These are the 7 best CRM sales softwares

The term Customer Relationship Management (CRM for short) is no longer a foreign concept for most companies today. It is being used more and more in day-to-day business to keep customers satisfied and achieve increasing sales. The most important interface between company and customer is the sales department, which is involved in a wide range of customer and sales management tasks.

And this is exactly where CRM sales software comes in. In this article, we share with you the most important insights into CRM sales tools, which CRM systems are best suited for this and what you should look out for when choosing your tool.

What is CRM sales software or sales software?

CRM sales software is database software that is specially tailored to the sales process and enables the automated recording of all your customers' master data and processes. It is usually part of a CRM system with which you are able to structure, collect and process all important information along the entire Customer Journey - the customer's journey from the first contact to the conclusion of the purchase - in a comprehensible manner.

CRM sales software also allows you to automate simple workflows and invest more time in personal sales meetings to further develop the lead. Depending on the sales tool, you can also use this in the form of a web-based CRM cloud solution. We have summarized the seven best cloud CRM solutions in a separate article.

What functions should CRM sales software have?

The range of functions for your CRM sales software is of course very individual and needs to be adapted according to your needs, your CRM strategy and your CRM measures.

As a guide, here is a short checklist of the most important functions of CRM sales software:

• Scheduling appointments with customers
• Creation of visit reports
• Creation and documentation of all customer correspondence (e.g. emails, letters, phone calls)
• Qualification of interested parties and leads (lead scoring)
• Preparation of offers
• Tracking potential orders (sales opportunities)
• Sales management and sales controlling
• Mobile access to important sales information (particularly relevant for field sales)

What benefits does CRM sales software offer your team?

One place for everything

Whether it's your contacts, potential sales opportunities, activities and appointments - with CRM sales software, you can store all your data securely and centrally in one place and have unrestricted access from anywhere.

Optimal appointment scheduling

CRM sales software helps you and your sales team to keep track of regular and one-off appointments with your customers and prioritize your tasks with ease. This allows you to invest more time in personal interaction with your customers and thus improve your customer relationships in the long term.

Automated reports

All collected data can be automatically transformed into weekly or monthly reports that visualize and prepare your most important key figures with just a few clicks.

Segmentation of your target group and customers

With the help of CRM sales tools, you can segment and filter your customer data and identify sales opportunities based on criteria in order to increase the closing rate. This saves you hours of searching for and preparing data from various documents and unstructured lists floating around the office.

High up-to-dateness

Teamwork is the be-all and end-all in sales when it comes to agreeing sales strategies and procedures. CRM sales software enables the team to share calendars, document templates and email integrations for all team members and keeps everyone up to date. This can promote communication between the sales team and sales management.

The 7 best CRM sales software on OMR Reviews

We've put together seven CRM sales software tools to help you nurture and maintain your sales leads and customer relationships. They are the most popular tools on our OMR Reviews platform - based on the verified customer reviews and experiences of our community:

Salesforce CRM

HubSpot CRM

CentralStationCRM

Pipedrive

weclapp

TecArt CRM

Microsoft Dynamics 365 Sales

1. Salesforce CRM

Salesforce CRM on OMR Reviews

Salesforce CRM offers an all-in-one CRM solution in the areas of marketing, service and sales that can be flexibly adapted to your needs. It can therefore make sense for your sales team to use the sales cloud as a supplement to strengthen the acquisition process.

Want to find out more about Salesforce's services? You can find all the tools and helpful articles about the products on our Salesforce company overview page.

Salesforce CRM features

• Automatic data capture
• Lead management
• Opportunity management
• Customizable sales process
• Salesforce Mobile App
• Configurable reports and dashboards
• Seamless collaboration
• Mobile apps
• Case management
• Account and contact management

Salesforce CRM costs

Salesforce CRM offers four versions for the Sales Cloud: Essentials, Professional, Enterprise and Unlimited. Prices for Salesforce CRM start at 25 dollars per user per month, paid annually. This offer applies to companies with up to 10 users.

Salesforce CRM alternatives

On OMR Reviews you can find an overview of Salesforce CRM alternatives and decide which CRM sales software is best for you based on verified user experiences and ratings.

2. HubSpot CRM

HubSpot CRM on OMR Reviews

HubSpot CRM is designed to manage the entire customer contact process. The CRM sales software is primarily aimed at clearly sorting, segmenting and addressing leads. For example, HubSpot CRM shows, among other things, where website visitors come from and automatically evaluates how they act on a website.

HubSpot CRM features

• Contact management
• Activities on the contact website
• Task & activity management
• Integration of Gmail and Outlook
• App marketplace integrations
• Email templates
• Hubspot pipeline management

HubSpot CRM costs

The HubSpot CRM tool is basically free to use, but is limited to a certain number of users. If you want more, you can choose between the three paid packages Starter, Professional and Sales Hub Enterprise. Hubspot CRM prices start from EUR 46 per month.

HubSpot CRM alternatives

On OMR Reviews, you can find an overview of HubSpot CRM alternatives and decide which CRM sales software is best for you with the help of verified user experiences and ratings.

