Bloomreach Reviews (120)

AI-generated summary
What users say about Bloomreach
Based on 120 reviews

Bloomreach impresses with an intuitive user interface, excellent real-time data segmentation, and time-saving automation workflows. Users praise the fast customer support and strong AI-driven personalization features, which enable tailored campaigns across all channels. However, Bloomreach requires a steep learning curve for non-technical marketers. Drawbacks include limited and sometimes overwhelming reporting functions, an inflexible email editor, and high costs due to separate module billing. Overall, Bloomreach solves complex challenges in lifecycle campaigns but requires a corresponding budget and training time.

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“Powerful platform to turbo charge sales”
Source of review
5.0
K
In the last 3 months
Kevin
Validated Reviewer
Sales & Marketing Director at
Woolacombe Bay Holiday Parks
  • 51-1000 employees
  • Industry: Hospitality
Use cases:
A/B TestingCross-Channel AdvertisingCustomer Data Platforms (CDP)
+ 8 more

What did you like?

Bloomreach enables us to proactively design and optimise customer journeys, allowing us to deliver more relevant and personalised experiences at each stage of the user lifecycle. By leveraging its data-driven capabilities, we can better understand customer behaviour, anticipate needs, and respond in real time with tailored content and product recommendations. This not only improves overall user experience by making interactions smoother and more intuitive, but also directly contributes to stronger engagement, higher conversion rates, and improved sales performance.

What did you not like?

Bloomreach requires a higher level of technical capability than some other platforms, particularly when it comes to initial setup, configuration, and ongoing optimisation. Its flexibility and depth of functionality mean that teams often need a stronger understanding of data structures, integration processes, and personalisation logic in order to fully unlock its potential. While this can introduce a steeper learning curve, it also enables a more powerful and customised implementation once the necessary expertise is in place, ultimately supporting more advanced use cases and long-term scalability.

Which problems are you solving with the product?

Speaking to the right customer at the right time in the right way.
“Powerful yet easy to use CDP”
Source of review
4.0
B
In the last 3 months
Bastiaan
Validated Reviewer
Marketing Automation Specialist at
Greenchoice
  • 51-1000 employees
  • Industry: Versorgungswirtschaft
Use cases:
A/B TestingCross-Channel AdvertisingCustomer Data Platforms (CDP)
+ 3 more

What did you like?

Bloomreach is very easy to use without compromising on power. Any level of user can feel comfortable within this platform. It has a wide range of features and available integrations.

What did you not like?

It lacks the possibility of having standardized contents such as headers and footers. If you, for example, want to change your email footer this has to be done for every single template. In automated scenario's it is not possible to see which customers are currently in that scenario. This makes troubleshooting business critical scenario's a pain.

Which problems are you solving with the product?

Bringing in data from multiple sources throughout our business and easily executing marketing campaigns with that data. Before this took a marketeer, a data specialist and a developer. Now this can al be done from our marketing and CX departments.
“On the whole, good experience”
Source of review
4.0
V
In the last 3 months
Victoria
Validated Reviewer
Senior CRM Manager at
MPB
  • 51-1000 employees
  • Industry: Retail
Use cases:
A/B TestingCustomer Data Platforms (CDP)Email Marketing
+ 3 more

What did you like?

Fairly intuitive. Simple to build and send emails. Easy to interrogate data. Good support from account manager and live chat.

What did you not like?

Some minor things really - for example when duplicating entries it gives the duplicate exactly the same name. Wouldn't it be great if this could be identified as a duplicate - e.g. by having 'copy' appended to the title?

Which problems are you solving with the product?

Well targeted and segmented emails. Good options for on platform personalisations based on customer attributes.
“Very good experience so far”
Source of review
4.0
G
In the last 3 months
Giusy
Validated Reviewer
CRM Specialist at
Bang & Olufsen
  • 1001+ employees
  • Industry: Luxury Goods & Jewelry
Use cases:
A/B TestingCustomer Data Platforms (CDP)Email Marketing
+ 2 more

What did you like?

Bloomreach is intuitive and the interface is very user-friendly. The platform is also fast, flexible and flows can be highly customized.

What did you not like?

The reports and dashboards section is a bit less user friendly and less straight-forward. The data tracking is sometimes also confusing.

Which problems are you solving with the product?

- It is much easier to do personalization and create new journeys. - Better tracking. - Improved performance within email sendouts. - Easier content implementation with the visual designer
“Unlocking the future”
Source of review
4.5
LE
In the last 3 months
Lars Erik
Validated Reviewer
Head of Loyalty & CX at
Power
  • 1001+ employees
  • Industry: Retail
Use cases:
A/B TestingCustomer Data Platforms (CDP)Email Marketing
+ 1 more

What did you like?

1) A huge possibility to gather all our data from all interactions with customers into one single solution 2) Possible to utilise all gathered data in real-time 3) Easy to use and build analytics and measurements

What did you not like?

Nothing special for now at least, since we are in the implementation phase. And hopefully we will not experience any issues when we are live either.

Which problems are you solving with the product?

We hasn´t been able to utilise all the data that we have gathered from our customers before, now we are able to do so.
“Helpful platform, easy to use & supportive team.”
Source of review
4.0
L
In the last 3 months
Leah
Validated Reviewer
Senior CRM Coordinator at
OFFICE Shoes
  • 1-50 employees
  • Industry: Retail
Use cases:
A/B TestingEmail MarketingSMS Marketing

What did you like?

