These Are They - The TikTok Trends of 2025

1. The TikTok 2025 Trend Report
2. Brand Fusion lets brands and communities merge
3. Identity Osmosis: Your brand as a mirror of social values
4. Creative Catalysts: Innovation through technology and courage
5. What the TikTok Trends 2025 mean for you
6. Conclusion: TikTok is important, but …

Every year, social media trends determine how marketers position themselves and which strategies companies pursue. If you want to be at the forefront, you should find out in good time what will be trending on TikTok, Instagram and the like in the new year.

The TikTok 2025 Trend Report

What companies should focus on in 2025 is revealed by TikTok itself in the Trend Report. The TikTok What's Next Report 2025 is a comprehensive trend report by the video platform. It analyzes and forecasts changes shaped by user behavior on the platform. The trend report for 2025 focuses on three major developments:

• Brand Fusion
• Identity Osmosis
• Creative Catalysts

According to the video platform, this year is primarily about gaining deeper insights and forging stronger connections between brands and the TikTok community. The central term for this is “Brand Chem,” which, according to TikTok, stands for a mixture of listening, adapting, and transforming. This way, brands are supposed to create spaces for creators to engage, in order to build cultural relevance and trust.

Brand Fusion lets brands and communities merge

Even in 2025, TikTok remains a place where brands can leverage the platform’s cultural power. One trend is coming into particular focus: Brand Fusion. This approach describes how brands can gain new vitality by becoming more flexible and approachable in order to build long-term bonds.

Authenticity creates trust

For brands, Brand Fusion primarily means one thing: the ability to be authentic and show their personality. Users feel more connected to companies that communicate in an honest, direct way and actively incorporate community feedback. You can strengthen your target audience’s trust by focusing on formats that are less polished but more genuine – such as behind-the-scenes clips, street interviews, or live events.

Creator diversity: The key to new target groups

According to the TikTok Trend Report 2025, TikTok users want more diversity – not only in terms of content but also in terms of the people creating it. A broader range of creator perspectives helps you reach different communities and tap into niche markets.

Build sustainable connections

Successful Brand Fusion requires you to position your brand as a reliable companion in your community’s everyday life. It is important to be present without only promoting products. Content that sparks conversations fosters genuine engagement and strengthens the bond.

Identity Osmosis: Your brand as a mirror of social values

With Identity Osmosis, TikTok shows how brands in 2025 can integrate social trends and values into their identity. This approach encourages you to actively engage with your community’s changing ideals and reflect them in your brand communication. By doing so, you can position your brand as an integral part of a dynamic, evolving society. Focus on the values that matter to you and your target audience – and make your brand more relevant than ever.

Values instead of just words

Users expect more from brands than mere advertising messages – they’re looking for genuine commitment to diversity, inclusion, and social issues. Campaigns that authentically convey these values not only attract visibility but also forge a deep connection with the community.

Your target group as a partner

Identity Osmosis requires you to see your target audience not only as consumers but as partners in a dialogue. If you address social issues like sustainability, gender equality, or mental health, you can actively involve communities and build trust. You’ll notice that these honest, values-based messages generate the greatest resonance.

Authenticity through new perspectives

With TikTok, you can reach niche communities and incorporate new perspectives into your content. Whether it’s inclusive depictions of “Girlhood” or amplifying LGBTQI+ voices – by using diverse storytelling, you show that your brand shares and supports the community’s values.

Creative Catalysts: Innovation through technology and courage

In 2025, creativity and technological innovation will be at the forefront of marketing on TikTok. With the trend Creative Catalysts, TikTok encourages brands to use new technologies and tools to be more creative, break new ground, and develop bold content that truly stands out.

Artificial intelligence as a driver of creative processes

AI is a key driver for creative innovations on TikTok. With new tools like the Symphony Assistant, you can create data-driven content that is perfectly aligned with current trends. Whether you use AI to produce content faster, generate ideas, or enhance your storytelling – the possibilities are endless. According to the TikTok Trend Report, studies show that TikTok users are 1.4 times more receptive to AI-powered advertising than users on other platforms.

Rethink existing content

TikTok encourages you to rethink and reuse existing content in order to further develop your brand identity. With formats like Image Ads or by using memes, you can vary your content while keeping it fresh and relevant.

Community feedback as a source of innovation

In 2025, TikTok’s comment section becomes a source of ideas: your community provides valuable insights and inspiration that you can directly incorporate into new campaigns or product developments.

What the TikTok Trends 2025 mean for you

The TikTok Trends 2025 show how important it is to respond flexibly and strategically to the platform’s dynamics. Make the most of trends like Brand Fusion, Identity Osmosis, and Creative Catalysts.

Recognize trends early and use them strategically:

• Use TikTok’s Trending Tab or the Creative Center to identify emerging trends. Watch for increasing hashtag counts or growing community activities.
• Analyze engagement data to differentiate between short-lived moments and lasting movements.
• Filter trends by region or target group to ensure your content directly addresses your community.

In 2024, we made use of TikTok trends ourselves. One result was this post on the trend “Gen Z Marketing Script”

Flexibility and quick implementation:

• Create content templates for tutorials, challenges, or humorous sketches that you can quickly adapt to current trends.
• Use tools like the Symphony Assistant or CapCut to develop content ideas faster and edit videos efficiently.
• Collaborate with creators from niche communities who are driving trends early on, and thus build an authentic connection to your target audience.

Conclusion: TikTok is important, but …

It’s clear that TikTok will remain an essential platform for innovative and culturally relevant marketing strategies in 2025. The trends demonstrate how brands can establish authentic connections with their community and utilize new technologies for creative content. TikTok plays a central role in effectively reaching target audiences and positioning yourself with social values.

However, TikTok also faces challenges. Regulatory uncertainties, increasing competition, and the need for responsible content moderation require foresight. For companies, this means staying flexible and aligning strategies across multiple platforms. The lessons from TikTok trends – such as authenticity, community closeness, and creative risk-taking – can help shape content successfully across all platforms.

The most important rule: invest in TikTok, but not exclusively in TikTok. A broad, well-coordinated strategy ensures that your brand remains relevant – no matter how the platform landscape evolves.