive performance.

Was gefällt Dir nicht?

It would be great to see Loomi AI developed to support with marketing requests, I find it difficult to write jinja for personalisation within copy in marketing campaigns, having looms AI to be able to do this for us would be amazing

Welche Probleme löst Du mit dem Produkt?

Peronsalisation, contextual personalisation has allowed us to deliver more hyper personalised experiences within our automations, without having to do the guess work. It assigns the relevant experience or communication to customers with AI, that learns while the experience is live & also looks at the customers profile.
“Great UX, easy cross-project content maintenance and integration-friendly APIs”
Herkunft der Review
4.5
M
In den letzten 3 Monaten
Martin
Verifizierter Reviewer
Team Lead, Email Marketing and Gamification bei
JYSK
  • 51-1000 Mitarbeiter:innen
  • Branche: Retailers
Use cases:
A/B TestingEmail MarketingMarketing Automation

Was gefällt Dir am besten?

The UI of the Engagement platform is super intuitive, it is easy for us to create master templates and transfer these to production projects, APIs are easy to connect to and offers flexibility in data structure. Built for marketeers!

Was gefällt Dir nicht?

Event-based license model makes it difficult to predict costs. Funcionality-wise we have met very few limitations until now.

Welche Probleme löst Du mit dem Produkt?

Marketing coordinators saves a lot of time setting up campaigns as platform is super intuitive, it's easy for us to roll-out new initiatives since event triggers are easily created and duplicated across projects. Time to market is significantly reduced with Bloomreach and it is in general much easier for us to maintain content across projects. Also, platform flexibility allows you to build necessary customer profile views, segments and reports.
“ Powerful personalisation platform with a steep learning curve”
Herkunft der Review
4.0
D
In den letzten 6 Monaten
Dan
Verifizierter Reviewer
Quality Assurance bei
Hornby
  • 51-1000 Mitarbeiter:innen
  • Branche: Consumer Goods
Use cases:
E-MerchandisingWebsite-Personalization

Was gefällt Dir am besten?

What I like best is the flexibility of the platform for customer segmentation, personalisation and marketing automation. Once properly implemented, it provides strong control over customer journeys and ecommerce experiences, and the event tracking capabilities make it useful for data-driven decision making. It also integrates well with wider ecommerce ecosystems and allows teams to build highly targeted campaigns.

Was gefällt Dir nicht?

Some areas of the platform can feel quite complex and unintuitive, especially during initial setup or when troubleshooting tracking/data issues. Certain workflows require a fairly technical understanding to configure correctly, and diagnosing issues across integrations can sometimes take longer than expected. The UI could also be more streamlined in places to improve the day-to-day user experience.

Welche Probleme löst Du mit dem Produkt?

We use Bloomreach to help improve customer personalisation, marketing engagement and ecommerce tracking across the customer journey. It’s been useful for managing customer data, triggering targeted campaigns and gaining better visibility into user behaviour through event tracking and analytics. Some of the key benefits have been improved audience segmentation, more tailored customer experiences and better insight into how users interact with the site. It has also helped streamline certain marketing automation processes and provided more flexibility around customer engagement strategies.
“Fully comprehensive CDP”
Herkunft der Review
5.0
G
In den letzten 6 Monaten
Grace
Verifizierter Reviewer
Senior CRM manager
  • 1001+ Mitarbeiter:innen
  • Branche: Retailers
Use cases:
A/B TestingCustomer Data Platforms (CDP)Email Marketing
+ 2 mehr

Was gefällt Dir am besten?

The platform allows us to build highly targeted, data-driven customer journeys across multiple channels and is great as supporting more advanced retention strategies.

Was gefällt Dir nicht?

Because Bloomreach is capable of doing so much, the platform can sometimes feel overly complex. Certain processes have a steeper learning curve than other CDP's and tasks that should be simple can occasionally take longer due to the depth and flexibility of the system.

Welche Probleme löst Du mit dem Produkt?

Customer retention. Selling products with a long lifecycle, we need to be able to get into the details around our customers and their behaviour. Bloomreach allows us to do exactly that.
“Excellent UX and very flexible tool”
Herkunft der Review
5.0
M
In den letzten 6 Monaten
Mattia
Verifizierter Reviewer
CRM & Loyalty global Director bei
Miele
  • 1001+ Mitarbeiter:innen
  • Branche: Electrical/Electronic Manufacturing
Use cases:
A/B TestingCustomer Data Platforms (CDP)E-Commerce Data Integration
+ 5 mehr

Was gefällt Dir am besten?