Bloomreach is a very easy to use platform, with a lot of documentation to help you if you needed it. The team is super supportive and help you resolve an issue until the end. There is a lot of pre-made case studies to help you if needed.

What did you not like?

There use to be a urgency button when 'raising a ticket', however this is no longer an option. There has been some times where we have urgently been in need of someone to contact, and have had to wait. Other than that, the team is very supportive when they do respond and very helpful and understanding.

Which problems are you solving with the product?

A lot of our reporting has been solved through using Bloomreach. Before Bloomreach, our reports were very minimal and manual and we was not able to understand our customer database as well. Now, I feel like we know our customer database very well, all from the useful reports we can make through Bloomreach.
“A tool with endless possibilities ”
Source of review
4.5
T
In the last 3 months
Trine
Validated Reviewer
Sambla at
Sambla
  • 51-1000 employees
  • Industry: Marketing and Advertising
Use cases:
A/B TestingCustomer Data Platforms (CDP)Marketing Automation
+ 3 more

What did you like?

What do you like best about Bloomreach? What I like most about Bloomreach is its flexibility and the ability to bring customer data, segmentation, automation, and customer journeys together in one platform. It allows us to create more relevant customer experiences while reducing manual work. I also appreciate how scalable the platform is—there always seems to be another way to improve or optimize what you’re doing. Another aspect that stands out is the customer support. As someone who was relatively new to the platform, I received a lot of guidance from the Customer Success and Support teams. Many times, what initially seemed like a limitation turned out to have a solution once we reached out and asked. That level of support has made a big difference in helping us unlock the value of the platform. What do you dislike about Bloomreach? Because Bloomreach is such a powerful and flexible platform, there is a learning curve. It can take time to fully understand the data structure, reporting capabilities, and all the possibilities available within the platform. I would also like to see stronger deliverability monitoring, particularly around spam and suppression management. More proactive alerts and visibility into potential deliverability issues would help teams identify and resolve problems faster.

What did you not like?

Because Bloomreach is such a powerful and flexible platform, there is a learning curve. It can take time to fully understand the data structure, reporting capabilities, and all the possibilities available within the platform. I would also like to see stronger deliverability monitoring, particularly around spam and suppression management. More proactive alerts and visibility into potential deliverability issues would help teams identify and resolve problems faster.

Which problems are you solving with the product?

One of the biggest challenges we wanted to solve was creating more relevant customer experiences while managing CRM activities efficiently at scale. We needed a platform that could help us bring customer data, segmentation, automation, and customer journeys together in a more connected way. With Bloomreach, we have been able to streamline workflows, reduce manual processes, and build more sophisticated customer journeys. Having key CRM capabilities in one platform has also improved visibility into customer engagement and made it easier to act on customer insights. The biggest benefit for our team has been the ability to spend less time on operational tasks and more time focusing on optimization, testing, and improving the customer experience. Bloomreach has given us a stronger foundation for personalization and long-term customer engagement.
“Brilliant onboarding”
Source of review
5.0
C
In the last 3 months
Chris
Validated Reviewer
CRM Optimisation Manager at
Rank
  • 51-1000 employees
  • Industry: Gambling & Casinos
Use cases:
A/B TestingCross-Channel AdvertisingEmail Marketing
+ 5 more

What did you like?

I really enjoy the scenario builder. It is a lot quicker and more flexible than anything I have used before. I feel like I can build very complex workflows in a fraction of the time to what I have before.

What did you not like?

Some menus are a little too hidden e.g. email assets in the asset manager. However, once you get used to it, it's absolutely fine.

Which problems are you solving with the product?

Speed and ease of use. Whereas before we needed skilled developers to build even the most moderately difficult scenario, now all of our team will be able to achieve this.
“Centralizing customer data and automating engagement at scale”
Source of review
5.0
E
In the last 3 months
Erika
Validated Reviewer
Head of CRM & Marketing Automation at
Plus1
  • 51-1000 employees
  • Industry: Financial Services
Use cases:
A/B TestingCustomer Data Platforms (CDP)Email Marketing
+ 2 more

What did you like?

Bloomreach enables us to centralize customer data and automate communication across the entire customer journey, from onboarding to ongoing customer engagement. The platform’s segmentation and personalization capabilities help us deliver relevant communication at scale while reducing manual processes. We particularly appreciate the flexibility of the platform and how it supports both marketing initiatives and more advanced data-driven use cases.

What did you not like?

The platform has a steep learning curve, especially for new users who are not familiar with marketing automation or data management. Some advanced configurations require technical expertise, and troubleshooting can occasionally take longer than expected.

Which problems are you solving with the product?

Bloomreach helps us solve the challenge of delivering personalized communication at scale while managing a large number of automated customer journeys. We use the platform to centralize customer data, automate onboarding and retention flows, and improve customer engagement through targeted email and SMS communication. The biggest benefits have been increased automation, better audience segmentation, reduced manual processes, and greater flexibility to optimize customer journeys through testing and data-driven decision making.
“Easy to use & exceptional features ”
Source of review
5.0
M
In the last 3 months
Molly
Validated Reviewer
CRM Manager at
Benefit Cosmetics
  • 1001+ employees
  • Industry: Retail
Use cases:
A/B TestingCustomer Data Platforms (CDP)Email Marketing
+ 2 more

What did you like?

