The 10 Best and Most Important Online Marketing Tools

1. What are online marketing tools?
2. What types of online marketing tools are there?
3. These are the top 10 online marketing tools on OMR Reviews

Marketing is diverse – your Online marketing tools should be equally diverse. The internet is vast and provides space for any project, no matter how small or large. To claim your space, you need to become visible. As a start-up, small business owner or freelancer, you don't have access to a huge marketing machinery, instead, you achieve visibility with your own power and passion. In times when personal branding holds a high value, you'll do well with this. To optimally showcase your ideas and campaigns, various online marketing tools are there to help you. For a solid foundation of your marketing, we have gathered for you on OMR Reviews ten of the best and most important online marketing tools.

Tip for the start: So many projects are launched on the net every day that it is essential to stand out. Use well-known marketing channels in unorthodox ways, know your target group well and respect the rules of the communities in social networks. With the latter, we mean knowing how the community your target group is involved in is ticking and communicating.

What are online marketing tools?

Online marketing tools can be divided into many different categories, as the topic is super diverse. It ranges from Content Marketing, SEO Tools and Email Marketing to Social Media Marketing and Influencer Marketing. All these online marketing measures also need to be managed, which is why project management tools are very useful. With this flood of online marketing channels, you need to determine which online marketing paths you want to take and thus which online marketing tools you need. All online marketing tools have one thing in common: They make your life easier in marketing, show you what's going on and provide you a basis if you have had no experience with online marketing. If you are launching your company, it is essential to use online marketing tools in order to stand out. What good is the best product if nobody knows it exists.

SaaS developers have long been launching their software with understandable dashboards, simple handling for maximum use, and tutorials. Because they know that their developments are not only used by marketing gurus. On OMR Reviews you can find numerous online marketing tools and facilitate your selection based on user experiences.

What types of online marketing tools are there?

Online marketing tools are used in many different ways: Optimizing Google rankings via SEO, regularly sending newsletters, creating social media content and publishing it, and then you analyse every step you take. You are thus building in several places at the same time. Consider our list of the best online marketing tools as basic equipment for start-ups, small business owners, and freelancers – each tool is among the best in its field. Overall, there are the following categories on OMR Reviews where you can find alternatives:

• Project management – Since your marketing campaign is an endless, but growing project that requires transparency for each participant.
• SEO– Shows you the way to build the organic visibility of your website on search engines (like Google).
• Email marketing– One of the oldest ways to reach people, which is still very popular.
• Marketing automation– Working manually is time consuming. Marketing Automation tools from this category help you visualize workflows and automate them.
• Social media– Effective marketing also means bundling social networks in one place, managing and analyzing them.
• Web Analytics– Analysing your website or your online shops shows you who your users are and how many visit you online.
• Affiliate networks– If you decide to work with affiliates, these tools help in connecting.
• Conversion optimization– Enables you to optimize your conversion rate, aiming to improve the marketing ROI (Return on Invest).
• Mobile marketing– Increasingly more users are using smartphone or tablet. Reason enough to adjust the website, online shop and advertising on mobile devices.
• Influencer marketing– Makes people with a wide reach your brand ambassadors. Also worthwhile for small businesses that are just taking off.
• Content marketing– With it you create content, organize and distribute it at the right places.
• Push notification– Provide your customers and users in real time with important messages that pop up on the PC, smartphone and other devices.

These are the top 10 online marketing tools on OMR Reviews

These are the 10 best and most important Online Marketing tools for getting started with online marketing and your business. You can also find all tools on OMR Reviews - rated by real users.

Notion

rapidmail

HubSpot Marketing Hub

Canva Pro

Hootsuite

Google Analytics

Seobility

Storyclash

IROIN® Influencer Marketing Suite

Sinch Engage

Notion for Task Management

Notion auf OMR Reviews

The project management tool Notion is a “All-in-One Workspace” for notes, tasks, wikis and databases, particularly suitable for product, engineering, HR, design, sales and marketing. The tool is intended not only as a note program, but more as a tool for organization. Notion is a cloud-based software, which you can use both in the browser and as a desktop or mobile app. Tasks can be created and assigned. Likewise, you can create to-do lists and prioritize tasks. Besides text processing, the software also offers a fully featured calendar and the Kanban boards known from Trello,

Note Costs

Notion paid versions

The Project management tool Notion is available in Free, Personal Pro, Team and Enterprise versions. You can use Personal Pro from $ 4 per month and the Team version from $ 8 per month. You can request the pricing for the Enterprise tariff individually. Notion Personal Pro offers unlimited file uploads and a 30 day version history. The Team version of the project management software is suited to collaborate in one place with the entire team. It offers a collaborative workspace as well as sharing permissions and administration tools. The Enterprise version of Notion offers, in addition, an unlimited version history, custom contracts, SAML SSO and user deployment via SCIM. The price for the Enterprise version of Notion is available on request.

Use Notion for free

Notion Free is permanently free and for you and your team. The free version is suitable for up to 5 people if you want to start managing your project and tasks.

More info about Notion costs as well as user reviews related to price can be found on OMR Reviews.

