Bloomreach Reviews (73)

AI-generated summary

What users say about Bloomreach

Based on 73 reviews

Bloomreach is valued for its extensive personalization options, robust data integration, and omnichannel campaign management. Many appreciate the user-friendly interface, though some find the initial setup complex and time-consuming, with a steep learning curve. Several users mentioned the need for technical expertise, particularly with Jinja coding. Bloomreach helps unify customer data, automate marketing initiatives, and improve customer engagement, but some desire more pre-built templates and simpler reporting functionalities.

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“Bloomreach schafft einzigartige und wettbewerbsdifferenzierende Mehrwerte für Kunden”

4.5

Older than 12 months

Frank Rauchfuss

Validated Reviewer

Managing Director at

diva-e

51-1000 employees

“Bloomreach E-mail marketing took us to the next Level with personalization, segmentation and advanced automations”

5.0

Older than 12 months

Richard Chachalak

Validated Reviewer

Senior Manager CRM at

11teamsports

51-1000 employees
Industry: Sportartikel

“Bei Bloomreach haben wir alle Kundendaten gesammelt und darauf aufbauend können alle unsere Kampagnen, Analysen, Reports und Recommendations dort gepflegt werden”

5.0

Older than 12 months

Alexandra Graf

Validated Reviewer

CRM Project Managerin at

baby-walz

1001+ employees

“Bloomreach has a really clear interface that allows a clear visuals”

4.0

Older than 12 months

Elisha Cieslar

Validated Reviewer

E-Commerce Managerin at

BOOHOOMAN

1001+ employees

“Ein großes Plus von Bloomreach ist für uns die Zielgruppensegmentierung”

4.5

Older than 12 months

Tom Adler

Validated Reviewer

Teamlead Brand E-Commerce at

11teamsports

51-1000 employees
Industry: Sportartikel

“With Bloomreach we can have the data within several minutes”

4.5

Older than 12 months

Daniel Barnes

Validated Reviewer

CRM Manager at

Boohoo Group

1001+ employees

“Mit einem kleinen Team kann sehr viel erreicht werden, durch die Hilfsmittel und Features von Bloomreach”

4.5

Older than 12 months

Tobias Flückiger

Validated Reviewer

Intrapreneur Online-Marketing & E-Commerce at

BLACKSOCKS SA

1-50 employees

“Bloomreach biete auf jede große Herausforderung im Online Marketing eine Antwort”

4.5

Older than 12 months

David Deronja

Validated Reviewer

MarTech Consultant at

valantic

1001+ employees

“Powerful CRM platform with strong personalization features”

Source of review

4.5

In the last 3 months

Julius-Peter

Validated Reviewer

CRM Manager at

kfzteile24 GmbH

51-1000 employees
Industry: Automotive

What did you like?

Bloomreach allows us to segment our customers with high precision, making our campaigns far more relevant and targeted. The automation features save us a lot of time by running recurring workflows seamlessly in the background. Another strength is the clear data foundation, which gives us full transparency to measure performance and continuously optimize our campaigns.

What did you not like?

Sometimes the design of web layers can feel a bit complicated, especially when it comes to adjusting layouts. Also, personalization often requires working with Jinja coding, which can be challenging if you are not familiar with it. At the same time, I see this as a positive aspect because once you master Jinja, it unlocks powerful personalization opportunities that other tools don’t offer.

Which problems are you solving with the product?

With Bloomreach, we are able to re-engage inactive & active customers through targeted automation, which has significantly improved our retention. We also save valuable time by automating processes that previously required manual work. Additionally, the platform helps us increase revenue by creating highly personalized campaigns that convert much better than our old setup.

“Bloomreach has fundamentally transformed how we automate and personalize our marketing”

Source of review

5.0

In the last 3 months

Lynes

Validated Reviewer

Senior CRM Manager at

kfzteile24 GmbH

51-1000 employees
Industry: Automotive

What did you like?

The unified data platform is easily our favorite feature. It gives us a single, consolidated view of all our customer data, so we don't have to waste time manually moving it between systems. This allows us to trigger real-time, personalized campaigns, leading to much higher engagement rates because every message is genuinely relevant. The powerful automation has also been a game-changer. We can set up complex, cross-channel customer journeys for Email, App-Push, and Weblayers just once, which saves our team an immense amount of manual work. It's invaluable because it frees us up to focus on strategy instead of day-to-day tasks. Finally, the integrated Recommendation Engine is outstanding. The AI-powered recommendations we generate are incredibly precise and directly boost revenue. It's so easy to integrate these recommendations into our campaigns, which is a major strength that has led to a clear increase in our average order value.

