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OMR Speakers Don't Want to Do Without These Tools
Lea Marie Roosen5/26/2023
These are the favorite tools of our speakers at the OMR Festival 2023
Table of contents
- Nø Cosmetics founder Caroline Kroll could never do without Asana
- describes itself as “the central solution for collaboration." The tool is supposed to connect users, information, and software in a way that makes work more efficient. Integrated voice and video calls make collaboration easier, among other things through screen sharing and location-independent collaboration. The tool is suitable for "everyone" – whether it's the supermarket around the corner or a Fortune 100 Company.
- is open-source software that assists with spelling and grammar checks. It has versions for various writing programs such as Microsoft Word, LibreOffice, and Google Docs. Besides, LanguageTool is available as a browser extension, desktop application, and API, and works under iOS, macOS, and Windows.
- provides you with the ability to generate leads through blogs, social media, and ads. Custom landing pages, emails, and marketing automation help to convert these leads into customers. The integrated analytics tools allow you to collect data that helps you make informed and strategic decisions.
- is an open-source web framework for creating hybrid apps and progressive web apps based on HTML5, CSS, Sass, and JavaScript / TypeScript. The tool offers you all the necessary functions to easily create and design apps.
- is a collaboration tool that brings teams closer together. Especially for companies where remote work is the order of the day, it wants to be a central platform for daily teamwork. Specifically, Miro offers you options for meetings and workshops, idea finding and brainstorming, research and design, agile workflows, strategy and planning as well as mapping and diagramming.
- .
- , to test the ads in performance marketing. It helps them create headlines and test them as well as the ad texts.
- It's always exciting for us at OMR Reviews to see what tools our speakers and experts use and what they think about the software market. Maybe you're already working with the
For virtually every task in the digital universe, there's a software. It can be easy to lose track. Which tools are the best and what do the pros use? Katharina Iken and Marvin Müller from OMR Reviews wanted to know more, so they asked the speakers on the stages at the OMR Festival 2023. Find out which tools they use in their companies and why some software is indispensable to them here.
Nø Cosmetics founder Caroline Kroll could never do without Asana
Caroline Kroll founded Nø Cosmetics five and a half years ago with her father and has since been bringing effective, vegan cosmetics to drugstores. “First, break all the rules” – this motto accompanies the entrepreneur.
Caroline Kroll (r.), founder of Nø Cosmetics, with OMR Reviews Content and Project Manager Katharina Iken (l.)
When asked which software her company uses, she responds:
“Our main tool, which we use most internally, is Asana, because it's simply the easiest.”
The employees at Nø Cosmetics manage their entire projects with Asana, and also structure the tasks for interns there. On stage, Caroline Kroll says that Asana is the tool she really wouldn't want to do without.
Asana enables teams to organize projects regardless of location, respond to new priorities and complete their work more efficiently. The software was created from an idea by Facebook co-founder Dustin Moskovitz and software programmer Justin Rosenstein. Originally, Asana was only meant to increase the productivity of the Facebook employees, but it probably belongs to the most known project management tools now.
What other tools are used at Nø Cosmetics? “Actually quite classicWhatsApp Business, says Caroline Kroll. The team also communicates viaSlack
, as these two tools allow quick and direct exchange.WhatsApp Business
describes itself as “the central solution for collaboration." The tool is supposed to connect users, information, and software in a way that makes work more efficient. Integrated voice and video calls make collaboration easier, among other things through screen sharing and location-independent collaboration. The tool is suitable for "everyone" – whether it's the supermarket around the corner or a Fortune 100 Company.
Tarek Müller (About You Co-Founder) and Rolf Hermann (Podcast Host & Head of OMR Education)
After his live podcast about e-commerce trends in 2023, About You Co-Founder Tarek Müller reveals his favorite software to us.
