This Is How You Implement Successful AI Campaigns in Email Marketing

2. What are AI campaigns in e-mail marketing?
3. How to implement AI campaigns in e-mail marketing
4. Conclusion: The AI Campaign Generator is the must-have for successful e-mail marketing campaigns

Currently, everyone is talking about artificial intelligence (AI) and its versatile areas of application. Most voices praise it highly. According to Statista, AI in marketing mainly offers advantages for the personalization of your marketing measures as well as the optimization of your targeting and your customer journey.

Source: Statista

However, some users look skeptically at this technology. Maybe you have already created or translated e-mails with AI tools and are only semi-enthusiastic about the results. Indeed, many AI functions are not user-friendly and are too strongly linked to their origin - the English language. The results in German are therefore often insufficient. Manual revision thus costs users a lot of time. In formal parts of the message such as the greeting and closing phrases, these errors quickly become apparent. For example, the introduction of an AI tool (after the comma from the greeting) often begins with a capital letter, and 'Best regards' is often translated as 'Freundliche Grüße'.

For AI campaigns to deliver not only fast but also high-quality results, you need the right prompts and an assistant who knows how things work. We'll show you how to only have to provide the right input and your AI assistant does the rest for you.

What are AI campaigns in e-mail marketing? 

An e-mail campaign consists of several e-mails that are sent to a target group one after the other. They build on each other and are meant to make the recipients interested in products or services. AI campaigns benefit from particularly resource-saving execution with a high degree of automation.

AI campaigns are used in e-mail marketing in various marketing actions. Examples include:

• Implementation of Lead generation campaigns with e-books, downloads and online courses

• Promotion of special offers (e.g., Black Friday deals)

• Implementation of events (e.g., trade shows)

Practical examples: AI campaigns in e-mail marketing

AI campaigns are suitable for both small and large companies:

• Self-employed and small business owners: Many coaches, advisors, affiliates, designers and artists do not have the capacity to set up and execute manual e-mail campaigns. The AI functions can relieve them of much of the work and thus quickly and largely automatically generate new leads and supply existing customers with exciting news.

• Marketing newbies: Companies that are new to the world of e-mail marketing only need to adapt the company-specific details. The basic structure (based on best practices) of the newsletter or landing page is already predetermined by the AI tool. Users can access promising elements and text modules.

• Marketing professionals: Experts indeed have the know-how to create successful campaigns, but their capacities are also limited. Thanks to the AI functions, they can implement e-mail marketing campaigns more quickly and short-term, thus overshadowing their competition. They also benefit from the nearly endless inspirations of the AI.

How to implement AI campaigns in e-mail marketing 

Twenty-five years ago, the then 18-year-old Simon Grabowski founded GetResponse in his attic, so even small business owners can use an autoresponder. Meanwhile, the company has conquered the international market. More than 400,000 companies use the AI tool for their e-mail marketing and their marketing automation.

GetResponse enables more than just automated e-mail sending. The software supports you in building and expanding your customer relationships through e-mail marketing from A to Z. With the tool, you can even create landing pages and complete homepages, conduct online seminars and place ads. In short: GetResponse includes everything you need for successful e-mail marketing.

E-mail marketing: Use the power of the channel with the highest ROI

• Promote your products or services and introduce your company to (potential) new customers by e-mail.

• Send automated messages based on user behavior.

• Access sales funnel templates that are based on best practices.

• Lead leads with Facebook and Google Ads directly to your landing pages.

• Enable quick and easy communication for your visitors via the chat function.

AI e-mail generator (based on OpenAI): Save 85 percent of your time writing e-mails

• Answer a few questions, name your keywords, determine your tonality, your goal, and choose your desired design. Based on your specifications, the AI writing assistant creates individual e-mails for you.

• Increase your reach with multilingual e-mails. The AI writing assistant translates the e-mails for you.

• Increase your e-mail marketing ROI and your opening rate with the AI subject line generator.

AI landing page and website builder (based on OpenAI): Access almost 100 customizable templates

• Answer a few questions and name your industry and your keywords. The AI builder creates a custom (mobile-optimized) landing page or website in an appealing design according to your CI (Corporate Identity) with matching graphics and texts. Alternatively, you can build your page yourself using the drag&drop creator.

• All media (e.g., stock photos) and domains of the tool are free for you.

• Analyze the views, clicks, and conversions of your website.

• Integrate tools like Google Analytics, Google Tag Manager, and Facebook Pixel.

• Increase your performance with A/B tests.

AI campaign generator (based on OpenAI): Save 85 percent of your time creating campaigns

• The AI campaign generator combines all AI functions of GetResponse for a fast and easy campaign creation.
• Answer a few questions, state your USP and your keywords, determine the tonality and choose your desired design. Then, the AI writing assistant creates a custom landing page, an autoresponder, and a follow-up newsletter.
• Customize any design and content as desired (e.g., add media, adapt texts).
• Use it for any campaign (e.g., events, online courses, and sales campaigns).
• Increase your reach with multilingual campaigns.
• Increase your open rate with the AI subject line generator and A/B tests.

Successfully getting started with AI campaigns in e-mail marketing

With the GetResponse Free Plan, you can start completely free and even test the AI campaign generator. If you then decide on a paid variant, you can access all AI features unrestrictedly.

The AI Campaign Generator guides you step by step through the process. It supports you in building your target audience, automating your e-mail marketing, and caring for your visitors by connecting your online shop and your e-mail account. So, in just a few clicks, a simple newsletter mailing turns into a complete e-mail campaign including preparation and follow-up.

Source: GetResponse

In the first step, the generator asks you about special features of your offer, your industry, your target group, your company or product name and what writing style the AI should use.

Source: GetResponse

After the AI has received all the information about the content from you, it searches for the perfect design for you. It provides you with a large color palette. You just have to choose your desired design and can add your logo.

Source: GetResponse

And voila, the AI has created a personalized landing page, welcome mail, and newsletter for you. You can use these directly or edit them further.

Source: GetResponse

The better you understand the AI and its working method, the better your commands and its results will be. Your prompts should follow a certain scheme to give you the best AI results:

• Formulate short and simple sentences.
• Separate content with commas.
• Use (if possible) terms that the AI can take over exactly.
• Describe your target group as general as possible (good results are obtained e.g., with 'Fitness beginners', while 'middle-aged, living in Stuttgart, male sports muffel' gives bad results).
• Remember that the picture selection is based on your chosen category.

Conclusion: The AI Campaign Generator is the must-have for successful e-mail marketing campaigns

The output of your AI in e-mail marketing is only as good as your input. Tools like GetResponse make it easy for you to use the speed of AI for your creative work. With inspirations, they help you get back on track. You always want to be one step ahead of your competition and remain competitive even in times of crisis? Then create your e-mail campaigns with the AI Campaign Generator!