What did you not like?

While the platform is mostly intuitive, some advanced features can be a challenge to learn. For example, building complex segments using expressions can be a bit tricky, and we feel the documentation and user interface could be improved to make the learning process faster. Another area for improvement is reporting. The standard dashboards are great for daily use, but if we need to build very specific or custom reports for in-depth analysis, it can be a hassle. We often have to export the data and use an external BI tool, which interrupts our workflow. Finally, the scalability of costs is something to be mindful of. As our customer base and event volume grow, so do the costs. The pricing structure could be more transparent in certain areas to help us better forecast our long-term operating expenses.

Which problems are you solving with the product?

Our biggest problem was fragmented data. Customer information was scattered across different systems, making it impossible to communicate effectively. Bloomreach solved this with its unified customer profile, which consolidates all data in one place. This allows us to react in real-time and deliver truly personalized messages across all channels, drastically increasing our communication's relevance. The manual effort was also immense. Before Bloomreach, building campaigns was incredibly time-consuming, requiring us to manually move data and re-create segments for every campaign. Now, we use the platform's automations and scenarios to run everything automatically. This has revolutionized our workflow and given our team valuable time back. Finally, our old campaigns were often too generic and delivered poor results. Bloomreach fixed this by letting us use its Recommendation Engine and dynamic content to show customers exactly the products they're interested in. We've seen a significant jump in conversion rates and revenue, because we're no longer relying on luck, but on data.

“Bloomreach liefert umfassende Kunden Insights und ist der Einstieg für personalisierte Kampagnen.”

4.0

In the last 12 months

Mirja

Validated Reviewer

CRM / Loyalty Consultant at

Wortmann Fashion Retail GmbH & Co KG

51-1000 employees
Industry: Fashion

What did you like?

Einfache Kampagnenerstellung, intuitive Handhabung. Viele Möglichkeiten unterschiedliche Quell- und Zielsysteme anzubinden. Übersichtliche Kampagnen / Reporting Dashboards. Hilfreiche Use Case Bibliothek. Übersichtliche Kundenprofile mit der Möglichkeit eigene Attribute und Events zu erstellen und zu erweitern.

What did you not like?

Reporting, insbesondere Erstellung von eigenen Metriken nicht besonders intuitiv. Fehlende Flexibilität im Reporting (z.B. Anpassung Zeiträume). Einzelne Funktionalitäten nicht modular buchbar, sondern nur in festen Paketen mit etwas unübersichtlicher Pricing Struktur.

Which problems are you solving with the product?

Zentrale Speicherung und Analyse der Kundendaten. Kundensegmentierung und individuelle, personalisierte Kommunikation. Automatisierung von Kampagnen auf Basis des Kundenverhaltens.

“Nextgen automations made easy”

4.5

Older than 12 months

Jakob

Validated Reviewer

Automation Manager at

Politiken

1001+ employees
Industry: components.ReviewAuthor.industries.newspapers

What did you like?

- Ease of implementation: Our implementation process was very straightforward and we received extremely competent direction. Our project implementation met all deadlines. - Ease of use: Compared to our previous CDXP solution, we cut training time for new employees from months to weeks. Our time from idea to implementation was reduced by ~70%, simply because Bloomreach is easy to use and accessible. - Native omnichannel functionality: Targeting a customer across multiple channels has never been easier. Leveraging all our tools and analysis capabilities across all channels at the same time, makes scaling easy.

What did you not like?

- Prone to bloat: No efficient folder structure in the UI makes for a cluttered and chaotic environment - Barebones HTML email editor: Could use upgrading - Catalog instability: handling is clunky and slow as import instances are shared among regions, critical imports were delayed for hours

Which problems are you solving with the product?

- To avoid bottlenecking, we needed an environment that could be used both code-free and code-heavy to leverage all employee types. This is accomplished.- We needed to be able to reach qualified support personnel quickly, their live support is incredibly competent and efficient. - We needed to bring down our system expenditures. This might sound like a cliche, but Bloomreach delivers more, for less.

“Bloomreach Engagement – die beste Lösung für Omnichannel Marketing Automation”

5.0

Older than 12 months

Milan

Validated Reviewer

CEO at

Brewdog UK, Virgin Megastore SA, Ernest Jones UK

51-1000 employees
Industry: Retail

What did you like?

