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AI tools find application in various areas, such as in marketing, financial analysis, healthcare, or production optimization. They can also help in content creation by generating texts or making editorial recommendations. In the field of search engine marketing (SEO), AI tools can help increase the visibility of a website and improve search engine rankings. AI tools are also used in social media to identify target groups, improve interaction with users and optimize advertising campaigns. In short: AI tools have the potential to support companies in many areas and automate processes.