How easy Bloomreach is to use, with highly skilled BC's & TC's on hand to support and loom AI for 24/7 support with insights & reporting. Bloomreach has a wide array of use cases available to download in the platform, it's so easy to unlock personalisation features and scale across your automations for quick wins that drive positive performance.

What did you not like?

It would be great to see Loomi AI developed to support with marketing requests, I find it difficult to write jinja for personalisation within copy in marketing campaigns, having looms AI to be able to do this for us would be amazing

Which problems are you solving with the product?

Peronsalisation, contextual personalisation has allowed us to deliver more hyper personalised experiences within our automations, without having to do the guess work. It assigns the relevant experience or communication to customers with AI, that learns while the experience is live & also looks at the customers profile.
“Great UX, easy cross-project content maintenance and integration-friendly APIs”
Source of review
4.5
M
In the last 3 months
Martin
Validated Reviewer
Team Lead, Email Marketing and Gamification at
JYSK
  • 51-1000 employees
  • Industry: Retail
Use cases:
A/B TestingEmail MarketingMarketing Automation

What did you like?

The UI of the Engagement platform is super intuitive, it is easy for us to create master templates and transfer these to production projects, APIs are easy to connect to and offers flexibility in data structure. Built for marketeers!

What did you not like?

Event-based license model makes it difficult to predict costs. Funcionality-wise we have met very few limitations until now.

Which problems are you solving with the product?

Marketing coordinators saves a lot of time setting up campaigns as platform is super intuitive, it's easy for us to roll-out new initiatives since event triggers are easily created and duplicated across projects. Time to market is significantly reduced with Bloomreach and it is in general much easier for us to maintain content across projects. Also, platform flexibility allows you to build necessary customer profile views, segments and reports.
“ Powerful personalisation platform with a steep learning curve”
Source of review
4.0
D
In the last 6 months
Dan
Validated Reviewer
Quality Assurance at
Hornby
  • 51-1000 employees
  • Industry: Consumer Goods
Use cases:
E-MerchandisingWebsite-Personalization

What did you like?

What I like best is the flexibility of the platform for customer segmentation, personalisation and marketing automation. Once properly implemented, it provides strong control over customer journeys and ecommerce experiences, and the event tracking capabilities make it useful for data-driven decision making. It also integrates well with wider ecommerce ecosystems and allows teams to build highly targeted campaigns.

What did you not like?

Some areas of the platform can feel quite complex and unintuitive, especially during initial setup or when troubleshooting tracking/data issues. Certain workflows require a fairly technical understanding to configure correctly, and diagnosing issues across integrations can sometimes take longer than expected. The UI could also be more streamlined in places to improve the day-to-day user experience.

Which problems are you solving with the product?

We use Bloomreach to help improve customer personalisation, marketing engagement and ecommerce tracking across the customer journey. It’s been useful for managing customer data, triggering targeted campaigns and gaining better visibility into user behaviour through event tracking and analytics. Some of the key benefits have been improved audience segmentation, more tailored customer experiences and better insight into how users interact with the site. It has also helped streamline certain marketing automation processes and provided more flexibility around customer engagement strategies.
“Fully comprehensive CDP”
Source of review
5.0
G
In the last 6 months
Grace
Validated Reviewer
Senior CRM manager
  • 1001+ employees
  • Industry: Retail
Use cases:
A/B TestingCustomer Data Platforms (CDP)Email Marketing
+ 2 more

What did you like?

The platform allows us to build highly targeted, data-driven customer journeys across multiple channels and is great as supporting more advanced retention strategies.

What did you not like?

Because Bloomreach is capable of doing so much, the platform can sometimes feel overly complex. Certain processes have a steeper learning curve than other CDP's and tasks that should be simple can occasionally take longer due to the depth and flexibility of the system.

Which problems are you solving with the product?

Customer retention. Selling products with a long lifecycle, we need to be able to get into the details around our customers and their behaviour. Bloomreach allows us to do exactly that.
“Excellent UX and very flexible tool”
Source of review
5.0
M
In the last 6 months
Mattia
Validated Reviewer
CRM & Loyalty global Director at
Miele
  • 1001+ employees
  • Industry: Electrical/Electronic Manufacturing
Use cases:
A/B TestingCustomer Data Platforms (CDP)E-Commerce Data Integration
+ 5 more

What did you like?

UX and flexibility of the tool, very easy to roll out new solutions and scale to multiple markets. easy to turn ideas into working use case

What did you not like?

nothing in particular, maybe cross projects reporting is a bit tricky and not embedded content creator ai assistant

Which problems are you solving with the product?

managing opt in users marketing across multiple platforms
“Versatile and powerful tool”
Source of review
5.0
B
In the last 6 months
Barry
Validated Reviewer
CRM Manager at
AJ Bell
  • 1001+ employees
  • Industry: Financial Services
Use cases:
A/B TestingCross-Channel AdvertisingCustomer Data Platforms (CDP)
+ 9 more

What did you like?

When compared to similar systems it's far more capable, well designed and good to use, the team is very responsive to queries and the AI features seem to be developed with care and confidence

What did you not like?

Some UI issues are still there, not being able to see the full names of nodes in preview etc, I think the complexity means you should double check everything, more useful features are not touted heavily enough

Which problems are you solving with the product?