Flexibilität – es gibt viele vorhandene Use-cases aber auch große Freiheit maß geschnittene Ansätze vorzubereiten Große Spektrum von Möglichkeiten – hochpersnalisierte E-Mail Kampagnen, SMS, Viber, Push, PPC, frontend weblayers, Experimente – alles in Einen Tool, tief verbuden mit Kundendaten Intuitive und Benutzerfreundliche Oberfläche – Benutzer braucht kein „Hard-core Programmierer“ Erfahrung. Benutzung kann in weniger Tagen gelernt werden.

What did you not like?

Es gibt Potential weitere Data-cleaning und analytische Fähigkeiten zu entwickeln. Jedes Tool hat Vorteile und Nachteile. Die Vorteile von Bloomreach Engagement sind überwiegend größer als die Nachteile.

Which problems are you solving with the product?

Wir benutzen Bloomreach Engagement für unsere Klienten um vorgeschrittene CRM / Customer Engagement Strategien umzusetzen. Auserhalb von Standard Sachen wie Automatisierung von Omnichannel Kampagnen (Email, sms, push, PPC, Reccomendations) schätzen wir sehr die Predictions, AI Integration und die Möglichkeit außerhalb von Standardfunktionalitäten die Schnittstellen zu HTML/CSS/Jinja, JS, SQL, Webhooks & API calls, etc.

“Powerful all-in-one platform for automated CRM and user engagement!!”

5.0

In the last 3 months

Neuza

Validated Reviewer

Principal CRM Manager at

gamigo group

51-1000 employees
Industry: Computer Games

What did you like?

I love how intuitive the UI is!! New team members can jump right in, no need for those long onboarding sessions. Also, as an employee of a fast paced environment with last minute requests, Bloomreach's ease of use makes it possible for me to still deliver quickly with perfect results. Great speed, deliverability, automation, visual builder, multi-language campaigns, etc! You think it, you have it!!

What did you not like?

Honestly nothing.. the technical team might have a bit of a learning curve at the beginning for the setup, but Bloomreach team is super supportive and readily available, so once everything is in place, it's super straightforward and I can't fault it in any way.

Which problems are you solving with the product?

I can automate and personalise player communication at scale, ensuring that players at different activity stages can receive relevant messaging without manual intervention. The setup is extremely visual and intuitive allowing me to easily create the relevant logic, run A/B tests to optimise engagement and segment users based in any criteria I want. This means time saving, higher KPIs and ability to NEVER miss a deadline.

“Enhancing Customer Engagement and Efficiency with Bloomreach”

4.5

In the last 3 months

Bruna

Validated Reviewer

CRM-Specialist at

AirHelp

51-1000 employees
Industry: Consumer Services

What did you like?

Your remarkably innovative approach to standardizing customer data is truly impressive. Not only does it stand out for its efficiency, but it also contributes significantly to making my work in creating and delivering templates much more seamless, accurate, and ultimately productive. This well-designed system not only saves time, but also facilitates the entire workflow in ways I never thought possible before.

What did you not like?

It is currently not possible to upload large numbers of templates simultaneously if they are available in different languages. This means that each template must be uploaded individually, which makes the process considerably more time-consuming and less efficient, especially when working with a large number of language variants.

Which problems are you solving with the product?

The main problem is that templates have to be uploaded individually for each language, which makes the process unnecessarily complex and time-consuming. However, thanks to Bloomreach's support, we have been able to make significant progress: they have helped us to effectively standardize our customer data, which in turn has greatly simplified and optimized the delivery of our templates.

“Great Customer Data Platform”

Source of review

5.0

In the last 3 months

Daniel

Validated Reviewer

Head of CRM Analytics

51-1000 employees
Industry: Consumer Goods

What did you like?

Vollumfängliche Platform zur Datenintegration, Datensegmentierung & Analyse sowie Kundenaktivierung über verschiedene Kanäle.

What did you not like?

Da Bloomreach sehr mächtig ist, bedarf es auch technischem Knowhow, um verschiedene Integrationen sauber aufzusetzen.

Which problems are you solving with the product?

Bloomreach ermöglicht uns eine 360 Grad Sicht auf den Kunden. Ein weiterer Vorteil ist die native Integration eines ISPs, sodass die Platform innerhalb der initalen Integration einen Kommunikationskanal integriert hat.

“Great tool for mkt automation!”

4.0

In the last 3 months

Neus

Validated Reviewer

Head of CRM at

AirHelp

51-1000 employees
Industry: Consumer Services

What did you like?