UX and flexibility of the tool, very easy to roll out new solutions and scale to multiple markets. easy to turn ideas into working use case

Was gefällt Dir nicht?

nothing in particular, maybe cross projects reporting is a bit tricky and not embedded content creator ai assistant

Welche Probleme löst Du mit dem Produkt?

managing opt in users marketing across multiple platforms
“Versatile and powerful tool”
Herkunft der Review
5.0
B
In den letzten 6 Monaten
Barry
Verifizierter Reviewer
CRM Manager bei
AJ Bell
  • 1001+ Mitarbeiter:innen
  • Branche: Financial Services
Use cases:
A/B TestingCross-Channel AdvertisingCustomer Data Platforms (CDP)
+ 9 mehr

Was gefällt Dir am besten?

When compared to similar systems it's far more capable, well designed and good to use, the team is very responsive to queries and the AI features seem to be developed with care and confidence

Was gefällt Dir nicht?

Some UI issues are still there, not being able to see the full names of nodes in preview etc, I think the complexity means you should double check everything, more useful features are not touted heavily enough

Welche Probleme löst Du mit dem Produkt?

Building advanced segments and from those drilling down in various ways and quickly being able to build on top of those cohorts allowing for complex orchestration with ease.
“Bloomreach Engagement”
Herkunft der Review
5.0
V
In den letzten 6 Monaten
Vaibhav
Verifizierter Reviewer
Senior Manager bei
Flutter
  • 1001+ Mitarbeiter:innen
  • Branche: Gambling & Casinos
Use cases:
A/B TestingEmail MarketingPush Notification
+ 1 mehr

Was gefällt Dir am besten?

Very good features like segmentations, scenario builds and recommendations make it easier to set up personalized comms. Also, real time data flow via events makes it very useful to stay relevant in our messaging.

Was gefällt Dir nicht?

Still in the learning stages but it does require a technical skillset to play around with Jinja so that part is not fully drag and drop per say.

Welche Probleme löst Du mit dem Produkt?

CRM operations to send multi channel comms to our players in real time.
“Transforming Our Email Process”
Herkunft der Review
4.5
H
In den letzten 6 Monaten
Hannah
Verifizierter Reviewer
Business Owner - CRM Systems
  • 51-1000 Mitarbeiter:innen
  • Branche: Leisure, Travel & Tourism
Use cases:
Cross-Channel AdvertisingEmail MarketingMarketing Automation
+ 3 mehr

Was gefällt Dir am besten?

What I like best about Bloomreach is how intuitive and easy the platform is to use. Moving to a completely new system could have been time-consuming, but it was very quick to learn and become confident with, which made the transition much smoother for our team. The efficiency gains have been huge compared to our previous platform. Tasks that used to take several hours, like building emails and setting up campaigns, can now be completed in a fraction of the time thanks to the ability to duplicate and adapt existing events and scenarios so easily. I also really value the level of visibility and insight the platform provides. Being able to track a customer’s full journey — from entering an email queue, to receiving communications, and seeing the related activity on their account — gives us a much clearer understanding of customer behaviour and campaign performance.

Was gefällt Dir nicht?

The only downside I’ve found is that some areas of the platform can feel slightly hidden within others. For example, scenario emails need to be built directly within the scenario itself, which can sometimes make testing a little more difficult for our team. Aside from that, the platform has been very straightforward and easy to work with.

Welche Probleme löst Du mit dem Produkt?

Bloomreach has helped us solve several efficiency and workflow challenges within our marketing team. Previously, creating emails often required support from developers, designers, or more technical team members, which slowed down the process and created additional dependencies. With Bloomreach, marketers are able to build and manage campaigns much more independently, while also significantly reducing the time needed to create and launch emails. The platform has also improved our ability to deliver personalised content at scale. Using catalogs has streamlined the way we manage dynamic and targeted content, removing the need for the more manual and custom-built personalisation processes we previously relied on. This makes it much easier to ensure the right content reaches the right customers in a more efficient and scalable way.
“Bloomreach unlocks customer data in immense detail”
Herkunft der Review
4.5
R
In den letzten 6 Monaten
Rob
Verifizierter Reviewer
CRM & Insights Analyst bei
Superdry
  • 51-1000 Mitarbeiter:innen
  • Branche: Fashion
Use cases:
A/B TestingCustomer Data Platforms (CDP)Email Marketing
+ 3 mehr

Was gefällt Dir am besten?