Building advanced segments and from those drilling down in various ways and quickly being able to build on top of those cohorts allowing for complex orchestration with ease.
“Bloomreach Engagement”
Source of review
5.0
V
In the last 6 months
Vaibhav
Validated Reviewer
Senior Manager at
Flutter
  • 1001+ employees
  • Industry: Gambling & Casinos
Use cases:
A/B TestingEmail MarketingPush Notification
+ 1 more

What did you like?

Very good features like segmentations, scenario builds and recommendations make it easier to set up personalized comms. Also, real time data flow via events makes it very useful to stay relevant in our messaging.

What did you not like?

Still in the learning stages but it does require a technical skillset to play around with Jinja so that part is not fully drag and drop per say.

Which problems are you solving with the product?

CRM operations to send multi channel comms to our players in real time.
“Transforming Our Email Process”
Source of review
4.5
H
In the last 6 months
Hannah
Validated Reviewer
Business Owner - CRM Systems
  • 51-1000 employees
  • Industry: Leisure, Travel & Tourism
Use cases:
Cross-Channel AdvertisingEmail MarketingMarketing Automation
+ 3 more

What did you like?

What I like best about Bloomreach is how intuitive and easy the platform is to use. Moving to a completely new system could have been time-consuming, but it was very quick to learn and become confident with, which made the transition much smoother for our team. The efficiency gains have been huge compared to our previous platform. Tasks that used to take several hours, like building emails and setting up campaigns, can now be completed in a fraction of the time thanks to the ability to duplicate and adapt existing events and scenarios so easily. I also really value the level of visibility and insight the platform provides. Being able to track a customer’s full journey — from entering an email queue, to receiving communications, and seeing the related activity on their account — gives us a much clearer understanding of customer behaviour and campaign performance.

What did you not like?

The only downside I’ve found is that some areas of the platform can feel slightly hidden within others. For example, scenario emails need to be built directly within the scenario itself, which can sometimes make testing a little more difficult for our team. Aside from that, the platform has been very straightforward and easy to work with.

Which problems are you solving with the product?

Bloomreach has helped us solve several efficiency and workflow challenges within our marketing team. Previously, creating emails often required support from developers, designers, or more technical team members, which slowed down the process and created additional dependencies. With Bloomreach, marketers are able to build and manage campaigns much more independently, while also significantly reducing the time needed to create and launch emails. The platform has also improved our ability to deliver personalised content at scale. Using catalogs has streamlined the way we manage dynamic and targeted content, removing the need for the more manual and custom-built personalisation processes we previously relied on. This makes it much easier to ensure the right content reaches the right customers in a more efficient and scalable way.
“Bloomreach unlocks customer data in immense detail”
Source of review
4.5
R
In the last 6 months
Rob
Validated Reviewer
CRM & Insights Analyst at
Superdry
  • 51-1000 employees
  • Industry: Fashion
Use cases:
A/B TestingCustomer Data Platforms (CDP)Email Marketing
+ 3 more

What did you like?

You can optimise your customer data through endless aggregates and expressions, and then use these figures to personalise the customer experience through recommendations. Building emails is a breeze whether that be using HTML, or the drag and drop function. The adoption of AI is appreciated as it's not just used for the sake of it, but to enhance current offerings. Overall, Bloomreach is an intuitive, inviting platform and a pleasure to use. I also can't fault their customer service who go out of their way to help and are always speedy to respond.

What did you not like?

The visualisation of reporting could be improved. It's not the end of the world, as I can export the data and create graphs on Excel or Power BI, but would be nice to have more customisation options available on Bloomreach.

Which problems are you solving with the product?

Understanding the customer's desires and adapting our strategy based on metrics we create within Bloomreach. We've improved open rate, click rate, conversion, AOV all over various automated programmes by analysing the customer in such depth and taking them on the correct customer journey.
“Powerful CRM engine ”
Source of review
5.0
G
In the last 6 months
Giorgi
Validated Reviewer
Crm Manager at
Adjarabet.com
  • 1001+ employees
  • Industry: Gambling & Casinos
Use cases:
A/B TestingCross-Channel AdvertisingCustomer Data Platforms (CDP)
+ 8 more

What did you like?

Bloomreach offers exceptional real-time data processing that enables highly accurate user segmentation. Its intuitive automation workflows significantly reduce the time required to deploy complex lifecycle campaigns. Additionally, the platform's robust integration capabilities allow for seamless connection with our existing ecosystem.

What did you not like?

The steep learning curve for advanced features can be challenging for new team members. Additionally, the reporting interface sometimes lacks the granular customization options required for complex data analysis.

Which problems are you solving with the product?

We are solving customer churn and improving user retention.
“Powerful CDP with Strong Capabilities”
5.0
O
In the last 6 months
Omar
Validated Reviewer
Senior Project Manager Marketing Technology at
Swiss Marketplace Group AG
  • 1001+ employees
  • Industry: Information Technology and Services
Use cases:
A/B TestingCross-Channel AdvertisingCustomer Data Platforms (CDP)
+ 5 more

What did you like?

Bloomreach CDP stands out for its ability to unify customer data and enable the creation of highly granular audiences. The platform supports cross-channel activation of personalised campaigns and is particularly valuable in complex setups, making it a strong enabler for data-driven marketing.