I like it's flexibility, and all the segmentation and automation options it offers. I like how the html are easy to create.

What did you not like?

Sometimes it's a bit too complex to understand, seems makes things more complicated than expected. The reporting part, although it offers you total flexibility, is not very user friendly, it takes time to get use to it.

Which problems are you solving with the product?

Createing a segment is very easy. You can use customer attributes or event based filters.

“Powerful CDP with a good solution for identifiers, a great interface and underrated reporting”

Source of review

5.0

In the last 3 months

Phillip

Validated Reviewer

Head of Business Intelligence at

Peaks & Pies GmbH

1-50 employees
Industry: Information Technology and Services

What did you like?

The flexibility of the data model, especially with regard to identifiers, the very user-friendly interface and the reporting, which is underestimated by many. The chat support is also very fast and helpful.

What did you not like?

The interface can be overwhelming for beginners. In addition to Academy, which unfortunately is only available in English, it would be great to have instructions/a tutorial in the interface.

Which problems are you solving with the product?

Data can be easily combined from a wide variety of systems to gain a holistic view of the customer and ensure personalised, cross-channel communication that offers real added value for the customer.

“Top-Tool für Marketing Intelligence”

Source of review

5.0

In the last 3 months

Peter

Validated Reviewer

Head of Online Marketing at

arena SpA

51-1000 employees
Industry: Consumer Goods

What did you like?

Die Nutzerfreundlichkeit des Tools und die Out-of-the-Box-Use-Cases überzeugen. Mit dem Tool konnten wir unser veraltetes Newsletter Marketing Tool absetzen und einen großen Schritt in Richtung Marketing Intelligence gehen. Bloomreach dient bei uns als zentrales Tool für unsere Kundendaten, von der aus wir die Daten in Richtung E-Mail, Weblyers, Browser Push, aber auch Performance Marketing Kanäle aktivieren. Der Support des Bloomreach-Teams und deren Integrationspartnern ist hervorragend.

What did you not like?

Es gibt eigentlich nichts zu kritisieren. Das Abrechnungsmodell auf Event-Basis könnte etwas flexibler sein. Anstatt zu versuchen, permanent Events zu reduzieren, um weiterhin auf einer Abrechnungsstufe zu sein, würde ich lieber die komplette Power des Tools nutzen und damit erstmal keine Zeit verschwenden wollen.

Which problems are you solving with the product?

Lückenlose, effektive Sammlung von Kundendaten. Aggration der Daten und anschließende Aktivierung. Mit den Daten können wir sehr granular segmentieren und die Zufriedenheit unserer Kunden verbessern.

“A tool (almost) without limits”

Source of review

5.0

In the last 3 months

Ariana

Validated Reviewer

CRM Managerin at

Kfzteile24

51-1000 employees
Industry: Consumer Goods

What did you like?

What I value most is the tremendous flexibility in segmentation. The ability to create aggregates and formulas allows for almost limitless precise targeting. Particularly impressive is that multiple channels can be seamlessly connected within a single scenario, enabling complex automations. The reporting features, including funnels and dashboards, are intuitively designed and provide all the essential tools, making analysis and evaluation highly efficient.

What did you not like?

The usability of uploaded catalogs (documents) heavily depends on their formatting. If a field contains multiple values (e.g., several article numbers), searching for a specific value is not straightforward. Additionally, the documentation has its limits when it comes to very specific use cases. In such cases, one relies on support, which, however, is reliable and provides effective assistance.

Which problems are you solving with the product?

Bloomreach enables highly personalized yet automated communication. This allows campaigns to be scaled efficiently without losing relevance for individual customers. In combination with catalogs, even very complex use cases can be implemented, such as dynamic product recommendations, individual trigger emails, or multi-step customer journeys across multiple channels. This saves time, reduces manual work, and at the same time significantly enhances the customer experience.

“Leistungsstarkes Tool mit unbegrenzten Möglichkeiten und detaillierten Kundeneinblicken”

4.5

In the last 3 months

Johanna Marie

Validated Reviewer

E-Mail-Marketing Manager at

GRUBE KG

51-1000 employees
Industry: Retail

What did you like?

Nichts ist unmöglich – Bloomreach bietet uns ein hohes Maß an Flexibilität und eine Vielzahl von Optionen für spezifische Anwendungsfälle. Ein umfassendes Kundenverständnis mit tiefgreifender Personalisierung ist hier leicht zu erreichen. Reports liefern detaillierte Einblicke und ermöglichen gezieltes und schnelles Handeln. Sobald Bloomreach und seine Funktionen verstanden werden, stehen alle Türen offen, um das volle Potenzial auszuschöpfen, zu können.