You can optimise your customer data through endless aggregates and expressions, and then use these figures to personalise the customer experience through recommendations. Building emails is a breeze whether that be using HTML, or the drag and drop function. The adoption of AI is appreciated as it's not just used for the sake of it, but to enhance current offerings. Overall, Bloomreach is an intuitive, inviting platform and a pleasure to use. I also can't fault their customer service who go out of their way to help and are always speedy to respond.

Was gefällt Dir nicht?

The visualisation of reporting could be improved. It's not the end of the world, as I can export the data and create graphs on Excel or Power BI, but would be nice to have more customisation options available on Bloomreach.

Welche Probleme löst Du mit dem Produkt?

Understanding the customer's desires and adapting our strategy based on metrics we create within Bloomreach. We've improved open rate, click rate, conversion, AOV all over various automated programmes by analysing the customer in such depth and taking them on the correct customer journey.
“Powerful CRM engine ”
Herkunft der Review
5.0
G
In den letzten 6 Monaten
Giorgi
Verifizierter Reviewer
Crm Manager bei
Adjarabet.com
  • 1001+ Mitarbeiter:innen
  • Branche: Gambling & Casinos
Use cases:
A/B TestingCross-Channel AdvertisingCustomer Data Platforms (CDP)
+ 8 mehr

Was gefällt Dir am besten?

Bloomreach offers exceptional real-time data processing that enables highly accurate user segmentation. Its intuitive automation workflows significantly reduce the time required to deploy complex lifecycle campaigns. Additionally, the platform's robust integration capabilities allow for seamless connection with our existing ecosystem.

Was gefällt Dir nicht?

The steep learning curve for advanced features can be challenging for new team members. Additionally, the reporting interface sometimes lacks the granular customization options required for complex data analysis.

Welche Probleme löst Du mit dem Produkt?

We are solving customer churn and improving user retention.
“Powerful CDP with Strong Capabilities”
5.0
O
In den letzten 6 Monaten
Omar
Verifizierter Reviewer
Senior Project Manager Marketing Technology bei
Swiss Marketplace Group AG
  • 1001+ Mitarbeiter:innen
  • Branche: Information Technology and Services
Use cases:
A/B TestingCross-Channel AdvertisingCustomer Data Platforms (CDP)
+ 5 mehr

Was gefällt Dir am besten?

Bloomreach CDP stands out for its ability to unify customer data and enable the creation of highly granular audiences. The platform supports cross-channel activation of personalised campaigns and is particularly valuable in complex setups, making it a strong enabler for data-driven marketing.

Was gefällt Dir nicht?

In day-to-day use, the platform shows some room for improvement. Troubleshooting can be time-consuming in more complex setups, and performance may vary for more advanced use cases. Additionally, some features require a certain level of onboarding, especially for less technical users.

Welche Probleme löst Du mit dem Produkt?

Bloomreach helps us bring together fragmented customer data from multiple sources into a single platform. This allows us to define audiences more precisely and deliver personalised campaigns across channels. A key advantage is its scalability: even in complex environments, data-driven marketing activities can be managed and automated efficiently. The platform also enables faster audience activation, which is particularly important for time-sensitive campaigns.
“Great product for our use case!”
5.0
N
In den letzten 6 Monaten
Nikolas
Verifizierter Reviewer
Team Lead Global CX, Websites, Digital Projects bei
Bionorica SE
  • 1001+ Mitarbeiter:innen
  • Branche: Pharmaceuticals
Use cases:
A/B TestingCross-Channel AdvertisingCustomer Data Platforms (CDP)
+ 4 mehr

Was gefällt Dir am besten?

The fairly simple structure of the data (User+Properties+Events) allows us to connect the tool to everything, from Veeva to external chatbot tools to our own developed portals.

Was gefällt Dir nicht?

In some areas the tool is not 100% mature (e.g. surveys, visual editor in banners), but so far we haven't encountered anything that has stopped us.

Welche Probleme löst Du mit dem Produkt?