Tarek Müller (m.), About You Co-Founder, Rolf Hermann (r.), Podcast Host and Head of OMR Education, with OMR Reviews Content and Project Manager Katharina Iken (l.)The most important question that all e-commerce experts are interested in:What is the newcomer tool in e-commerce?Tarek Müller cannot settle on a specific one, but reveals hisTop Five
- , which also includes some classics:Excel
- for spreadsheet calculationLooker Studio
- for data analysisGoogle Drive and the entire
- Google WorkspaceCharlesOS
- for marketing and salesSCAYLE
for project development Excel
(formerly Data Studio) allows you to evaluate and visually process data from Google tools like Google Analytics, Google Ads, or Google Sheets. You have all important data in one place and can create clear diagrams and dashboards.Google Drive is part ofGoogle Workspace
is the B2B unit of ABOUT YOU Holding SE and includes three e-commerce components: Commerce Technology, Online Marketing, and Commerce Operations. The SCAYLE Commerce Engine can be used by growth-focused retailers and brands from various industries to scale their digital D2C business internationally. Tarek Müller stresses that the product is aimed at large online shops. It is deployed at companies such as Deichmann, Snipes, Fielmann, Polo, Tom Tailor and Depot.
And what's our host Rolf Hermann's favorite tool for content?
is open-source software that assists with spelling and grammar checks. It has versions for various writing programs such as Microsoft Word, LibreOffice, and Google Docs. Besides, LanguageTool is available as a browser extension, desktop application, and API, and works under iOS, macOS, and Windows.
Jens Polomski's passion is tools – above all ChatGPT
Being an established tool expert in the DACH region, Jens Polomski talked about the future of marketing on the Yellow Stage and shared his learnings with the visitors. The focus was on AI tools for campaign creation and efficiency improvement. And his favorite tool? The answer is clear:
“If I had to decide, […] actually currently ChatGPT, because it […] plays a role in so many steps of my daily doings and processes. And looking to the future, as I mentioned, there's a lot coming and it's becoming a very, very powerful tool.”
Jens Polomski, tool and MarTech expert, with OMR Reviews Content and Project Manager Katarina Iken and moderator Aljoscha Höhn
Want to know if we'll be replaced by AI soon? Then seeif Jens Polomski can make marketing jobs redundant in 20 minutes.
Want to know if we'll be replaced by AI soon? Then seeif Jens Polomski can make marketing jobs redundant in 20 minutes.
.We also wanted to know what his number one tool in the field of marketing automation is:
is a powerful AI developed to interact with users in a natural way. It can assist with various inquiries and tasks by generating context-based responses and adapting to the conversation history. What's more, GPT technology is the basis for many AI tools that have been developed since the launch of ChatGPT.TheHubSpot Marketing Hub
provides you with the ability to generate leads through blogs, social media, and ads. Custom landing pages, emails, and marketing automation help to convert these leads into customers. The integrated analytics tools allow you to collect data that helps you make informed and strategic decisions.
Morgan Selzer (Headspace CCO) fosters more mindfulness in everyday lifeMorgan Selzer is CCO of Headspace, a company specializing in meditation.Mental health
plays an increasingly important role in society, with many people all asking the same question: how do I manage to be productive at work and find healthy, restful sleep in the evening?
Morgan Selzer (r.), CCO of Headspace, Scott Peterson (m.), International Content Developer at OMR, and OMR Reviews Marketing Teamlead & UGC Marvin Müller (l.)
Headspace aims to help users achieveoptimized well-being
Headspace aims to help users achieveoptimized well-being
- and Morgan Selzer shares with us which tools are used for particularly productive workflow in the team.Sweap
- for event managementSlack
- for communication and collaborationmonday.com
- for product managementIconic
for post management Sweap
is an open-source web framework for creating hybrid apps and progressive web apps based on HTML5, CSS, Sass, and JavaScript / TypeScript. The tool offers you all the necessary functions to easily create and design apps.
Ann-Sophie Claus breaks taboos with The Female Company
“We need to be braver.”Ann-Sophie Claus’ aim was to make menstruation more sustainable, safe, and transparent. Therefore, she founded The Female Company along with Sinja Stadelmaier in 2018. At the beginning, there wasa lot of headwind . The Female Company's marketing campaigns areprovocative, but Ann-Sophie was never afraid of social media storms. With her start-up, she islifting the taboo
on menstruation, offering different menstrual products, and fighting for free menstrual items in schools, universities, and workplaces.
Ann-Sophie Claus (l.), founder of The Female Company, with OMR Reviews Marketing Teamlead & UGC Marvin Müller (r.)
Marvin wants to know which tools are used at The Female Company to create such creative and provocative campaigns:
- “We're very traditional. Slack and Asana are our main tools [...]. But especially for creative processes – we are now 99 percent hybrid – we are complete Miro fans. Absolutely!”Slack
- for communicationAsana
- for project managementMiro
is a collaboration tool that brings teams closer together. Especially for companies where remote work is the order of the day, it wants to be a central platform for daily teamwork. Specifically, Miro offers you options for meetings and workshops, idea finding and brainstorming, research and design, agile workflows, strategy and planning as well as mapping and diagramming.