What did you not like?

Um das volle Potenzial auszuschöpfen, ist eine gründliche Schulung erforderlich, da sich einige der Abläufe von den ursprünglichen Erwartungen unterscheiden. Sobald Sie sich eingearbeitet haben, sind die Funktionen einfach zu bedienen.

Which problems are you solving with the product?

Für regelmäßige E-Mail-Kampagnen, zum Verständnis komplexer Kundenprofile, zur automatischen Bereitstellung personalisierter Inhalte und vieles mehr.

“Powerful tool that is easy to use”

5.0

In the last 12 months

Milan

Validated Reviewer

CRM Manager at

Miele X

51-1000 employees
Industry: Marketing and Advertising

What did you like?

Very straightforward tool, that is able to capture a lot of data points. By mastering Jinja, the opportunities are endless

What did you not like?

Most of the features are quite easy to use, however the reporting can be a bit less complicated. But once learned, it can be leveraged in so many ways

Which problems are you solving with the product?

* capturing a lot of data points, being able to target properly, the omnichannel opportunity

“Bloomreach - umfangreich & empfehlenswert”

4.5

In the last 12 months

Magdalena

Validated Reviewer

Teamlead Marketing at

Grube KG

51-1000 employees
Industry: Consumer Goods

What did you like?

Bloomreach bietet zahlreiche Möglichkeiten. Besonders hervorzuheben ist die tiefgehende Personalisierung, die ein umfassendes Verständnis der Kunden ermöglicht. Die detaillierten Reports liefern wertvolle Daten und erleichtern es, fundierte Entscheidungen schnell zu treffen. Wer sich mit den Funktionen vertraut macht, kann das volle Potenzial des Tools ausschöpfen.

What did you not like?

Der Einstieg erfordert eine gewisse Einarbeitungszeit. Auch die technischen Einrichtungen und die Datenmigration aus anderen Tools benötigt seine Zeit. Doch mit etwas Erfahrung erschließen sich die Möglichkeiten und das System wird intuitiv nutzbar. Man sollte allerdings ausreichend Einrichtungszeit einplanen, bis man es umfänglich nutzen kann.

Which problems are you solving with the product?

Bloomreach hilft uns, gezielte E-Mail-Kampagnen effizient umzusetzen, Kundenprofile detailliert zu analysieren und personalisierte Inhalte automatisiert bereitzustellen. Es optimiert unsere Kommunikation und steigert die Relevanz unserer Marketingmaßnahmen.

“Fragmented information, not that easy to navigate and track campaigns ”

3.0

In the last 12 months

Ewa

Validated Reviewer

E-commerce Director at

AirHelp Germany GmbH

51-1000 employees
Industry: Leisure, Travel & Tourism

What did you like?

campaign automations integration for different channels with advanced scenario building allowing for in depth customisation. easy email creation from templates and preexisting modules. comprehensive A/B testing

What did you not like?

navigation within the dashboard. While trying to find a campaign the tool is moving the user between different areas in the menu. Easy to loose track where I will finally end up. Analytics and reporting not easy to set up and follow, i.e. could not set up reporting that would work across multiple campaigns. Not enough pre set performance reports that would allow easy acress to data on the go. report creation process is overwhelming

Which problems are you solving with the product?

advanced connection to data from different sources (campaign, customer data, digital platforms, website etc.). Behavioural and Customer data triggered campaigns, allowing advanced optimisation also across channels. automation and personalisation of our campaigns

“Can do some things really well, but not everything is the most efficient.”

3.5

In the last 12 months

Alex

Validated Reviewer

Digital Marketing Manager at

Batmaid SA

51-1000 employees
Industry: Versorgungswirtschaft

What did you like?

All the automation and scenario capabilities, the CRM is really great too and the customer success teams are helpful. The ease of designing templates and modification is also great, the custom rows/blocks work well for teams to align.

What did you not like?

The survey results need to be reworked, I currently have to create complex excel files to re-work all the data. Maybe a lack of non e-commerce features/functionalities or documentation.

Which problems are you solving with the product?

Email automation and customer reactivation strategies. Pluging and automating the customer data with email strategies is really great.

“We BLOOM-ed with Bloomreach”

5.0

Older than 12 months

Victoria

Validated Reviewer

CRM Manager at

PrettyLittleThing

51-1000 employees
Industry: Fashion

What did you like?

