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These e-commerce trade fairs await you in 2026
Chantal Seiter2/23/2026
There will be plenty of insights into the e-commerce business at these trade fairs and conferences in 2026
Table of contents
Get your calendar ready and your pen at hand: We’ve picked out the most important e-commerce events of 2026 for you so that you don't have to. You can expect many exciting insights into online trade at these trade fairs and conferences. Find out about the latest trends and let us give you helpful tips and tools for your business – from B2B and B2C to D2C.
E-commerce isn't enough?
E-commerce isn't enough?
Is e-commerce not enough? We’ve got an overview of all the key digital events for you.
A Year Full of Online Retail: E-Commerce Expos to Look Forward to in the First Half of 2026
E-Commerce Berlin Expo
17 to 18 February 2026 in Berlin
The E-Commerce Berlin Expo has already taken place as the first major trade fair of the year. The focus was on B2B solutions, digital commerce, and innovative marketing. Over 14,000 visitors used the new location at Messe Berlin to network with top companies like BMW, Adidas, and Zalando. The event offered a huge expo area and high-profile speakers on several stages.
- When? 17/02 to 18/02/2026
- Where? Messe Berlin, Messedamm 22, 14055 Berlin
- Info and booking: www.ecommerceberlin.de
Handelskraft Conference
4 to 5 March 2026 in Jena
To mark the 20th anniversary of dotSource, the Handelskraft Conference returns to where it all began: Jena. Under the motto of digital excellence, you will learn how to use digital business trends for sustainable growth. The conference brings together decision-makers and visionaries to discuss strategies and products for responsible e-commerce.
- When? 04/03 to 05/03/2026
- Where? Imaginata e.V., Löbstedter Straße 67, 07749 Jena
- Info and booking: www.konferenz.handelskraft.de
eTail Germany
17 to 18 March 2026 in Berlin
eTail Germany at the Hotel Palace Berlin is the meeting point for minds from the retail sector seeking future-proof e-commerce strategies. In interactive discussion rounds and lectures, experts share insights on customer experience, multichannel sales, and marketing automation. The focus here is on the exchange of experience between leading D2C brands and retailers.
- When? 17/03 to 18/03/2026
- Where? Hotel Palace Berlin, Budapester Str. 45, 10787 Berlin
- Info and booking: www.etaildeutschland.wbresearch.com
Multichannel Day
23 April 2026 in Cologne
Multichannel Day at Cologne's RheinEnergieSTADION offers everything related to marketplaces and platform strategies. Learn firsthand how to scale successfully on channels like Amazon, Kaufland, or Otto. In addition to exciting lectures on AI law and tool landscapes, an excellent networking environment awaits you with direct access to service providers and brands.
- When? 23/04/2026
- Where? RheinEnergieSTADION Cologne, Aachener Str. 999, 50933 Cologne
- Info and booking: www.multichannelday.de
IR B2B (InternetRetailing B2B)
29 to 30 April 2026 in Manchester
IR B2B is the new, dedicated format for executives in B2B e-commerce. Manufacturers, distributors, and wholesalers meet in Manchester to share strategies for digital sales processes and complex purchasing decisions. Here, you will learn how to optimize your digital commerce journey, strengthen partnerships, and grow through technological innovations in the B2B sector.
- When? 29/04 to 30/04/2026
- Where? Manchester Central, Petersfield, M2 3GX, Manchester, United Kingdom
- Info and booking: www.internetretailingexpo.com/ir-b2b
OMR Festival 2026
5 to 6 May 2026 in Hamburg
OMR Festival 2026 is the highlight for digital marketing and technology. A massive mix of conference, expo, and side events awaits you in the Hamburg exhibition halls. For the e-commerce sector, there are special stages and masterclasses on topics such as social commerce, retail media, and direct-to-consumer strategies, accompanied by live acts and networking parties.
- When? 05/05 to 06/05/2026
- Where? Hamburg Messe und Congress, Messeplatz 1, 20357 Hamburg
- Info and booking: www.omr.com
IRX Digital
Year-round, dates online
IRX Digital is the digital evolution of the well-known trade fair. As an online platform, it offers you year-round access to webinars, deep dives, and specialist lectures on digital commerce and marketing. You can learn from experts regardless of location and find out about the latest e-commerce trends without having to travel – ideal for continuous further training.