We create unified profiles across multiple channels, track our users, create scorings, segments, campaigns, and analyze the data afterwards.
“Powerful all-in-one platform for automated CRM and user engagement!!”
5.0
N
In den letzten 12 Monaten
Neuza
Verifizierter Reviewer
Principal CRM Manager bei
gamigo group
  • 51-1000 Mitarbeiter:innen
  • Branche: Computer Games
Use cases:
A/B TestingCustomer Data Platforms (CDP)Email Marketing
+ 3 mehr

Was gefällt Dir am besten?

I love how intuitive the UI is!! New team members can jump right in, no need for those long onboarding sessions. Also, as an employee of a fast paced environment with last minute requests, Bloomreach's ease of use makes it possible for me to still deliver quickly with perfect results. Great speed, deliverability, automation, visual builder, multi-language campaigns, etc! You think it, you have it!!

Was gefällt Dir nicht?

Honestly nothing.. the technical team might have a bit of a learning curve at the beginning for the setup, but Bloomreach team is super supportive and readily available, so once everything is in place, it's super straightforward and I can't fault it in any way.

Welche Probleme löst Du mit dem Produkt?

I can automate and personalise player communication at scale, ensuring that players at different activity stages can receive relevant messaging without manual intervention. The setup is extremely visual and intuitive allowing me to easily create the relevant logic, run A/B tests to optimise engagement and segment users based in any criteria I want. This means time saving, higher KPIs and ability to NEVER miss a deadline.
“Enhancing Customer Engagement and Efficiency with Bloomreach”
4.5
B
In den letzten 12 Monaten
Bruna
Verifizierter Reviewer
CRM-Specialist bei
AirHelp
  • 51-1000 Mitarbeiter:innen
  • Branche: Consumer Services
Use cases:
A/B TestingEmail MarketingMarketing Automation

Was gefällt Dir am besten?

Your remarkably innovative approach to standardizing customer data is truly impressive. Not only does it stand out for its efficiency, but it also contributes significantly to making my work in creating and delivering templates much more seamless, accurate, and ultimately productive. This well-designed system not only saves time, but also facilitates the entire workflow in ways I never thought possible before.

Was gefällt Dir nicht?

It is currently not possible to upload large numbers of templates simultaneously if they are available in different languages. This means that each template must be uploaded individually, which makes the process considerably more time-consuming and less efficient, especially when working with a large number of language variants.

Welche Probleme löst Du mit dem Produkt?

The main problem is that templates have to be uploaded individually for each language, which makes the process unnecessarily complex and time-consuming. However, thanks to Bloomreach's support, we have been able to make significant progress: they have helped us to effectively standardize our customer data, which in turn has greatly simplified and optimized the delivery of our templates.
“Great Customer Data Platform”
Herkunft der Review
5.0
D
In den letzten 12 Monaten
Daniel
Verifizierter Reviewer
Head of CRM Analytics
  • 51-1000 Mitarbeiter:innen
  • Branche: Consumer Goods
Use cases:
A/B TestingMarketing AutomationCustomer Data Platforms (CDP)
+ 1 mehr

Was gefällt Dir am besten?

Vollumfängliche Platform zur Datenintegration, Datensegmentierung & Analyse sowie Kundenaktivierung über verschiedene Kanäle.

Was gefällt Dir nicht?

Da Bloomreach sehr mächtig ist, bedarf es auch technischem Knowhow, um verschiedene Integrationen sauber aufzusetzen.

Welche Probleme löst Du mit dem Produkt?

Bloomreach ermöglicht uns eine 360 Grad Sicht auf den Kunden. Ein weiterer Vorteil ist die native Integration eines ISPs, sodass die Platform innerhalb der initalen Integration einen Kommunikationskanal integriert hat.
“Great tool for mkt automation!”
4.0
N
In den letzten 12 Monaten
Neus
Verifizierter Reviewer
Head of CRM bei
AirHelp
  • 51-1000 Mitarbeiter:innen
  • Branche: Consumer Services
Use cases:
A/B TestingCustomer Data Platforms (CDP)Email Marketing
+ 4 mehr

Was gefällt Dir am besten?

I like it's flexibility, and all the segmentation and automation options it offers. I like how the html are easy to create.

Was gefällt Dir nicht?

Sometimes it's a bit too complex to understand, seems makes things more complicated than expected. The reporting part, although it offers you total flexibility, is not very user friendly, it takes time to get use to it.

Welche Probleme löst Du mit dem Produkt?