Bloomreach is the modern day CDP - comparing to other competitors I've used in the past, Bloomreach are by far the most user friendly platform. What once took an age in another platform (e.g. running segments), now take seconds (and you can even get AI to do it for you!). The Bloomreach consultancy team are also brilliant - always on hand to help with any last minute wild request.

What did you not like?

My only dislike with Bloomreach is that I don't have enough time in the day to learn and explore all of its possibilities!

Which problems are you solving with the product?

Bloomreach has aided in all areas of business from team productivity to new opportunities. On the team side of things, the speed and ease at which we can use the platform help us in our everyday tasks. With new opportunities we have been able to expand into new channels such as WhatsApp & Weblayers, and looking to branch out to App Inbox.

“The best marketing automation tool we have ever used.”

5.0

Older than 12 months

Sanket

Validated Reviewer

Digital Marketing Manger at

Be Lenka s.r.o.

51-1000 employees
Industry: Fashion

What did you like?

It is by far the best CRM, Marketing Automation and Gen AI tool we have used, which keeps on giving. We have been able to acheive some great results so far. Their customer support team and integration team have been extremely helpful.

What did you not like?

To be very honest there is not very much to dislike because this platform provides so many advanced features for marketers that there is nothing to compare it to at the moment.

Which problems are you solving with the product?

The Bloomreach Engagement platform enables us to customize our marketing initiatives, enabling us to promote the appropriate products to the correct demographics. Because Bloomreach utilizes a sophisticated AI engine, its forecasting models and Gen AI elements are highly effective and valuable. Its wide range of digital marketing capabilities has empowered us to explore and reach new markets.

“An all in one CRM & Analytics platform”

5.0

Older than 12 months

Jonnie

Validated Reviewer

Senior CRM Executive at

LOVALL

1-50 employees
Industry: Fashion

What did you like?

The easy to use user-interface that makes everything from creating email & SMS campaigns to detailed analytic reports easy to do and understand. The depth of customer data we can retrieve from the platform is better than any CRM platform I have used in the past.

What did you not like?

Addressing the elephant in the room, it is not the cheapest CRM solution out there, but having used a host of other providers in the past, I would never now be without Bloomreach. It has already been a deciding factor in my career when deciding which company to join.

Which problems are you solving with the product?

Before we partnered with Bloomreach we had an ESP, SMS platform, and relied solely on Google Analytics for all reporting. Now that we are with Bloomreach, we are going to be able to pull together each of these solutions to one platform. The support that Bloomreach provides in the form of weekly sync calls, consistently analysing our offering and suggesting out of the box automations & dashboards that will supercharge our performance, and business intelligence.

“Bloomreach helps us orchestrate our marketing”

5.0

Older than 12 months

Marek

Validated Reviewer

Head of Digital at

Isadore

1-50 employees
Industry: Sportartikel

What did you like?

Bloomreach Engagement is highly helpful for simplifying and automating marketing campaigns. Its most valuable feature is the ability to gather customer data from multiple touchpoints, enabling businesses to deliver personalized experiences. The real-time customer segmentation and visual workflow editor make it easy to create and adjust targeted campaigns without coding, saving time and improving effectiveness. Overall, it enhances customer engagement and boosts revenue through more personalized, data-driven interactions.

What did you not like?

One downside of Bloomreach Engagement is its longer learning curve. While the platform offers powerful features, it can take time for teams to fully understand and utilize all its capabilities. The complexity of setting up advanced workflows and integrations may require additional training or support, especially for less tech-savvy users.

Which problems are you solving with the product?

With Bloomreach Engagement, we are solving issues related to customer engagement and personalization. We’ve been able to streamline our email campaigns, create effective pop-ups and weblayers, and leverage first-party data to better target our customers. This has resulted in more relevant communications, higher engagement rates, and improved customer retention. By utilizing first-party data, we can now offer more personalized experiences, leading to better conversion rates and overall marketing efficiency.

“Complete CPD product ”

5.0

Older than 12 months

Abbie

Validated Reviewer

Senior Customer Marketing Manager at

PrettyLittleThing

51-1000 employees
Industry: Fashion

What did you like?

Flexibility of the platform and how easy it is to use your data in whatever way you want whether it be in reporting or segmentation

What did you not like?

Since platform is priced on event usage, this can be hard to forecast long term

Which problems are you solving with the product?

All CRM channels are in one platform and can be used in the same way. Easy to set up consistent journeys across channels

“Modern day platform for modern day businesses. Really good dashboards and features.”

