Guest Contributor 26.8.2021Amazon’s Weak Points: Where the Competition is Overtaking the E-Commerce GiantAlmost 27 years to the day after Amazon sold its first product, founder Jeff Bezos has now stepped down as the company’s CEO. But even under new boss Andy Jassy, the online retailer is likely to conti
Guest Contributor 16.2.2021Testing, testing. 1, 2. The OMR GPT-3 test, part 2. Is automated marketing content just a click away?Far-fetched fantasy or impending reality? Will AI soon be able to create the bulk of online content leaving human button crunchers in its wake? You’d be forgiven for thinking as much given that over .
Guest Contributor 16.4.2020Getting more reach for less is (nearly) impossible: Testing The TikTok Ad Tool