How Artificial Intelligence From Asset Management Tools Helps in Brand Building and Branding

1. These three softwares help with AI in sorting your media
2. Create your own content with these three AI tools
3. Use a DAM/MAM with AI feature

For a brand or a company to be recognized at a glance, emphasis must be placed on branding. Because only if the same shade of color, the same font or the same function names are used, a company appears professional and modern. But as an employer, how can you ensure that all employees - from the design department to sales - are consistent, so that every outward communication is consistently good?

Some tools in Digital Assets Management or Media Assets Management help ensure that texts, images, audio files, page layouts, etc. always look as if they were all from the same pen. The exact difference between DAM and MAM, we'll explain in another article. For some time now, some of these programs have been using artificial intelligence to have even more features. But what good are these tools in building a brand?

Ever since the launch of ChatGPT in late 2022, Artificial Intelligence has been occupying many people and companies. The helpful chatbot and the AI debate quickly showed: Those who don't join in now will have a hard time later. Many software providers didn't need to be told twice and have extended their products with practical AI functions or integrations - and in some cases even long before ChatGPT was on everyone's lips. We present the coolest AI features of tools, in our article series.

These three softwares help with AI in sorting your media

Bynder

Kontainer

Cavok

Bynder as all-rounder for content marketing

The cloud-based DAM platform Bynder specializes in content creation and planning. In general, the tool helps in creating textual and visual content and optimizing their workflow within the teams. You can set up company-wide brand guidelines and data analysis.

Four features use artificial intelligence to further improve the user experience.

1. Asset Search: In the automatic search, you can detect duplicates in your media collection and delete them.
2. Content Creation: With Bynder, content such as texts or images can be scaled to create more content at the same time.
3. Content Management: An improved search function clearly saves you time in finding the required media.
4. Variability of Channels: Another AI function for branding adjusts the same content to the respective platform (target group, style, length etc.).

Container as a specialist for product information and integrations

The tool describes itself as both, DAM and MAM. However, the special feature comes from the fact that a separate Product Information Management (PIM) can be integrated into the software. This makes it much easier to store and retrieve not only media and digital content, but also product texts. Overall, data management and practical plug-ins are big plus points of the platform.

AI is used in the extended search of Container: metadata about the media is collected, evaluated and sorted according to relevance for you as a user. This way, you not only find your content much faster, but also get a better overview of AI tags, user data, file attributes and tagging.

Cavok as a pro for image data and translations

Cavok (by PEAK-14 GmbH) enables you as a classic DAM tool to arrange and better use your media collection. With its intuitive use and features like metadata storage and copyright management, it is great for working as a team (via cloud) on common content. In addition, correction loops and integrations into CMS, ERP and web shop systems are made as simple as possible.

The use of artificial intelligence is found in two integrations with other tools. On the one hand, Imagga's image recognition software can be used to tag visual content. This feature can then be integrated into Cavok via the API, simplifying the categorization of images and videos even further. On the other hand, the translation tool DeepL can directly translate metadata using its AI feature. This data then serves as tags and attributes for the DAM platform Cavok.

Create your own content with these three AI tools

wedia

pixx.io

AdmiralCloud

Wedia as an expert in image generation

Besides its basic functionalities as a DAM platform including media library, access management and desktop versions, Wedia impresses with a wide range of possible assets: product, marketing and brand media are all covered by the tool.

Whenever the image you have in mind for your format doesn't exist, AI comes into play. With Wedia, you can generate images like background images with a simple prompt (like with ChatGPT). Thanks to the generative functionality, visual content can be visualized and duplicated at the same time. Pretty handy if you need new images exactly in your style.

pixx.io as an assistant for meta text

pixx.io is an All-in-one solution, which places a high value on license management and approvals. As an MAM, rights to images and the like can be granted in a GDPR-compliant manner and independently of time. With the smart search, you can also organize and flexibly document the media.

To use the artificial intelligence in branding at pixx.io, you also need the tool Clarifai. Its API can be integrated into the pixx.io Media Space so that the stored media files are fully automatically tagged. You can even edit multiple files as a stack at once or edit the media after the upload.

AdmiralCloud as a secret weapon for audio files

The DAM platform AdmiralCloud also supports in searching, managing and sharing digital content. In a company internal cloud, you can find all communication media for editing and dividing, as well as an automatic function for tagging.

To find the AI function for brand building, you are best using the speech recognition and audio transcription. Spoken content is converted into text using AI and can then be edited or used as subtitles. You can also test automatic text recognition or color recognition to generate visual or auditory content. This is certainly easier than typing everything.

Use a DAM/MAM with AI feature

The AI features of asset managers are diverse. Either existing media such as images, soundtracks, web pages or texts are standardized for branding, or even they are generated in one go. Individual use cases for your company play just as important a role here as the medium and target group. Overall, there is a right DAM/MAM system for (almost) every situation to build your brand efficiently and successfully and to push it forward.

Do you want to know how Artificial Intelligence can support you in your other to-do's? In our article series about AI features of tools, we’ll introduce you to the most helpful AI features for the various areas.