Createing a segment is very easy. You can use customer attributes or event based filters.
“Powerful CDP with a good solution for identifiers, a great interface and underrated reporting”
Herkunft der Review
5.0
P
In den letzten 12 Monaten
Phillip
Verifizierter Reviewer
Head of Business Intelligence bei
Peaks & Pies GmbH
  • 1-50 Mitarbeiter:innen
  • Branche: Information Technology and Services
Use cases:
A/B TestingMarketing AutomationCross-Channel Advertising
+ 8 mehr

Was gefällt Dir am besten?

The flexibility of the data model, especially with regard to identifiers, the very user-friendly interface and the reporting, which is underestimated by many. The chat support is also very fast and helpful.

Was gefällt Dir nicht?

The interface can be overwhelming for beginners. In addition to Academy, which unfortunately is only available in English, it would be great to have instructions/a tutorial in the interface.

Welche Probleme löst Du mit dem Produkt?

Data can be easily combined from a wide variety of systems to gain a holistic view of the customer and ensure personalised, cross-channel communication that offers real added value for the customer.
“Top-Tool für Marketing Intelligence”
Herkunft der Review
5.0
P
In den letzten 12 Monaten
Peter
Verifizierter Reviewer
Head of Online Marketing bei
arena SpA
  • 51-1000 Mitarbeiter:innen
  • Branche: Consumer Goods
Use cases:
A/B TestingCustomer Data Platforms (CDP)Email Marketing
+ 3 mehr

Was gefällt Dir am besten?

Die Nutzerfreundlichkeit des Tools und die Out-of-the-Box-Use-Cases überzeugen. Mit dem Tool konnten wir unser veraltetes Newsletter Marketing Tool absetzen und einen großen Schritt in Richtung Marketing Intelligence gehen. Bloomreach dient bei uns als zentrales Tool für unsere Kundendaten, von der aus wir die Daten in Richtung E-Mail, Weblyers, Browser Push, aber auch Performance Marketing Kanäle aktivieren. Der Support des Bloomreach-Teams und deren Integrationspartnern ist hervorragend.

Was gefällt Dir nicht?

Es gibt eigentlich nichts zu kritisieren. Das Abrechnungsmodell auf Event-Basis könnte etwas flexibler sein. Anstatt zu versuchen, permanent Events zu reduzieren, um weiterhin auf einer Abrechnungsstufe zu sein, würde ich lieber die komplette Power des Tools nutzen und damit erstmal keine Zeit verschwenden wollen.

Welche Probleme löst Du mit dem Produkt?

Lückenlose, effektive Sammlung von Kundendaten. Aggration der Daten und anschließende Aktivierung. Mit den Daten können wir sehr granular segmentieren und die Zufriedenheit unserer Kunden verbessern.
“A tool (almost) without limits”
Herkunft der Review
5.0
A
In den letzten 12 Monaten
Ariana
Verifizierter Reviewer
CRM Managerin bei
Kfzteile24
  • 51-1000 Mitarbeiter:innen
  • Branche: Consumer Goods
Use cases:
A/B TestingCross-Channel AdvertisingEmail Marketing
+ 3 mehr

Was gefällt Dir am besten?

What I value most is the tremendous flexibility in segmentation. The ability to create aggregates and formulas allows for almost limitless precise targeting. Particularly impressive is that multiple channels can be seamlessly connected within a single scenario, enabling complex automations. The reporting features, including funnels and dashboards, are intuitively designed and provide all the essential tools, making analysis and evaluation highly efficient.

Was gefällt Dir nicht?

The usability of uploaded catalogs (documents) heavily depends on their formatting. If a field contains multiple values (e.g., several article numbers), searching for a specific value is not straightforward. Additionally, the documentation has its limits when it comes to very specific use cases. In such cases, one relies on support, which, however, is reliable and provides effective assistance.

Welche Probleme löst Du mit dem Produkt?

Bloomreach enables highly personalized yet automated communication. This allows campaigns to be scaled efficiently without losing relevance for individual customers. In combination with catalogs, even very complex use cases can be implemented, such as dynamic product recommendations, individual trigger emails, or multi-step customer journeys across multiple channels. This saves time, reduces manual work, and at the same time significantly enhances the customer experience.
“Leistungsstarkes Tool mit unbegrenzten Möglichkeiten und detaillierten Kundeneinblicken”
4.5
JM
In den letzten 12 Monaten
Johanna Marie
Verifizierter Reviewer
E-Mail-Marketing Manager bei
GRUBE KG
  • 51-1000 Mitarbeiter:innen
  • Branche: Retailers
Use cases:
A/B TestingCustomer Data Platforms (CDP)Email Marketing
+ 1 mehr

Was gefällt Dir am besten?