Notion Alternatives

On OMR Reviews you can find an overview of the Notion Alternatives and decide with the help of verified user experiences and reviews which email marketing tool is best suited for you.

Rapidmail for Email Marketing

rapidmail auf OMR Reviews

The newsletter tool rapidmail

Rapidmail Costs

Rapidmail is available in four different price packages: Starter, Premium, Enterprise and per shipment. If you often send to the same recipients, the Starter Package is suitable for you. This costs 9 € per month and includes sending to up to 250 recipients and an unlimited number of mailings. If you send a lot of emails to different recipients, you should choose the Premium Subscription . Here you get a tailor-made package with everything your company needs. The prices for the Enterprise subscription are available on request via the rapidmail website.

More info about Rapidmail prices and user reviews related to pricing can be found on OMR Reviews.

Rapidmail Alternatives

On OMR Reviews you can find an overview of the Rapidmail Alternatives and decide with the help of verified user experiences and reviews which email marketing tool is best suited for you.

HubSpot Marketing Hub for Marketing Automation

HubSpot Marketing Hub auf OMR Reviews

The online marketing tool HubSpot is a marketing center. With it you can automate email marketing, online marketing and lead management
. Reports and analytics provide you with the necessary numbers to optimize the Marketing Automation. With the HubSpot Marketing Hub, you are thus focusing on your Inbound Marketing. The simply structured dashboard and all functions will make it easy for you to use the online marketing tool. In addition, HubSpot offers other tools to promote automation in sales and customer service.

HubSpot Marketing Hub Costs

The prices for the HubSpot Marketing Hub are based on your company's marketing contacts and the amount of features. The Starter package starts at 41 € per month from 1,000 contacts. This is followed by the Professional package for 740 € per month from 2,000 contacts and the Enterprise package for 2,944 € per month from 10,000 contacts.

More info about HubSpot Marketing Hub prices and user reviews related to pricing can be found on OMR Reviews.

HubSpot Marketing Hub Alternatives

On OMR Reviews you will find an overview of HubSpot Marketing Hub Alternatives and can decide with the help of verified user experiences and reviews which Marketing Automation tool is best suited for you.

Canva Pro for Content Creation

Canva Pro auf OMR Reviews

Automation and content distribution on social media platforms only works once the right content is available. This content to be created, can be left to creative agencies and graphic designers or you can do it yourself. With Canva Pro you have a huge library at your disposal, filled with graphics, photos, videos and audio. From this, you can create appropriate content for your Social Media strategy that matches your target group and your corporate design. The operation is child's play and appeals especially to those who don't have the time or desire to deal with Photoshop and Co., yet do not want to miss out on high-quality content.

Canva Pro Costs

Canva offers a free variant, which already includes 250,000 templates and hundreds of thousands of photos and graphics. However, if you want to showcase a certain professionalism and prevent the use of images that can be seen everywhere on the internet, buy the Pro version. You pay 11.99 € per month for this. Canva additionally offers a team variant whose price is 13.99 € per month. If you are a non-profit organization (NGO), you can use Canva Pro free of charge.

More info about Canva prices and user reviews related to pricing can be found on OMR Reviews.

Canva Pro Alternatives

On OMR Reviews you will find an overview of the Canva Pro Alternatives and can decide with the help of verified user experiences and reviews which content creation tool is best suited for you.

Hootsuite for Social Media Marketing

Hootsuite auf OMR Reviews

No online marketing without Social Media Marketing. No matter the industry, no matter the form of company. Social life on the internet takes place there. For this, you don't have to play TikTok, Instagram, Facebook or Pinterest equally. Choose two to three Social Media channels where your target group is active and manage accounts, messages and community through Hootsuite. With the online marketing tool, you can create social media posts, plan in advance and then analyze your social media performance.

Hootsuite Costs

Hootsuite is available in four price categories. For freelancers and small business owners, the Professional tariff is enough for 99 € per month. The tariff covers one user and 10 social profiles. For larger teams, the next tariff level “Team" is suitable, for which you pay 249 € monthly. The tariff includes 3 users and 20 social media accounts. For a price of 762 € per month, there is the Business variant., which is significantly more extensive and is targeted at agencies and large companies. If you have special requirements, you can contact Hootsuite to talk about an Enterprise solution. Hootsuite offers you a 30-day trial period for the first two tariffs.

More info about Hootsuite prices and user reviews related to pricing can be found on OMR Reviews.

Hootsuite Alternatives

On OMR Reviews you can find an overview of Hootsuite Alternatives and pick the most suitable social media marketing tool via verified user experiences and reviews.

Google Analytics for Web and Marketing Analytics

Google Analytics auf OMR Reviews

In online marketing, it's much about analysis, to continuously optimize all campaigns. This leads to more leads and more sales. So far, so logical. For this, the right website analysis tools have to be used first. To analyze your website - how high is the traffic, engagement, conversions and how long do users stay on which page - it is best to use the online marketing tool Google Analytics. Add tracking code to your website and you can get started. On the whole, Google Analytics is easy to use. For advanced users the tool offers special features.

Google Analytics Costs

Google Analytics is among the free online marketing tools. In addition, Google has developed an analytics app, with which you have mobile access to your website numbers.