What did you not like?

In day-to-day use, the platform shows some room for improvement. Troubleshooting can be time-consuming in more complex setups, and performance may vary for more advanced use cases. Additionally, some features require a certain level of onboarding, especially for less technical users.

Which problems are you solving with the product?

Bloomreach helps us bring together fragmented customer data from multiple sources into a single platform. This allows us to define audiences more precisely and deliver personalised campaigns across channels. A key advantage is its scalability: even in complex environments, data-driven marketing activities can be managed and automated efficiently. The platform also enables faster audience activation, which is particularly important for time-sensitive campaigns.
“Great product for our use case!”
5.0
N
In the last 6 months
Nikolas
Validated Reviewer
Team Lead Global CX, Websites, Digital Projects at
Bionorica SE
  • 1001+ employees
  • Industry: Pharmaceuticals
Use cases:
A/B TestingCross-Channel AdvertisingCustomer Data Platforms (CDP)
+ 4 more

What did you like?

The fairly simple structure of the data (User+Properties+Events) allows us to connect the tool to everything, from Veeva to external chatbot tools to our own developed portals.

What did you not like?

In some areas the tool is not 100% mature (e.g. surveys, visual editor in banners), but so far we haven't encountered anything that has stopped us.

Which problems are you solving with the product?

We create unified profiles across multiple channels, track our users, create scorings, segments, campaigns, and analyze the data afterwards.
“Powerful all-in-one platform for automated CRM and user engagement!!”
5.0
N
In the last 12 months
Neuza
Validated Reviewer
Principal CRM Manager at
gamigo group
  • 51-1000 employees
  • Industry: Computer Games
Use cases:
A/B TestingCustomer Data Platforms (CDP)Email Marketing
+ 3 more

What did you like?

I love how intuitive the UI is!! New team members can jump right in, no need for those long onboarding sessions. Also, as an employee of a fast paced environment with last minute requests, Bloomreach's ease of use makes it possible for me to still deliver quickly with perfect results. Great speed, deliverability, automation, visual builder, multi-language campaigns, etc! You think it, you have it!!

What did you not like?

Honestly nothing.. the technical team might have a bit of a learning curve at the beginning for the setup, but Bloomreach team is super supportive and readily available, so once everything is in place, it's super straightforward and I can't fault it in any way.

Which problems are you solving with the product?

I can automate and personalise player communication at scale, ensuring that players at different activity stages can receive relevant messaging without manual intervention. The setup is extremely visual and intuitive allowing me to easily create the relevant logic, run A/B tests to optimise engagement and segment users based in any criteria I want. This means time saving, higher KPIs and ability to NEVER miss a deadline.
“Enhancing Customer Engagement and Efficiency with Bloomreach”
4.5
B
In the last 12 months
Bruna
Validated Reviewer
CRM-Specialist at
AirHelp
  • 51-1000 employees
  • Industry: Consumer Services
Use cases:
A/B TestingEmail MarketingMarketing Automation

What did you like?

Your remarkably innovative approach to standardizing customer data is truly impressive. Not only does it stand out for its efficiency, but it also contributes significantly to making my work in creating and delivering templates much more seamless, accurate, and ultimately productive. This well-designed system not only saves time, but also facilitates the entire workflow in ways I never thought possible before.

What did you not like?

It is currently not possible to upload large numbers of templates simultaneously if they are available in different languages. This means that each template must be uploaded individually, which makes the process considerably more time-consuming and less efficient, especially when working with a large number of language variants.

Which problems are you solving with the product?

The main problem is that templates have to be uploaded individually for each language, which makes the process unnecessarily complex and time-consuming. However, thanks to Bloomreach's support, we have been able to make significant progress: they have helped us to effectively standardize our customer data, which in turn has greatly simplified and optimized the delivery of our templates.
“Great Customer Data Platform”
Source of review
5.0
D
In the last 12 months
Daniel
Validated Reviewer
Head of CRM Analytics
  • 51-1000 employees
  • Industry: Consumer Goods
Use cases:
A/B TestingMarketing AutomationCustomer Data Platforms (CDP)
+ 1 more

What did you like?

Vollumfängliche Platform zur Datenintegration, Datensegmentierung & Analyse sowie Kundenaktivierung über verschiedene Kanäle.

What did you not like?

Da Bloomreach sehr mächtig ist, bedarf es auch technischem Knowhow, um verschiedene Integrationen sauber aufzusetzen.

Which problems are you solving with the product?

Bloomreach ermöglicht uns eine 360 Grad Sicht auf den Kunden. Ein weiterer Vorteil ist die native Integration eines ISPs, sodass die Platform innerhalb der initalen Integration einen Kommunikationskanal integriert hat.
“Great tool for mkt automation!”
4.0
N
In the last 12 months
Neus
Validated Reviewer
Head of CRM at
AirHelp
  • 51-1000 employees
  • Industry: Consumer Services
Use cases:
A/B TestingCustomer Data Platforms (CDP)Email Marketing
+ 4 more

What did you like?

I like it's flexibility, and all the segmentation and automation options it offers. I like how the html are easy to create.

What did you not like?

Sometimes it's a bit too complex to understand, seems makes things more complicated than expected. The reporting part, although it offers you total flexibility, is not very user friendly, it takes time to get use to it.

Which problems are you solving with the product?