Nichts ist unmöglich – Bloomreach bietet uns ein hohes Maß an Flexibilität und eine Vielzahl von Optionen für spezifische Anwendungsfälle. Ein umfassendes Kundenverständnis mit tiefgreifender Personalisierung ist hier leicht zu erreichen. Reports liefern detaillierte Einblicke und ermöglichen gezieltes und schnelles Handeln. Sobald Bloomreach und seine Funktionen verstanden werden, stehen alle Türen offen, um das volle Potenzial auszuschöpfen, zu können.

Was gefällt Dir nicht?

Um das volle Potenzial auszuschöpfen, ist eine gründliche Schulung erforderlich, da sich einige der Abläufe von den ursprünglichen Erwartungen unterscheiden. Sobald Sie sich eingearbeitet haben, sind die Funktionen einfach zu bedienen.

Welche Probleme löst Du mit dem Produkt?

Für regelmäßige E-Mail-Kampagnen, zum Verständnis komplexer Kundenprofile, zur automatischen Bereitstellung personalisierter Inhalte und vieles mehr.
“Powerful tool that is easy to use”
5.0
M
Vor mehr als 12 Monaten
Milan
Verifizierter Reviewer
CRM Manager bei
Miele X
  • 51-1000 Mitarbeiter:innen
  • Branche: Marketing and Advertising
Use cases:
A/B TestingEmail MarketingMarketing Automation
+ 1 mehr

Was gefällt Dir am besten?

Very straightforward tool, that is able to capture a lot of data points. By mastering Jinja, the opportunities are endless

Was gefällt Dir nicht?

Most of the features are quite easy to use, however the reporting can be a bit less complicated. But once learned, it can be leveraged in so many ways

Welche Probleme löst Du mit dem Produkt?

* capturing a lot of data points, being able to target properly, the omnichannel opportunity
“Bloomreach - umfangreich & empfehlenswert”
4.5
M
Vor mehr als 12 Monaten
Magdalena
Verifizierter Reviewer
Teamlead Marketing bei
Grube KG
  • 51-1000 Mitarbeiter:innen
  • Branche: Consumer Goods
Use cases:
A/B TestingCustomer Data Platforms (CDP)Email Marketing
+ 1 mehr

Was gefällt Dir am besten?

Bloomreach bietet zahlreiche Möglichkeiten. Besonders hervorzuheben ist die tiefgehende Personalisierung, die ein umfassendes Verständnis der Kunden ermöglicht. Die detaillierten Reports liefern wertvolle Daten und erleichtern es, fundierte Entscheidungen schnell zu treffen. Wer sich mit den Funktionen vertraut macht, kann das volle Potenzial des Tools ausschöpfen.

Was gefällt Dir nicht?

Der Einstieg erfordert eine gewisse Einarbeitungszeit. Auch die technischen Einrichtungen und die Datenmigration aus anderen Tools benötigt seine Zeit. Doch mit etwas Erfahrung erschließen sich die Möglichkeiten und das System wird intuitiv nutzbar. Man sollte allerdings ausreichend Einrichtungszeit einplanen, bis man es umfänglich nutzen kann.

Welche Probleme löst Du mit dem Produkt?

Bloomreach hilft uns, gezielte E-Mail-Kampagnen effizient umzusetzen, Kundenprofile detailliert zu analysieren und personalisierte Inhalte automatisiert bereitzustellen. Es optimiert unsere Kommunikation und steigert die Relevanz unserer Marketingmaßnahmen.
“Fragmented information, not that easy to navigate and track campaigns ”
3.0
E
Vor mehr als 12 Monaten
Ewa
Verifizierter Reviewer
E-commerce Director bei
AirHelp Germany GmbH
  • 51-1000 Mitarbeiter:innen
  • Branche: Leisure, Travel & Tourism
Use cases:
A/B TestingEmail MarketingMarketing Automation
+ 1 mehr

Was gefällt Dir am besten?

campaign automations integration for different channels with advanced scenario building allowing for in depth customisation. easy email creation from templates and preexisting modules. comprehensive A/B testing

Was gefällt Dir nicht?

