Time to take action: These e-commerce trade fairs await you in 2025

1. A Year Full of Online Retail: E-Commerce Expos to Look Forward to in the First Half of 2025
2. July to December 2025: These e-commerce trade fairs will continue for the rest of the year

Get your calendar and pen ready: We’ve curated the most important e-commerce expos for 2025 so you don’t have to. These events promise exciting insights into online retail. Learn about the latest trends and discover helpful tips and tools for your business—from B2B to B2C and D2C.

Is e-commerce not enough? We’ve got an overview of all the key digital events for you.

A Year Full of Online Retail: E-Commerce Expos to Look Forward to in the First Half of 2025

E-Commerce Berlin Expo

February 19–20, 2025, in Berlin

The E-Commerce Berlin Expo is both an expo and a conference for B2B e-commerce. A variety of industries come together to exchange ideas on online retail for a full day. This event offers plenty of networking opportunities, the chance to attract potential customers, and valuable feedback for your business. Past participants include companies like BMW, Adidas, and Zalando.

• When? February 19–20, 2025
• Where? STATION Berlin, Luckenwalder Str. 4-6
• Info and booking: www.ecommerceberlin.de

Handelskraft Conference

March 12–13, 2025, in Leipzig

Staying resilient as a digital business during challenging times and contributing to more sustainable online retail—this is one of the focuses of the Handelskraft Conference in Leipzig. Learn how to leverage digital business trends, and discover strategies, technologies, products, and services to responsibly grow your business.

• When? March 12–13, 2025
• Where? Kunstkraftwerk Leipzig, Saalfelder Str. 8, 04179 Leipzig
• Info and booking: www.konferenz.handelskraft.de

eTail Germany

March 18–19, 2025, in Berlin

eTail Germany brings together top retail minds and offers forward-thinking insights into e-commerce. Hear from leading companies and speakers on how to deliver exceptional customer experiences and sustainably grow your business.

• When? March 18–19, 2025
• Where? Hotel Palace Berlin, Budapester Str. 45, 10787 Berlin
• Info and booking: www.etaildeutschland.wbresearch.com

Sellerbarcamp

April, June, September, and October 2025

The Sellerbarcamp is all about exchange and inspiration for successful sellers. Together with your peers, you’ll shape the agenda: pitch topics, discuss, and learn from each other. From morning sessions to beer and pizza in the evening, you’ll experience exciting sessions in an open format—with no pre-set speakers.
Participation requirements: You must generate at least €100,000 annual e-commerce revenue and not be a service provider, tool supplier, or aggregator.
2025 Dates:

• April 3, 2025 in Stuttgart
• June 28, 2025 in Bremen
• September 12, 2025 in Vienna
• October 17, 2025 in Munich
• Info and booking: www.sellerbarcamp.com

E-Commerce Day

April 11, 2025, in Cologne

Hosted by Kaufland, a major supermarket chain and online marketplace, the E-Commerce Day features exciting masterclasses and networking opportunities focused on online retail. The expo will also showcase numerous well-known exhibitors.

• When? April 11, 2025
• Where? RheinEnergieSTADION, Level 2 West, Aachener Str. 999, 50933 Cologne
• Info and booking: www.ecommerceday.de

OMR Festival

May 6–7, 2025, in Hamburg

Time to mark your calendar: On May 6–7, the Hamburg exhibition halls will once again transform into the ultimate blend of conference, expo, and party vibes. After a successful OMR Festival 2024, 2025 promises top speakers, cool companies, amazing acts, and tons of digital marketing knowledge. Companies like Vodafone, Google, and TikTok will be present, along with speakers like basketball star Dirk Nowitzki, Too Good To Go CEO Mette Lykke, and professor/author Scott Galloway.

• When? May 6–7, 2025
• Where? Hamburg Messe und Congress GmbH, Messeplatz 1, 20357 Hamburg
• Info and booking: www.omr.com

IRX

May 13–14, 2025, in Birmingham

The IRX in Birmingham tackles the burning questions of retail and explores the directions retailers should take in the future. At this e-commerce event, you’ll have the chance to engage with exciting companies, participate in workshops, and gain valuable insights from presentations.

• When? May 13–14, 2025
• Where? NEC, Birmingham, B40 1NT, United Kingdom
• Info and booking: www.internetretailingexpo.com

Multichannel Day

May 15, 2025, in Cologne

At the Multichannel Day in Cologne, explore the entire world of online retail. On May 15, 2025, the focus will be on multichannel strategies for sellers and brands, marketplaces, and the right tools to succeed. The event will feature many renowned brands and top speakers.

