Optimizely Web Experimentation

Optimizely describes itself as a Digital Experience Platform and offers solutions for optimizing the entire user experience. Marketing teams can validate new content via Optimizely and personalize the customer experience based on data-driven decisions. On the other hand, product teams can try out new features and changes through digital experiments and optimize the customer journey. Test ideas can be implemented in a visual editor without programming knowledge and specifically played out to users. Optimizely offers a "Full Stack" and a web variant in two modules, each with three different tariffs.