Comparison of Conversion Optimization Tools


Subcategories of Conversion Rate Optimization
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4.8 (243 reviews)
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4.4 (233 reviews)
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4.4 (55 reviews)
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4.7 (13 reviews)
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4.3 (215 reviews)
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4.9 (80 reviews)
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4.5 (143 reviews)
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4.8 (66 reviews)
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4.8 (243 reviews)
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4.6 (61 reviews)
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4.4 (35 reviews)
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4.4 (70 reviews)
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4.7 (15 reviews)
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4.5 (47 reviews)
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4.0 (1 review)
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4.0 (1 review)
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4.2 (134 reviews)
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4.4 (15 reviews)
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4.5 (47 reviews)
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5.0 (4 reviews)
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4.7 (15 reviews)
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4.0 (1 review)
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4.2 (134 reviews)
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4.2 (134 reviews)
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4.7 (15 reviews)
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4.5 (47 reviews)
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4.1 (7 reviews)
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4.0 (2 reviews)
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4.5 (1 review)
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4.4 (113 reviews)
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4.0 (1 review)
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No reviews
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No reviews
Subcategories of Conversion Rate Optimization
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Filter (190 Products)
Star rating
Market segments
Optimizely is a Digital Experience Platform that allows marketing and product teams to optimize user experience with data-driven decisions. Easy to use with varied pricing modules.

Targeting

Content

plus 9 more

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Brevo (ehemals Sendinblue)
4.5
(358 reviews)
Price: Upon request
Brevo, formerly Sendinblue, is a leading CRM suite. It offers comprehensive tools to build long-lasting customer relationships, including email, SMS, chat, automation and more.

Performance and reliability

Building and personalizing emails

plus 13 more

VWO Testing allows designing unique visitor experiences using A/B, multivariate, and split-URL tests.
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Webflow
4.4
(66 reviews)
Price: From 12.00 $ / Month
Webflow offers intuitive, code-free web design tools, including animations and eCommerce features. Free for initial use, then site plans start at $12/month.

Content authoring

Rich text editor

plus 13 more

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Swipe Pages
5.0
(2 reviews)
Price: From 39.00 $ / Month
Swipe Pages is a landing page builder offering instant load times, SSL & CDN hosting, Zapier integration, and 1-click Stripe checkouts.
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MoEngage
4.5
(4 reviews)
Price: Upon request
MoEngage is a customer engagement platform that allows hyper-personalization across channels. It uses AI for user behavior analysis and optimization.

Campaign analysis

Uninstall tracking

plus 13 more

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PageFly
4.0
(4 reviews)
Price: From 0.00 €
PageFly is a top-rated Shopify Page Builder that allows easy creation of landing pages and product pages with its drag-and-drop system. It offers a free basic version.
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SALESmanago
4.5
(8 reviews)
Price: Upon request
Product X boasts superior efficiency, longevity beating competitors, and affordability. Perfect for small businesses.

Building and personalizing emails

Sending outbound emails

plus 13 more

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LaunchDarkly
5.0
(1 reviews)
No price information
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Inspectlet
4.0
(2 reviews)
Price: From 0.00 €
Inspectlet monitors visitor behaviors on websites using session recordings. It captures mouse movements, scrolls, clicks, and keystrokes.
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moinAI
4.4
(113 reviews)
Price: From 850.00 € / Month
moinAI is a self-learning AI chatbot for efficient 24/7 customer communication in marketing, sales and service sectors.
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Crownpeak
5.0
(1 reviews)
No price information
Crownpeak is a hybrid platform offering content management, personalization, and product discovery. It aids in orchestrating personalized digital experiences across channels.
Aivie, an open-source marketing automation tool, offers control over data, personalized design, and expansion capabilities.
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SearchPilot
4.5
(1 reviews)
Price: Upon request
SearchPilot is an SEO testing platform for large websites, offering complex tests sans developers’ involvement. Pricing is private.
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Crazy Egg
4.5
(1 reviews)
No price information
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June Analytics
4.0
(1 reviews)
No price information

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PostHog
PostHog is a versatile open-source software platform beneficial for product developers, providing analytics, testing, observation, and deployment tools also includes a free tier.
Yext Search Experience Cloud offers official answers across the web. Enables businesses to control online facts with tools like Yext Answers and AI-optimized landing pages.

Customer feedback

Competitive intelligence

plus 13 more

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Plerdy
4.0
(1 reviews)
Price: From 0.00 €
Plerdy offers secure conversion optimization tools like heatmap, event tracking, and SEO checkers. Compatible with popular browsers and integrates with online services.
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Profitero
4.0
(1 reviews)
No price information
Profitero accelerates sales and saves time with actionable data and insights, strengthens digital supply chain, increases search visibility, and optimizes ads.

More about Best Conversion Rate Optimization Software & Tools

Conversion Optimization Software – These Are the Best Tools

Conversion optimization software generally offers businesses analysis, testing, and/or visualization tools to improve user experience and ultimately control visitor behavior in line with website objectives. Ideally, this results in an improved conversion rate. Such software is often used in conjunction with other analysis and tracking programs or multiple conversion optimization tools with different focuses are coordinated.

Good conversion optimization software offers the following features or advantages:

  • It allows users to track visitor behavior in some form and make conversion optimizations based on it.
  • Conversion optimization tools, or the data they provide, can generate targeted actions to increase sales.
  • They enable the improvement of rankings by enhancing the user experience.
  • With appropriate use, overall online marketing can be targeted more accurately to the audience.

