2021 at OMR Reviews: What We Experienced and Which Tools Could Shine Particularly Brightly

1. These were the most visited tool pages in 2021
2. These were the most reviewed tools in 2021
3. These tools collected the most reviews in the TGIF campaign
4. These were our busiest reviewers in 2021
5. These briefings we published in 2021
6. These are the briefings you can look forward to at the beginning of 2022

Wow, the first full year at OMR Reviews is already over. And we've experienced quite a lot. From the OMR-Reviews-own wild meadow in Rhineland-Palatinate to a huge TGIF action with over 3,500 new reviews to 700,000 website visits. We're quite proud! Here's an overview of everything else that's happened.

From 22 categories, we expanded to 50. We tripled the number of tools on OMR Reviews and quadrupled the reviews. Of course, we only accomplished this with a strong team. So it's clear that a lot has changed in 2021: At the beginning of the year we were still 14 employees. Now we are 35. Some sales managers, customer success managers and content managers have joined us in the last twelve months and OMR Reviews has suddenly become quite a large team, which by the way should continue to grow next year.

But what else did we accomplish together this year? Which product pages were visited the most? Which tools collected the most reviews? And who are the top reviewers of 2021? And most importantly: What can you look forward to in 2022? Here are the answers.

These were the most visited tool pages in 2021

Throughout the year, there were some tools that website visitors liked to click. The top ten places were occupied by the following tools:

1. Taboola
2. Notion
3. Similar Web Pro
4. Asana
5. Shopify
6. Digistore24
7. Hubspot Marketing Hub
8. Brevo (formerly Sendinblue)
9. Hootsuite
10. Sistrix

These were the most reviewed tools in 2021

Next up are the tools that collected the most reviews in 2021. Here too, there is a colourful mix of tools from different software categories:

1. Microsoft Teams
2. Trello
3. Slack
4. Asana
5. Seobility
6. Zoom
7. Jira
8. monday.com
9. Sendcloud
10. Billbee

These tools collected the most reviews in the TGIF campaign

In total, we were able to collect over 3,500 reviews in our two TGIF action weeks. A value that absolutely exceeded our expectations. The most popular tools of the action are these:

1. Hotjar
2. Usercentrics
3. Personio
4. DATEV
5. Borlabs Cookie
6. Adobe Analytics
7. Paypal
8. Google Ads
9. Cookiebot™ by Usercentrics
10. Contao

These were our busiest reviewers in 2021

1. Tim Kozok from wyn.rocks
2. Johannes Wiese from Blueline
3. Jan-Niklas Steg from advalyze
4. Marco Meindorfer from reseen
5. Andreas Mallaun from Getaner Werkstoffe
6. Johannes Kliesch from SNOCKS
7. Mathis Lübbers from Yournet
8. Serhat Kaya from XPERIENTS
9. Gleb Tritus from the Lufthansa Innovation Lab
10. Marko Tolle from MTK3

These briefings we published in 2021

With our category briefings we want to give you a decision-making aid, so that you can choose the best software for you. Here's an overview of which briefings we've already released and which you can download for free:

1. Video Conferencing
2. E-Mail Marketing
3. Project Management
4. CRM
5. Shop Systems
6. Social Media
7. Marketing Automation
8. Affiliate Networks
9. SEO

These are the briefings you can look forward to at the beginning of 2022

Of course, we're not standing still, but are already working hard on a lot of new briefings that you can look forward to. At the beginning of 2022, there will be the following briefings for you:

1. Digital Analytics
2. ERP
3. HR
4. Content Management Systems
5. Invoicing & Accounting

So thanks to all OMR-Reviews supporters who contributed to making the year 2021 so successful. We can hardly wait for 2022 and are looking forward to what's coming!