navigation within the dashboard. While trying to find a campaign the tool is moving the user between different areas in the menu. Easy to loose track where I will finally end up. Analytics and reporting not easy to set up and follow, i.e. could not set up reporting that would work across multiple campaigns. Not enough pre set performance reports that would allow easy acress to data on the go. report creation process is overwhelming

Welche Probleme löst Du mit dem Produkt?

advanced connection to data from different sources (campaign, customer data, digital platforms, website etc.). Behavioural and Customer data triggered campaigns, allowing advanced optimisation also across channels. automation and personalisation of our campaigns
“Can do some things really well, but not everything is the most efficient.”
3.5
A
Vor mehr als 12 Monaten
Alex
Verifizierter Reviewer
Digital Marketing Manager bei
Batmaid SA
  • 51-1000 Mitarbeiter:innen
  • Branche: Utilities
Use cases:
Email MarketingMarketing Automation

Was gefällt Dir am besten?

All the automation and scenario capabilities, the CRM is really great too and the customer success teams are helpful. The ease of designing templates and modification is also great, the custom rows/blocks work well for teams to align.

Was gefällt Dir nicht?

The survey results need to be reworked, I currently have to create complex excel files to re-work all the data. Maybe a lack of non e-commerce features/functionalities or documentation.

Welche Probleme löst Du mit dem Produkt?

Email automation and customer reactivation strategies. Pluging and automating the customer data with email strategies is really great.
“We BLOOM-ed with Bloomreach”
5.0
V
Vor mehr als 12 Monaten
Victoria
Verifizierter Reviewer
CRM Manager bei
PrettyLittleThing
  • 51-1000 Mitarbeiter:innen
  • Branche: Fashion
Use cases:
A/B TestingCross-Channel AdvertisingCustomer Data Platforms (CDP)
+ 8 mehr

Was gefällt Dir am besten?

Bloomreach is the modern day CDP - comparing to other competitors I've used in the past, Bloomreach are by far the most user friendly platform. What once took an age in another platform (e.g. running segments), now take seconds (and you can even get AI to do it for you!). The Bloomreach consultancy team are also brilliant - always on hand to help with any last minute wild request.

Was gefällt Dir nicht?

My only dislike with Bloomreach is that I don't have enough time in the day to learn and explore all of its possibilities!

Welche Probleme löst Du mit dem Produkt?

Bloomreach has aided in all areas of business from team productivity to new opportunities. On the team side of things, the speed and ease at which we can use the platform help us in our everyday tasks. With new opportunities we have been able to expand into new channels such as WhatsApp & Weblayers, and looking to branch out to App Inbox.
“The best marketing automation tool we have ever used.”
5.0
S
Vor mehr als 12 Monaten
Sanket
Verifizierter Reviewer
Digital Marketing Manger bei
Be Lenka s.r.o.
  • 51-1000 Mitarbeiter:innen
  • Branche: Fashion
Use cases:
A/B TestingMarketing AutomationE-Commerce Personalization
+ 3 mehr

Was gefällt Dir am besten?

It is by far the best CRM, Marketing Automation and Gen AI tool we have used, which keeps on giving. We have been able to acheive some great results so far. Their customer support team and integration team have been extremely helpful.

Was gefällt Dir nicht?

To be very honest there is not very much to dislike because this platform provides so many advanced features for marketers that there is nothing to compare it to at the moment.

Welche Probleme löst Du mit dem Produkt?

The Bloomreach Engagement platform enables us to customize our marketing initiatives, enabling us to promote the appropriate products to the correct demographics. Because Bloomreach utilizes a sophisticated AI engine, its forecasting models and Gen AI elements are highly effective and valuable. Its wide range of digital marketing capabilities has empowered us to explore and reach new markets.
“An all in one CRM & Analytics platform”
5.0
J
Vor mehr als 12 Monaten
Jonnie
Verifizierter Reviewer
Senior CRM Executive bei
LOVALL
  • 1-50 Mitarbeiter:innen
  • Branche: Fashion
Use cases:
A/B TestingMarketing AutomationCustomer Data Platforms (CDP)
+ 2 mehr

Was gefällt Dir am besten?

The easy to use user-interface that makes everything from creating email & SMS campaigns to detailed analytic reports easy to do and understand. The depth of customer data we can retrieve from the platform is better than any CRM platform I have used in the past.

Was gefällt Dir nicht?

Addressing the elephant in the room, it is not the cheapest CRM solution out there, but having used a host of other providers in the past, I would never now be without Bloomreach. It has already been a deciding factor in my career when deciding which company to join.