5.0

Older than 12 months

Ricky

Validated Reviewer

CEM Product Manager at

LNER

1001+ employees
Industry: Leisure, Travel & Tourism

What did you like?

Fast. Great dashboards. Can create journeys. Run personalised campaigns across different channels . Real time data gives opportunity to report better.

What did you not like?

So much to learn....not a bad thing lol. It is always being improved so there's lots of new features to use.

Which problems are you solving with the product?

We can create personalised campaigns so much easily. Real time dashboards for reporting.

“Best in class email designer”

4.5

Older than 12 months

Ben

Validated Reviewer

Online brand manager at

Rapha

51-1000 employees
Industry: Fashion

What did you like?

The super-flexible email designer makes editing to tight deadlines easy. Alongside the intuitive scenario builder you can be master of your email sends.

What did you not like?

Asset management is only functional and could be a bit faster. It's a small price to pay however.

Which problems are you solving with the product?

Changing layouts in emails and being able to A/B test them with a quick turnaround. Being able to template from any design and being able to save and reuse modular parts of designs. Language adaptations are also easy.

“Bloomreach Engagement is a very intuitive tool that is constantly evolving, highly committed team”

4.5

Older than 12 months

Zsuzsanna

Validated Reviewer

Head of Customer Engagement at

Swissmarketplace Group

51-1000 employees
Industry: Internet

What did you like?

Scenario builder ist sehr einfach zu bedienen, die Academy ist sehr hilfreich und bietet einen echten Mehrwert, es wird kontiniuerlich am Tol weiterentwickelt

What did you not like?

Bei komplexen multi-brand setups müssen wir teilweise über workarounds Lösungen finden

Which problems are you solving with the product?

Omnichannel engagement journeys und echte CDP capabilities

“Limitless omnichannel marketing, personalisation and CRM”

5.0

Older than 12 months

Vladimír

Validated Reviewer

Lead Consultant at

Vielendark

1-50 employees
Industry: Marketing and Advertising

What did you like?

Ability to work with your customer data easily and basically with no limits. How easy it is to understand, to use within marketing teams.

What did you not like?

Lots of my clients would prefer more pre-made dashboards and reports that would not require much further adjustment. This is also what I like that you can work with your data however needed (but on the other hand makes using premade templates harder).

Which problems are you solving with the product?

360 degrees customer view and customer segmentations. Personalisation and omnichannel marketing. Lots of AB testing.

“The platform that has it all!”

5.0

Older than 12 months

Rebecca

Validated Reviewer

CRM Lead at

World of Books Group

51-1000 employees
Industry: Retail

What did you like?

I like how once you have the basics, you are continuing to learn with the tool and the features I have set live in engagement have given instant results! I also love the support team and our CSM who are both equally friendly and helpful in their responses!

What did you not like?

It is very techy! You will need to take their courses but who doesn't love learning!

Which problems are you solving with the product?

I have solved ease of application of promotions with bloomreach by utilising their use cases. I have been able to use AI to create quick reports that other people have been looking for. I have also increased our subscriber base by just a simple pop up!

“Das Tor zum modernen, personalisierten E-Commerce.”

4.5

Older than 12 months

Johan

Validated Reviewer

Ecom MarTech Specialist & CDP Engineer at

Yawiss VOF

1-50 employees
Industry: Information Technology and Services

What did you like?

Bei schemalosen Datenstrukturen gibt es nur sehr wenige Einschränkungen bei der Einrichtung der CDP. Die In-RAM-Datenspeicherung macht die Datenverarbeitung und die Benutzeroberfläche rasend schnell. In der Regel kann allein mit dem E-Mail-Kanal ein erheblicher ROI erzielt werden, da er eine hervorragende Zustellbarkeit von E-Mails ermöglicht.

What did you not like?

Discovery und Engagement werden im Laufe der Zeit stärker integriert, aber im Moment gibt es noch einige Redundanzen, wie z. B. Produkt-Feeds/Indizes. Der Engagement Service Worker arbeitet nicht gut mit Shopify zusammen, vor allem aufgrund der Shopify-Einschränkungen.

Which problems are you solving with the product?

Als unabhängiger MarTech-Ingenieur ist die Implementierung des Bloomreach Engagement CDP- und Marketing Automation-Stacks aufgrund der hervorragenden Dokumentation, der flexiblen Datenstrukturen, der schnellen Datenaufnahme, der wiederverwendbaren Komponenten und des hervorragenden Supports ein Kinderspiel. Die Marketingabteilungen meiner Kunden sind dann weniger auf die IT-Entwicklung angewiesen, weil sie selbst mehr erreichen können. Durch die Konsolidierung mehrerer Martech-Anbieter zu einer Best-of-Suite-Lösung wird auch die technische Wartung weniger kostspielig.