Createing a segment is very easy. You can use customer attributes or event based filters.
“Powerful CDP with a good solution for identifiers, a great interface and underrated reporting”
Source of review
5.0
P
In the last 12 months
Phillip
Validated Reviewer
Head of Business Intelligence at
Peaks & Pies GmbH
  • 1-50 employees
  • Industry: Information Technology and Services
Use cases:
A/B TestingMarketing AutomationCross-Channel Advertising
+ 8 more

What did you like?

The flexibility of the data model, especially with regard to identifiers, the very user-friendly interface and the reporting, which is underestimated by many. The chat support is also very fast and helpful.

What did you not like?

The interface can be overwhelming for beginners. In addition to Academy, which unfortunately is only available in English, it would be great to have instructions/a tutorial in the interface.

Which problems are you solving with the product?

Data can be easily combined from a wide variety of systems to gain a holistic view of the customer and ensure personalised, cross-channel communication that offers real added value for the customer.
“Top-Tool für Marketing Intelligence”
Source of review
5.0
P
In the last 12 months
Peter
Validated Reviewer
Head of Online Marketing at
arena SpA
  • 51-1000 employees
  • Industry: Consumer Goods
Use cases:
A/B TestingCustomer Data Platforms (CDP)Email Marketing
+ 3 more

What did you like?

Die Nutzerfreundlichkeit des Tools und die Out-of-the-Box-Use-Cases überzeugen. Mit dem Tool konnten wir unser veraltetes Newsletter Marketing Tool absetzen und einen großen Schritt in Richtung Marketing Intelligence gehen. Bloomreach dient bei uns als zentrales Tool für unsere Kundendaten, von der aus wir die Daten in Richtung E-Mail, Weblyers, Browser Push, aber auch Performance Marketing Kanäle aktivieren. Der Support des Bloomreach-Teams und deren Integrationspartnern ist hervorragend.

What did you not like?

Es gibt eigentlich nichts zu kritisieren. Das Abrechnungsmodell auf Event-Basis könnte etwas flexibler sein. Anstatt zu versuchen, permanent Events zu reduzieren, um weiterhin auf einer Abrechnungsstufe zu sein, würde ich lieber die komplette Power des Tools nutzen und damit erstmal keine Zeit verschwenden wollen.

Which problems are you solving with the product?

Lückenlose, effektive Sammlung von Kundendaten. Aggration der Daten und anschließende Aktivierung. Mit den Daten können wir sehr granular segmentieren und die Zufriedenheit unserer Kunden verbessern.
“A tool (almost) without limits”
Source of review
5.0
A
In the last 12 months
Ariana
Validated Reviewer
CRM Managerin at
Kfzteile24
  • 51-1000 employees
  • Industry: Consumer Goods
Use cases:
A/B TestingCross-Channel AdvertisingEmail Marketing
+ 3 more

What did you like?

What I value most is the tremendous flexibility in segmentation. The ability to create aggregates and formulas allows for almost limitless precise targeting. Particularly impressive is that multiple channels can be seamlessly connected within a single scenario, enabling complex automations. The reporting features, including funnels and dashboards, are intuitively designed and provide all the essential tools, making analysis and evaluation highly efficient.

What did you not like?

The usability of uploaded catalogs (documents) heavily depends on their formatting. If a field contains multiple values (e.g., several article numbers), searching for a specific value is not straightforward. Additionally, the documentation has its limits when it comes to very specific use cases. In such cases, one relies on support, which, however, is reliable and provides effective assistance.

Which problems are you solving with the product?

Bloomreach enables highly personalized yet automated communication. This allows campaigns to be scaled efficiently without losing relevance for individual customers. In combination with catalogs, even very complex use cases can be implemented, such as dynamic product recommendations, individual trigger emails, or multi-step customer journeys across multiple channels. This saves time, reduces manual work, and at the same time significantly enhances the customer experience.
“Leistungsstarkes Tool mit unbegrenzten Möglichkeiten und detaillierten Kundeneinblicken”
4.5
JM
In the last 12 months
Johanna Marie
Validated Reviewer
E-Mail-Marketing Manager at
GRUBE KG
  • 51-1000 employees
  • Industry: Retail
Use cases:
A/B TestingCustomer Data Platforms (CDP)Email Marketing
+ 1 more

What did you like?

Nichts ist unmöglich – Bloomreach bietet uns ein hohes Maß an Flexibilität und eine Vielzahl von Optionen für spezifische Anwendungsfälle. Ein umfassendes Kundenverständnis mit tiefgreifender Personalisierung ist hier leicht zu erreichen. Reports liefern detaillierte Einblicke und ermöglichen gezieltes und schnelles Handeln. Sobald Bloomreach und seine Funktionen verstanden werden, stehen alle Türen offen, um das volle Potenzial auszuschöpfen, zu können.

What did you not like?

Um das volle Potenzial auszuschöpfen, ist eine gründliche Schulung erforderlich, da sich einige der Abläufe von den ursprünglichen Erwartungen unterscheiden. Sobald Sie sich eingearbeitet haben, sind die Funktionen einfach zu bedienen.

Which problems are you solving with the product?