3. CentralStationCRM

CentralStationCRM on OMR Reviews

CentralStationCRM is primarily aimed at small and medium-sized companies and focuses on ease of use and the basic CRM functions: Task and contact management, communication history and collaboration.

CentralStationCRM features

• Sales planning
• Resubmissions
• task lists
• Contact management
• Individual filters for customer segmentation
• Call center functions
• Pipeline management

CentralStationCRM costs

CentralStationCRM offers a free version for a maximum of three users in your company, with a storage space of 20 MB of data. CentralStationCRM prices start at EUR 18 per month for the smallest paid package, which allows up to three users to manage 3,000 contacts and has 1 GB of storage space.

In the SmallOffice version for EUR 49, up to ten users can log in to the company, manage 10,000 contacts and store 3 GB of data in the cloud. CentralStationCRM also offers a Business package for EUR 99 per month, which can be used by up to 20 users.

CentralStationCRM alternatives

On OMR Reviews you can find an overview of CentralStationCRM alternatives and decide which CRM sales software is best for you with the help of verified user experiences and ratings.

4. Pipedrive

Pipedrive on OMR Reviews

The provider Pipedrive

Pipedrive features

• Customized pipeline and stages
• Real-time matching of inboxes
• Email opens and clicks
• Templates for email and task automation
• Identification of important fields
• One-click data enrichment
• Sales forecasts
• Sales Manager app

Pipedrive costs

The prices of the Pipedrive CRM sales software start with the Essential plan from EUR 12.50 per user per month with annual billing. The Advanced version offers extended functions at a price of EUR 24.90 per month and user. Depending on the required range of functions, a Pipedrive upgrade to Professional for 49.90 EUR or Enterprise for 99.00 EUR is also possible.

Pipedrive alternatives

On OMR Reviews you can find an overview of Pipedrive alternatives and decide which CRM sales software is best for you with the help of verified user experiences and ratings.

5. weclapp

weclapp on OMR Reviews

weclapp is actually an ERP system, but can be used by sales teams for the sales process to optimize all sales processes. weclapp can be used to make the acquisition of new customers more efficient and strengthen relationships with existing customers. The weclapp sales tool is suitable for both back office and field sales, as the software is available from anywhere and sales staff can access customer data at any time. So nothing stands in the way of closing a deal.

weclapp features

• Contact and account management
• Customer development
• Offer status
• Order processing
• Deadlines & tasks
• Project status
• Kanban dashboard
• Sales overview

weclapp costs

weclapp CRM can be tested free of charge and without obligation for 30 days. The costs for weclapp CRM are EUR 59 per user per month with monthly payment and EUR 39 per month with annual payment.

weclapp alternatives

On OMR Reviews you will find an overview of the weclapp alternatives and can decide which CRM sales software is best for you with the help of verified user experiences and ratings.

6. TecArt CRM

TecArt CRM on OMR Reviews

TecArt CRM is a web-based CRM sales software that is flexible and individually scalable. You can automate communication with your leads and use various modules for customer and project management, groupware and ERP. TecArt CRM works on a modular principle, which means that you can combine and expand the standard software with customized adaptations and add-ons.

TecArt CRM features

• Task management
• Time recording
• Document management
• Integrated e-mail client
• Kanban boards and other dashboards
• Data & access security
• Chat function

TecArt CRM costs

The prices of TecArt CRM are available on request from the tool provider.

TecArt CRM alternatives

On OMR Reviews you will find an overview of the TecArt CRM alternatives and can decide which CRM sales software is best for you with the help of verified user experiences and ratings.

7. Microsoft Dynamics 365 Sales

Microsoft Dynamics 365 Sales on OMR Reviews

Microsoft Dynamics 365 Sales is a CRM sales software that enables sales teams to make insight-driven decisions and grow leads. By connecting with Microsoft Teams, sales employees and customers can communicate with each other in a relaxed and easy way - this also allows valuable feedback to be collected from customers.

In addition, the AI-based software suggests appropriate actions to optimize sales cycles and increase the likelihood of closing a deal.

Microsoft Dynamics 365 Sales features

• Contact and account management
• Opportunity and pipeline management
• Activity & task management
• Product & price list management
• Quotation & order management
• Contract management for customers
• Customer meetings with real-time coaching
• Dashboards & reporting
• Mobile sales app

Microsoft Dynamics 365 Sales costs

Microsoft Dynamics 365 Sales can be tested free of charge. Otherwise, the prices of Microsoft Dynamics 365 Sales are divided into three packages: Professional, Enterprise and Premium. The monthly prices per user range from EUR 54.80 to EUR 113.80. There are also two additional packages: Microsoft Relationship Sales for EUR 121.76, which includes Microsoft Dynamics 365 Sales and the LinkedIn Sales Navigator or Microsoft Viva Sales, which is suitable for sales teams that use Microsoft 365 and Microsoft Teams to automatically capture data in a CRM system.

Microsoft Dynamics 365 Sales alternatives

You can find an overview of Microsoft Dynamics 365 Sales alternatives on OMR Reviews and decide which CRM sales software is best for you based on verified user experiences and ratings.

In our CRM tool guide you will also find further exciting and useful information on the various CRM sales software.