These are popular conversion optimization software

What is meant by a conversion and conversion optimization?

The term "conversion", translated as "conversion", describes the change of potential customers or existing customers from one status to another in marketing. Typical examples are the conversion of potential customers into customers or customers into repeat buyers. On the way to such completions, there are usually various intermediate conversions. Potential buyers, for example, open a product description, watch a video tutorial or make contact. Online conversions generally involve the conversion of mere visitors to active, acting users who ideally carry out the actions desired by the marketers. Not only the processes of transformation, but also these actions themselves are referred to as conversions. Conversion optimization, in turn, focuses on improving the processes towards action and transformation. It is looked at what needs to be done to guide visitors precisely to the desired actions. The conversion rate forms an important key figure for measuring the success of corresponding measures.

What is the conversion rate and why is its optimization so important?

The conversion rate, in English "conversion rate", is a key figure (KPI). It shows the ratio between all visitors and the visitors who have been converted, i.e. who have carried out desired actions. Any previously defined and achieved action can count as a conversion here. It does not necessarily have to be a purchase. For conversion optimization, measuring visitors in relation to the actual conversions is one of the most important KPIs. If the conversion rate is high, it almost always means that the goals of the respective web presence are being achieved - and this is usually accompanied by increased sales. Consequently, conversion optimization or improving the conversion rate as a key figure is extremely important for success online.

What types of conversion optimization software are there?

Conversion optimization can be done under different approaches. Accordingly, there are also different types of software that support marketers in their work. The following types can be found.

  • Conversion Rate Optimization Software: Programs for conversion rate optimization are often bundles that include various analysis and testing tools, like the ones mentioned below.
  • A/B Testing Software: A/B testing tools enable conversion optimization by comparing two versions of websites or app functions.
  • Heat Map Software: Heat map tools are visualization tools that allow to color-mark visitors' movements on individual webpages and thus precisely track them. The programs present action hotspots in accumulated form. Based on this data, it can be determined, among other things, where planned conversions on a page should be positioned best.
  • Product Analytics Tools: Product analytics software is used to understand how users actually use a purchased product. It enables tracking and analyzing every user action. This shows, among other things, which actions occur more frequently or less frequently, where perhaps errors occur, and which areas should possibly be optimized.
  • Session Replay Software: With session replay software, companies can record their visitors' sessions on the website and visually replay them. This makes the user experience better understandable. Especially the insights on the interactions help to optimize conversions.

How can the conversion rate be optimized?

Conversion rate optimization largely works according to the basic principle "Addition and subtraction where necessary". This means that for a conversion optimization, for example, the addition of some elements, such as a CTA button, a table or a testimonial text, in a certain section of a page may be required. On the other hand, conversion optimization may also refer to things that should be removed from a page. Anything that does not contribute to a conversion goal or even hinders it, has no place on a page. Removing elements that affect the visitor experience often significantly increases the likelihood of conversions. Conversion optimization and the improvement of user experience are therefore closely linked. Before one can really effectively do a conversion optimization, it is important to ask the right questions. All in all, it has to be found out which goals have to be pursued and how to achieve them strategically best.

  • Who are the target customers? Conversion optimization always requires a certain amount of personalization. Knowing which types of customers are to be targeted is extremely important. Otherwise, the measures would be like shooting in the dark. Analyzing existing customers and comparing similar characteristics in the target group significantly help to set up a purposeful strategy for conversion optimization.
  • What are the specific goals? Who understands the target customers and their pain points comprehensively and aligns them with the orientation of the page to be optimized or the relevant services can effectively work out the right goals.
  • What (intermediate) results are aimed for? After the goals have been defined, it is time to differentiate them. It should be highlighted how best to achieve the goals and what intermediate steps have to be taken.
  • How does the current website perform in terms of conversions? "Our pages work perfectly as they are and don't need optimization": This practically does not exist. There are always minor or major deficits at some point. Improving websites is an ongoing process. To carry out this process efficiently, it is necessary to recognize what can be done better. Viewing the current website from the customers' perspective and asking what benefits conversions and what doesn't is a good approach. The use of specific conversion optimization software can be a tremendous work relief here.

After these questions are answered, there is a good basis on which to build the strategy. Although such plans differ from company to company, they almost always have three steps in common.

  • Analysis and Research: Firstly, identify the variables in the equation that are likely to determine the success or failure of conversions. Once these have been established, targeted optimization can be carried out. Tracking visitors on the page to be optimized provides important insights into their behavior, their preferred areas and where they like to click. Some conversion optimization software has appropriate analytics tools connected. Otherwise, externally obtained data can be used.
  • Hypothesis: At this step, examine the page to be optimized taking into account the data collected during the research phase. In doing so, it is important to precisely note which areas should probably be improved to increase conversions. Maybe the images and graphics are not in the ideal resolution, too much fluff text is used, or the existing CTA placements make no sense. The resulting hypothesis now needs to be tested.
  • Testing: The testing process can take place in various ways, but there is one core method that is preferred for conversion optimization - A/B testing. In A/B testing, the original page is compared with a new page optimized in the sense of the hypothesis.

Particularly the steps of forming hypotheses and testing usually have to be repeated several times to achieve maximally suitable conversion optimization.

Conversion Rate Optimization Content