Für regelmäßige E-Mail-Kampagnen, zum Verständnis komplexer Kundenprofile, zur automatischen Bereitstellung personalisierter Inhalte und vieles mehr.
“Powerful tool that is easy to use”
5.0
M
Older than 12 months
Milan
Validated Reviewer
CRM Manager at
Miele X
  • 51-1000 employees
  • Industry: Marketing and Advertising
Use cases:
A/B TestingEmail MarketingMarketing Automation
+ 1 more

What did you like?

Very straightforward tool, that is able to capture a lot of data points. By mastering Jinja, the opportunities are endless

What did you not like?

Most of the features are quite easy to use, however the reporting can be a bit less complicated. But once learned, it can be leveraged in so many ways

Which problems are you solving with the product?

* capturing a lot of data points, being able to target properly, the omnichannel opportunity
“Bloomreach - umfangreich & empfehlenswert”
4.5
M
Older than 12 months
Magdalena
Validated Reviewer
Teamlead Marketing at
Grube KG
  • 51-1000 employees
  • Industry: Consumer Goods
Use cases:
A/B TestingCustomer Data Platforms (CDP)Email Marketing
+ 1 more

What did you like?

Bloomreach bietet zahlreiche Möglichkeiten. Besonders hervorzuheben ist die tiefgehende Personalisierung, die ein umfassendes Verständnis der Kunden ermöglicht. Die detaillierten Reports liefern wertvolle Daten und erleichtern es, fundierte Entscheidungen schnell zu treffen. Wer sich mit den Funktionen vertraut macht, kann das volle Potenzial des Tools ausschöpfen.

What did you not like?

Der Einstieg erfordert eine gewisse Einarbeitungszeit. Auch die technischen Einrichtungen und die Datenmigration aus anderen Tools benötigt seine Zeit. Doch mit etwas Erfahrung erschließen sich die Möglichkeiten und das System wird intuitiv nutzbar. Man sollte allerdings ausreichend Einrichtungszeit einplanen, bis man es umfänglich nutzen kann.

Which problems are you solving with the product?

Bloomreach hilft uns, gezielte E-Mail-Kampagnen effizient umzusetzen, Kundenprofile detailliert zu analysieren und personalisierte Inhalte automatisiert bereitzustellen. Es optimiert unsere Kommunikation und steigert die Relevanz unserer Marketingmaßnahmen.
“Fragmented information, not that easy to navigate and track campaigns ”
3.0
E
Older than 12 months
Ewa
Validated Reviewer
E-commerce Director at
AirHelp Germany GmbH
  • 51-1000 employees
  • Industry: Leisure, Travel & Tourism
Use cases:
A/B TestingEmail MarketingMarketing Automation
+ 1 more

What did you like?

campaign automations integration for different channels with advanced scenario building allowing for in depth customisation. easy email creation from templates and preexisting modules. comprehensive A/B testing

What did you not like?

navigation within the dashboard. While trying to find a campaign the tool is moving the user between different areas in the menu. Easy to loose track where I will finally end up. Analytics and reporting not easy to set up and follow, i.e. could not set up reporting that would work across multiple campaigns. Not enough pre set performance reports that would allow easy acress to data on the go. report creation process is overwhelming

Which problems are you solving with the product?

advanced connection to data from different sources (campaign, customer data, digital platforms, website etc.). Behavioural and Customer data triggered campaigns, allowing advanced optimisation also across channels. automation and personalisation of our campaigns
“Can do some things really well, but not everything is the most efficient.”
3.5
A
Older than 12 months
Alex
Validated Reviewer
Digital Marketing Manager at
Batmaid SA
  • 51-1000 employees
  • Industry: Versorgungswirtschaft
Use cases:
Email MarketingMarketing Automation

What did you like?

All the automation and scenario capabilities, the CRM is really great too and the customer success teams are helpful. The ease of designing templates and modification is also great, the custom rows/blocks work well for teams to align.

What did you not like?

The survey results need to be reworked, I currently have to create complex excel files to re-work all the data. Maybe a lack of non e-commerce features/functionalities or documentation.

Which problems are you solving with the product?

Email automation and customer reactivation strategies. Pluging and automating the customer data with email strategies is really great.
“We BLOOM-ed with Bloomreach”
5.0
V
Older than 12 months
Victoria
Validated Reviewer
CRM Manager at
PrettyLittleThing
  • 51-1000 employees
  • Industry: Fashion
Use cases:
A/B TestingCross-Channel AdvertisingCustomer Data Platforms (CDP)
+ 8 more

What did you like?

Bloomreach is the modern day CDP - comparing to other competitors I've used in the past, Bloomreach are by far the most user friendly platform. What once took an age in another platform (e.g. running segments), now take seconds (and you can even get AI to do it for you!). The Bloomreach consultancy team are also brilliant - always on hand to help with any last minute wild request.

What did you not like?

My only dislike with Bloomreach is that I don't have enough time in the day to learn and explore all of its possibilities!

Which problems are you solving with the product?

Bloomreach has aided in all areas of business from team productivity to new opportunities. On the team side of things, the speed and ease at which we can use the platform help us in our everyday tasks. With new opportunities we have been able to expand into new channels such as WhatsApp & Weblayers, and looking to branch out to App Inbox.
“The best marketing automation tool we have ever used.”
5.0
S
Older than 12 months
Sanket
Validated Reviewer
Digital Marketing Manger at
Be Lenka s.r.o.
  • 51-1000 employees
  • Industry: Fashion
Use cases:
A/B TestingMarketing AutomationE-Commerce Personalization
+ 3 more

What did you like?