More info about Google Analytics prices and user reviews related to pricing can be found on OMR Reviews.

Google Analytics Alternatives

On OMR Reviews you can find an overview of the Google Analytics Alternatives and can decide with the aid of verified user experiences and reviews which web analytics tool is best suited for you.

Seobility for SEO

Seobility auf OMR Reviews

Seobility

(Jetzt kostenlos testen)

Seobility Costs

Seobility offers three different service packages: Basic, Premium and Agency.

The Basic package is free and is particularly suitable for beginners. With this package, you can create a project and crawl up to 1,000 pages per project. In addition, you can monitor a total of ten keywords and three competitors per project.
The Expand package is suitable for professional websites and is available from 49.90 € per month - including a 14-day trial. With this package, you can run up to three projects and crawl up to 25,000 pages per project (using automated crawlers). In addition, you can monitor a total of 300 keywords and 20 competitors per project.

The Agency package has a similar range of functions to that of the Premium package . However, the Agency package is suitable for larger websites and agencies and is available for 179.90 € per month. With this package, you can run 15 projects and crawl up to 100,000 pages per project (using automated crawlers). In addition, you can monitor a total of 1,500 keywords and 30 competitors per project.

More information about Seobility costs and numerous user reviews with reference to prices can be found on OMR Reviews.

Seobility Alternatives

On OMR Reviews you can find an overview of the Seobility Alternatives and can decide with the help of verified user experiences and reviews which SEO tool is best suited for you.

Storyclash for Influencer Marketing

Storyclash auf OMR Reviews

With Storyclash, an Influencer Marketing software from Austria, you can track Influencer Content on Instagram and TikTok and find suitable creators for your brand. Special features include text recognition in Instagram stories, the monitoring on TikTok, a comprehensive content-based Influencer Discovery as well as analyses and comparisons with competitors.

Storyclash Costs

Storyclash offers three different tariffs: Light, Professional, and Enterprise. The Light tariff costs 799 € per month and is suitable for companies that want to scale up their creator marketing. If you have higher demands and your company is growing rapidly, the Professional offer for 1599 € per month is recommended. For very large companies with special requirements, the Enterprise model is suitable. The pricing for this can be requested individually.

Further information about Storyclash prices and numerous user reviews related to prices can be found on OMR Reviews.

Storyclash Alternatives

On OMR Reviews, you can find an overview of the Storyclash Alternatives and decide with the help of verified user experiences and reviews which Influencer Marketing tool is best suited for you.

IROIN® for Influencer Marketing

IROIN® Influencer Marketing Suite auf OMR Reviews

Since 2015, the IROIN® Influencer Marketing Suite has been assisting social media managers and businesses in finding the right influencers and managing campaigns. The All-in-one software offers a range of functions that support you throughout the entire work flow along the Influencer Marketing process: from the Influencer search to portfolio management and campaign evaluation on Instagram, TikTok, YouTube, and Twitch.

IROIN®-Costs IROIN® offers three different tariffs that demand fewer financial resources compared to Storyclash. You can use the

Build tariff from 599 € per month and take off into Influencer Marketing with full speed. If you want to expand your portfolio and your search volume, the Expand tariff suits you from 999 € per month. You have higher demands and are professional? Then the Scale tariff worth from 1799 € per month suits you.Further information about

IROIN® prices and numerous user reviews related to prices can be found on OMR Reviews.IROIN®

-AlternativesOn OMR Reviews you can find an overview of the IROIN® Alternatives

and decide with the help of verified user experiences and reviews which Influencer Marketing tool is best suited for you.Sinch Engage for Mobile MarketingThe last online marketing tool in our list deals with the

upcoming

Sinch Engage auf OMR Reviews

Mobile Marketing. More and more users go online with the smartphone or tablet rather than on a computer or laptop. Accordingly, your marketing also has to adapt to the statistics. sets up a platform for you, on which you can communicate quickly with your customers and interested parties. GDPR-compliantSinch Engage the software works for WhatsApp, Facebook Messenger, iMessage, Telegram and some other messenger apps. For this offers various functions like chatbots, text modules or the sending of messenger newsletters.Sinch Engage CostsSinch EngageThe Messenger Tool

is available in four different tariff plans.

StartersSinch Engage, who are still trying out communication, can use the tool for 199 € per month. For 399 € per month, you can use the Professional offer, which is suitable for scaling up customer service and sending marketing campaigns via Whatsapp. Larger companies pay 699 € per month for the Business version, which has a comprehensive service strategy. Otherwise, offers an Enterprise versionSinch Engage, the price of which is oriented on your demanded services.Further information about the Sinch Engage prices

and user reviews related to pricing can be found on OMR Reviews.Sinch Engage AlternativesOn OMR Reviews you can find an overview of the

Sinch Engage Alternatives

and decide with the help of verified user experiences and reviews which mobile marketing tool is best suited for you.Sinch Engage-Alternativen und kannst dich mithilfe von verifizierten Nutzererfahrungen und -bewertungen für das für dich am besten geeignete Mobile-Marketing-Tool entscheiden.