“Bloomreach is a powerful marketing tool for intermediate to advanced users”

4.5

Older than 12 months

Dan

Validated Reviewer

Product Manager at

Hal Leonard

51-1000 employees
Industry: Music

What did you like?

I love being able to instantly deploy custom weblayers to our website, as well as the easy-to-use drag-and-drop email editor.

What did you not like?

Some powerful features require a fairly robust understanding of coding language, specifically Jinja. Would be nice to have more wizard tools for this.

Which problems are you solving with the product?

Bloomreach allows me to automate email marketing to connect with customers at the right time in their life cycle. Weblayers allow us to quickly and easily deploy onsite messaging to highlight promotions or deliver timely messaging about site maintenance/outages, or shipping delays.

“best CRM / CDP platform”

5.0

Older than 12 months

Rita

Validated Reviewer

Head of CRM at

Lounge

51-1000 employees
Industry: Retail

What did you like?

Bloomreach stands out as the epitome of flexibility in CPD platform, it has great adaptability. The option to build reports, analyses, funnels, and metrics, allow your company to unlock so much potential. It's a platform where the effort you invest directly correlates with the value you derive.

What did you not like?

Despite its impressive flexibility, using Bloomreach effectively demands a significant time commitment. Moreover, navigating its features can feel daunting until you've gained a solid understanding of the platform. Users should exercise caution with processed events, as they accumulate rapidly. It's crucial to bear in mind that every action, from campaigns to Facebook audiences to AB tests, generates events. Following recommended best practices can exacerbate this issue in many cases.

Which problems are you solving with the product?

The accessibility of customer insights has massively improved for us since we implemented bloomreach, as well as the ease of data analysis. Truly enabling a omnichannel approach

“Multi-channel-orchestration, flexible personalisation and complex data segmentation in realtime”

4.0

Older than 12 months

Maike

Validated Reviewer

Head of CRM at

Invia Travel Germany GmbH

51-1000 employees
Industry: Leisure, Travel & Tourism

What did you like?

Bloomreach enables us to have all data in one tool and every calculation is really done in a few seconds. It's awesome to click complex segmentations that easily. Expressions and aggregates help to screen event attributes and use relevant parts of them as customer attributes without further imports. Furthermore, the data activation is done directly in Bloomreach and we can manage campaigns without loosing data when transferring from one to another tool.

What did you not like?

The tool is very complex and is quite hard to understand in the beginning. The setup is quite difficult when not worked with such a system before and some mistakes can't be cleaned easily afterwards. I would always recommend to read through the very detailled documentation before starting live projects. Housekeeping should be done carefully and event volumens need to be monitored strictly as they might explode by mistakes and cause more costs than expected.

Which problems are you solving with the product?

Data management, campaign creation, segmentation and orchestration as well as reporting in one tool. Less problems with synchronisation between tools or systems. Independency from IT ressources as soon as implemented well and Marketing department got know-how in Jinja and using Bloomreach.

“Intuitives CMS zur Erstellung von Webseiten”

3.5

Older than 12 months

Viktoria

Validated Reviewer

Online Marketing Manager at

1&1 Mail & Media GmbH

1001+ employees
Industry: Telecommunikation

What did you like?

Sehr intuitiv bei der Erstellung von Webseiten, durch Baukastensystem mit wiederverwendbaren Modulen (dadurch einheitliches Erscheinungsbild aller Seiten), Livegang von Änderungen kann voreingestellt werden und automatisch zum bestimmten Zeitpunkt live gehen, optimale Aussteuerung der Seiten auf allen Endgeräten.

What did you not like?

Suchfunktion funktioniert nicht optimal (Find and replace nicht vorhanden), man weiss nicht welche Module auf welcher Seite verbaut sind

Which problems are you solving with the product?

Mit Bloomreach werden Internetseiten in einheitlichem Look erstellt. Die vielen Funktionsmöglichkeiten erlauben Flexibilität bei der Gestaltung der Seiten. Diese werden auf allen Devices optimal ausgestrahlt. Durch Funktion des Schedulings können Änderungen zu gewünschten Zeitpunkten (z.b. mit Beginn einer Kampagne um 0:00 Uhr) automatisch publiziert werden.

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