- When? Various dates
- Where? Online
- Info and booking: www.internetretailingexpo.com/irx-digital
B2B E-Commerce & Marketing Strategy Summit
9 to 10 June 2026 in Berlin
The Strategy Summit focuses specifically on the challenges in the B2B sector. Decision-makers from medium-sized companies and corporations discuss digital sales channels, lead generation, and the transformation of classic business models. The event at the Hotel Abion offers an exclusive environment for in-depth discussions and strategic partnerships.
- When? 09/06 to 10/06/2026
- Where? Hotel ABION Spreebogen Berlin, Alt-Moabit 99, 10559 Berlin
- Info and booking: www.project-networks.com
Shopware Community Day
10 June 2026 in Cologne
Shopware Community Day (SCD) brings the global community together at the modern Confex in Cologne. Focusing on Open Commerce, the day offers three specialized stages: Main, Tech, and Commerce. Experience visionary keynotes, technical deep dives, and learn everything about the latest features and AI integrations of the shop system directly from the developers and partners.
- When? 10/06/2026
- Where? Confex, Koelnmesse, 50679 Cologne
- Info and booking: www.scd.shopware.com
A colorful mix of e-commerce trade fairs and events awaits you in 2026. From May 5 to 6, 2026, the OMR Festival will also be all about online retail. Photo: Julian Huke
DSP Summit & BidX Connect 2026
22 to 23 June 2026 in Frankfurt am Main and Darmstadt
The DSP Summit and BidX Connect are dedicated to programmatic advertising via the Amazon DSP. E-commerce managers, CMOs, and advertising experts come together here to discuss strategies beyond standard solutions. The focus is on topics such as the Amazon Marketing Cloud, effective targeting, and scaling brands through data-driven advertising formats. The event places great value on networking and direct exchange in an exclusive atmosphere.
- When? 22/06 to 23/06/2026
- Where? 22 June: Hilton Frankfurt Airport, THE SQUAIRE, 60549 Frankfurt am Main
- Where? 23 June: BidX Headquarter, Gräfenhäuser Str. 85B, 64293 Darmstadt
- Info and booking: www.dspsummit.com
Sellerbarcamp Berlin
18 June 2026 in Berlin
The Sellerbarcamp is an interactive format for experienced online retailers. There is no set agenda – participants pitch their own topics. The focus is on the honest exchange of marketplace strategies, logistics hacks, and tool tests. A prerequisite for participation is a minimum turnover of 100,000 euros to guarantee a high level of expertise within the sessions.
- When? 18/06/2026
- Where? Office of Smarketer, Salzufer 8, 10587 Berlin
- Info and booking: www.sellerbarcamp.com
K5 Future Retail Conference
23 to 24 June 2026 in Berlin
The K5 Future Retail Conference is the summit meeting of the digital trade scene in the German-speaking world. Thousands of decision-makers come together at the Estrel Berlin to debate the future of retail. With over 250 speakers and a huge networking area, K5 is the place to experience trends like retail media and sustainable commerce models firsthand.
- When? 23/04 to 24/06/2026
- Where? Estrel Berlin, Sonnenallee 225, 12057 Berlin
- Info and booking: www.konferenz.k5.de
These e-commerce trade fairs await you in the second half of the year
eDelivery Expo (eDX)
30 June to 2 July 2026 in Birmingham
The eDelivery Expo has a new home and will take place in 2026 as part of UK Logistics Week alongside "Multimodal". Logistics experts meet here to define the next generation of fulfillment strategies. Topics range from AI-supported efficiency and cross-border scaling to sustainable last-mile delivery concepts.
- When? 30/06 to 02/07/2026
- Where? NEC Birmingham, Pendigo Way, B40 1NT, Birmingham, United Kingdom
- Info and booking: www.internetretailingexpo.com/edelivery-expo
ProduktdatenGaudi 2026
7 July 2026 in Sundern
The ProduktdatenGaudi celebrates its fifth anniversary in 2026. In the rustic atmosphere of the Steinbergs Alm in the Sauerland, the event's focus is on product data management, PIM, and e-business. Away from classic sales talks, the event offers practical insights and professional exchange in an exclusive setting. The number of participants is intentionally limited to promote intensive networking and the exchange of strategies for optimized data processes.