• When? May 15, 2025
• Where? RheinEnergieSTADION, Aachener Str. 999, 50933 Cologne
• Info and booking: www.multichannelday.de

White Label World Expo

May 21–22, 2025, in Frankfurt am Main

Thousands of visitors and top brands like Gucci, IKEA, and LUSH come together at the White Label World Expo in Frankfurt. Over two days, you’ll experience keynotes, seminars, and panel discussions on the latest trends in the industry. Best of all, attendance is free—making it a perfect networking opportunity!

• When? May 21–22, 2025
• Where? Messe Frankfurt GmbH, Ludwig-Erhard-Anlage 1, 60327 Frankfurt am Main
• Info and booking: www.whitelabelworldexpo.de

Produktdatengaudi

May 27, 2025, in Sundern

Get ready for some fun at the Produktdatengaudi! You won’t need lederhosen (and it’s not even in Bavaria), but you will need enthusiasm for PIM (Product Information Management). Held in the scenic Sauerland region, this event on May 27, 2025, will teach you all about product data and PIM tools, while giving you the opportunity to connect with smart minds in product data management.

• When? May 27, 2025
• Where? Steinbergs Alm, Wildewiese 1, 59846 Sundern
• Info and booking: www.nexoma.de/produktdatengaudi

Strategic Summit B2B Marketing & E-Commerce

June 3–4, 2025, in Berlin

Reach new heights in B2B e-commerce at the Strategic Summit B2B Marketing & E-Commerce. This two-day event gathers decision-makers from corporations and SMEs to discuss topics like the digital customer journey, sustainability, digitization, and workforce challenges.

Bonus: The event will also be held from November 12–13, 2025, at Hotel ABION Spreebogen in Berlin.

• When? June 3–4, 2025
• Where? Mövenpick Hotel Berlin, Schöneberger Straße 3, 10963 Berlin
• Info and booking: www.project-networks.com

Shopware Community Day

June 4, 2025, in Cologne

Since 2011, Shopware has been inviting its community to the Shopware Community Day. This event attracts merchants, developers, agencies, tech partners, and anyone interested in the open-source Shopware system and its many tools and features for e-commerce. The program is split across three stages: Main Stage, Tech Stage, and Commerce Stage.

• When? June 4, 2025
• Where? Cologne (location TBD)
• Info and booking: www.scd.shopware.com

K5 Future Retail Conference

June 24–25, 2025, in Berlin

Two days of pure e-commerce await you at the K5 Future Retail Conference. On June 24–25, 2025, in Berlin, German-speaking e-commerce experts will share their strategies. The conference features keynotes, masterclasses, and numerous networking opportunities. Previous participants have included companies like SNOCKS and software providers like Shopware and Spryker.

• When? June 24–25, 2025
• Where? Estrel Berlin, Sonnenallee 225, 12057 Berlin
• Info and booking: www.konferenz.k5.de

A colorful mix of e-commerce trade fairs and events awaits you in 2025. From May 6 to 7, 2025, the OMR Festival will also be all about online retail. Photo: Julian Huke

July to December 2025: These e-commerce trade fairs will continue for the rest of the year

eCommerce Expo

September 24–25, 2025, in London

Take a glimpse into the future at the eCommerce Expo in London. From September 24–25, 2025, the focus will be on the future of online retail, including omnichannel strategies and customer experience in e-commerce. Expect talks and keynotes from top industry speakers, fascinating companies at the expo, and excellent networking opportunities. Past participants have included Shopify and Brevo.

• When? September 24–25, 2025
• Where? ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL, United Kingdom
• Info and booking: www.ecommerceexpo.co.uk

Spryker Excite

September 25, 2025, in Berlin

On September 25, 2025, get ready for Spryker Excite, hosted by the software provider Spryker. This conference offers valuable insights from e-commerce experts, showcases their projects, and provides a glimpse into the future of digital commerce.

• When? September 25, 2025
• Where? KulturBrauerei, Schönhauser Allee 36, 10435 Berlin
• Info and booking: www.spryker.com

EHI Connect

September 30–October 1, 2025, in Düsseldorf

EHI Connect is the go-to conference for digital and connected commerce. From September 30 to October 1, 2025, the EHI Retail Institute invites e-commerce enthusiasts to Düsseldorf to discuss the latest developments in online retail for both B2B and D2C businesses.

• When? September 30–October 1, 2025
• Where? Denkquartier, Lindner Congress Hotel, Lütticher Straße 130, 40547 Düsseldorf
• Info and booking: www.ehi-connect.com

DCX

October 1–2, 2025, in London

The world of online retail is changing rapidly, and the DCX conference in London addresses how retailers can adapt to shifts and trends. From October 1–2, 2025, industry leaders from various sectors will exchange ideas about modern commerce, customer experience, and forward-thinking partnerships.

• When? October 1–2, 2025
• Where? ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL, United Kingdom
• Info and booking: www.internetretailingexpo.com