You can look forward to these CRM trade fairs in 2025

1. These CRM Events Await You in 2025

Customer loyalty is more important than ever. People no longer choose just a product; today, brands must impress across the entire customer journey. The keyword: Customer Centricity. To help you achieve this with your brand, we’ve compiled the most important CRM events of 2025. These events will teach you everything about customer relationship management and how to strengthen your connection with your customers.

These CRM Events Await You in 2025

2025 offers plenty of opportunities to refine your customer relationships. Especially in the first half of the year, you can attend numerous CRM events and conferences where you'll not only hear fascinating presentations but also have excellent networking opportunities.

German CRM Forum

February 25–26, 2025, in Munich

At the end of February 2025, the German CRM Forum will take place for the 15th time. Over two days, speakers from various companies will share insights into their CRM strategies. The conference also offers ample networking opportunities. One of the notable speakers is Michael Fichtner, Managing Director of FC Bayern Media Lab.

• When? February 25–26, 2025
• Where? Leonardo Royal Hotel Munich, Moosacher Str. 90, 80809 Munich
• Info and booking: www.germancrmforum.de

ROI Masters

May 22, 2025, in Berlin

On May 22, 2025, the China Club at the Hotel Adlon Kempinski in Berlin (yes, you read that right) will host the ROI Masters event under the theme "The Future Innovation in Sales & Marketing". This event offers valuable insights into critical CRM topics and provides a prime opportunity to connect with peers from the industry. Expect an evening full of insights into customer relationship management!

• When? May 22, 2025
• Where? China Club Berlin, ADLON PALAIS, Behrenstraße 72, 10117 Berlin
• Info and booking: www.businessfactors.de

snapADDY CRM Experience

June 24–25, 2025, in Würzburg

The snapADDY CRM Experience is referred to as "the new home of the CRM community." This conference series, established in 2022, provides fascinating insights into the world of customer relationships. In addition to expert presentations and workshops, you’ll have plenty of networking opportunities.

• When? June 24–25, 2025
• Where? Gut Wöllried, Wöllried 13, 97228 Rottendorf
• Info and booking: www.crm-experience.de

CRM Congress 2025

September 24–25, 2025, in Marburg

At the CRM Congress on September 24–25, 2025, you’ll learn everything important about customer relationship management. Expand your CRM knowledge through keynotes and workshops, and network with industry representatives. The event will cover software solutions, the year’s CRM highlights, and exciting use cases from customer relationship management and marketing automation.

• When? September 24–25, 2025
• Where? Lokschuppen, Rudolf-Bultmann-Str. 4h, 35039 Marburg
• Info and booking: www.crm-kongress.de

Strategietage CRM & Contact Center

November 10–11, 2025, in Bergisch Gladbach

Retaining and satisfying customers for the long term is one of the focuses of the Strategy Days CRM & Contact Center. In November 2025, you’ll learn how to optimize your customer journey and effectively leverage different communication channels for your business. Understand the key challenges in customer relationship management and how to overcome them successfully.

• When? November 10–11, 2025
• Where? Althoff Grandhotel Schloss Bensberg, Kadettenstraße, 51429 Bergisch Gladbach
• Info and booking: www.businessfactors.de

Looking for More?

If you still have room in your calendar, check out our other event guides and secure spots at marketing expos, e-commerce conferences, and SEO events!