- When? 07/07/2026
- Where? Steinbergs Alm, Wildewiese 1, 59846 Sundern
- Info and booking: www.nexoma.de/produktdatengaudi/
eCommerce Expo London
23 to 24 September 2026 in London
The eCommerce Expo in London is the largest event of its kind in the UK. The latest trends in payment, marketing technology, and logistics are presented here. The trade fair offers an ideal platform for B2B and B2C retailers who want to expand internationally and are looking for innovative solutions for their digital strategy.
- When? 23/09 to 24/09/2026
- Where? ExCeL London, Royal Victoria Dock, London E16 1XL
- Info and booking: www.ecommerceexpo.co.uk
EHI Connect
29 to 30 September 2026 in Düsseldorf
EHI Connect networks brick-and-mortar retail with the digital world. In Düsseldorf, experts discuss omnichannel concepts, mobile commerce, and the optimal dovetailing of sales channels. The event is known for its sound data analysis by the EHI Retail Institute and offers valuable insights into the consumer behavior of the future.
- When? 29/09 to 30/09/2026
- Where? Denkquartier, Lindner Hotel Düsseldorf Seestern, Lütticher Str. 130, 40547 Düsseldorf
- Info and booking: www.ehi-connect.com
White Label World Expo New York
30 September to 1 October 2026 in New York
The White Label World Expo in New York is aimed at online retailers and entrepreneurs who want to scale their business through private label products. The fair offers access to numerous suppliers and manufacturers in the e-commerce sector. In addition to the product exhibition, there is an extensive program with keynotes and seminars addressing brand building and sourcing optimization strategies. You can forge valuable contacts with industry leaders and discover trends in the US market.
- When? 30/09 to 01/10/2026
- Where? Javits Center, 429 11th Ave, New York, NY 10001, USA
- Info and booking: www.whitelabelworldexpo.com/welcome-new-york
White Label World Expo London
11 to 12 November 2026 in London
As one of the world's largest events for professional online sellers, the White Label World Expo in London provides a platform to get in direct contact with white label manufacturers. The fair covers topics such as logistics, packaging, and digital marketing strategies. In various masterclasses and lectures, you will gain insights into current retail technologies and market developments. The event is ideal for you if you want to expand your network in the European area and find new sourcing partners.
- When? 11/11 to 12/11/2026
- Where? ExCeL London, One Western Gateway, Royal Victoria Dock, London E16 1XL, United Kingdom
- Info and booking: www.whitelabelworldexpo.com/welcome-london
B2B E-Commerce & Marketing Strategy Summit
17 to 18 November 2026 in Berlin
At the end of the year, the second date of the Strategy Summit offers the opportunity to reflect on the year's successes and set the course for 2027. The focus is once again on B2B marketing and efficient e-commerce processes. The format promotes intensive exchange at the C-level and helps to sharpen your own digital roadmap.
- When? 17/11 to 18/11/2026
- Where? Hotel ABION Spreebogen Berlin, Alt-Moabit 99, 10559 Berlin
- Info and booking: www.project-networks.com
B2B Online Europe
2 to 3 December 2026 in Berlin
At B2B Online Europe, manufacturers and distributors learn how to grow through digitalization. The conference addresses the use of AI and data to revolutionize the customer experience in the B2B environment. It is the leading event for everyone who wants to map complex sales processes online and accelerate their digital transformation.
- When? 02/12 to 03/12/2026
- Where? Maritim proArte Hotel Berlin, Friedrichstraße 151 Dorotheenstraße 65, 10117 Berlin
- Info and booking: www.b2bonlineeu.wbresearch.com
Recommended E-Commerce-Platforms & Shopsystems
On our comparison platform OMR Reviews you can find more recommended e-commerce platforms & store systems. We present over 230 solutions that are specifically tailored to the needs of small and medium-sized companies, start-ups and large corporations. Our platform offers comprehensive support in all areas of online commerce, from product presentation to customer management. Take the opportunity to compare different e-commerce solutions, taking into account real user reviews, to find the perfect system for your individual business needs:
Author
Chantal Seiter
Chantal ist Redakteurin bei OMR Reviews. Wenn sie gerade mal nicht in die Tasten haut, betreibt sie Café Hopping oder erkundet neue Städte. Am liebsten beides zusammen. Vor ihrem Start bei OMR Reviews hat die Eigentlich-Kielerin in Kreativagenturen und als Freelancerin gearbeitet. 2022 hat sie außerdem eine Weiterbildung zur Fashion Stylistin abgeschlossen.