It is by far the best CRM, Marketing Automation and Gen AI tool we have used, which keeps on giving. We have been able to acheive some great results so far. Their customer support team and integration team have been extremely helpful.

What did you not like?

To be very honest there is not very much to dislike because this platform provides so many advanced features for marketers that there is nothing to compare it to at the moment.

Which problems are you solving with the product?

The Bloomreach Engagement platform enables us to customize our marketing initiatives, enabling us to promote the appropriate products to the correct demographics. Because Bloomreach utilizes a sophisticated AI engine, its forecasting models and Gen AI elements are highly effective and valuable. Its wide range of digital marketing capabilities has empowered us to explore and reach new markets.
“An all in one CRM & Analytics platform”
5.0
J
Older than 12 months
Jonnie
Validated Reviewer
Senior CRM Executive at
LOVALL
  • 1-50 employees
  • Industry: Fashion
Use cases:
A/B TestingMarketing AutomationCustomer Data Platforms (CDP)
+ 2 more

What did you like?

The easy to use user-interface that makes everything from creating email & SMS campaigns to detailed analytic reports easy to do and understand. The depth of customer data we can retrieve from the platform is better than any CRM platform I have used in the past.

What did you not like?

Addressing the elephant in the room, it is not the cheapest CRM solution out there, but having used a host of other providers in the past, I would never now be without Bloomreach. It has already been a deciding factor in my career when deciding which company to join.

Which problems are you solving with the product?

Before we partnered with Bloomreach we had an ESP, SMS platform, and relied solely on Google Analytics for all reporting. Now that we are with Bloomreach, we are going to be able to pull together each of these solutions to one platform. The support that Bloomreach provides in the form of weekly sync calls, consistently analysing our offering and suggesting out of the box automations & dashboards that will supercharge our performance, and business intelligence.
“Bloomreach helps us orchestrate our marketing”
5.0
M
Older than 12 months
Marek
Validated Reviewer
Head of Digital at
Isadore
  • 1-50 employees
  • Industry: Sportartikel
Use cases:
A/B TestingCustomer Data Platforms (CDP)Marketing Automation
+ 4 more

What did you like?

Bloomreach Engagement is highly helpful for simplifying and automating marketing campaigns. Its most valuable feature is the ability to gather customer data from multiple touchpoints, enabling businesses to deliver personalized experiences. The real-time customer segmentation and visual workflow editor make it easy to create and adjust targeted campaigns without coding, saving time and improving effectiveness. Overall, it enhances customer engagement and boosts revenue through more personalized, data-driven interactions.

What did you not like?

One downside of Bloomreach Engagement is its longer learning curve. While the platform offers powerful features, it can take time for teams to fully understand and utilize all its capabilities. The complexity of setting up advanced workflows and integrations may require additional training or support, especially for less tech-savvy users.

Which problems are you solving with the product?

With Bloomreach Engagement, we are solving issues related to customer engagement and personalization. We’ve been able to streamline our email campaigns, create effective pop-ups and weblayers, and leverage first-party data to better target our customers. This has resulted in more relevant communications, higher engagement rates, and improved customer retention. By utilizing first-party data, we can now offer more personalized experiences, leading to better conversion rates and overall marketing efficiency.
“Complete CPD product ”
5.0
A
Older than 12 months
Abbie
Validated Reviewer
Senior Customer Marketing Manager at
PrettyLittleThing
  • 51-1000 employees
  • Industry: Fashion
Use cases:
A/B TestingCross-Channel AdvertisingCustomer Data Platforms (CDP)
+ 5 more

What did you like?

Flexibility of the platform and how easy it is to use your data in whatever way you want whether it be in reporting or segmentation

What did you not like?

Since platform is priced on event usage, this can be hard to forecast long term

Which problems are you solving with the product?

All CRM channels are in one platform and can be used in the same way. Easy to set up consistent journeys across channels
“Modern day platform for modern day businesses. Really good dashboards and features.”
5.0
R
Older than 12 months
Ricky
Validated Reviewer
CEM Product Manager at
LNER
  • 1001+ employees
  • Industry: Leisure, Travel & Tourism
Use cases:
A/B TestingCross-Channel AdvertisingCustomer Data Platforms (CDP)
+ 6 more

What did you like?

Fast. Great dashboards. Can create journeys. Run personalised campaigns across different channels . Real time data gives opportunity to report better.

What did you not like?

So much to learn....not a bad thing lol. It is always being improved so there's lots of new features to use.

Which problems are you solving with the product?

We can create personalised campaigns so much easily. Real time dashboards for reporting.
“Best in class email designer”
4.5
B
Older than 12 months
Ben
Validated Reviewer
Online brand manager at
Rapha
  • 51-1000 employees
  • Industry: Fashion
Use cases:
A/B TestingCustomer Data Platforms (CDP)E-Commerce Data Integration
+ 5 more

What did you like?

The super-flexible email designer makes editing to tight deadlines easy. Alongside the intuitive scenario builder you can be master of your email sends.

What did you not like?

Asset management is only functional and could be a bit faster. It's a small price to pay however.

Which problems are you solving with the product?

Changing layouts in emails and being able to A/B test them with a quick turnaround. Being able to template from any design and being able to save and reuse modular parts of designs. Language adaptations are also easy.
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