Vincent Klittmann and Constantin Buer from Podstars are Riverside's biggest fansIn 2018, many people still wondered what a podcast actually is and whether the medium would survive. Today, there are countless podcast formats. Among them Gemischtes Hack, which with 2.3 million listeners per episode is most likely currently the most successful German podcast. This leads Vincent Klittmann to conclude:
“Podcasts are a trend, not a hype.”And Constantin Buer also maintains:“There will never be too many podcasts
, because there are enough topics that have not yet been addressed in a podcast.”
Constantin Buer (l.) and Vincent Klittmann (r.) of OMR Podstars, with OMR Reviews Marketing Teamlead & UGC Marvin Müller (m.)
Now we want to know which tools the two can recommend to start your own podcast.
“A tool we always like to recommend is the tool Riverside. It's about remote recording, [...]. Many podcast productions of course no longer take place only in studios, but in the living rooms of the podcasters.”WithRiverside
, you can remotely record podcast conversations, optionally with video. The web-based tool is suitable for beginners and advanced users and is compatible exclusively with Google Chrome. The advantage is that Riverside records the audio tracks of individual participants locally and then uploads them. This function allows you to get a fluent audio recording despite possible internet lags. Additionally, a video and chat function is included.You can find out which other successful podcasts work with software solutions inthis article
.
Goodbye, nail salon. Hello Miss Sophie!
Sophie Kühn was looking for an alternative to traditional nail polish and has been producing reliable and long-lasting nail foils since 2014. The entrepreneur gets help with marketing from AI:
“We use ChatGPT to have our social media texts written out completely. The tool – I almost dare not say it – writes almost better texts than our employees.”
Sophie Kühn (r.), founder of Miss Sophie, with presenter Katjana Gerz (m.) and OMR Reviews Marketing Teamlead & UGC Marvin Müller (r.)While the colleagues enjoy a bit of relief, they can focus on other topics at the same time. Moreover, Miss Sophie usesChatGPT
, to test the ads in performance marketing. It helps them create headlines and test them as well as the ad texts.
Marlena Hien and Laurence Saunier from Bears with Benefits rely on a series of tools
According to current surveys, three out of four Germans have taken dietary supplements before. Yet five years ago, hardly anyone knew that this was also possible in the form of gummy bears. In 2018, Laurence Saunier and Marlena Hien brought the trend from the USA to Germany and founded Bears with Benefits. Since then, they have been marketing dietary supplements for women in the form of gummy bears.
Marlena Hien (l.) and Lauence Saunier (r.), founders of Bears with Benefits, with OMR Reviews Marketing Teamlead & UGC Marvin MüllerWhen asked which software is in use in their company to make all this possible, Laurence Saunier replies:“Quite a few, the list is relatively long.”
The tools that the two founders use at Bears with Benefits are:
Klaviyo
- for email marketingCharles
- for marketing and salesWhatsApp Business
- for communicationShopify
- for e-commerceLinkster
- andStoryclash for influencer marketingOn top of that, Marlena has a personal favorite tool for design that she wouldn't want to do without, and that is
Canva.Klaviyo
It's always exciting for us at OMR Reviews to see what tools our speakers and experts use and what they think about the software market. Maybe you're already working with the
must-haves? If not, it's time to try them out.If you haven't found the right software for you yet, you'll find a wide range of different tools for your to-dos on OMR Reviews in various categories. Additionally, we'll navigate you through our
ContentHubin thesoftware cosmos and give youimportant insights into numerous software topics. Last but not least:The most beautiful OMR23 Reviews moments, which we don't want to withhold from you., die wir dir auf keinen Fall vorenthalten wollen.
Author
Lea Marie Roosen
Author
Lea Marie Roosen
Lea ist Content Managerin und Autorin bei OMR Reviews. Vor ihrem Start hat sie 2022 erfolgreich ihr Studium in Sportwissenschaften und Germanistik abgeschlossen und vereint die beiden Komponenten weiterhin. Jede freie Minute wird für sportliche Aktivitäten genutzt, während sie ihre Affinität zum Umgang mit Sprache beruflich auslebt.