Welche Probleme löst Du mit dem Produkt?

Before we partnered with Bloomreach we had an ESP, SMS platform, and relied solely on Google Analytics for all reporting. Now that we are with Bloomreach, we are going to be able to pull together each of these solutions to one platform. The support that Bloomreach provides in the form of weekly sync calls, consistently analysing our offering and suggesting out of the box automations & dashboards that will supercharge our performance, and business intelligence.
“Bloomreach helps us orchestrate our marketing”
5.0
M
Vor mehr als 12 Monaten
Marek
Verifizierter Reviewer
Head of Digital bei
Isadore
  • 1-50 Mitarbeiter:innen
  • Branche: Sporting Goods
Use cases:
A/B TestingCustomer Data Platforms (CDP)Marketing Automation
+ 4 mehr

Was gefällt Dir am besten?

Bloomreach Engagement is highly helpful for simplifying and automating marketing campaigns. Its most valuable feature is the ability to gather customer data from multiple touchpoints, enabling businesses to deliver personalized experiences. The real-time customer segmentation and visual workflow editor make it easy to create and adjust targeted campaigns without coding, saving time and improving effectiveness. Overall, it enhances customer engagement and boosts revenue through more personalized, data-driven interactions.

Was gefällt Dir nicht?

One downside of Bloomreach Engagement is its longer learning curve. While the platform offers powerful features, it can take time for teams to fully understand and utilize all its capabilities. The complexity of setting up advanced workflows and integrations may require additional training or support, especially for less tech-savvy users.

Welche Probleme löst Du mit dem Produkt?

With Bloomreach Engagement, we are solving issues related to customer engagement and personalization. We’ve been able to streamline our email campaigns, create effective pop-ups and weblayers, and leverage first-party data to better target our customers. This has resulted in more relevant communications, higher engagement rates, and improved customer retention. By utilizing first-party data, we can now offer more personalized experiences, leading to better conversion rates and overall marketing efficiency.
“Complete CPD product ”
5.0
A
Vor mehr als 12 Monaten
Abbie
Verifizierter Reviewer
Senior Customer Marketing Manager bei
PrettyLittleThing
  • 51-1000 Mitarbeiter:innen
  • Branche: Fashion
Use cases:
A/B TestingCross-Channel AdvertisingCustomer Data Platforms (CDP)
+ 5 mehr

Was gefällt Dir am besten?

Flexibility of the platform and how easy it is to use your data in whatever way you want whether it be in reporting or segmentation

Was gefällt Dir nicht?

Since platform is priced on event usage, this can be hard to forecast long term

Welche Probleme löst Du mit dem Produkt?

All CRM channels are in one platform and can be used in the same way. Easy to set up consistent journeys across channels
“Modern day platform for modern day businesses. Really good dashboards and features.”
5.0
R
Vor mehr als 12 Monaten
Ricky
Verifizierter Reviewer
CEM Product Manager bei
LNER
  • 1001+ Mitarbeiter:innen
  • Branche: Leisure, Travel & Tourism
Use cases:
A/B TestingCross-Channel AdvertisingCustomer Data Platforms (CDP)
+ 6 mehr

Was gefällt Dir am besten?

Fast. Great dashboards. Can create journeys. Run personalised campaigns across different channels . Real time data gives opportunity to report better.

Was gefällt Dir nicht?

So much to learn....not a bad thing lol. It is always being improved so there's lots of new features to use.

Welche Probleme löst Du mit dem Produkt?

We can create personalised campaigns so much easily. Real time dashboards for reporting.
“Best in class email designer”
4.5
B
Vor mehr als 12 Monaten
Ben
Verifizierter Reviewer
Online brand manager bei
Rapha
  • 51-1000 Mitarbeiter:innen
  • Branche: Fashion
Use cases:
A/B TestingCustomer Data Platforms (CDP)E-Commerce Data Integration
+ 5 mehr

Was gefällt Dir am besten?

The super-flexible email designer makes editing to tight deadlines easy. Alongside the intuitive scenario builder you can be master of your email sends.

Was gefällt Dir nicht?

Asset management is only functional and could be a bit faster. It's a small price to pay however.

Welche Probleme löst Du mit dem Produkt?

Changing layouts in emails and being able to A/B test them with a quick turnaround. Being able to template from any design and being able to save and reuse modular parts of designs. Language adaptations are also easy.
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